The Business and Profile

Our Jollibee Group was founded in 1975 by Tony Tan Caktiong. With the help of his wife
Grace, his family, and in-laws, they started everything with a small family business selling ice
cream in the streets of Manila. Three years after starting, the family saw the opportunity for hot
meals. They converted the ice cream parlors into the Jollibee brand we know today.

Tony always saw the huge potential for his business and dreamt big. He put faith in hard work,
passion, and focus, to turn his then-small business into one of the biggest companies in the
Philippines, Asia and now, the world.

Today, that dream has brought us from a single brand into a restaurant group with 17 well-loved
brands and over 5,800 stores in 34 countries. Through our mission of bringing the joy of eating
to everyone, we aim and continue to work to become one of the top five restaurant companies
in the world.

1975

Tony Tan Caktiong, together

with his wife Grace, his family,
and in-laws, start an ice cream
business in Manila, Philippines

1978

Jollibee Foods Corporation

(Jollibee Group) is born

1987

Jollibee Group makes it to the

2000
 Jollibee Group acquires
Greenwich Pizza Corporation

2002/2003

Jollibee Group Chairman and

CEO Tony Tan Cacktiong is
named Management Man of
the Year by the Management
Association of the Philippines

For the sixth straight year,

Jollibee Group is named as
the Philippines’ Leading
Company by the Far Eastern
Economic Review

2004

Jollibee Group acquires its

first international brand
Yonghe King, a restaurant
chain in China

Jollibee Group establishes the

Jollibee Group Foundation

Jollibee Group opens Zenith

Foods Corporation, the
largest commissary in Asia,
with an initial investment of
PHP 1.5 Billion

2004

Jollibee Group acquires Red

Ribbon Bakeshop
2006

o Jollibee Group establishes Jollibee Worldwide Services

o Jollibee Group is chosen as the Most Admired Compay in the Philippines by the Asian
Wall Street Journal

2008

o Jollibee Group is chosen as the Most Admired Compay in the Philippines by the Asian
Wall Street Journal

2010

o Jollibee Group acquires 70% of Mang Inasal

2011

o Jollibee Group acquires a majority stake in the Burger King Philippines franchise
o Jollibee Group builds the Jollibee Foods Processing Commissary in China

2012

o Jollibee Group completes its acquisition of SuperFoods Group, which owns and operates
Highlands Coffee and PHO24
o Jollibee Group was included among the 26 enterprises from ASEAN countries that were
conferred with the “Most Admires ASEAN Enterprise” Award by the ASEAN Business
Advisory

2013

o Jollibee Group breaks into Forbes Asia’s Fab 50, Asia-Pacific’s Best 50 Big Listed
Companies
o Jollibee Group inaugurates the Jollibee Group distribution center, the Philippines’
largest automated quick service restaurant logistics facility
o Tony Tan Caktiong, Jollibee Group’s Chairman & CEO, is named Global Filipino Executive
of the Year at the Asia CEO Awards

2014
 o Ernesto Tanmantiong assumes the position of President and Chief Executive Officer of
Jollibee Foods Corporation
o Jollibee Group and Ateneo team up to establish JFC University

2015

o Jollibee Group Chairman Tony Tan Caktiong is awarded Entrepreneur of the Year at the
Asia Pacific Entrepreneurship Awards
o Jollibee Group is one of only two Filipino companies that rank in Fo
o rbes Asia’s Fab 50
o Jollibee Group acquires 40% of US-based Smashburger

2016

o Jollibee Group acquires the remaining 30% stake in Mang Inasal, making it the 100%
owner of the brand
o Jollibee Group completes the transfer of assets in Happy Bee Foods Processing Pte.
Ltd. (Happy Bee), making Jollibee Group the 100% owner of Happy Bee Foods
Processing in Anhui Province in China
o Jollibee Group Chairman Tony Tan Caktiong in 2016’s MVP Grand Bossing Awardee

2017

o Cargill and Jollibee officially inaugurate the Cargill Joy Poultry Meats Production plant.
The plant has a processing capacity of 45 million chickens per year
o Jollibee Group increases its ownership interest in the SuperFoods Group to 60%.
SuperFoods Group is the holding company of Highlands Coffee and PHO24

2018

o Jollibee Group increases ownership in Smashburger to 85%

o Jollibee Group enters into a business venture with award-winning Chef Rick Bayless to
build a Mexican fast-casual restaurant business in the United States
o Jollibee Group discloses plans to invest up to 45 million Singapore Dollars in Titan Dining
LP, a private equity fund that has executed (through a wholly-owned subsidiary) a
binding agreement for the acquisition of 100% of the Asia Pacific master franchise
holder of Tim Ho Wan brand, Tim Ho Wan Pte. Ltd. and its affiliate Dim Sum Pte. Ltd.
o Jollibee Group announces the establishment of a 50/50 joint venture with Panda
Restaurant Group, Inc. to bring Panda Express restaurants to the Philippines.
o Jollibee Group wins the ASEAN Business Award for Priority Integration Sector Food &
Beverage
o Jollibee Group wins AGROW Award for Inclusive Business

2019

o Jollibee Group acquires the remaining 15% stake in Smashburger, making it the sole
owner of the Smashburger business
 o Jollibee Group acquires The Coffee Bean and Tea Leaf (c), its largest and most multi-
national acquisition to date

2020

o The Gallup Organization awards Jollibee Group with the Gallup Exceptional Workplace
Award, making it the first-ever Philippine-based corporation to receive such distinction
o USD 600 Million in Guaranteed Senior Perpetual Capital Securities (Securities) was
issued by JWPL, a wholly-owned subsidiary of Jollibee Group, and listed in the Singapore
Exchange Securities Trading Limited
o Amid the effects of the COVID-19 pandemic, Jollibee Group allocates PHP 1 Billion as an
emergency fund for employees and donates PHP 240 Million in aid to frontlines and
affected families.
o Jollibee Group CEO Ernesto Tanmantiong is named as one of the A100 Most Impactful
Asians
o Jollibee Group embarks on a Business Transformation aimed at adapting to changing
consumer habits, accelerating profit recovery, and emerging stronger from the
pandamic
o Jollibee Group CEO Ernesto Tanmantiong is named Entrepreneur of the Year by the Asia
Leaders Awards
o Jollibee Group is one of only three Philippine-based companies awarded on Forbes’ List
of World’s Best Employers

2021

o Jollibee Group announces that it will establish a 50/50 joining venture to expand
Yoshinoya, one of the largest and most recognized Japanese restaurant brands globally,
in the Philippines
o Jollibee Group lists its first ever preferred shares on the Philippine Stock Exchange – a
first for the Jollibee Group and the Philippine Food Service Industry
o Jollibee Group is cited in Forbes’ List of World’s Best Employers for the second
consecutive year

2022

o Dr. Tony Tan Caktiong is named the 2022 Ramon V. Del Rosario Awardee for Nation-
Building
Realization/learning from the success story

Being successful in business is not easy. Business success is significantly influenced by

the company's ideals and marketing plan. I claim Jollibee deserved for being where it is now due
to its admirable history and business practices. As a family fast-food chain, Jollibee taught
Filipinos about the worth of a family. The company's employees and business respect Filipino
values. Because it's real and meaningful, the idea of life must be kept. I also aim to do
everything in my skill to advance Filipino values as a member of a unique Filipino family.