'

Started on
State
Completed on
Time taken
Grade 10.00 out of 10.00 ( 100%)

Question 1

Correct

Mark 1.00 out of 1.00

_____ include resellers, marketing service agencies, and financial firms that help a company to promote and sell its offerings to i
final customers.

Select one:
a. Marketing intermediaries

b. Suppliers

c. Advertising agencies

d. Intelligence firms

Question 2
Correct

Mark 1.00 out of 1.00

Which of the following are included in the major forces affecting a company’s macroenvironment?

Select one:
a. cultural, political/legal, economic

b. marketing concept, goal setting, cultural

c. marketing mix, positioning, price

d. baby boomers, minimum wage rates, product/service

Question 3
Correct

Mark 1.00 out of 1.00

The baby boomer generation is made up of the period _____.

Select one:
a. 1960-1971

b. 1946-1964

c. 1920-1929

d. 1980s

Question 4
Correct

Mark 1.00 out of 1.00

A company’s _____ consists of its suppliers, marketing intermediaries, customers, competitors, and publics

Select one:
a. Microenvironment

Question 5
Correct

Mark 1.00 out of 1.00

b. business environment

c. Macroenvironment

d. marketing environment

A company’s macroenvironment consists of all of the following except _____

Select one:
a. competitive forces

b. demographic forces

c. technological forces

d. economic forces

Question 6
Correct

Mark 1.00 out of 1.00

 A company has several options with regard to its marketing environment. A strong company takes a(n) _____ approach

Select one:
a. ingenuous

b. proactive

c. peaceful

d. reactive

Question 7
Correct

Mark 1.00 out of 1.00

The “shop until you drop” mentality of the 1990s has been replaced with a more _____ approach

Select one:
a. “save all you can”

b. “value is key”

c. “splurge regularly”

d. “don’t shop at all”

Question 8
Correct

Mark 1.00 out of 1.00

In exercising their corporate social responsibility and building a more positive image, companies are now linking themselves to
worthwhile causes. This is referred to as _____

Select one:
a. cause-related marketing

b. marketing concept

c. Engel’s Law

d. marketing mix
Question 9
Contact Conn
Correct ect
www.elo.edu.vn
Mark 1.00 out of 1.00

1800 599953 Facebo

ok
Banks, insurance companies, and credit companies that aid in financial transactions are called __________.

giaovu@oude.edu.vn
Select one: Youtub
||
a. positioning quanlysinhvien2@oud e

b. marketing services agencies e.edu.vn

c. financial intermediaries

d. physical distribution firms

Question 10

Correct

Mark 1.00 out of 1.00

There are three trends in the natural environment that marketers are monitoring. These are _____, _____, and _____.

Select one:
a. increased consumerism; increased population; increased ethical expectations

b. shortages of raw materials; increased legislation; increased consumerism

c. increased pollution; increased government intervention; shortages of raw materials

d. the green movement; shortages of raw materials; increased pollution

© 2018 Ho Chi Minh City Open University. All rights reserved.