Professional Documents
Culture Documents
ECTI
VE
Concept
Cr
eat
eAbet ologohaveani coni
cvisualin
asi
mple& str
ongf or
m,thatcanbeappl ied
t
ovariousidenti
tyneedsinthefuture
Vi
sualKey
Cl
ari
ty-Si
mpl
e-Bol
d
br
andi
ngandCr
eat
iveDi
rect
ion Abet
o
Cr
eat
ive|I
magi
ne|Vi
sual
BRANDEVALUATI
ON STORYGOALS
Evaluation
Compr ehensi
veandi
n-dept
hassessmentefor
tst
ocreat
ebrand
conceptsthatmat
chthecharact
erandpurposeoft
hecompany.
CorporateBehavi
our
Theacti
onsofacompanyorgr oupacti
ngasone.Companybehavi
or
def
inesthecompany'
sbusinessmanagementandethi
csst
rat
egy,
al
sodescribest
heoveral
lcorpor
atei
mage. COORPORATEDESI
GN CORPORATEBEHAVI
OUR
Coorpor ateDesign
O i
cialgr aphi
cdesi
gnoflogosandcompanyoragencynamesused
onl
etterhead,envel
opes,f
orms,f
older
s,br
ochur
es,andsoon.
br
andi
ngandCr
eat
iveDi
rect
ion Abet
o
C
Crr
e
eaa
tt
i
v
iv
ee|
|I
ma
Ima
gg
in
i
ne
e||
VVi
s
is
uu
aa
kl
TYPEFACE
ABCDEFGHI JKLMNOPQRSTUVWXYZ|abcdef
ghi
jkl
mnopqr
stuvwxyz
0123456789|!@#$%^&*(
)_+<>?:
{}/
br
andi
ngandCr
eat
iveDi
rect
ion Abet
o
C
Crr
e
eaa
tt
i
v
iv
ee|
|I
ma
Ima
gg
in
i
ne
e||
VVi
s
is
uu
aa
kl
SCHEMECOLOR
br
andi
ngandCr
eat
iveDi
rect
ion Abet
o
C
Crr
e
eaa
tt
i
v
iv
ee|
|I
ma
Ima
gg
in
i
ne
e||
VVi
s
is
uu
aa
kl
OPTI
ON LOGO
br
andi
ngandCr
eat
iveDi
rect
ion Abet
o
C
Crr
e
eaa
tt
i
v
iv
ee|
|I
ma
Ima
gg
in
i
ne
e||
VVi
s
is
uu
aa
kl
OPTI
ON LOGO
DI
DOT BODONISANS
br
andi
ngandCr
eat
iveDi
rect
ion Abet
o
C
Crr
e
eaa
tt
i
v
iv
ee|
|I
ma
Ima
gg
in
i
ne
e||
VVi
s
is
uu
aa
kl
OPTI
ON LOGO
DI
DOT
br
andi
ngandCr
eat
iveDi
rect
ion Abet
o
C
Crr
e
eaa
tt
i
v
iv
ee|
|I
ma
Ima
gg
in
i
ne
e||
VVi
s
is
uu
aa
kl
OPTI
ON LOGO
BODONISANS
br
andi
ngandCr
eat
iveDi
rect
ion Abet
o
Cr
eat
ive|I
magi
ne|Vi
sual
THANKYOU
br
andi
ngandCr
eat
iveDi
rect
ion Abet
o