IDENTITY

SYSTEM

Brand Identity - GDH3559 Zingmp3

Nguyen Ngoc Bach Identity System
Zingmp3 Identity System | 1
 abstract

In addition to providing clear instructions

on how to use each part, the Zingmp3
identification system also illustrates the
brand's essential components. In order to
maintain the highest level of consistency
and brand recognition, adherence to these
rules is crucial.

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table of cotents table of cotents

Brand Strategy Brand Logo Brand Typography Example Items

About Zingmp3 Logo Suite Typefaces Stationery Set
Brand Summary Masterbrand with Partners Type and Colour Employee Card
Brand Attributes Minimum Size Employee Uniform
Brand Positioning Logo Positioning Zingmp3 App
Incorrect Usage Promotional Poster
Tote bag
Logo Rationale
Brand Toolkit Graphic Element Photography Style Stylescape
Brand Overview Graphic Element Photography Style
Brand Looks Main Usage Image Treatment
Incorrect Usage
Usage with Images

Brand Colour
Primary Colour Palette
Colour Combinations

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brand strategy about zingmp3

Every communication piece created for the Zingmp3 brand Zingmp3 is a streaming music service that primarily serves
must be consistent with the company's visual identity and Vietnamese customers and a limited number of foreign
adhere to its brand strategy. users, providing high-quality songs that are copyrighted.

Not only does Zingmp3 offer high-quality music, but it also

offers podcast radios, music video streaming, and a Tiktok-
styled short movie reel.

By making use of our services, all of us might significantly

improve the quality of our lives and the environment by
lowering the amount of carbon emissions cause producing
and using physical version of songs (CDs, Vinyl)

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brand summary
Brand Vision
To reduce carbon emission from producing and
using CDs, vinyl. Encourage the development of
4.0 age, the age of technology.
Brand Mission
To be the top music streaming service in Vietnam,
offering consumers free, high-quality, copyrighted
music, and bringing a wide variety of music to an
increasing number of Vietnamese people.
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brand summary
Brand Value
User Friendly Professional
We prioritize the consumer's ease of use when We shall always act in a respectful and
utilizing our service and create innovations that professional manner.
make life simpler when we design with our users
in mind.
Impactful
We are motivated by a desire to use our cutting-
edge knowledge to change the working world.
Inovative
We are persistent, creative, and innovative. We
place a high priority on a continuous improvement
culture and work to be the best in our sector.
Zingmp3 Identity System | 9
brand attribute
Genuine
We constantly try to be the music streaming
service that consumers can always enjoy using
our service by making navigation simpler by
placing humans at the center of our design.
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brand attribute
Sustainable
With the right application of technology
development, our users can promote
environmental responsibility through our service,
which is in line with our vision of a future in which
the use of CDs and vinyl is reduced to reduce
carbon emissions.
Zingmp3 Identity System | 11
brand attribute
Fast
Data transfer has never been so quick or safe as it
is now thanks to our new Lightspeed technology.
No more having to wait a long time or settle for a
poor quality version of your favorite song.
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brand positioning
In this era of rapid technological advancement,
Zingmp3 will offer a fascinating music streaming
service while also advancing technology without
having an adverse effect on the environment.
Zingmp3 Identity System | 13
masterbrand
The Zingmp3 masterbrand's visual identity gives
numerous entities the option to communicate with
various audiences using varied messaging.
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masterbrand
Zingmp3 has a powerful brand that covers a
variety of services and goods. The visual identity
we choose must enhance the brand rather than
weaken it.
The masterbrand needs to encompass everything.
The sole exception to this rule is when there is a
relationship with a Zingmp3 endorser.
Graphic Element
These standout visual components contribute to
the brand's powerful appearance. It is best to use
the rounded curves of audio player elements. No
new shapes are to be used.
Brand Logo
Zingmp3 offers four different forms of dynamic
logograms that may be utilized in certain
permitted executions. The Zingmp3 logogram and
Zingmp3 wordmark are the two main components
of the platform's logo, which serves as its primary
means of identification.
Zingmp3 Identity System | 15
masterbrand brand toolkit

Brand Image Brand Colour The Zingmp3 brand is made up of a variety of

Zingmp3's brand attributes of authenticity,
sustainability, and speed should be reinforced
through imagery.
It should only be permitted to use colors from the
Primary Color Palette.
elements that work together to create the brand's
distinctive look and feel. The most effective ways
to use these elements in order to create a unified
and consistent brand are explained in the pages
that follow.

Brand Typeface
We only use Inter Regular as our typeface for
anything that needs to be typed out in a lengthy
body of text. while reserving Inter Bold for
substantial headlines only. There won't be any
additional typefaces used for the brand.

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brand overview brand overview

Logogram + Logotype Logogram Inter Regular

The quick brown fox jumps over the lazy

dog

THE QUICK BROWN FOX JUMPS OVER

THE LAZY DOG

0123456789

Inter Bold

The quick brown fox jumps over the lazy

dog
Logotype
THE QUICK BROWN FOX JUMPS OVER
THE LAZY DOG

0123456789

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brand overview brand overview

Brand Colour Brand Element Imagery

Zingmp3 Gradient
From #cc2a5e to #763b89

Hex #cc2a5e

R: 204 C: 15
G: 42 M: 97
B: 94 Y: 47
K: 1

Hex #cc2a5e Hex #763b89

R: 204 R: 118
G: 42 G: 59
B: 94 B: 137

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brand logo
The Zingmp3 logo, which consists of the two
essential components logotype and logogram,
serves as the primary means of identification for
the business. Information on the available logos
and their intended uses is provided in this section.
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logo suite
Concept
Round shapes are used
to create our logo. It is
thoughtfully built to preserve
its characteristics and enable
for good legibility at any size
on any application.
As part of the brand identity,
the logo combines the letter
"Z" and the play button found
on media players.
Zingmp3 Identity System | 23
logo meaning
The play button and "Z"—Zingmp3's initial—are
combined to form the Zingmp3 logo. The play
button and the fact that the "Z" is rounded on
both ends, in addition to the brand's initials, let
the product stand for its values of friendliness and
professionalism.
Our major brand color is a gradient because of the
way it combines two colors to give the impression
that it is constantly moving, which is consistent
with our brand value of innovation.
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logo suite
Logo variation
Round shapes are used
to create our logo. It is
thoughtfully built to preserve
its characteristics and enable
for good legibility at any size
on any application.
As part of the brand identity,
the logo combines the letter
"Z" and the play button found
on media players.
Zingmp3 Identity System | 25
logo suite
Only when full colour cannot be used, such as in
single-colour print applications, can the black and
white logo be used.
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logo suite
Logotype
The logotype may be separated from the
logogram without restriction. But make sure the
logogram is still displayed on the product's front
or back.
Zingmp3 Identity System | 27
masterbrand
with partner
The second logo variant should be used whenever
the brand collaborates or partners with other
businesses. The size of the logo in comparison
to the other partners will primarily rely on how
significant the relationship is, but it should,
whenever possible, be given equal weight.
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clear space
For the logo to be visible in all messages, it must
be surrounded by a continuous expanse of open
space. The region around the logo that isn't
printed is known as clear space.
Within this area, there shouldn't be any further
graphic elements. Apply extra clean space than
the minimum required wherever it is practical.
Zingmp3 Identity System | 29
minimum logo
size positioning

The use and type of communication

determine where the logogram should
The logo must never be reproduced be placed. General communications
at a size smaller than the minimal with text and a logo should preferably
width required in order to prevent any be positioned in the bottom right or
potential reproduction issues. top right of the composition.

If the logo is on the back of the eco-

bag design, you may, however, place it
in the center of the design.

Print: 38 x 31 mm Print: 10 x 10 mm
Digital: 110 x 89 px Digital: 25 x 25 px

Print: 65 x 11 mm Print: 65 x 15 mm
Digital: 185 x 31 px Digital: 185 x 42 px

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on coloured incorrect
background usage

Pink and Gradient Black Background

Background

Do not add inner glow to Do not stretch the logo Do not change Do not use only outline
the logo components colour on the logo

Do not add drop shadow Do not remove any Do not overlap the logo Do not place the logo on
to the logo component from the logo with any element insufficient background

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brand colour primary
colour palette

Our colour palette plays a significant role in the
visual identity of the brand and aids in brand
differentiation.
Primary Colours Zingmp3 Gradient
Pink-Purple Gradient, Zingmp3 Pink, White, From #cc2a5e to #763b89
and Black are the colors chosen for the brand's
primary color palette. The use of White and Black,
despite being the primary colors of the brand, is
then employed to provide contrast, balance the
Pink and Gradient, and act as a supporting color.
Hex #cc2a5e

R: 204 C: 15
G: 42 M: 97
B: 94 Y: 47
K: 1

Hex #cc2a5e Hex #763b89

R: 204 R: 118
G: 42 G: 59
B: 94 B: 137

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colour brand
combination typography

Primary Colours The recognition and tone of voice of the brand

are improved by typefaces. Zingmp3 employs a
To ensure that the brand is cohesive and chosen preferred typeface to help ensure that all
consistent, make sure to incorporate all colours communications are uniform.
when developing colour schemes, especially
when adding components like rounded forms
or graphical lettering. According to usage, the
following shows the colour ratio that should be
applied to various messages.

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typeface typeface
used colour

Primary Typeface
The typeface chosen to represent our brand
is Inter because it matches the entire identity,
exudes a sense of cleanliness and simplicity, and
works well for a wide range of applications.
Inter prefers the following weights:
Regular and Bold
Inter Regular Only primary colors from the color wheel should
appear in headlines, subheads, and body material.
Except in the digital space, where blue can be
The quick brown fox jumps over the lazy used, subheads and body content may only be
dog displayed in black or white. Body copy should not
be set smaller than 6 pt.
THE QUICK BROWN FOX JUMPS OVER
THE LAZY DOG

0123456789 Black Text White Text Gradient Text Pink Text

Inter Regular and Inter Bold are the preferred
typeface weights to employ for body content and
headings, respectively.
Black Text White Text Gradient Text Pink Text
Inter Bold

The quick brown fox jumps over the lazy

Black Text White Text Gradient Text Pink Text
dog

THE QUICK BROWN FOX JUMPS OVER

THE LAZY DOG Black Text White Text Gradient Text Pink Text

0123456789
Black Text White Text Pink Text

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photography photography
style style

Zingmp3's brand identity heavily incorporates

photography and imagery. The images ought to
support Zingmp3's principles and brand identity.

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photography image
style treatment

Casting Open the chosen image that you wish

Cast persons who are simply
wearing headphones or who
are listening to music.
Makeup, clothing, and hair
should all appear natural.
Either the subject is facing
the camera or is not.
No forced posed-appearing
actions or expressions.
to use and check that it complies with
all the specifications for the first style
imagery.
Apply a gradient map and choose
Zingmp3's gradient
Since no two photographs have the
exact value, the gradient slider can be
moved over and altered to better fit
the image.

The gradient from Zingmp3

should be applied to every
image. (Using the precise
shade is not required. You
can alter it by adding or
subtracting one shade.)

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example items stylescape

We have included a variety of examples to help

illustrate how the visual identity is brought to life.

260 mm

1420 mm

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business card business card
personal company

50 mm 50 mm

85 mm 85 mm

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letterhead envelope

110 mm

297 mm

230 mm

210 mm

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folder complimentary
card

107 mm

307 mm

225 mm

440 mm

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employee promotional
card poster

86 mm

54 mm

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tote bag uniform

690 mm

370 mm

330 mm 510 mm

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logo rationale app

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close remark

Please get in touch with us at

zingmp3@gmail.com if any of the
listed descriptions are unclear to you
or if you have any questions before
moving forward with the design to
avoid any avoidable mistakes.

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