STI COLLEGE Baliuag

AY 2021-2022
2nd semester
Midterm Exam in Philippine Popular Culture

Name___Alea Denisse C. Rectin____Course _BSIT-2A___ Score _________

Instruction: This test covers the scope and concept of Philippine popular culture. The test deals with the
implications of popular culture to the life of Filipinos. Read and understand carefully all specific directions
given for each part, then answer it as quickly and accurately as you can. You are given 60 minutes to
finish the test.

I. MULTIPLE CHOICE: Read carefully the statement below, and choose the correct answer
from prospective answer in the box. 30 POINTS
Celebrities Contemporary Culture
Halyu Actors Flops
Fads Instagram Trends
Sleeper hits Entertainment Sports

1. Refers to general recognition of a person or a group as a result of fame given to them by

the mass media. - CELEBRITIES
2. It is defined as an assemblage of meaning which are generated consumed by a given
social group while identity can be defined. - CULTURE
3. Refers to Korean wave, a rapid spread of Korean popular culture. - HALYU
4. Popular culture icons that gain a significant but do not last long and can be replaced by the
next big thing. - FADS
5. This is an example of social media sites that became famous in the early 21st century.-
INSTAGRAM
6. Defined as anything existing or happening within the same period. - CONTEMPORARY
7. Refers to either a prevailing inclination, a general movement, or a current preference. -
TRENDS
8. Popular culture icons that did not meet the standards for them to be considered successful.
- FLOPS
9. Popular culture icons that started out as weak but became famous over time. - SLEEPER
HITS
10. People who perform visual entertainment with varying genres. - ACTORS

II. Read the following icons and give its significance. 30 points

Icons Significance of both popular and high culture

Ex. Lea Salonga Miss Saigon
1. ASIN Biyahe Tayo
2. Lualhati Bautista BATA, BATA PANO KA GINAWA?
3. Sharon Cuneta MR. DJ
4. Kara David I-WITNESS
5. Robert Jaworski BASKETBALL PLAYER
6. BTS KPOP GROUP
7. Vilma Santos FAMAS child actor
8. Rodrigo Duterte EJK, 16TH PRESIDENT OF THE PHILIPPINES
9. Alden-Maine Mendoza AlDub
10. Tyler Oakley HelenonFleek

III. ESSAY
1. What is a celebrity? What makes one a star?
- A celebrity is a person who is well known and gets lots of public attention, or
attention from other people. But they are “stars,” much more specifically, because
they are part of Western culture's longstanding tendency to associate the human with
 the heavenly. They are stars because their audiences want them and in some sense
need them to be.
2. Why do we idolize people? Give some reasons why we idolize them.
- Appreciation, similar to gratitude, is often a positive response to those who hold
“celebrity” status. That’s how I felt at the concert the other night. These were
talented musicians who had spent a lifetime mastering their craft. I could
appreciate the talent and work and discipline that was required to become the
artists they had become. Similar feelings could be appropriate towards artists in
other fields, executives, industry leaders, or entertainers.
3. Why do businesses use tactics and strategy ?
- Your strategy tells you what your long-term goals are. Without tactics, you don't
really know how you're getting there. Your tactics are important as they give you a
tangible route to take to achieve your goals. Tactics are the actual activities with
which the competitor is attacked. Tactics include advertising, rendering a crucial
service, attracting a key customer who in turn get many customers, getting a crucial
input at less price etc. Thus tactics are useful to meet the competition effectively.
4. Think a business and be able to think your tactics and strategy on how you will
endorse your business to the people.
- If I would be given a chance to think of my own business is that it is hygiene shop
or beauty products because I think that hygiene is what people needs in this time of
pandemic then most of the people are concerns about their face as what I observe in
most of the people. Strategy is to first plan on how it is possible to gain lots of
customers and especially income. Of course, research the demographic of the people
to the place where you will build the structure of your business. Think of a unique
way to advertise the product like buy 1 take one, discounts, sales, and etc. It can
attract people.

Mrs. Lourdes C. Hizon page 1 of page 1