Brand & Identity Guidelines

1 | Musicnotes Brand Identity Guidelines

Introduction

TABLE OF CONTENTS ABOUT THIS GUIDE

3 The purpose of these guidelines is to explain the use of

Design Values the Musicnotes.com brand style and to reinforce consistent
application of the visual elements in all communications
4 and products. This includes publications, presentations,
Logo Design
consumer applications, and all marketing materials both

9 online and offline. Logo, color, and typography basics are

Logo Usage included in this document.

15
Color Palette

18
Typography

2 | Musicnotes Brand Identity Guidelines

Brand & Design Values

Musicnotes has four key values to set its visual identity to a standard, both in interactive and
print media. These are an extension of business values set in Values, Vision, and 2015 Goals.

Business Values Design Values

Intuitive
Integrity & Honesty
Clear understanding of what is possible with Musicnotes’
products and platforms.
Commitment to Quality
Quality
Tenacity Meticulously composed brand, identity, and products to
be at the highest industry standard for music, design, and
Humor & Levity technology.

Creativity & Curiosity Consistent

Common themes, visual cues, and interactions to create a
Intelligence holistic and familiar experience.

Beautiful
Collaboration & Individuality
Creative, playful attitude that instills for the customer an
unforgettable recognition.
Caring & Respect

3 | Musicnotes Brand Identity Guidelines

Logo Design

The company logo is an important, valued graphic element

and must be used consistently and appropriately; even minor
variations will compromise the image of the branding.

Musicnotes' logo is composed of three parts: its logo mark and

logo type, as well as an optional tagline. Together they work to
define Musicnotes' graphic identity.

4 | Musicnotes Brand Identity Guidelines

 Components

LOGO MARK
LOGO TYPE

SHEET MUSIC ANYWHERE

TAGLINE

5 | Musicnotes Brand Identity Guidelines

 Variations

PRIMARY LOGO — TAGLINE PRIMARY LOGO — NO TAGLINE

SHEET MUSIC ANYWHERE

6 | Musicnotes Brand Identity Guidelines

 Variations

PRIMARY LOGO — ONE-COLOR PRIMARY LOGO — ONE COLOR — VERTICAL ORIENTATION

LOGO MARK PREFERRED COLORS — WEB & PRINT

PRIMARY Pantone 539 U

COLOR Pantone 539 C #22313F

SECONDARY Pantone 3005 U

Pantone 3005 C #0272B3
COLOR

CMYK
BLACK 100 / 100 / 100 / 100 #000

#666
GRAYS > 50% (or lighter)

7 | Musicnotes Brand Identity Guidelines

Logo Usage

Always use master artwork when reproducing any

logo design. It should never be recreated under any
circumstances. Always ensure you are using the correct
artwork for the application.

When reproducing any logo elements, only the original

high resolution or vector graphic files shall be used - logos
should not be taken from this document.

8 | Musicnotes Brand Identity Guidelines

 Aspect Ratio

Avoid distorting (stretching or squishing) the logo from its original aspect ratio. Always scale the logo proportionally.

WRONG CORRECT

SHEET MUSIC ANYWHERE SHEET MUSIC ANYWHERE

9 | Musicnotes Brand Identity Guidelines

 Colors & Fonts

Avoid using a color outside of the selected brand color scheme. If you use a backdrop, mind the exclusion zone as well.

In addition, avoid altering the presentation of the logo by changing the font.

WRONG CORRECT

musicnotes.com

10 | Musicnotes Brand Identity Guidelines

Color Palette

Accurate reproduction of the brand color scheme is

essential in communicating a clear and consistent message
about the company image.

Pantone colors should be used wherever possible, with

CMYK/RGB being matched as closely as possible depending
on the materials and print process.

11 | Musicnotes Brand Identity Guidelines

 Primary, Secondary & Tertiary

SPOT RGB CMYK HEX

PRIMARY Pantone 539 U

34 / 49 / 63 85 / 70 / 52 / 52 #22313F
COLOR Pantone 539 C

PRIMARY Pantone 360 U

162 / 188 / 53 42 / 10 /100 / 0 #A2BC35
ACCENT Pantone 360 C

SECONDARY Pantone 3005 U #0272B3

Pantone 3005 C 2 / 144 / 179 89 / 51 / 4 / 0
COLOR

SECONDARY Pantone 290 U #CCE3F0

Pantone 290 C 204 / 227 / 240 18 / 3 / 2 / 0
ACCENT

TERTIARY Pantone 1797 U #C31E18

195 / 30 / 24 16 / 100 / 100 / 7
ACCENT Pantone 1797 C

TERTIARY Pantone 1375 U #F47D25

242 / 125 / 33 1 / 63 / 100 / 0
ACCENT Pantone 1375 C

TERTIARY Pantone 7404 U #FFB918

255 / 185 / 24 0 / 30 / 98 / 0
ACCENT Pantone 7404 C

12 | Musicnotes Brand Identity Guidelines

 Percentages & Grays

100%

90%

80%

60%

40%

20%

10%

13 | Musicnotes Brand Identity Guidelines

Typography

Using consistent and meaingful font choices conveys a

conscious personality for the company and provides familiar
communication through the web and print.

Mostly, Proxima Nova will be the primary font of choice, with

Kreon and Sansation being used sparingly among both print
and interactive platforms (primarily as a display typeface).

14 | Musicnotes Brand Identity Guidelines

 Font Choice & Intent
We have two fundamental questions to ask when choosing fonts.
Do our font choices fit well within the print & web platforms for
optimum legibility and usage value?
Do our font choices fit into our design values for meaningful
impact? (intuitive, high quality, consistent, and beautiful)
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15 | Musicnotes Brand Identity Guidelines
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 Thanks For Reading!
Company: Musicnotes

Email: ux@musicnotes.com

Website: www.musicnotes.com

Designed by: UX & Marketing Staff

16 | Musicnotes Brand Identity Guidelines