Professional Documents
Culture Documents
Key Partners Key Activities Value Propositions Customer Relationships Customer Segments
Who are our Key Partners? Who What Key Activities do our What value do we deliver to the What type of relationship does For whom are we creating
are our key suppliers? Which Value Propositions require? Our customer? Which one of our each of our Customer Segments value? Who are our most
Key Resources are we acquiring Distribution Channels? customer’s problems are we expect us to establish and important customers? Is our
from partners? Which Key Customer Relationships? helping to solve? What bundles maintain with them? Which ones customer base a Mass Market,
Activities do partners perform? Revenue streams? of products and services are we have we established? How are Niche Market, Segmented,
offering to each Customer they integrated with the rest of Diversified, Multi-sided Platform
MOTIVATIONS FOR CATEGORIES: Segment? Which customer our business model? How costly
PARTNERSHIPS: Optimization Production, Problem Solving, needs are we satisfying? are they?
and economy, Reduction of risk Platform/Network
and uncertainty, Acquisition of CHARACTERISTICS:
particular resources and Newness, Performance,
activities Customization, “Getting the Job
Key Resources Done”, Design, Brand/Status, Channels
What Key Resources do our Price, Cost Reduction, Risk Through which Channels do our
Value Propositions require? Our Reduction, Accessibility, Customer Segments want to be
Distribution Channels? Convenience/Usability reached? How are we reaching
Customer Relationships them now? How are our
Revenue Streams? Channels integrated? Which
ones work best? Which ones
TYPES OF RESOURCES: are most cost-efficient? How are
Physical, Intellectual (brand we integrating them with
patents, copyrights, data), customer routines?
Human, Financial
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Key Partners Key Activities Value Propositions Customer Relationships Customer Segments
Distribution and Sales Comfortable, stylish, Self-service and Teenagers and Young
Nylon Fabric Producers Online digital marketing custom-made Customer Support. segment (18-35 Age)
(Acquisition of New Design and watch/smartwatch Reviews, Feedback Buyers who want
resources i.e. Band) development of straps and accessories Systems and Ratings. customisation and
Synthetic Band smartwatch/watch at an affordable price. Affinity with top social unique products.
Manufacturers accessories Design your own band media influencers. Fashion conscious
(Acquisition of from scratch Cashback and loyalty buyers.
resources i.e. Band) programs Unisex (Male/Female)
Social Media Referal systems Cusumers who see
Influencers (Reducing shopping as a social
the risk and activity. (Shopaholics)
uncertainty) Key Resources Channels
Printing Suppliers Fabric and Synthetic Google Ads.
(Acquisition of band producers Social Media Marketing
resources i.e. Band
Designers Word of Mouth.
Printing)
Printing and enamel Pin Social media handles
Graphic Designers
suppliers Youtube Ads on fashion
(Acquisition of activities
Investors and lifestyle channels.
i.e. Band designing)
Enamel Pin Social Media Website and Mobile App
Influencers
Manufacturers
(Accessories)
Designed by: The Business Model Foundry (www.businessmodelgeneration.com/canvas). Word implementation by: Neos Chronos Limited (https://neoschronos.com). License: CC BY-SA 3.0