Research topics

Impact on brand image, service quality and price on customers satisfaction in Pakistan
telecommunication sector.
Independent variable dependent variable
Brand image. Customers satisfaction
Service quality
Price
Brand image: It is found that positive brand image could influence customer loyalty so that they
would repurchase more product or service and recommend others to buy as much as 41.8%.
This study also shows that there was positive relationship between brand image and customer
loyalty as much as 35.8%.
Service quality: The study examined the relationship between service quality and customer
satisfaction using the SERVQUAL framework. According to the findings, empathy, reliability,
assurance, responsiveness, and tangibles have a significant positive relationship with customer
satisfaction.
Price: The price of a good or service is very influential on customer satisfaction. Consumers use
the price as a consideration in determining the purchase of a product, when should the
purchase be made and how much the need for products purchased in accordance with the
ability of consumer purchasing power.
Research Question:

 Does service quality have impact on customers satisfaction?

 Does brand image have impact on customers satisfaction?
 To what extent perceived fairness moderate the relationship between service quality
and customers satisfaction?
 To what extent perceived fairness moderate the relationship between brand image and
customers satisfaction?
 To what extent perceived fairness moderate relationship between brand Image, services
quality and price?
Reference:
https://www.researchgate.net