ANIMICS

Business
ON
ANIMICS Where art meets
storytelling

Jaipuria Institute of Management, Indirapuram

Ghaziabad, India Presented by:-
Ajeet kr. Sharma
Parmod kr. Meena
Harsh goel
Aanchal singh
About Project
• Anime refers to a style of animation that originated in Japan and has become popular
worldwide. It covers a wide range of genres and caters to diverse audiences, from children
to adults.

• Animics is a streaming platform fully dedicated on providing best quality of Anime and
comics to its user.

• We are not only intended to provide high and wide range of anime but also increase user
interface with our innovative ideas and concepts.

• Our aim is to provide beautiful and unique stories every where any where any time with
unlimited genre and verity.

• Our plane is to launch Animcs as a streaming platform for all os at a price where every one
can afford it.
 Vision,Mision and Objective
Vision
• Our vision is to create best streaming platform for Anime and Manga which will not only introduce new art style
of cinema in India but introduce you to some of the most engaging story that are still unread
•
Mission:-
• Animics is a cutting-edge anime streaming service which I aim to launched in the market, aiming to
redefine the anime-watching experience for enthusiasts Indian. The platform combines a vast library of
diverse anime content with innovative features to cater to the evolving preferences of the anime
community
Objectives:-
With the global popularity of anime reaching unprecedented levels, Animics capitalizes on the
growing demand for a centralized, user-friendly platform that offers a wide array of both classic
and trending anime titles. The platform targets a broad demographic, from seasoned anime
aficionados to newcomers exploring the captivating world of Japanese animation
 • Animics boasts a user-centric interface, providing
seamless navigation and personalized
recommendations based on user preferences. The
service offers high-definition streaming for an
immersive viewing experience and supports multiple
devices, ensuring accessibility anytime, anywhere.
Additionally, users can enjoy offline viewing options,
allowing them to savor their favorite anime on the go

Service • We want to improve search option means providing

different watch orders for multi season anime
chronological and by release date and others filters
for correct story narrative and removing fillers

• We are a subscription-based service which have

various subscription options according to user
demand
Operational plan
Content Acquisition and
Production:
Detail the process for acquiring
and producing content, including
negotiations with studios,
production of original content,
and licensing agreements.
Employee Training and
Development:
Discuss strategies for employee
training, development, and
retention, ensuring that the team
is equipped to handle the
dynamic nature of the streaming
industry
Technology Infrastructure: Quality of Service (QoS) and User
Content Catalog Management:
Describe the technology stack Experience:
Outline how the content library is
supporting the streaming service, Detail measures taken to ensure a
managed, including
including servers, cloud seamless streaming experience,
categorization, tagging, and
infrastructure, content delivery including video quality, buffering
recommendations algorithms to
networks (CDNs), and any optimization, and user interface
enhance user experience.
proprietary technologies. design
Marketing and Customer Acquisition:
Data Security and Privacy: Customer Support: Describe the marketing strategies
Explain the measures in place to employed to attract new subscribers,
Detail the customer support
protect user data, ensure privacy retain existing ones, and promote
processes, including channels for
compliance, and secure the original content releases. This might
user feedback, complaint
overall platform against cyber include advertising campaigns,
resolution, and technical support. partnerships, and social media
threats.
engagement.
Strength Weakness
1.Large market with low competition. 1.Online service
2.Dynamic Subscription. 2.Foreign content
3.Wide Library of content. 3.Funding
4.Growing market. 4.Acquiring License

SWOT
Opportunity Threat
1.One huge competition
1.Few competition.
2.Unawareness about anime
2.Creative idea.
3.Language barrier
3.Large fan base.
4.Increse in ott service users.
Competitors Analysis

Crunchyroll:
As we already discuss that anime market is very large and its continuing to grow at rapid
rate and there are various other platforms offering that service

Crunchyroll Hotstar Netflix

• Have Biggest market in
anime industry
• Only competition in India
• Bad app interface
• Not all titles available in
India
• Still building in Indian
market
• Limited content • Best anime platform
• Not focusing on after Crunchyroll
anime section • Very limited anime
• Small market content
• High price
• Mostly anime are
not in dual language
USP • We are planned to introduce a dual integrated system that
will allow you to read manga and comics in same app

• We also planning to introduce a new audio-visual system

for reading comics that will allow user to read manga with
animated pictures and voice that will add more emotions
and reality to your story

• We are improving our search option that will provide a

wide range of filters for different watch orders of multi
season anime by removing fillers and applying various
fillers of your choices
Marketing plan
Promotion through website & web

Segmentation & positioning

Influencer

Pricing strategy(Break-even-Full cost-Cost plus)

Social media

Celebrity endorsement
 Investment :
Fixed assets – 4 lakh (Furniture , System)
Expenses:
• Office rent : 40K per month
• Minimum investment : 20 lakh( include hiring and cost of storage and
hosting , developing app and website)
• Medium scale investment : 30-45 lakh (Custom animation , Design ,
Financial Marketing , Team Building ,making content)

plan
• Large scale investment : 75lakh – 2CR (content licence)
Funding :
• Government based business loan , angel investor, self funding
Revenue :
• 90Rs per month starting plane
• 150Rs gold
• 175Rs premium
• Add revenue
Conclusion

Looking ahead, Animics plans to continually

expand its content library, forge strategic
Launching a new streaming platform in
partnerships with emerging anime creators,
todays clustered Ott market is not an easy
and explore international markets. The
task to achieve but I am sure that with the
platform remains committed to
knowledge that I have about the changes
technological advancements, with upcoming
that will make other people experience
features such as virtual watch parties and
better we surely can reach our desired goal
interactive elements to enhance the overall
viewing experience