The Marketing Planning Coach: Teach Yourself

Most Recent Year

Comp Comp Comp Comp

Client A B C D
Turnover (TO) £m 87.9 84.4 40.5 52.3 180.5
Operating Profit (OP) £m 1.5 4 2.7 0.69 10.9
OP to TO % 1.7 4.7 6.7 1.3 6.0
Number of Employees No. 650 741 613 636 2795
TO to employees £000's 135.2 113.9 66.1 82.2 64.6
Capital Employed (CE) £m 3.6 10.3 7.8 11.2 32
Return on CE % 41.7 38.8 34.6 6.2 34.1

Previous Year

Comp Comp Comp Comp

Client A B C D
Turnover (TO) £m 94.5 94 44.3 77.9 179.9
Operating Profit (OP) £m 3.5 2.3 2.6 0.5 10.2
OP to TO % 3.7 2.4 5.9 0.6 5.7
Number of Employees No. 635 735 611 823 2788
TO to employees £000's 148.8 127.9 72.5 94.7 64.5
Capital Employed (CE) £m 4.4 11.3 7.8 10.9 38
Return on CE % 79.5 20.4 33.3 4.6 26.8

TO growth % -7.0 -10.2 -8.6 -32.9 0.3