CULTURE AND SOCIETY: POPULAR CULTURE IN A CHANGING WORLD

ABSTRACT

This paper explores popular culture as the people’s culture which prevails in any given
society, results from the daily interactions, needs, desires and cultural moments that make up
the everyday lives of the mainstream society. It can include any number of practices, including
those pertaining to cooking, clothing, mass media and the many facets of entertainment such
as sports and literature. The paper looks at the changing form of popular culture as the society
evolves. Using content analysis to explore the history of popular culture, the paper concludes
that popular culture will continue to rise, influencing peoples thought patterns and culture. As
the society continues to grow, so will popular culture.

REFERENCE:

 Mohammed, J. A. (2021). Culture And Society: Popular Culture In A Changing

World. Retrieved on February 27, 2023,
https://www.researchgate.net/publication/352479101_CULTURE_AND_SOCIE
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 A CRITICAL ANALYSIS OF POP CULTURE AND MEDIA
ABSTRACT
Studies have revealed that in the age of digital media, popular culture has emerged as a
powerful phenomenon. With this in mind, this article critically examines how media is the key
player in promoting and reinforcing popular culture. Further, it illuminates the cultural shift
with urbanization and industrial progress. In this regard, available literature of the past twenty
years has been critically reviewed. This piece of research confers different sources of popular
culture such as movies, TV programs, online video gaming, politics, music, sports,
advertisements, e-commerce, and mobile applications and describes the significant role of the
media in popularizing and endorsing it. This study concludes that the media has played a
significant role in cultural change and that the media and pop culture are inter-reliant. This
study also suggests that popular culture has a significant influence and power that can be
helpful for agenda setting and cultural diplomacy. Pop culture is dynamic and the media plays
a crucial role in promoting popular culture.

REFERENCE:

 Rafique, S. & Khan, M. H. (2022). A Critical Analysis of Pop Culture and Media.
Retrieved on February 27, 2023,
https://www.researchgate.net/publication/360243608_A_Critical_Analysis_of_Pop_Cul
ture_and_Media