Jollibee is a Filipino multinational chain of fast food restaurants owned by Jollibee Foods

Corporation (JFC). As of April 2018, JFC had a total of about 1,200 Jollibee outlets worldwide
with presence in Southeast Asia, the Middle East, Hong Kong, North America, Italy, and the UK
in London. The nature of the business is to serve best quality of products when it comes in fast
food chain industry. Tony Tan Caktiong and his family opened a Magnolia ice cream parlor in
Cubao, Quezon City. The outlet later began offering hot meals and sandwiches upon request
from customers. When the food items became more popular than ice cream, the family
decided to convert the ice cream parlor into a fast food restaurant which became the first
Jollibee outlet in 1978. Management consultant Manuel C. Lumba advised the family on the
change in strategy.

Jollibee is a fast food restaurant with American-influenced items, as well as casual Filipino fare.
Among the establishment's best sellers are its Yumburger,[12] the house hamburger first
introduced during their early days of operation; Chicken Joy,[13] a fried chicken meal
introduced in the 1980s; and Jolly Spaghetti, their sweet-style interpretation of spaghetti, which
is being advertised as "the meatiest, cheesiest spaghetti". In the Philippines, Jollibee serves
Coca-Cola products for its beverages; in overseas markets, the chain serves Pepsi products.

Jollibee, the fast food chain brand is owned by the Jollibee Foods Corporation which is based in
Pasig, Philippines. JFC has been open to franchising since 1979[14] with over 1000 Jollibee
outlets being operating by franchisees. JFC also owns other fast food brands in the Philippines
such as Chowking, Greenwich Pizza, Red Ribbon Bakeshop, Mang Inasal, and Burger King
Philippines.