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Swatch is an international group active in the design, manufacture, and sale of finished watches, jewelry, watch
movements and components. Its more than 15 watch brands range from low-priced Swatch and Flik Flak
collectibles to premium-priced Blancpain, Breguet, Harry Winston, Glashütte Original, and Omega luxury
pieces. The company supplies nearly all the components for its own watches and also sells some movements to
other watchmakers. Its Dress Your Body unit designs and makes jewelry for the Swatch Group brands. Swatch
generates more than 40% of its revenue from China.
Key Information
Key Financials
Swatch is headquartered in Switzerland. Sales in Asia account for nearly 65% of total revenue, with China alone
accounting for more than 40%. Europe, including Switzerland, accounts for about 25%, the Americas generate
over 10%, and the rest comes from Oceania and Africa.
Swatch has a global sales network and service centers, and a wide range of operating and production sites in
the fields of watchmaking, fine jewelry, and electronic components.
The Swatch Group was first established when watchmakers ASUAG and SSIH were merged in 1983. ASUAG
was founded in 1931 in Switzerland to make watches. By the late 1970s ASUAG had acquired some 100 family-
owned companies, many of which were operating independently and inefficiently. When it merged with SSIH,
ASUAG owned the Longines and Rado brands and made watch components.
Watchmaker SSIH was formed in 1930 with the merger of brands Tissot and Omega (which traced its history to
1848). SSIH and other Swiss watchmakers were struggling by the late 1970s. The market was flooded with
cheaper watches made in Japan and Hong Kong that used quartz technology (a technology invented -- but
ignored -- by the Swiss). SSIH had licensed out its prestigious Omega brand to other manufacturers in various
countries, hurting that brand's reputation.
With both ASUAG and SSIH on the verge of bankruptcy, Swiss banks named Nicolas Hayek (then the CEO of
consulting firm Hayek Engineering) to advise the companies on their futures. He recommended that ASUAG and
SSIH merge and then mass-produce a low-cost watch and sell it globally at a set price. The two companies
merged in 1983, forming SMH (Société Suisse de Microélectronique & d'Horlogerie); its headquarters were
ASUAG's in Biel, Switzerland.
SMH had sales of about $1.1 billion with losses of some $124 million in 1983. That year it introduced the
Swatch watch amid some resistance and objections that the watch would ruin the Swiss image of makers of
high-quality, premium-priced watches. But Swatch watches became fashion statements and pop-culture icons in
the 1980s and Hayek, who spearheaded the turnaround, became a Swiss business hero. Hayek and a group of
investors bought a controlling 51% stake of SMH, and he became CEO in 1985.
In 1992 the company bought Blancpain (luxury watches) and Frederic Piguet (luxury watch components). By
1993 SMH had expanded into semiconductor chips, pagers, and telephones. The next year it formed a joint
venture (19%-owned by SMH) called Micro Compact Car (MCC) with Daimler-Benz to make a battery- and
gasoline-powered Swatchmobile.
Because of difficulty in translating its name into other languages, the company changed its name in 1998 to
The Swatch Group. That year it also sold its 19% stake in MCC to Daimler-Benz. In 1999 Swatch bought
Groupe Horloger Breguet, a manufacturer of mechanical timepieces since 1775, and Swiss watch case maker
Favre & Perret. In 2000 the growing company pocketed German luxury watchmaker Glashütter, among others.
Acquisitions in 2001 included two Greek companies, Aliki Perri and Alikonia. Swatch bought Swiss watch dial
maker Rubattel & Weyermann in 2002. Later that year Hayek retired as CEO, but remained chairman; his son
Employees
Board Members
GEORGES N. HAYEK
Managing Director, Director, Member of the Board of Directors
THIERRY KENEL
Chief Financial Officer, Member of the Executive Group Management Board
Biography
Dr. Thierry Kenel serves as Chief Financial Officer, Member of the Executive Group Management Board of the
Company. He holds a doctorate in Economics, a degree in Mechanical Engineering and a postgraduate degree
in Management of Technology. As a Member of the Extended Group Management Board since 2009 and of the
Executive Group Management Board since 2012, he is responsible for Corporate Finance, Reporting, Investor
Relations, Swatch Group Belgium, Swatch Group Netherlands, Swatch Group Luxembourg, Swatch Group
Greece and Swatch Group South Africa. Mr Kenel has been with the Swatch Group since 2003, first as Group
Controller in the business segment Electronic Systems and subsequently as head of Finance, IT and
Administration at Montres Breguet SA. Prior to joining the Swatch Group, Mr Kenel was a lecturer and
researcher in the field of economics at the University of Lausanne; earlier, he was a member of the Board of
Directors and the management of the Flumroc- Spoerry group of companies. Mr Kenel represents the Swatch
Group in the Board of economiesuisse, the Convention Patronale and the Federation of the Swiss Watch
Industry FH, where he presides over the Economic Commission. Mr Kenel continues to be a private lecturer of
Finance and Financial Reporting at the University of Lausanne (HEC) as well as at the Swiss Institute of
Certified Accountants and Tax Consultants. He is also a member of the Liaison Committee University-Industry at
the University of Lausanne (HEC).
NAYLA HAYEK
Chairwoman of the Board of Directors
Biography
Dr. Nayla Hayek serves as Chairwoman of the Board of Directors of the Company. Mrs. Nayla Hayek has been
on the Board of Directors of the Swatch Group since 1995. As a member of the World Arabian Horse
Organization (WAHO), and as international Arabian horse judge, Mrs Hayek's top-level contacts contribute to
many of the business and promotional activities of the Swatch Group and she is responsible for the local
organization in Dubai (Swatch Group Middle East) on site. Mrs Hayek is Chairwoman of the Board of Directors
of the Rivoli Group, Dubai and represents there the interests of Swatch Group. Following the acquisition of Harry
Winston as per 26 March 2013, Mrs Hayek was appointed president and CEO of this new business entity. She is
also a member of the Board of Directors of Belenos Clean Power Holding Ltd and of Wat Holding AG. As Board
member of Hayek Holding AG, she is responsible for Hayek Engineering AG and Hayek Immobilien AG. She
holds no official function or political office.
Biography
Mr. Ernst Tanner serves as Vice Chairman of the Board of Directors of the Company. He has been on the Board
of Directors of the Swatch Group since 1995. He has been Vice-Chairman of the Board of Directors since 29
June 2011. Mr Tanner is the Executive Chairman of the Lindt & Sprüngli Group. Before his activity with Lindt &
Sprüngli, he was for over 25 years in leading management positions with the Johnson & Johnson Group in
Europe and the USA, ending up as Company Group Chairman Europe. In addition, he is a member of the Board
of Directors of the German Krombacher- Brauerei GmbH & Co. KG and of the Advisory Board of the Austrian
SIGNA Group. Otherwise, he exercises no other executive or advisory functions and holds no official function or
political office.
CLAUDE NICOLLIER
Member of the Board of Directors
JEAN-PIERRE ROTH
Member of the Board of Directors
Biography
Dr. Jean-Pierre Roth Ph.D. serves as Member of the Board of Directors of the Company. Mr Roth taught at the
University of Geneva and at the Graduate Institute (HEI). In 2009 the University of Neuchâtel conferred him a
honorary doctorate in economics. Jean-Pierre Roth joined the Swiss National Bank in 1979 where he was active
in various areas in Zürich and Bern. On 1 May 1996 he was appointed Vicepresident of the board. On 1 January
2001 he was elected President of the board. Jean-Pierre Roth was Swiss governor of the International Monetary
Fund (IMF) in Washington. From 1 March 2006 until end of February 2009 he was Chairman of the Board of
Directors of the Bank of International Settlements (BIZ) in Basel. At the end of 2009, Mr Roth resigned as
President of the Swiss National Bank. Mr Jean-Pierre Roth was elected as President of the «Banque cantonale
de Genève» and member of the Board of Swiss Re and of Nestlé Ltd in 2010. In 2014, he was elected as
member of the Board of MKS (Switzerland). Since then, Mr Roth retired from the Board of Swiss Re, Nestlé Ltd
and the «Banque cantonale de Genève». Since 1 July 2017, Mr Roth acts as Vice President of the Arab Bank
(Switzerland) Ltd
Financial Summary
Company Type
Swiss:UHR
Parent/Headquarters
Fiscal Year-End December
2021 Sales (Actual) $7,313.00M
1-Year Sales Growth 30.71%
2021 Net Income $765.00M
1-Year Net Income Growth 0.00%
Prescreen Score Low Risk
Quarter Ending
Revenue --
Cost of Goods Sold --
Gross Profit --
Gross Profit Margin --
SG&A Expense --
Depreciation and Amortization --
Operating Income --
Operating Margin --
Nonoperating Income --
Nonoperating Expenses --
Income Before Taxes --
Income Taxes --
Net Income After Taxes --
Continuing Operations --
Discontinued Operations --
Total Operations --
Total Net Income --
Net Profit Margin --
Assets
Dec 2021 Dec 2020 Dec 2019 Dec 2018
Cash 1,979.00 1,585.00 1,239.00 944.00
Net Receivables 710.00 685.00 838.00 893.00
Inventories 6,389.00 6,315.00 6,852.00 6,917.00
Other Current Assets -- -- -- --
Total Current Assets 10,107.00 9,238.00 9,555.00 9,458.00
Net Fixed Assets 2,771.00 2,929.00 3,189.00 3,245.00
Other Noncurrent -- -- -- --
Total Assets 13,678.00 12,897.00 13,692.00 13,661.00
Shareholder's Equity
Dec 2021 Dec 2020 Dec 2019 Dec 2018
Preferred Stock Equity -- -- -- --
Common Stock Equity 118.00 118.00 118.00 125.00
Total Equity 11,540.00 10,897.00 11,405.00 11,185.00
Shares Outstanding (M) 51.81 51.77 51.62 51.70
Liabilities
Dec 2021 Dec 2020 Dec 2019 Dec 2018
Accounts Payable 313.00 281.00 313.00 393.00
Short-Term Debt 97.00 88.00 101.00 202.00
Other Current Liabilities 165.00 134.00 127.00 116.00
Total Current Liabilities 1,377.00 1,212.00 1,361.00 1,549.00
Long-Term Debt 2.00 3.00 20.00 22.00
Other Noncurrent -- -- -- --
Total Liabilities 2,073.00 1,932.00 2,199.00 2,387.00
Assets
Quarter Ending
Cash --
Net Receivables --
Inventories --
Other Current Assets --
Total Current Assets --
Net Fixed Assets --
Other Noncurrent --
Total Assets --
Shareholder's Equity
Quarter Ending
Preferred Stock Equity --
Common Stock Equity --
Total Equity --
Shares Outstanding (M) --
Liabilities
Quarter Ending
Accounts Payable --
Short-Term Debt --
Other Current Liabilities --
Total Current Liabilities --
Long-Term Debt --
Other Noncurrent --
Total Liabilities --
Quarter Ending
Cash & Cash Equivalents at Beginning --
of Year
Net Cash Provided by Operating --
Activities
Net Cash Provided by Investing Activities --
Net Cash Privided by Financing Activities --
Net Increase/Decrease in Cash & --
Equivalents
Cash & Cash Equivalents at End of Year --
Current Information
Income Statement
Competitive Landscape
Companies listed are Top Competitors.
Key Numbers The Swatch Bleach Group, Cutter & Buck H & M Hennes &
Group AG Inc. Inc. Mauritz AB
Profitability The Swatch Bleach Group, Cutter & Buck H & M Hennes &
Group AG Inc. Inc. Mauritz AB
Operations The Swatch Bleach Group, Cutter & Buck H & M Hennes &
Group AG Inc. Inc. Mauritz AB
Financial The Swatch Bleach Group, Cutter & Buck H & M Hennes &
Group AG Inc. Inc. Mauritz AB
Per Share Data The Swatch Bleach Group, Cutter & Buck H & M Hennes &
Group AG Inc. Inc. Mauritz AB
Growth The Swatch Bleach Group, Cutter & Buck H & M Hennes &
Group AG Inc. Inc. Mauritz AB