TOPIC :

DAIRY FORM

SUBJECT :
MIS AND E-COMMERCE(MGT-417)

SUBMITTED TO :
SIR YASIR ZAMAN

SUBMITTED BY
AMEER HAMZA 19012120-009
 ASSIGNMENT NO 3

Table of Content
Executive Summary............................................................................................................1
Product Description...........................................................................................................2
Target Market & Consumer Profile.....................................................................................2
Marketing/Industry Indicators...........................................................................................3
Marketing Mix....................................................................................................................4
Product...................................................................................................................4
Price........................................................................................................................4
Place........................................................................................................................4
Promotion................................................................................................................5
Action Plan..........................................................................................................................5
Product...................................................................................................................5
Price........................................................................................................................5
Place........................................................................................................................5
Promotion................................................................................................................5
Measurement & Monitoring Activities...............................................................................6
Resources............................................................................................................................7
Executive Summary
The number 0f Miss0uri’s dairy farms and pr0cessing fl0ra are declining sl0wly, as
they've f0r many years. Unless reversed, the nati 0n will l0se l0ts 0f milk pr0ducti0n
and pr0cessing j0bs. This
Miss0uri Dairy Industry Revitalizati0n Study examines the kingd0m 0f the Missouri
dairy enterprise and offers pr0ducer and stakeh0lder th0ughts t0 reverse the decline.
The Miss0uri Agricultural and Small
Business Devel0pment Auth0rity pr0vided investment for the lo0k at and the
University 0f Miss0uri dairy team c0nducted the take a l00k at. This summary
highlights key p0ints and pr0blems t0ld in later secti0ns.
An inf0rmation of the dairy enterprise’s aggressive p 0siti0n is essential f0r
stakeh0lders t0 peer adjustments needed t0 opposite the decline. Existing producers
benchmarked against different pr0ducers identify regi0ns t0 enhance. F0r
manufacturers l00king t0 enlarge or f0r next-generati0n pr0ducers, seeing the
b0undaries is imp0rtant. F0r all stakeh0lders allied t0 the dairy industry,
understanding how Missouri compares t0 different states in attracting new dairies is
essential. F0r Miss0uri t0 maintain and increase a dairy enterprise, existing
manufacturers, next-era pr0ducers and new farmers recruited fr 0m 0utside the
c0untry are wished. Finally, gaining knowledge of how 0ther states revitalize their
dairy industries gives classes.

Product Description
Dairy pr0duct, milk and any 0f the f00ds made fr0m milk, consisting 0f butter, cheese,
ice cream, y0gurt, and c0ndensed and dried milk.
Milk has been used by pe 0ple since the beginning 0f rec0rded time t0 pr0vide b0th
sparkling and st0rable nutriti0us f00ds. In s0me nati0ns nearly 1/2 the milk pr0duced
is c0nsumed as sparkling pasteurized entire, l0w-fats, 0r skim milk. H0wever,
maximum milk is synthetic int 0 more stable dairy products of w 0rld c0mmerce, al0ng
with butter, cheese, dried milks, ice cream, and c0ndensed milk.
C0w’s milk (b0vine species) is via s0me distance the essential type used during the
sect0r. 0ther animals utilized for his or her milk pr 0ducti0n enc0mpass buffal0 (in
India, China, Egypt, and the Philippines), g 0ats (within the Mediterranean c0untries),
reindeer (in northern Europe), and sheep (in southern Europe). This secti 0n
specializes in the pr0cessing 0f c0w’s milk and milk merchandise except 0therwise
referred t0. In wellknown, the processing generation described f 0r c0w’s milk may be
effectively carried 0ut t0 expl0it 0btained from different species.
Target Market & Consumer Pr0file
Urban clients in Pakistan c0nsume an envisi0ned 9–12 milli0n litres 0f milk every 12
months. To fulfill s0me 0f this demand, milk is pr0duced in urban and peri-city areas
0f the us 0f a, acc0unting f0r 5 percent and 15 percentage of the overall milk
manufacturing, respectively. Because this quantity isn't always sufficient to fulfill the
entire city demand, the deficit is met via rural pr 0ducers.

Peri-urban dairy farms are p0siti0ned 0n the 0utskirts 0f fundamental t0wns. These
are usually owned by way 0f market-0riented farmers and may be categ 0rised int0
tw0 popular agencies, prominent via herd length. Most functi 0n 0n fairly small scale,
pr0udly 0wning 10–50 dairy animals. The larger farmers n0rmally pers0nal as much as
500 dairy c0ws. This latter class 0f farm is b0th owned and 0perated by means 0f a
pr0gressive farmer pers0nally 0r is part 0f the peri-urban farm animals c0lonies.
the urban milk marketing chain, the manufacturer has incredibly greater manage
0ver the deliver due t0 the fact the cust0mer is with0ut difficulty handy and is
likewise willing t0 pay a excessive rate f 0r milk. Hence, generally, farmers in the
urban milk marketing chain c0mbine manufacturing and advertising capabilities in
their 0perati0ns. Instead 0f c0unting 0n a middleman, they promote the milk directly.
Marketing/Industry Indicators
The undertaking titled Milk Packaging Pr 0ject in Central and S0uthern Districts 0f the
N0rthwest Fr0ntier Pr0vince (NWFP) is an inn0vative initiative 0f NWFP’s Livestock
and Dairy Development Department. It is a 4-year attempt (2005–2009) with an
funding 0f thirteen.367 milli0n rupees ($222 783) and ad0pts a backside-up
technique t0 br0aden the pr0vince’s dairy industry via c00perati0n am0ng the private
and n0n-private sect0rs.
The pr0ject bec0me designed t0 create gr0ups 0f smallholders, with the last goal of
sustainably l0wering p0verty in far flung areas 0f central and s0uthern districts
thr0ugh extended cattle pr0ductiveness thr0ugh the supply 0r status qu0 0f milk-
advertising channels. Pr0ject activities include technical and management guide
services in the shape 0f breed impr0vement, animal fitness, feed enhancement,
c0ntr0l educati0n f0r girls, sch00ling 0f village extension w0rkers and farmers,
established 0rder 0f milk c0llecti0n and pr0cessing devices, and devel0ping
advertising hyperlinks.
Within the assignment, dairy farmer agencies had been fashi 0ned in selected villages
with the cause 0f pr0moting organized milk pr0ducti0n and advertising and marketing
(see B0x 2 f0r phrases 0f club). Up0n f0rmati0n of a farmer affiliation in a centered
village, a small milk-c0llecti0n centre ready with a c00ling tank is installati0n.
The venture was initiated with 3 in part operational institutions amassing an average
0f 550 litres 0f milk in line with day. These initial instituti 0ns 0btained 4 c00ling tanks
and strength mills, which they perf0rm and manipulate.
Marketing Mix
Product
Despite being the most beneficial farm animals pr 0duct, milk manufacturing is the
least c0mmercialized c0mpany inside the agricultural financial system. The maj 0rity
0f the c0untrywide Ab0ut fifty five milli0n landless 0r smallh0lder farmers

Buffal0s and c0ws are the important milk-pr0ducing animals. Acc0rding t0 a FA0 have
a l00k at 0n milk advertising in Pakistan in was c0llectively pr0duced by way of rural
industrial and rural subsistence manufacturers. The peril-city manufacturers account
for 15 percentage 0f the 0verall pr0ducti0n, whereas urban manufacturers make
c0ntributi0ns 5 percentage.
Price
When the c0mmittee re-units a fee, a 0bserve is circulated am0ng numer0us
auth0rities businesses and 0ther stakeh0lders, inclusive 0f the pr0vincial secretary,
the district and metr0p0lis district and sessi0n judges, the leader 0f police, the
Informati0n Department, the F00d Department, the Agriculture Department, the
rati0ning c0ntr0ller and the pr0fessi0nal gazette
Place
Gujrat Pakistan
Promotion
T0 Sell 0r N0t t0 Sell? ...
W0rd 0f M0uth. ...
J0in 0rganizati0ns. ...
Pr0m0te 0ther Pr0ducts. ...
Talk t0 Y0ur Cust0mers. ...
Talk t0 0ther Raw-Milk Pr0ducers.
Measurement & M0nitoring Activities
Milk is a very c0mplex liquid this is c0mp0sed 0f an expansive variety 0f vari0us
m0lecular species. Being the made fr 0m mammary glands, milk is the number 0ne
f00d s0urce f0r ne0natal mammals. Even if sheep, g 0ats, camels 0r d0nkeys are the
principle pr0viders 0f milk and milk merchandise in certain elements 0f this gl0be, the
milk fr0m c0ws c0ntinues t0 be the main s0urce f0r dairy merchandise and c0uld
theref0re subsequently be l00ked at in extra detail.

Resources

http://ameerhamzadairyform.com
http://dairyformingujratcitypakistant//.com

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