CHAPTER III

THE MARKETING

The marketing aspect contain the following, Clothes and Dress Product

description, Target Market, current Market Trend and opportunities, offer Price

Strategy, Customers Strategy, Channel of Distributions and Project sales.

Production Descriptions

The proposes Business caters and provide to the customers of who want to

making a clothes and Dress to the tailor shop of the owners, with the market of

Poblacion, Buluan. This type of proposed business the purpose of this is to

encourage the stitchers to improve their skill and to build a small business

through tailoring shop, also to help the customers to choose their preferred

clothes to make by the stitchers at tailor shop.

Target market

The target markets are the person preferred to repair their clothes or Dress

in tailor shop at the market, the first target is the costumers who is very sensitive

in terms of choosing the quality of material special in textile or the garment they

the use by the owners of tailor shop. And specially to the customers not satisfied

of the work of stitchers in shop.

 CURRENT MARKET TREND AND OPPORTUNITIES DEMAND

The demand propose business shows a great prospect in providing the

clothes and dress. It shows that out of 50 respondents including the tailoring shop

owners and the regular. Costumers 20 or 25% percent of them are interested to

repair their clothes into tailor shop, that can sure and satisfied to the services of

stitchers owners. therefore, liability in establishing the tailor shop is preferred by

person.

Table I

Demand for Business Services of tailor shop at Poblacion Buluan,

Maguindanaao.

** resulta nang respondent mo**

Response Frequency Percentage

Yes
No
Total off

Table 3.1 shows the percentage of response of the respondent in terms of

the willingness to avail of the services that the business has to offer.

It showed that 25% or 20% among the respondent that they are very willing

remaking own clothes in tailor shop.

 TAILOR SHOP MATERIALS

tailors were responsible for making a variety of outer garments including capes,

cloaks, coats, doublets, and breeches. They gave shape to them by using coarse,

stiff linen and canvas for interlining, horsehair cloth and even cardboard

stiffened with whalebone for structural elements. Imperfect or asymmetrical

body shapes could be evened out with wool or cotton padding. Textile and

garments were often lined with satins or furs to keep their wearers warm. 

Table II

Table 3.2 it shows the materials and price for the remaking clothes and

Dress of requesting orders of customers.

Materials Price
PRICE STRATEGY

The propose business price has no fix price, it depends to the agreement of

customers and owners, because depends to the material demand of the customers

to owners, the purpose of not fixing the price of remaking materials is to attempt

more customers of tailor shop.

PROMOTIONAL STRATEGY

The propose business was Develop and maintaining materials are vital to

successful marketing strategy. The tailoring business shop, will allocate a budget

for advertisement through posting of tarpaulin, distributions of flyers, and

networking site for local advertisement of the services. The above-mentioned

strategy will be done during the establishing of business.

A material that clearly quality to the needs satisfied by the brand materials

for the contributes to brand equity, helps combat brand parity management

suggests that marketers should base their clothes on a single set of consumer

needs depth strategy rather than multiple sets of needs.