Halo effect Seen In Microsoft

Microsoft Corporation a Technology company

Company Halo Effect

Microsoft Corporation is The halo effect is one of

an American the best tools for
multinational technology marketing. Marketing
company. It develops, concepts and strategies
manufactures, licenses, employ the halo effect in
supports, and sells order to get the best
computer software, results when it comes to
consumer electronics, promoting products and
personal computers, and services.
related services.
Microsoft stock price value graph from 1995-2020
 2000
(Authentic Leadership)

2011
(Windows for Mobile)

2019
(Cloud Computing & A.I.)
 Stock Performance
Year Start Price: 58.28
Year Close Price: 21.69
Annual % change: -62.84% “Microsoft’s Bill Gates, who “believed so
passionately in Microsoft’s mission of unifying
computing with an integrated set of software

Expert Review that he was willing to fight the U.S.

Government with all his might to keep from
being broken up. In 2000, things had looked
2000 very different. Microsoft had been found guilty
of predatory behavior — hardly something that
one normally associates with authentic
leadership” - www.thestreet.com
Analysis of Review - 2000
● As Microsoft’s chief executive Gates was a highly ambitious, tough,
uncompromising, and unapologetic competitor.
● Aside from a major philanthropic commitment to improving world health, he
seems to have changed relatively little over the years.
● Due to Bill Gates Bad image and antitrust charges against Microsoft, Stock
Prices dipped in 2000.
● Thus Bill Gates, resigned as CEO of the company.
Bill Gates Pie on Face
 Stock Performance
Year Start Price :27.98
Year Close Price :25.96
Annual % change : -6.99% “Microsoft execs have been studying how one of
the masters of consumer marketing, Apple, has
been able to parlay sales of iPhones and iPods into
new Mac sales -- a phenomenon often referred to
Expert Review as the halo effect. Microsoft is hoping to capitalize
on similar cross-product momentum with
Windows Mobile phones, Zunes and Windows
2011 PCs. To kick-start its cross-brand campaign,
Microsoft recently launched a $300 million
consumer-focused advertising program.” -
www.theverge.com
Analysis of Review - 2011
● So what had happened in the three years since Microsoft bought Nokia?
● Microsoft only claimed 2.5 percent of the market then, and it’s only been going
down since.
● The fact that Windows Phone endured as long as it has is mostly a matter of
Microsoft’s deep resources to support its zombie corpse.
● A big Drawback of Halo effect.
 Stock Performance
Year Start Price: 101.12
Year Close Price :157.70
Annual % change: 55.26% “Early investments in the intelligent cloud and
intelligent edge are paying off, and they will
continue to expand their reach in large and

Expert Review growing markets with differentiated innovation.

The combination of the cloud, which is a
megatrend that’s going to last for years to come,
2019 and the execution, this is a company that knows
how to sell and be innovative, it’s hard to argue
with anything here” - said Tom Taulli, an
InvestorPlace.com analyst.
Analysis of Review - 2019
● Microsoft created a healthy customer relation by introducing Azure.
● Due to repeated failure in Halo effects,microsoft mission changed to empower
every person and every organization on the planet to achieve more.
● Due to which in their fiscal year during 2019 they recorded $125 billion in
revenue, $43 billion in operating income, and more than $50 billion in
operating cash flow — and returned more than $30 billion to shareholders.
● Helping organizations with their cloud services became a boon for microsoft as
their cloud business became the largest in the world.
Thank You!