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Vijayta Taneja
Assistant Professor, Journalism & Mass Communication
Lyallpur Khalsa College , Jalandhar
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52
International Journal of Innovative Knowledge Concepts, 7(6) June, 2019
ISSN : 2454-2415 Vol. 7, Issue 6, June, 2019
Objectives of the study select English newspapers for a period of six months
beginning from July 1, 2014 to December 31, 2014.
This study, based on content analysis of
During this period of study, 182 issues of each
four leading regional and national English dailies in
newspaper or in other words, total 728 issues of all
India i.e. The Tribune, Hindustan Times, Times of
these four newspapers have been scrutinized and
India and The Indian Express has been carried out
analyzed for their international news coverage.
with following objectives:
Categorization and Tabulation
1. To trace the international issues in the leading
newspapers in India so as to understand the The newspaper content including the News
quantum of international coverage in the stories, News features, Features, Editorials, Articles
present times and thereby, understand the role on editorial and op-ed pages have been categorized
of print media. for the purpose of study. However certain stories
2. To analyze the write-up wise breakup of which have international bearing like sports page
international stories i.e. news, articles and news and page-3 stories or stories having light
editorials so as to understand the nature of entertainment have not been included in the study as
editorial content in these newspapers. these stories demand specific kind of analysis. The
data collected from all the four newspapers has been
Hypotheses subjected here on the basis of categorizations like
The hypotheses of the study are as following: total Advertisement and Editorial content ratio and
1. Today, in the age of globalization when the total area given to the international news content.
print media too has come of its age, the The latter has been further analyzed according to
newspapers, both regional and national are write-up wise break up, page-wise breakup and
in a position to give considerable space of source of news.
international issues.
Data Analysis and Interpretation
2. The international stories get more coverage
as hard news than opinion pieces i.e. The Indian Readership Survey 2017 report, released
articles and editorials. on Jan 18, 2018 places all the selected dailies among
top 10 English dailies in India. However, there is not
Research Methodology even a single newspaper among English dailies to
score any position among top 10 most read dailies of
As the primary focus of this research is to
India. The results of the study show that 39%
examine and analyze the contemporary international
Indians above the age of 12 read newspapers, which
issues and perspectives in leading English dailies i.e.
points towards bright future of print media in India.
The Tribune, Hindustan Times, The Times of India
The contribution has risen from the rural India,
and The Indian Express, the most reliable and
which make the findings more significant. The
appropriate research methodology comes out to be
report mentions that total readership of English
content analysis only. This is the widely used
dailies across the country was up by 10% since
method for the descriptive studies, in which the main
2014. As the table 1 indicates, The Times of India is
focus is to study the content quantitatively. In 1952,
highly read daily in India and maintains a
Berelson defined content analysis as “a research
considerable difference in its readership figure,
technique for the objective, systematic and
almost double in figures than Hindustan Times and
quantitative description of the manifest content of
far ahead of The Indian Express and The Tribune.
communication”.
On the other hand, The Indian Express, a national
Universe: The universe of this study is English daily and The Tribune, a regional daily, although are
language newspapers in India. As per the latest much behind in readership figures than The Times of
report of Press in India 2016-17(RNI), the total India and Hindustan Times, do not differ much in
number of English newspapers and periodicals their readership figures. Here, it is noteworthy that
registered in India are 14,365. The Tribune has maintained its existence among
other national dailies in the list of top 10 English
Sample: Four leading English Newspapers The
dailies of India. Advertisements have been the most
Tribune, Hindustan Times, The Indian Express and
important source of revenue generation and the
The Times of India have been selected keeping in
growth of media sector can be registered and
mind their socio-historical importance, regional and
understood in terms of revenue generation only.
national prominence and circulation in India.
Advertising revenues of print media are likely to
Sample size and units of analysis: To answer the grow at a much slower rate than other industries
research questions raised for this study, the units of (KPMG).(p.3) The Table 1 given below, though, do
analysis have been withdrawn from all the four not elaborate upon advertisements in terms of
53
International Journal of Innovative Knowledge Concepts, 7(6) June, 2019
ISSN : 2454-2415 Vol. 7, Issue 6, June, 2019
North India, where this representative sample has newspapers like Hindustan Times and The Times of
been chosen from, The Tribune stands first in India in providing more space to international
circulation figures. Yet, the Ad-Ratio in all these coverage.
four newspapers has been within the considerable Table 2: Write-up wise breakup of international
limits. In other words, this Ad-Ratio leaves an ample coverage
scope for the coverage of news and views or in other
words, the readers get sufficient material to read
from their respective newspapers. International news (%)
As this study is focused on coverage of international
news stories in all these newspapers, the six monthly TT
data reveals that international coverage in The
Tribune, Hindustan Times, The Times of India and HT
The Indian Express remained 11%,10%, 9% and
TOI
16% respectively. It is evident from table 2 that The
Indian Express has given more coverage to IE
international news and views than The Tribune,
Hindustan Times and The Times of India. Besides
The Indian Express, only The Tribune as a regional
newspaper has maintained its lead over national
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International Journal of Innovative Knowledge Concepts, 7(6) June, 2019
ISSN : 2454-2415 Vol. 7, Issue 6, June, 2019
55
International Journal of Innovative Knowledge Concepts, 7(6) June, 2019
ISSN : 2454-2415 Vol. 7, Issue 6, June, 2019
India publishing industry will continue to grow, behind from rest of the newspapers under the study.
driven by expected significant increase in literacy On the basis of the findings, it can also be concluded
levels, educational needs and aspiration to consume that the role of print media, especially the leading
news in local languages, as stated in the PWC’s English dailies, is highly significant in international
report based on 54 countries. The growth of online communication. This kind of communication is
and e-newspapers has further increased the reach of necessary to understand global issues in varied
print media. perspectives. In the age of social media, people
First hypothetical statement of cannot be far away from each other and may have
this study that today, in the age of globalization firsthand account of many international issues on
when the print media too has come of its age, the their own. But the mass media dependence can never
newspapers, both regional and national are in a be seen in minuscule proportions with the advent of
position to give considerable space of international new media. The role of newspapers is going to be as
issue has been found true as these newspapers have strong as ever. Newspapers still remain the powerful
given due importance to the editorial content on light houses for the human caravan moving ahead in
their pages i.e. news and views. The Ad-Ratio comes varied directions with varied goals. What hits the
out to be 36 percent each for The Tribune and headlines, though, solely is prerogative of
Hindustan Times. However, the remarkable newspaper, yet most of the international
difference has been noted in the case of The Times communication reaches the readers as newsfeed.
of India (43%) and The Indian Express (21%) only. During the period of study, these
The higher is the circulation, the more will be the newspapers provided a bountiful supply of editorials
number of advertisements. The Ad-Ratio in all these on international issues and helped understand their
four newspapers has been within the considerable perspectives on international affairs. During the
limits. In other words, this Ad-Ratio leaves an ample period of study, 124, 80, 72 and 71 editorials were
scope for the coverage of news and views or in other published in The Indian Express, The Tribune,
words, the readers get sufficient material to read Hindustan Times and The Times of India
from their respective newspapers. respectively. For a six month period of study, these
As this study is focused on coverage of are very promising figures as far as international
international news stories in all these newspapers, issues are concerned. Again, The Indian Express
the six monthly data brings to the fore that remains much ahead of the other three newspapers.
international coverage in The Tribune, Hindustan Likewise, the articles too are important opinion
Times, The Times of India and The Indian Express pieces in the newspaper. These opinion pieces on
which amounts to be 11%,10%, 9% and 16% editorial and op-ed pages not only provide a
respectively is a good international treat for the platform to the writers, subject experts, eminent
readers. On comparative notes, The Indian Express personalities, freelancers or commoners to get
has given more coverage to international news and published in a newspaper but become an important
views than The Tribune, Hindustan Times and The source of coverage for the newspapers. The diverse
Times of India. The Tribune, though has been behind opinion from diverse people for diverse walks of life
The Indian Express in this regard, yet in spite of makes newspapers more rich and informative for the
being a regional newspaper, it has taken a lead over readers. Moreover, opinion pieces on international
the other two national newspapers Hindustan Times affairs present a global approach of the newspaper
and The Times of India in providing more space to and thus help the readers understand international
international coverage. events, issues and affairs in a better perspective.
The second hypothesis of the study i.e. The The bigger is the number of issues, the
international stories get more coverage as hard news wider is the coverage of nations, and the more will
than opinion pieces i.e. articles and editorials has be the awareness level of the readers. The frequency
been proved true. The objective behind this of international news items in a newspaper also
hypothesis was to analyze the write-up wise breakup reflects the editorial policy of a newspaper towards
of international stories i.e. news, articles and a country, event or any occurrence. The events or
editorials so as to understand the nature of editorial countries which are given more coverage in a
content in these newspapers. Going by the number newspaper carry more importance than other
of total write-ups i.e. both news and views, data countries or events which are usually ignored by the
shows that it is only The Times of India, which lags media of a country.
References
Berelson, B. (1952). Content analysis in communication research. New York: the Free Press.
Hatchens, W. A. & Scotton, J.F., (2011). The world news prism: challenges of digital communication. (8th ed.).
New York: Wiley Publishers.
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International Journal of Innovative Knowledge Concepts, 7(6) June, 2019
ISSN : 2454-2415 Vol. 7, Issue 6, June, 2019
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International Journal of Innovative Knowledge Concepts, 7(6) June, 2019