Bucket (INPUT KPI S.

No KPI/PARAMETER Metric tracked Data source

OR OUTPUT KPI)

Output 1 Primary Sales Value/Volume SAP

Output 2 Secondary Sales Value/Volume/ECO/UBO XDM/SSFA

Output 3 Same Store Offtake Value/Volume XDM/SSFA

Moving Avg Value/Volume/UBO/ECO XDM/SSFA

Media Investments, Media Markets

NPD Dashboard
Consumer offer dashboard
Output 4 Nielsen
Output 5 SNOP Vs Billing SCM
Stock Channel Stock, Inventory, NMS/SMS
P&L/GM Management
Budgets/KE30 File
Input RM/PM Inventory Status

3 Year Primary & Secondary Dump

 CK Trends
Input
Input
Input
Input
Input
Input
Priority Frequency of Formula Reporting granularity Input
reporting

Year, JC, Month, JC quarter, Month Quarter, Category,

Brand, Sub Brand, Variant, SKU, Channel (GT, MT, AltB2B,
H Weekly/Daily CSD, Ecom), Sub Channel (Retail, Wholsale, Sub D, Rising
Star, Virat, Rest of GT, B2C, B2B,SAGT, SAMT), Markets
(Rural/Urban), Region, State

Year, JC, Month, JC quarter, Month Quarter, Category,

Brand, Sub Brand, Variant, SKU, Channel (GT, MT, AltB2B,
H Weekly/Daily CSD, Ecom), Sub Channel (Retail, Wholsale, Sub D, Rising
Star, Virat, Rest of GT, B2C, B2B,SAGT, SAMT), Markets
(Rural/Urban), Region, State

Year, JC, Month, JC quarter, Month Quarter, Category,

Brand, Sub Brand, Variant, SKU, Channel (GT, MT, AltB2B,
H Weekly/Daily CSD, Ecom), Sub Channel (Retail, Wholsale, Sub D, Rising
Star, Virat, Rest of GT, B2C, B2B,SAGT, SAMT), Markets
(Rural/Urban), Region, State

13JC, 6 JC, 3 JC, Category, Brand, Sub Brand, Variant, SKU,

H JC Channel (GT, MT, AltB2B, CSD, Ecom), Sub Channel (Retail,
Wholsale, Sub D, Rising Star, Virat, Rest of GT, B2C,
B2B,SAGT, SAMT), Markets (Rural/Urban), Region, State

Investments, Media Markets, Campaign Duration, ACD,

Monthly GRPs, AOTs, Reach Frequency, Genres Invested, Full Media
Plan,
Competition Media Analysis, Share of Spend, Share of Voice,
Monthly GRPs, Media Markets, ACD
Weekly Plan vs Outlets, Secondary, Distribution, Repeat
Weekly Plan vs Ach - Primary, Secondary, Distribution

Weekly Regular Packs, Offer Packs, SNOP Adherence

Year, JC, Month, JC quarter, Month Quarter, Category,

Brand, Sub Brand, Variant, SKU, Channel (GT, MT, AltB2B,
CSD, Ecom), Sub Channel (Retail, Wholsale, Sub D, Rising
Star, Virat, Rest of GT, B2C, B2B,SAGT, SAMT), Markets
(Rural/Urban), Region, State
 Process
Date of
Input Detailed Exact Source Exact Frequency file (Manual/Automated) -
granularity Source File Header Data available in excel or
shared
any software?

Daily/Weekly Automated (SAP)

Daily/Weekly Automated (XDM/SSFA)

Daily/Weekly Automated (XDM/SSFA)

Monthly
 Remarks Data Owner in the Comments
Function

Report Dump
should be
downloadable

Report Dump
should be
downloadable

Report Dump
should be
downloadable

Report Dump
should be
downloadable