Mcdonald’ STP (Activity 1 And Quiz 1 )

1. Give three (3) reasons why Mcdonald’s decided to develop their existing strategy

when it comes to having several brand managers.

The Mconals decide to develop their existing strategy since (1) they want to maximize their

target market, (2) they want to understand how to describe their products in a compelling way,

and (3) they want to know what the consumers want, such as burgers, salads, spaghetti, etc.

2. Do you think Mcdonald’s strategy in STP is efficient? Why or why not?

In my perspective, McDonald’s strategy in STP is efficient since you would maximize your

target market and also know the preferences of the consumers based on their strategy.

3. Do you think this strategy will also work for Jollibee knowing that it is now

becoming a global brand? Explain your answer.

I think that this strategy will also work for Jollibee or other types of food service since, just like I

said earlier, it maximizes the target market. It’s not only for children; the products are also good

for adults. Moreover, the food will also be liked by different nationalities.

4. What are your key takeaways or learnings from this activity?

My key takeaway from this activity is that having a segmenting manager in your business would

be effective since you would know all the preferences of your consumers.