Major Report Findings

Q. What comes to the mind when we talk about Health?

 Majority of the people connects health as a physical health. In other words A lifestyle, which
will make their body fit for the future disease or a necessary requirement of the body to live
healthy lifestyle in their older age.
 Also, they see physique of the person to check whether they are having a good health or
not.
 When they hear the word health two things comes to the mind .i.e. exercise and diet. After
this they think about other forms of health like mental or social.
 Also, majority of the people try to focus on mental and social health but they have less
knowledge on how to achieve this. They get their knowledge from just social media not from
web except from few.

Q. how do you think you can maintain good health?

 Exercise/Yoga & Diet – when asked about how you can main a good health. Around 90%
population says that it can be achieved by Exercise, Diet or mix of both. To know more they
say that it is the major requirement to live a healthy lifestyle.
Balance diet was the first preference in which they tend to consume a nutrient rich
diet. But at the same time they were ignorant to follow these diet because of the
other options available. For non-vegetarian they think they get enough nutrient
from their meat consumption that they generally do not follow other diet pattern.
And for vegetarian they think that they do not get their nutrition requirement from
their diet so they consume additional nutrient from other source like powder form
or juices or shakes or pills.
 Daily routine – to maintain a good health one must have a routine to follow like from
morning to knight one should have a timetable too follow. This thy also connect with diet
like a particular time to consume a particular. Some of them said like a juices in the breakfast
is really helpful or for some a strict amount of food with specific nutrients at specific time is
required.

At last around 35% follow strict health lifestyle and around 40% people follow some part of it like
consume any nutrition product on a regular basis

What are the things people do to follow

What is strict health lifestyle they do

Q. What health problem do you generally feel in your body and what are you doing to fight the
problem?

 Problem related to calories , fat, digestion or gastric problem, low stamina, acne were the
common problem they think with their healthy.
 So they are trying to consume one particular product which can solve the problem
 Also for Digestion or gastric problem they are trying to shift towards stomach friendly diet.
Also they think juices can help them achieve their problems.
  For calories related problem either they go for the exercise or the consume the limited/low
calories product.

Q. How do you focus on other forms of health like mental, social?

There was no specific way people use to achieve a good mental. They use just a common method to
do so. Also in my research it was found out that people were also not aware on how to focus more
on mental/social health or it is as important as physical health. So they use just a common method in
which they think they are lacking

 Exercise/yoga- Around 35% of the population do the yoga/Exercise to focus on their mental
health.
 Also for working population maintaining a good work life balance is the way of making a
good mental health.
 Following a trend of happy life where they try to focus on how one can be more happy or
what makes the person happy

Q. What comes to your mind when you hear Nutrition?

Q. What are the changes you feel in your lifestyle before and after covid?

 Low focus on active lifestyle – 80 % of the population have realized that with in two years
they have not much of an active lifestyle. It can be because of the various reason like work
from home, government restriction, travel restriction, etc. Due to this they have started to
developing some problem like more body fat, mental health problems, etc. also not
following an active lifestyle makes their body vulnerable for future challenges.
 Focus on Healthy lifestyle – Every household has seen someone lost in covid which makes
them realize to focus more towards the healthy lifestyle. For this either exercise or a yoga or
change towards the diet. The main aim of their change in the lifestyle is to make body fit for
the future challenges.
 Also it has been observed among the research that people are focusing more towards
stomach friendly product like Gut health. Still there is less population in urban areas focus
towards these trends but it has been observed that there is a huge growth in this segment.
For the rural population they still have a healthy lifestyle which can be either from the
traditions they follow towards their health or consumption of natural products.

Q. What are the changes you feel after following a healthy lifestyle?

 A refreshing and an energetic vibe which motivates them to focus towards a healthy lifestyle
 Change in the body – After following a healthy lifestyle pattern they feel a drastic change in
their body or in other words they started connecting more with their body. Also following a
healthy lifestyle leads to increase in the efficiency of their daily task.

Q. What type of nutrition you generally look into a product? Why?

 Protein – One of the most important nutrients looked into a product while looking into a
product. Generally, people with vegetarian background look for this type of nutrient. Also
protein is a common nutrient which is a essential body requirement.
  Vitamin – Doesn’t matter the background weather you are vegetarian or a non vegetarian
it’s a

Q. What type of healthy product you generally look for?

 Powder and Liquid – Almost everyone initially prefer a nutrient product based on powder or
liquid form in the market. It is also a very common form of product as it is easy to consume.
In liquid drinks people generally prefer a fruit flavor

Q. How often do you consume a packaged nutrition drinks?

 Daily Consumer – 27-30% of the population consumes the nutrition on the daily basis. They
are either health enthusiast or their body suffer from the nutrition problem. It is also been
observed that the regular nutrition consumer are mostly vegetarian. So they go for other
source to provide the nutrients requirement for the body. For vegetarian people nutrition
drinks are the common source.
 Regular Consumer – Around 50% of the population are the regular consumer of the nutrition
drinks. They consume the drinks when they are in the markets. The purpose for them to
consume any nutrition drinks is to get the energy and refreshment. Also they choose a brand
product (Any specific brand which makes them trust towards the quality).
 Occasional Consumer – 15% of the population are the occasional consumer of any nutrition
drinks. Among these majority of the population, we non vegetarian, so they get their
nutrition requirement from other sources which does not makes them concern about to
fulfill body nutrition requirement.
And the remaining 5% of the population never or rarely consume any drinks. Some of them
said that they never really thought to focused on healthy lifestyle .

Q. Any specific packaged product you consume and what you like about it ?

 Fruit Juices (Tropicana and real), Dairy and plant based product (Amul, Ensure, Raw
pressery),
 Reason - from brands like real and tropicana people loves to consume these products
because it give them the feel of refreshing. Also it’s a healthy product which fulfills the
nutrients requirement of the body. One of the main reason to consume these product is the
affordability as consumer desire to consume those product which they can consume
regularly(it acts as essential product for one’s daily life). To consume the product with
common flavor price is to be set for 20 to 35 for a small size product like tetra pack or when
they 1 liter product the range is maxed at 300 to consume on regular basis.
But for brand s like Raw pressery people believe in its quality and see it as an premium
product.

Q. What factors affects your decision while you try to consume new drinks? Why?

1. Packaging – It is one of the most important aspect while consuming a new product. Those
who does not consume nutrition drink daily but are a regular consumer try the new product
because of its packaging. The bottle form of packaging is mostly preferred weather its small
or in a large pack because it create the trust among them about the product.
2. Taste and Flavor – After packaging the important thing a consumer look for in a product is its
flavor. The majority of the people like the flavor either fruits, chocolates, shakes, etc. they
like these flavors most because they are common and they know if its not good then its not
 that bad also. To consume the new flavor, its either must be super nutritious or it is
recommended by someone.
3. Advertisement/Promotions – Around 50% of the population get influenced by the promotion
campaign to try the new product because it is either promoted by the person they follow or
because of its benefit. 20% of them research about the product after seeing a promotion of
the product and strictly consume only when it fulfills the nutrition requirement. Remaining
30 % create the brand image of the product and does not follow.

Q. What type of plant and dairy drink you generally like why

 The research shown that for consumer there are less brands available in the markets which
are providing a mix of plant and dairy based drinks.
 So, majority of the population consume drinks like lassi, butter milk, juices, shakes.
 Also, the brand of the product they like to consume Amul, Real, Tropicana, etc.
 For the fitness enthusiast they focus more on plant and dairy based drinks and consume
protein drinks/shakes for that . For them Raw presser was one of the common brands which
provides them the wide variety of the product.

Q. How does brand impact your decision towards a nutrition drink?

 For around 80% of the population either a particular brand or they have seen the product in
any campaign was must to choose any kind of drinks. They say brands or promotion makes
them sure that the product is healthy.
 If not brand, then an advertisement campaign makes them decide for the product like from
any influencer or a celebrity they generally follow.
 Also, consumer prefer to choose the brands which are easily available like they feel irritated
when they have to search for the product in different shop or it has the low supply chain
management. Some of the example they said like they consumed a new product which they
find good for their health but couldn’t find daily on the shops.

Q. What medium you generally prefer you go for while buying a nutrition drink?

 Generally people prefer to buy the nutrition drinks in an offline manner except for few or
the brands which has the large presence on online. Those who buys drinks online goes for a
selected brands but those who goes to buys drinks offline also try new product. New product
generally creates the interest among them (which can be either from flavor, brand,
advertisement, packaging, etc.)
 Only nutrition drinks which are difficult to get in the market are to be bought up in online
manner. There is mindset of the people when it comes to health and nutrition drinks that in
online there is a lot of duplicate products available. For ex in case of protein powder

Q. How online marketing affects you decision towards a product?

 For 70% of the population online marketing affects their decision because like that when
they get to know about the product, they see the similar research on how to focus on
healthy lifestyle or what are the products they can use. Especially social media marketing in
the field of nutrition drinks affects their decision towards the products.

Q. Can you name any celebrity/influencer you follow or makes you try a certain product for a healthy
lifestyle?
 Celebrities like Akshay Kumar, Virat Kohli and Shilpa Shetty are known for promoting how you can
achieve healthy lifestyle like from yoga to healthy product consumer trust their promotional
product.

Remaining celebrity are the common liking among them like they think that they are celebrities, so
they are promoting a healthy product. They on only fascinated by their lifestyle.

For influencer which have a large impact among consumer because they have a regular update
about the product and influencer gives the product information so briefly that like influencer
describes the product well that they start using that product.

Also, influencer regularly promotes the product on daily basis or they show that they consume that
product regularly which creates the interest among them about thee product.

Interesting fact came to know while researching that brand like mama earth, my protein only
focuses on influencer marketing and make their product nation wide available

Celebrity Influencer

Akshay Kumar Fashion Influencer

Deepika Padukone Fitness Influencer

Shilpa Shetty Entertainment Influencer

Kartik Aaryan

Ayushman Khurana

Katrina Kaif

Virat Kohli