Project Ideas

- Creating a social media calendar with two objectives- Increase brand awareness towards the
product and increasing awareness towards the technology of the brand.
- Product specific will contain customer testimonies, influencer collaboration.
- Increasing awareness towards the tech will focus on videos or carousel which focus on
demonstrating the ease of the consumer journey.
- Competition vs Us research
- Calendar can also be created to focus on upcoming season sales, discounts offered, referrals
(If the brand plans to do that) and following trends such as for valentines day- work
valentine sale (gift your work valentine a coupon for Jaey.
- Planning for a campaign based on Jaey’s strategy- for example want to focus on
communicating a certain value ( sustainability ) or an experience such as ease (feel at ease
and brezzy after wearing Jaey, or confident after wearing Jaey).
- Research on words, feelings, emotions, habits of the targeted consumer. Using the same to
craft marketing strategies.
- Creating a brand tool kit + Book
- Assisting In other marketing objectives