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  • Preview - EFB - Week 2

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    Yimeng
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    The document discusses four articles about social entrepreneurship and sustainable behavior. Article II discusses five evolutionary tendencies that can lead to destructive behavior: self-interest, motivation for status, copying others, short-sightedness, and disregarding long-term concerns. Article III defines social entrepreneurship as addressing social problems through markets. Article IV outlines a five-step approach to stakeholder engagement: developing a strategy, mapping stakeholders, preparing, engaging with stakeholders, and creating an action plan.

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    UvA Msc BA

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    Preview_EFB_Week 2

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    The document discusses four articles about social entrepreneurship and sustainable behavior. Article II discusses five evolutionary tendencies that can lead to destructive behavior: self-interest, motivation for status, copying others, short-sightedness, and disregarding long-term concerns. Article III defines social entrepreneurship as addressing social problems through markets. Article IV outlines a five-step approach to stakeholder engagement: developing a strategy, mapping stakeholders, preparing, engaging with stakeholders, and creating an action plan.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    6 views2 pages

    Preview - EFB - Week 2

    Uploaded by

    Yimeng
    The document discusses four articles about social entrepreneurship and sustainable behavior. Article II discusses five evolutionary tendencies that can lead to destructive behavior: self-interest, motivation for status, copying others, short-sightedness, and disregarding long-term concerns. Article III defines social entrepreneurship as addressing social problems through markets. Article IV outlines a five-step approach to stakeholder engagement: developing a strategy, mapping stakeholders, preparing, engaging with stakeholders, and creating an action plan.

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    © All Rights Reserved
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    of 2

    Article I.

    YOUR ROLE IN YOUR OWN FUTURE


    1. résumé virtues & eulogy virtues

    Article II. The Evolutionary Bases for Sustainable Behavior:


    Implications for Marketing, Policy, and Social Entrepreneurship
    1. evolutionary bases of destructive and ecologically damaging human behavior - five adaptive
    tendencies rooted in evolutionary history
    a. propensity for self-interest
    b. motivation for relative rather than absolute status
    c. proclivity to unconsciously copy others
    d. predisposition to be shortsighted
    e. proneness to disregard impalpable concerns

    Article III. Social Entrepreneurship: Research as Disciplined


    Exploration
    1. Social entrepreneurship – the practice of addressing social problems by means of markets
    Article IV. Five-Step Approach to Stakeholder Engagement
    1. Step 1: ENGAGEMENT STRATEGY
    2. Step 2: STAKEHOLDER MAPPING
    3. Step 3: PREPARATION
    4. Step 4: ENGAGEMENT
    5. Step 5: ACTION PLAN

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