Practical Research 2

IMPACT OF COVID-19 PANDEMIC IN JOLLIBEE FAST FOOD CHAIN

INTRODUCTION

My biggest concern on Jollibee Foods Corporation is that the COVID-19

situation exacerbates things for Smashburger and CBTL and pushes back
their break-even periods versus what management internally expects.
Jollibee Food Corporation had a problem regarding their chicken, the
taste is still the same, the quality is still the same, therefore
there is a lot of consumer demanded their CHICKENJOY product,g
unfortunately they had shortage in their popular product.
The income of the jollibee dicreases when pandemic came.

BACKGROUND STUDY

Jollibee Foods Corporation widely known as Jollibee is a fast-food

restaurant chain based in the Philippines. Founded by Tony Tan
Caktiong, a Filipino Chinese in year 1975. It is an American-style
fast-food restaurant with Filipino-influenced dishes specializing in
burgers, spaghetti, chicken and some local Filipino dishes. Currently
it is the biggest fast-food chain in the country, it also has
locations in the United States, Saudi Arabia, Hong Kong, Vietnam,
Indonesia, Dubai and Brunei. Jollibee is also the name of their
mascot, a large bee in a blazer, shirt and chef's hat. As of December
2007, Jollibee has become one of the biggest fast-food chains in the
world with more than 600 stores worldwide and total sales of more
than $1 billion, where out of that figure about 500 restaurants are
located in the Philippines itself.

Jollibee is so well-loved every time a new store opens, especially

overseas, Filipinos always form long lines to the store. It is more
than home for them. It is a stronghold of heritage and monument of
Filipino pride. It was tried and tested giving a formula of
delivering greattasting food, adherence to world class operating
standards and the universal appeal of the family values the brand
represents that are driving the expansion of Jollibee both locally
and in the overseas market.

Jollibee is the largest fast-food chain brand in the Philippines,

operating a network of more than 1,400 stores. A dominant market
leader in the Philippines, Jollibee enjoys the lion's share of the
local market that is more than all the other multinational fastfood
brands in PH combined. With a strict adherence to the highest
standards of food quality, service and cleanliness, Jollibee serve
great-tasting, high-quality and affordable food products to include
its superior-tasting Chickenjoy, mouth-watering Yumburger and
deliciously satisfying Jolly Spaghetti among other delicious
products.

Jollibee has embarked on an aggressive international expansion plan,

with more than 270 international branches in the United States,
Canada, Hong Kong, Macau, Brunei, Vietnam, Singapore, Malaysia, Saudi
Arabia, United Arab Emirates, Qatar, Oman, Kuwait, Bahrain, Italy,
and in the United Kingdom.

Submit to:
Maam: ANGIE ROJAS QUIZON

Submitted by:
OSWALDO TOBIAS JR

ROSEL SALVADOR B.