ALIAGA NATIONAL HIGH SCHOOL

POBLACION EAST II, ALIAGA NUEVA ECIJA, 3111

PRETEST
PRINCIPLES OF MARKETING

Name:_______________ Score:__________
Section:______________ Date :__________

I.Multiple Choice.Encircle the letter of the correct answer.

1.It refers to the person’s unfulfilled needs.
a.exchange b. human needs c.human wants d.objective
2.It refers to thing or service that is required by human being for the health and well being of his body and
mind.
a.exchange b. human needs c.human wants d.objective
3.It is the desired result of an activity.
a.exchange b. human needs c.human wants d.objective
4.The transportation of goods from the point of production to the consumers.
a.management b.marketing c.economics d.entrepreneurship
5.The amount of money paid by the customer to the selling firm.
a.place b. price c. product d.promotion
6. The tangible commodity or intangible service.
a.place b. price c. product d.promotion
7. The provision of required information to prospective customers so that they are persuaded to buy
a.place b. price c. product d.promotion
8.This approach requires face to face contact between the firms salesman and the prospective customer.
a.mass selling b.personal selling c. sales promotion d.product selling
9.It is external factor that pertains to population,characteristics,density and location.
a.demographic b.economic c.natural d.political
10.Pertains to customer expenditures affecting their income and purchasing power.
a.demographic b.economic c.natural d.political
11.It is what we called the “channel of distribution”.
a.place b. price c. product d.promotion
12.The firm defines its target market and determine the needs,wants and values of the market.
a.marketing concept b.product concept c.selling concept d.service concept
13.The firm produces the product then adapts a selling strategy designed to convince a group of
perceived customers.
a.marketing concept b.product concept c.selling concept d.service concept
14.This concept attempt to find interested buyers after producing the product.
a.marketing concept b.product concept c.selling concept d.service concept
15.It exists when there is only a single seller in a particular market.
a.monopoly b. monopolistic competition c.oligopoly d.pure competition

Prepared by: Checked by: Noted by:

ROSITA T. GABUYA RIZALYN B. CORPUS NORBERTO M. CALMA
Subject Teacher Assistant Principal II School Principal IV

Address: Poblacion East II, Aliaga, Nueva Ecija

Tel. No. : (044)958-4369
Email Address: aliaganationalhs46@gmail.com
 ALIAGA NATIONAL HIGH SCHOOL
POBLACION EAST II, ALIAGA NUEVA ECIJA, 3111

Address: Poblacion East II, Aliaga, Nueva Ecija

Tel. No. : (044)958-4369
Email Address: aliaganationalhs46@gmail.com