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Facebook Groups are a powerful resource for

investors and builders.

But 99% of people are missing out on this gem.

Here’s how to unlock the hidden value in FB


Groups for your business:

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Learning About New Industries

When investing in a new industry, you obviously


want to learn about it.

Your instinct might be to turn to LinkedIn to find


someone to connect with there.

But not all industries are on LinkedIn.

Here’s the thing:


All industries have Facebook Groups.

For example, the other day I wanted to learn


about the Firesprinkler business.

What’d I do?

• Joined 5 Facebook Groups


• Messaged 20 people across all groups
• Connected with owners and learned a ton about
the industry
If you’re an industry novice, Facebook Groups are
an amazing way to:

• Get up to speed
• Build a network within the industry

But there’s other untapped value in Facebook


Groups.
Acquiring Customers

Facebook Groups are a great way to acquire new


customers, as long as you do so respectfully.

Here’s how to acquire customers thoughtfully:

• Join groups
• Actively offer help and share useful info
• Offer your product or services when it makes
sense
Finding Product Market Fit

When building a new product, Facebook Groups


are a great way to get feedback on what you are
building.

• Find a group of people in your target market


• Connect with potential customers
• Send them your product
• Collect feedback
• Iterate
Building Your Network

I signed up for a Trends membership so I could


meet with other smart entrepreneurs and
investors.

There is nothing more valuable than a powerful


network.

Even if it means paying for access to those


networks.
A powerful network is the key to:

• Increasing your deal flow


• Finding great talent for your businesses
• Raising money

If you’re in the right Facebook Groups, you’ll build


a powerful network.
To recap, here are the secret benefits to
Facebook Groups:

1. Learning about new industries


2. Acquiring customers 3.
Finding product market fit 4.
Building your network
That's it for now ...

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