Your instinct might be to turn to LinkedIn to find
someone to connect with there.
But not all industries are on LinkedIn.
Here’s the thing:
All industries have Facebook Groups.
For example, the other day I wanted to learn
about the Firesprinkler business.
What’d I do?
• Joined 5 Facebook Groups
• Messaged 20 people across all groups • Connected with owners and learned a ton about the industry If you’re an industry novice, Facebook Groups are an amazing way to:
• Get up to speed • Build a network within the industry
But there’s other untapped value in Facebook
Groups. Acquiring Customers
Facebook Groups are a great way to acquire new
customers, as long as you do so respectfully.
Here’s how to acquire customers thoughtfully:
• Join groups • Actively offer help and share useful info • Offer your product or services when it makes sense Finding Product Market Fit
When building a new product, Facebook Groups
are a great way to get feedback on what you are building.
• Find a group of people in your target market
• Connect with potential customers • Send them your product • Collect feedback • Iterate Building Your Network
I signed up for a Trends membership so I could
meet with other smart entrepreneurs and investors.
There is nothing more valuable than a powerful
network.
Even if it means paying for access to those
networks. A powerful network is the key to:
• Increasing your deal flow
• Finding great talent for your businesses • Raising money
If you’re in the right Facebook Groups, you’ll build
a powerful network. To recap, here are the secret benefits to Facebook Groups:
1. Learning about new industries
2. Acquiring customers 3. Finding product market fit 4. Building your network That's it for now ...