MANAGEMENT RESEARCH

Presented by:
NEW PRODUCT DEVELOPMENT

 New Product: Bluetooth MP3 player

 Company: Zerronics electronics, INDIA.

MISSION & VISION
 Mission – Zerronics is working to create value
for our stake holders, and improve the quality
of life for the next generation through our
innovations.
 Our vision is to become THE communication
entertainment brand. We inspire people to do
more than just communicate. We enable
everyone to create and participate in
entertainment experiences. Experiences that
blur the lines between communication and
entertainment
ORGANISATION STRUCTURE (for
this product only)

BRANCH MANAGER
Sales
Development Manager
Manager

Field Field Field Field Field

Staff Staff Staff Staff Staff
RESEARCH -QUESTIONNAIRE
  
 Name:_______________________
 Phone #:_____________________
  
Are you at least 18 years of age?
 Yes  No 
  
 Are you a student ?
 Yes  No 
  
 If yes, how would you classify yourself?
 Freshman  Sophomore  Junior  Senior 
  
 Do you currently own an Mp3 player?
 Yes  No 
  
 If yes, please list the make and model. _______________________________________
Contd..
 If yes, where did you purchase your Mp3 player?
 at an electronic store (like big bazaar, Ezone)
 at a discount retailer (like Walmart, Target)
 online through the company (like apple.com)
 online through another website (other than the company)
 at the company store (like Apple store)
 other
 Have you purchased an Mp3 player within the last 6 months?
 Yes  No 
  
 Have you purchased an Mp3 player within the last year?
 Yes  No 
  
 When considering buying an Mp3 player, where do you get most of your information?
 Consumer electronic or other magazines
 Through friends/family
 Online
 Other
 If C, please be more specific (blogs, reviews, company webpages, etc). ___________
 Please list Mp3 player brands that come to mind.
MARKET RESEARCH AREAS

 The research is done on the opinion of

 School students in India
 College and university students
 Employees aged b/n 20-35
REASONS FOR INTRODUCING
THIS PRODUCT
 Demand of MP3 player and music lover in
India

 Increasing per capital income of Indian

middle Class increased from: INR.11800
(2005) TO INR.33500 (2010)
www.india today.finance.co.in

 Increased hectic life, stress and people need

of relaxation on the go from office or college.
PRODUCT
Product features
 Zerronic has chosen to position their product based on several platforms of performance. They stress
the capabilities of the series that set it apart from other touch screen Mp3 players. The series comes
standard with Bluetooth capability. This capability allows the user to use a wireless headset up to a
distance of 38.2 ft and also enables traswer the mmultimedia between any bluetooth enabled elctronic
instrument. The MP3 is also lighter and faster, weighing 2.88 ounces and boasting a playback rate of
30 frames per second on the 3-inch screen. Also mentioned in the Mp3 advertisement is that it is
multi-format friendly, capable of playing Mp3, WMA, WMA-DRM, MPEG4, and WMV9 files.


Finance appraisal

Number prodution unit 1

Total number of MP3 players 1200

per year

Cost of a MP3 player Rs. 800

Total revenue sales per year Rs. 9.6 million

Total Staff expenses Rs. 1.8 million

Advertisement, Utility and Rs. 2.5 million

others

Total revenue for the year 2011 Rs. 5.3 million

COMPETITIVE ADVANTAGE

 Less cost

 Chinese product

 Affordable and good quality

 More features and advanced technology

 COST OF RESEARCH
 Cost for the research in entire india Rs..5
million for accommodation, boarding and
lodging expenses, brochures, advertisement
and transportation.

The time taken for completion of research is

20 days.
HUMAN RESOURCES PLANNING
Managers 3 (Prodution, HR, Rs.60,000 PCM
Marketing)
Software Technicians 2 Rs. 24,000 PCM

Hardware technicians 2 Rs. 21,000 PCM

Marketing 4 Rs. 21,000 PCM

Logistics and supply 5 Rs. 25,000 PCM

Total salaries Rs. 151,000 PCM

 MARKETING STRATEGIES
 The Marketing Strategies are based on:

 1. Segmentation Strategy (Company used the BCG MATRIX)

 2. Product Branding Strategies (Marketing of existing

brand)

 3. Competitive Advantage Strategies (Comparing the

products of existing players with our product)
BCG MATRIX
SEGMENTATION STRATEGY
BASED ON BCG MATRIX
 The Company has divided the Whole
customers into 4 types.
 1: High Value Customers (with High growth

potential at the same time these customers

are with us)
 2: Customers of low value but huge volume

of customers are with us.

 3: Customers of high value and high volume

(only some are with us)

 4: Customers of low value and low volume.
EXPECTED TIME FOR COMPLETION OF ALL
ACTIVITIES OF THE PROJECT
Activities Time

Research 20 days

Development prototype 80 days

HR Planning 25 days

Marketing Planning 15 days

EXPECTED TIME TO COMPLETE THE ALL THE 140 DAYS

ACTIVITIES (as per CPM)
THANK YOU