Directions:

1. Make a narrative relative to the expansion of business of Jollibee Corporation. Some

points to consider include the strategy of corporation, what are other corporations that
were bought, merged or consolidated in Jollibee’s Corporation.
2. Font style: Tahoma Font size: 12
3. Use a short bond paper with a normal margin
4. Minimum of 500 words and maximum of 1,000 words.

Jollibee was founded in 1975 in Cubao by Filipino-Chinese Tony Tan Caktiong and his
family as a two-branch ice cream parlor offering hot meals and sandwiches. Mr. Lumba
reformed the name Jolibe to Jolly Bee and combined the two words to form the single
name Jollibee. Their success is unprecedented. Jollibee entered the industry almost 15
years ago, but they quickly became successful in comparison to other fast food that
came first.
It was a 100% Filipino company with seven locations to investigate the possibilities of a
hamburger concept. Spaghetti Special is first introduced in 1979. Jollibee launches its
first TV commercial in 1980, featuring Chicken Joy and French Fries, as well as the
debut of the Jollibee mascot. Jollibee Palabok Fiesta was introduced in 1982. Jollibee
reached P500 million in sales in 1984, making it one of the Top 500 Philippine
Corporations.
Their first international venture was in Singapore in 1985, and by 1986, they had 31
stores. Jollibee entered the country's Top 100 Corporations in 1987, after only ten years
in business. In 1989, it became the first Philippine fast food chain to surpass P1 billion
in sales. Jollibee became the first food service company to be listed on the Philippine
Stock Exchange in 1993, and the new headquarters have been relocated to the Jollibee
Centre Building in Ortigas Center, Pasig. By 1994, he had secured Greenwich for
Jollibee's expansion into the pizza-pasta segment, and by the end of the year, there
were 148 Jollibee locations nationwide.
By 1995, Jollibee has acquired the Delifrance franchise, and the company has
successfully opened stores in Guam, Dubai, the United Arab Emirates, Kuwait, and
Jeddah, as well as the Kingdom of Saudi Arabia. Jollibee was cited again as one of the
leading companies in Asia by the Far Eastern Economic Review in 1996, after being
cited in 1994, and Mary's Chicken was born on July 10, 1996. It is a semi-self-service
restaurant and another Jollibee subsidiary. It was also launched in the same year as
Jollibee's Amazing Aloha, the first Jollibee in Hong Kong, and the projects Maaga ang
Pasko sa Jollibee and Chikiting Patrol: at Home Ako Dito. The primary goal of these
projects was to protect and contribute to the development of the
By 1999, Jollibee had opened 50 stores nationwide, bringing its total to 350, and the
Cheezy Bacon Mushroom Burger had been added to its line of specialty burgers. By
2000, 31 more Jollibee stores had opened, bringing the total to 381 stores, and Jollibee
had acquired Chowking Foods Corporation. Asian Business Magazine ranked Jollibee as
the Most Admired Company in the Philippines and the third overall in Asia, trailing only
global behemoths General Electric and Microsoft, with systemwide sales of P20 billion.
Jollibee also purchased Red Ribbon Bakeshop, another popular fast-food restaurant in
the Philippines, in 2005. They bought Délifrance in 2006, expanding their presence in
the food service industry, particularly in the Frenchcafé-bakery area, which is a
developing segment of the Philippine food market. Jollibee Corporation has continued to
expand, having recently bought Mang Inasal on October 19, 2010. It used to be a
competitor in the chicken market, but it is now a sibling company. Jollibee Food
Corporation presently owns it. Jollibee Food Corporation is the most popular fast-food
chain in the Philippines, according to all Filipinos. Jollibee Food Corporation has been
providing us with a delightful selection of quick food, and the cleanliness that Jollibee
provides is an advantage.
Jollibee's costs are so low that it has become a Pinoy favorite. All Filipinos adore
Jollibee, and when a new Jollibee branch is built, they will eagerly await its opening and
patronize it. Substitute products pose a significant threat. The two extremes of a variety
of replacements are local street cuisine and high-end restaurants. Entry obstacles will
prevent potential entrants from entering the industry. The inability to obtain technology
and specialized know-how, brand preference and consumer loyalty, capital
requirements, economies of scale, and strategically located distribution channels are all
examples. Jollibee, on the other hand, can overcome this. It will be difficult for a new
competitor to enter the business and compete with Jollibee.