Power generation through paddling

The Business Plan

by
Abdullah Maqbool (200186-040)
Muhammad ali murtaa(200186-041)
Tahir Yaseen(200186-057)

university of Gujrat hafi hayat campus

department of mechanical engineering and technology(2020-2024)

submitted to

sir husnain

at the

march9,202
1 Executive Summary

Electricity calamity and scarcity is among one of the burning questions of third world countries
especially in Pakistan these days. There exist multiple other ways to generate electrical energy. In
order to address one of the innovative alternate method of electricity generation, we have worked
on the technique to generate electricity i.e. using paddling impact. This is done by applying
paddling force on floor which is converted to kinetic energy and then to mechanical energy,
thereafter mechanical energy is further transformed into electrical energy which is accumulated for
genuine use towards power hungry load. The phenomena works on the Law of Conservation of
Energy. Undoubtedly this method cannot meet the total requirement of large number of consumers
but this can handle energy crisis to some magnitude which seems tremendous and significant
accomplishment. This electricity production is not only pollution free but it is more economical
since it require low maintenance efforts and can minimize the ongoing burden of charging batteries
for hand carrying electrical appliances and street lights etc. Although some engineers, researchers
and companies have initiated to provide such solution but lot of work is needed to design for
economical solution to be available to every consumer. In this paper we have presented the
extended design and implementation.

1.1 The Opportunity

Pains:
• electricity breakdown problem
• unstable economy
• high inflation
• fitness
• gym equipments
• public places(railway station,airports)

1.2 Our Products and Services: The Value Proposition

• Our product can be easily installed at public places where large number of people like
passengers facing problems of low battery of their gadgets like mobile phone or laptops.
Gains
• Easily installed anywhere.
• Clean and green production of electricity
• Help passengers to recharge their gadgets

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 1.3 The company: Mission, Vision, Values. Business Model Overview

Mission
Our mission is to make clean and green production of electricity by paddling which help people
who are far away from their home and facing problems of recharge their cell phones , laptops etc.
the people at public places often face this problem.

Vision
In the future our product will be stalled at public places and in gym where people exercise for
hours this product if installed in gyms and in public places people have to paddle to fulfil their need
so it produce clean and green energy and also keep them fit.

Values
• Clarity: we install our product at public places to serve people.

• Safety: we offer our product installation in gyms.

• Ease: we make it easy to produce electricity so that people don’t have to paddling fast.

• Affordability: people can also install this at homes to minimize their expense and
consumption of their electricity.

2 Market Analysis

In this era the production of electricity is getting expensive because of limited fossil fuels. Some
countries trying to convert their electricity production clean and green to tackle climate change so
our product also produces clean and green energy by using human effort which also keep them fit.

2.1 The Clients

3.1.1 Customer Segmentation Demographic:
• Gender: both males and females
• Students
• Travelers
• Vloggers
• Businessmen

3.1.2 Market Size

Our mission and vision have set the goals for the range of our market expansion from within Punjab
where public places like Lahore airport, railway stations, universities, and gyms. These places have
much gathering and people face problems to recharge their USB ports devices.

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 We asked several people that if they have faced a problem for recharge their cell phone during
travelling.8 of them said that they have faced these problems.
2.2 The Environment
3.2.1 Macro-environment: PESTEL Analysis Political:
• Our project need strong government support because our vision is to install our product at
public places like air ports , railway stations and universities.

Economic:
•
Pakistan is facing high inflation time. Electricity getting expensive day after day so people
usually converting their electricity consumtion to solar system but some people cant afford
this. So we are trying to keep our product as low cost as possible so people can buy this
product.
Environmental:
• The world is facing climate problems due to excess usage of fossil fuels. Countries like
switerland , Norway are trying to tackle climate change by finding alternate mathods of
production of electricity.
• Our product produces envireonmental friendly and produces total clean and green energy.
2.3 Conclusion: Is the market interesting?

Our focus is to solve public problems and we have observe that people face problems of electricity
at public places. We need government support to install our products at public places.

1 Marketing Plan

1.1 Product: Features, Positioning, Branding

We design our product in a way that it can be easily moveable, easily installed anywhere. First we
install at public places and launch campaign of our services to install our product domestically.

• People use our product at public places and they will also try to buy our product.
• People have exercise machines installed at home, we also offer to install this product.

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1.2 Pricing Strategy

First we need government support to install our product at public places, then pricing strategy will
be made according to demand.

1.3 Place, Distribution Channels

apps like easypaisa, nayapay etc can be used for online transections.

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