ISOLMEG

REPORT
October 30th – November 3 rd,

Tunisia - 2022
Volunteer : Miriam Ben Abdelmoumen
Mentor : Imen Gabtni
ISOLMEG
REPORT
October 30th – November 3rd

Tunisia - 2022
Volunteer :
Miriam Ben Abdelmoumen
Mentor : Imen Gabtni
 COMPANY NAME GOALS

ISOLMEG 1. To collect 60% of cigarette ends thrown

in public places in Tunisia.

SLOGAN 2. To raise awareness about the uses of

eco oriented insulation in sustainable
The end is a new beginning construction.
3. To use our insulation in machines rather
LOGO than only buildings.
4. To take over 15% of the local market.
5. To be part of the international market.

FINANCIAL RESULTS

Isolmeg has sold 422 shares , out of which

20.24% are internal investment and 79.76%
are external .The company's social capital
is 2110 Dt. Growth Value per Share 11%

MISSION
Isolmeg produces thermal insulators
to be installed in buildings out of the
cellulose Acetate and recycled cigarette
ends .
VISION
To be the leading company in ecologically
oriented building materials.
TARGET MARKET
Architects as advocates for our product
along with construction companies.
LICENCE
The idea, project name and logo were
registered within OTDAV*, on 20/04/2022
under the name of Yassine Zmerli.
INDEX
Introduction ......................................................... 2
Collection Strategy .......................................... 3
Production Process ......................................... 4
The Market ............................................................ 5
Marketing Plan .................................................. 6
Competitors / Partners ................................. 7
Human Recources Plan .......................... 8-9
Financial Plan ................................................... 10

OTDAV* : Tunisian Organization of Copyright and Neighbouring Rights

 “ Our biggest challenge was to translate vision into reality. We grew into our
dream and it is now an undeniable truth. ”
CEO

Problem
Our entreprise focuses on three environmental problems:

Over the last century, the average global temperature of the Earth has risen owing
primarily to greenhouse gas emission due to the use of Fossil fuels.

The heavy energy consumption is both the cause and the result of climate change and
more specifically the increasing temperature

Cigarette ends cause major harm to the environment affecting the quality of landscapes
and bodies of water along with degrading both human and wild life.

Introduction
The field of civil engineering is expanding, we rely on astute engineers to bring a new
wave of sustainable thinking into the industry. Using recycled cigarette ends, isolmeg joins
the insulation market, attempting to innovate and bring an alternative ecologically oriented
and recyclable product to the market.

Product Description
25%
the cellulose acetate

IsolMeg's thermal insulator 75%

Cigarette ends
is made from recycled cigarette
ends (75% of the product) and cellulose
acetate (25% of the product) which makes
it sustainability oriented. It is in the shape of a
rectangular parallelepiped , its dimension is 1 m by 1m
and its thickness is 4 centimeters, Its thermal
conductivity values between 0.03 and 0.035 W / m.K.

Youth Entrepreneurship Celebration 02

Collection Strategy
Apart from buying the cellulose acetate, Our production team brainstormed 3 methods to
obtain cigarette ends :

65%
Of the collection will be
allocated to individual collectors who
are going to be paid based on
the amount of cigarette ends collected.

25%
Of our collection is dependent
on partnerships with coffee shops
and multiple public spaces
(companies /universities /
municipalities / organizations). 10%
will be for collection campaigns of cigarette
We are providing each one of
ends thrown on streets or beaches. They
them with collection bins
for gathering cigarette will be organized by our production

ends daily. teams or our partners.

Corporate Social Responsability

Societal :  Environmental :

Creation of jobs. Limiting energy consumption .

Improvement of the well-being Reducing Discard cigarette ends.
of the population.

About our storage

The credit to our project goes mainly to our university , which generously provided us with
a spacious storage space with adequate temperature and a reliable ventilation system.

Product Application
Ideally the product is to be placed between every two bricks
during construction. However if the building is complete
the product can be fixed over the walls using fixing headers.

Youth Entrepreneurship Celebration 03

 “ I like to think of our production cycle as a human life cycle. It starts small full
of pitfalls and mistakes, but with a touch of devotion it ends up full of wisdom. ”
CPO

Production 01 Sifting
Process To remove unwanted or
extraneous substances
from collected cigarette

02 Blending ends.

Blend until a dough like

03 Washing
substance is obtained.
and Drying
The substance obtained

04 Cellulose needs to be cleaned and

dried in a special oven
Acetate Addition
at 120 C°.
Mixing the obtained dough
with treated cellulose acetate. 05 Gluing
We use a special glue to
mix it with water and pour
it into the dough.
06 Pressing
Apply force on the substance
by pressing it until it becomes
07 Drying
flat. The flat substance should
be dried at 120 degrees.

Production Outcome
We produced a total of 55 panels of our product, 50 of which were sold to an environment
enthusiast who promised to use the quantity purchased in the kitchen ( 6m X 5,25m X 2.7m)
of his new studio. The remaining 5 panels are safely stored along with 11 Kg of raw material
within our inventory.

Customer guarantee Customer service

We offer every customer a 12-month In case of any technical problem,
garantee on all our products that covers customers can reach us through
fabrication defects such as dimentions, our phone number, our Email and
homogenety and regidity. our social media. contact.isolmeg@gmail.com

Youth Entrepreneurship Celebration 04

 “ Since the beginning of history, those who learned to communicate and
collaborate reached the peak of success. ”
COM MANAGER

Market Size Market Value

According to the survey carried out by Consulting
and research company for building industry.
“TBC” innovations, the insulation market is a
dynamic market. On a global scale, it has been
experiencing an average annual growth rate of
5.2% over the past five years.
The building thermal insulation market
size is valued at ($)37.99 billion USD by 2027
and is expected to grow at a compound
annual growth rate of 4.41 % during
the forecast period from 2020 to 2027

Evolution of the thermal insulation market for buildings

TBC - 2022
260 000

220 000

180 000

140 000

100 000
2012 2013 2014 2015 2016 2017 2018 2019 2020 2021

Swot Analysis
Eco-oriented product
W

Difficulties within
S

EA
TH

Competitive price
the collection strategy
KN
NG

Efficient thermal
ES
RE

Low capital
SE
ST

conductivity
S

SWOT
OP
PO

Growing market
S

Risk of scarcity in
AT
RT

RE

Favorable regulations raw material

UN

TH
ITI
ES

Market Segmentation
Following a B2B strategy, We are targeting architects as advocates who would recommend
our product for clients that have buildings under construction. Added to that we target
construction material companies who would resell our insulators.

Youth Entrepreneurship Celebration 05

 “ We don't just aim to make our company look smart. We aim to make the
customer feel smart when buying our product. ”
HEAD OF MKT

Marketing Plan
To reach our market, we are working on three levels:

1 - Direct events : To display our product

and to get the necessary recognition by potential
customers we are planning on taking part in
multiple building material exhibitions. We already
participated in an environmental festival displaying
our product along with organizing workshops for
children to raise awareness about the dangers
of cigarette ends.

2 - Training center : We intend to establish

our own training center for prospecting and
providing training courses for suppliers and
architects on the most important features and
the application of our product.

3 - Digital marketing : It includes :

A website to digitalize our points of sale,
facilitate our sale process and provide clients
with the necessary information.

Constant promotion on different social media applications. It is important to mention that

we reached promising numbers of followers ; 1K followers on Facebook/200 followers on
instagram/132 followers on linked-in. Our social media keep up with our news and activities.

Classic media : We appeared on numerous local radio broadcasts to share more information
about our journey.

Email marketing aims to inform customers on our email list about new features, discounts,
and other services

Customer relationship management to run all of our company's relationships and interactions
with customers and potential customers. it improves business relationships and profitability.

Youth Entrepreneurship Celebration 06

 “ People do not just buy products or services, they buy human relations and
the stories that shape them. We rise with people who believe in our cause. ”
HEAD OF PR

Competitors
We have few competitors who are selling products with the same functions (insulation) but
none of them uses the same raw material as ours.

0.030
0.040 0.044 10 DT 0.037 0.030
19.5 DT 11 DT ISOLMEG 15 DT 20 DT
CORK POLYSTYRENE ROCKWOOL GLASSWOOL

Partners
Within our journey we gained support from different partners like coffee shops, restaurants,
organizations, building companies and architects.

Youth Entrepreneurship Celebration 07

 “ No business can be successful without having individuals who truly
believe in its vision. I'm very proud to have gathered such a dynamic and
professional team. ” HEAD OF HR

Human Resources Plan

PART OF CONDUCT CODE
Payrolls
Article 1 : Elections and Governance
Salary of the CEO per meeting 0.3 TND
Each member needs to own at least 1
Salary of an executive per meeting 0.2 TND
stock to vote on future plans and attend
Number of executives : 6
general meetings. Decisions are taken
Salary of an employee per meeting 0.1 TND
through majority votes.
Number of employees : 6
Any decision can be taken only if more
Number of meetings held : 14
than 50% plus one vote to agree about it
Total wages :
The selection of the CEO and heads of
(0.3 +(0.2x6) +(0.1x6))x 14 = 29.4 TND
departments is carried out by secret vote

Article 2 : Each employee must abide by:

Respecting the timing of the meetings and avoiding unreasonable delays or absences
Maintaining equipment and complying with the rules related to occupational health and
safety while working in the laboratory
Maintaining cleanliness of work spaces
Doing required work on time in the best way
Employees must not access, disclose, discuss or
use any confidential information without official
approval and must ensure that unauthorised people
cannot access confidential information in any form

The Rest of our rules are registered within Internal

Rules of Conduct which contain 6 articles voted upon
it by 16 members within an Extraordinary general
meeting on “15-02-2022” 14pm at the national School
of Engineering of Tunis.

Employee’s motivation
During each general assembly, the best member of
the month will be designated and rewarded according
to the choice of the executives as a motivation.

Youth Entrepreneurship Celebration 08

Trainings
We organised 3 soft skills training courses led by our coach Miriam Ben Abdelmoumen CEO
of MBA Skills Development :

Efficient communication Strategic planification Emotional intelligence

Team Building activities

We organized rewarding events for our employees and after-work activities such as musical
evening, integration weekends, campings...

FLOW CHART

YASSINE ZMERLI
CEO

SALMA SLIMEN RASLEN HENTATI AHMED AMAMOU EYA ZELLIT SAAD BOUZNIF YOMNA EL BENNA
HEAD OF HR HEAD OF MKT CPO CFO COM MANAGER HEAD OF PR

Youth Entrepreneurship Celebration 09

 “ Our currency is constantly fighting for our cause. Our capital is those who devote
their lives for our mission. Our revenues are those who trust in us. ”
CFO

Financial Plan
Financial highlights:

We sold 422 shares out of which 20.24% are an internal investment and 79.76 % are external.

25% cellulose acetate 4.5 kg

RAW MATERIALS
=1.125kg X 1.5 TND = 1.6 TND 1m
2

4cm thickness
75% cigarette ends
= 3.375kg X 0.350 TND = 1.2 TND 25% 75%
Selling price
Production equipment CELLULOSE CIGARETTE
=
ACETATE ENDS
= 1.2 TND 10 TND
Production cost = 1.6+1.2+1.2 Production
2
= 4 TND
for 1m

Balance Sheet - 29/09/2022  Income Statements - 29/09/2022

Accounts Titles Debit Credit Accounts Titles Debit Credit

Assets Income
Current Assets Revenue
Cash and Cash Equivalent 2320,6 Sales 500
Accounts Receivable 0 Total Sales 500
Inventory 20 Cost of Sales
Total Assets 2340,6 Cost of Goods Sold 200
Liabilities and Equity Total Cost of Sales 200
Current liabilities 0 Gross Margin 300
Total liabilities 0 Expenses
Equity Salaries 29,4
Capital Stock 2110 Marketing 40
Retained Earnings 230,6 Total Expenses 69,4
Total Equity 2340,6 Profit 230,6
Total Liabilities and Equity 2340,6
Balance Check 0 Book Value Upon Liquidation (TND) 2022
Capital Stock 2110
Growth Value per Share (Profit) Net Profit 230,6
Total

11%
2340,6
Number of Shares 422
Book Value Upon Liquidation (TND) 5,546

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