BMC Elements Traditional Music Industry Spotify Music Spotify Podcast

Key Partners ● Partner companies in the electronics ● Major music labels ●

industry ● Independent companies
● Mobile carrier (Sprint)

Key Activities ● Streaming music ●

● Offering free and premium services
● Sending invites to existing users
● Running promotions for subscriptions
● Integrating with Facebook and Twitter
● Allowing playlist sharing through e-mail,
messaging apps, and social networks

Value  Unlimited on-demand music listening from

Proposition a vast catalogue
 Ad-free listening for premium users
 Mobile app with on-demand play for
premium users
 Music suggestions based on user listening
habits
 Social features to follow friends, artists,
and bands
 Playlists can be shared and rated

Customer ● ● Personalized suggestions based on ●

Relationship listening habits
● Social features to interact with friends and
follow artists
● Playlists can be shared and rated
● Interrupted playback for free users to
promote merchandise and tours

Channels ● ● Mobile and desktop application ●

● Third-party websites for playlist sharing
and discussion
 Key Resources ● Network of partner companies ● Music catalog ●
● Employees for development and
innovation
● Technology for streaming and social
integration

Customer  Music catalogue

Segments  Employees for development and
innovation
 Technology for streaming and social
integration

Cost Structure ● ● Music catalog ●

● Employees for development and
innovation
● Technology for streaming and social
integration

Revenue Streams ● ● Paid subscriptions for premium users

● Audio ads for free users