Jollibee 

is a Filipino chain of fast food restaurants owned by Jollibee Foods Corporation (JFC). As

of December 2021, JFC had a total of about 1,500 Jollibee outlets worldwide,[3] with restaurants in
Southeast Asia, the Middle East, East Asia (Hong Kong, Macau), North America, and Europe
(Spain, Italy,[4] UK).

History
In 1975, Tony Tan Caktiong and his family opened a Magnolia ice cream parlor in Cubao, Quezon
City.[5][6] The outlet later began offering hot meals and sandwiches upon request from customers.
When the food items became more popular than ice cream, the family decided to convert the ice
cream parlor into a fast food restaurant, which became the first Jollibee outlet in 1978.
[7]
 Management consultant Manuel C. Lumba advised the family on the change in strategy.[5] Jollibee
was initially named "Jolibe", but changed its name to "Jollibee".[8]
The company that would be managing the fast food chain, Jollibee Foods Corporation, was
incorporated in January 1978.[note 1] By the end of that year, there were seven branches in Metro
Manila. The first franchised outlet of Jollibee opened in Santa Cruz, Manila in 1979.[11]
Jollibee experienced rapid growth. It was able to withstand the entry of McDonald's in the Philippines
in 1981 by focusing on the specific tastes of the Filipino market, which differed from the American
fast food company.[12] The first provincial Jollibee outlet opened in Barangay Dau
of Mabalacat, Pampanga.[13] The first Jollibee store overseas, in Taiwan, opened in 1986 but is now
closed.[14] Jollibee continued to expand and set up outlets both within the country and abroad.[15] In
1995, Jollibee introduced the Burger Steak to its menu.[16] In 2021 Jollibee announced that they plan
to open 509 stores in the US and Canada.[17]