A

Internship/ Field Project

On

“Result and Marketing Development”

Submitted for partial fulfilment of the requirement for the award of the degree of

Master of Business Administration

Of

GRAPHIC ERA HILL UNIVERSITY

DEHRADUN (UTTRAKHAND)

Session 2022-24
INTERNAL GUIDE EXTERNAL
GUIDE
Dr. Ajay Sharma
Faculty, School of Management
Graphic Era Hill University
DEHRADUN

SUBMITTED BY
RIYA BAGRI
2202401
PV-D1926201

GRAPHIC ERA HILL UNIVERSITY, DEHRADUN

BATCH 2022-24

i
 ACKNOWLEDGEMENT

I would want to take this time to acknowledge everyone’s encouragement, cooperation, and moral
support in helping me complete my project report.
My internship at THE TIMES OF INDIA was a fantastic opportunity for learning and career
advancement. I thus think I’m a really fortunate person to be a part of it. I am also appreciative that
the internship gave me the chance to get to know so many lovely individuals and experts.
I extend my sincere gratitude to Mr. Naveen Bansal for contributing to a wise choice and
providing important counsel and direction. I’ve decided to express my gratitude for his
contribution right now.
I would like to express my sincere appreciation to Dr Sumit for her kind and priceless assistance,
which has been tremendously helpful to me in both my theoretical andpractical studies
I see this chance as a significant turning point in my professional progress. To achieve my intended
professional goals, I’ll make every effort to utilize newly acquired skills and information to the
fullest extent feasible and to keep working to develop them.
Sincerely,

Riya Bagri

ii
 CERTIFICATE

I am pleased to verify that Riya Bagri is a legitimate student enrolled in Graphic Era d
University’s Master of Business Administration programme in the third semester (batch2022-
2024), Dehradun, with Roll. No. 2202401

Under my supervision she finished her project work named “Result and Marketing
Development”.
I attest that this is her own work and that it was not plagiarized. Additionally this research has not
been submitted to any other university or institute for the purpose of conferring multiple degrees.
The syllabus that the institution has set forth for the aforementioned course is satisfied by the
assignment. I suggest that this project be evaluated and taken into account for the student’s degree
award.

SIGNATURE :
NAME OF THE GUIDE :
DESIGNATION :
DATE :

iii
iv
 EXECUTIVE SUMMARY
The times of India is India’s most read English newspaper. With a daily circulation of more than 4

million copies, it is the world’s largest-selling English newspaper. More than 13.5 million readers

wake up to one of its 13 editions every morning. Times of India has its editions in all the major cities

of India and one of those major cities is Chandigarh where we researched the objectives of our

project.

The main purpose of this project is to find out the reasons behind the small market share of The

Times of India in Chandigarh, and also to conduct a survey to train interns in acquiring capabilities

in customer engagement and selling skills.

This project report describes about the projects on which I have worked during the 45 days of

internship. The internship report stresses on the work experience I have gathered as an intern at THE

TIMES OF INDIA under the guidance of Mr. Naveen Bansal from 11th June, 2023 - 26 July, 2022.

I mainly have incorporated my experience at The Times of India especially on Consumer behavior

through survey, driving sales, meeting new and existing customers, enlightening people about the

importance of print media.

The main objective was to understand the customers, market and driving sales.

Since the primary goal of the internship is to apply the information and skills received during the

academic process to real-world challenges, it is excellent opportunity to learn by doing in a practical

setting. This study contains a thorough overview of the organization.

Finally, the processes, practices and procedures that I went through and learnt throughout my

internship programme are all included in the learning and experiences section.

v
 INTRODUCTION

Project Title:

“A study of diversified areas of business development and marketing while surveying about the

market rivals at The Times of India, Chandigarh”

Statement of problem:

The study covers various marketing techniques, which are adapted to attract the customers to daily

newspapers. To know how the Times Of India is different from its market rivals, all aspects such as

delivery, timely service, quality of newspaper, and content play an important role. The present study

involves the “business development ideas and marketing strategies” to create an increase in sales of

TOI and to know how much it can satisfy the customer through providing better services.

Objectives of the study:

The study was carried out to know the reason behind the small market share in Chandigarh and to

find out the measures that can be adopted to increase sales. Some other objectives of the study are

mentioned below:

• To know the customer evaluation of different newspapers in the market.

• To identify the competing newspapers for strategic planning.

• To study and analyze the reader’s experience and level of satisfaction in order to increase

sales of newspapers.

Scope:

• This study is useful for reference and will work as secondary data for both company and

researchers doing further studies.

• This report also helps to give customers an idea of detailed information about the company,

its overall functioning, process, and brief history.

• Suggestions provided are the best of knowledge and can be valuable for the company.

vi
Limitations:

• The Sample size may not be completely representative of the universe.

• Results of the study completely rely on the data provided by individuals through the

questionnaire.

• Lack of time for broader and deeper study.

• Limited geographical reach.

vii
 CHAPTER – 1

ORGANIZATIONAL OVERVIEW
The Times of India (TOI) is owned and published by

The Times Group also famous to be known as

Bennett, Coleman, and Co. Ltd. It is one of the largest

circulating and trading regular,

continuous

publications containing information in India. Its first

edition was published on 3 November 1838, and it

nearly crosses 184 years. The first edition was

published under the name of The Bombay Times and

Figure 1
The Journal of Commerce. In 1861 the editor Robert

Knight, after acquiring the Indian shareholders’ interests, merged the company with

Bombay Standard and began India's First News agency. After that, Knight made

changes to the name Bombay Times and Standard and convert it to The Times of India.

In 1892

Thomas Jewell Bennett becomes the editor and enter into a partnership with F.M.

Coleman to form a Joint Stock company and named it B.C.C.L - Bennett, Coleman and

Co. Ltd. In 1946 the company

comes under Indian Ownership.

In 1948 the company was

1
 brought by the Sahu Jain Group.

It enhanced to be the ultimate

Figure 2 widely express English regular newspaper in India. In

1969 TOI falls under the control of the Government of India.

Repeated in 1976, the takeover is transferred from the government to the Jain kin.

1.1 KEY MEMBERS AT THE TIMES GROUP

• Chairperson – Mr. Digambar Jain

• Vice Chairperson - Mr. Samir Jain

• Managing Director- Mr. Digvijay Sharma

1.2 TIMES GROUP IN INDIA

The Times Group is the largest media service in India. It reaches out from

• 11 publishing centers

• 15 printing centers

• 55 sales offices

• Over 7000 employees

• 5 dailies including two of the largest in the country with approx. 4.3 million

copies circulated daily.

• 2 lead magazines

• 29 niche magazines

• Reaching 2468 cities and towns

2
 • 32 Radio Stations

Figure 3

1.3 STRUCTURE OF THE TIMES GROUP

Figure 4

3
1.4 TIMES GROUP’S SUBSIDIARY ASSOCIATIONS

The Times Infotainment Media Limited (TIML) & Entertainment Network India

Limited (ENIL) both have a combine control over:

• Radio Mirchi - A interstate network of Private FM stations.

• 360 Degrees - Event/Occurrence Management.

• Times Outdoors – Outdoor rustic Advertising & Billboard Marketing. • Mirchi

Movies Limited – Motion pictures production, Entertainment.

Times Global Broadcasting Limited

This wholly was a Joint Venture accompanying Reuters but after some time Reuters left,

after that the company heads:

• Times Now - A News Channel

• Zoom - A Lifestyle Channel

4
 •
A business channel that is the broadcast variant of the Economic Times is

launched in 2009.

Figure 5

Times Internet Limited (TIL), which controls:

• India times web portal

• Times of Money that is an online payments portal which is specialized in

remitting money to India and other additional parts of the world.

Times Business Solutions has:

• TBSL - web portal of TBSL.

• Times Jobs - A occupations portal.

• Simply Marry - A matrimonial website (earlier famous as Times Matrimony).

• Magic Bricks - A real estate gate.

• Yolist - Free classifieds gate.

• Ads2Book - Online small magazine or newspaper advertisement booking system

for print publications.

World Wide Media which is a magazine resulted by joint venture of BCCL and

BBC magazines. WWM majorly controls:

• Film fare

5
 •
• Film fare Awards
Femina

• Femina Miss India A Beauty Pageant

• Top Gear India

• Hello

• BBC Good Homes

TIML Golden Square Limited acquired Virgin Radio (now to be called as Absolute

Radio) in the United Kingdom. This company is a direct secondary of BCCL.

1.5 ADDITIONAL PRODUCTS OFFERED BY THE TIMES GROUP

• THE TIMES OF INDIA - India’s

largest English regular.

• THE ECONOMIC TIMES – Day-

to-day business newspaper, the

world’s 2nd largest bestselling

commercial daily.

• MAHARASHTRA TIMES
-

India’s best Marathi daily and

Maharashtra’s No.1 daily

Newspaper.

• NAVBHARAT TIMES - The

largest Hindi regular in Delhi and

Bombay.

• HELLO – World’s most desired Figure 6

celebrity periodical, that brings in whole unique, private, and especial news

about corporate giant’s confidential or backstage parties, etc.

6
•
• TOP GEAR – Automotive and behaviour magazine.
GRAZIA– ranked as No.1 style magazine of Europe which deals with the new

fashions and styles.

• GOOD HOMES – BBC Good home is a singular blend of design, creativity, and

entities. It talks about interior decor, shopping alternatives, etc.

• THE ECONOMIST –weekly finance information magazine fixating on

international politics, trade news, and beliefs.

Figure 7

7
1.6 THE TIMES OF INDIA - COMPANY PROFILE

Parent Company Bennet, Coleman and Co. Ltd.

Publishing House The Times Group

Sector Media and Entertainment

Tagline Let the Truth Prevail

USP India’s largest and cheapest-selling English newspaper

Editor-in-chief Jaideep Bose

Founded 3rd November 1838

Headquarters Mumbai

Website timesofindia.indiatimes.com

Sister newspapers The Economic Times

Navbharat Times (Hindi)

Maharashtra Times (Marathi)

Mumbai Mirror

Ei Samay (Bengali)

Competitors National Chandigarh

The Hindu The Tribune

Hindustan Times Hindustan Times

The Indian Express The Indian Express

Table 1

1.7 MISSION AND VISION OF TOI

Mission

“To be the leading provider of news, by providing timely accurate, and multi-

dimensional news. To be the first paper the reader reads today and every day, by

delivering a consistently high standard of journalism.”

8
Vision

“Aim to provide compelling content and creative solutions to enrich lives, helping

people to know more, do more, and to live inspired.”

1.8 ACHIEVEMENTS EARNED

The TOI is the best media service as it is

the largest in India. The Times of India

Film Awards (also named as TOIFA

Awards) are bestowed by The Times of

India to honor two together the

imaginative and mechanics superiority of Figure 8

experts in the Hindi film industry of India. There are not many newspapers in the world that have
survived for 150 years, and when one does, there is a
cause to celebrate. On the sesquicentenary of The Times
The Times of India offers the first-rate in of India, the only national newspaper to have reached
that landmarking India, the Department of Posts issue a
Golden Commemorative Stamp. color publication. Seven presses owned by

Bennett, Coleman & Co Ltd -Six of TOI and individual of Maharashtra Times -have

achieved the influential International Newspaper Color Quality Club (INCQC) award

presented by WANIFRA, the World Association of Newspapers and News Publishers.

All seven BCCL presses that participated in INCQC, the only all-encompassing contest

that evaluates the print quality of newspapers, have been ranked among the top 10 in

category four. While TOI's Chennai, Delhi, and Hyderabad presses have achieved the

first three positions. IFRA is the achievement standard in newspaper printing. The

awards were first introduced in 2013.

1.9 GLOBAL PRESENCE OF THE TIMES OF INDIA

The Times of India is the largest-selling daily newspaper in the world. It sells more than

2.5 million newspapers every day and thus it was certified by the Audit Bureau of

Circulations as the world's largest-selling English broadsheet newspaper.

9
The times of India comes out with various supplements, which are mentioned below.

• CHANDIGARH TIMES: This is a city-specific daily supplement that talks about

the happening within the city.

• EDUCATIONAL TIMES: This is a weekly supplement that brings in educational

news, career opportunities,

counseling, etc.

• TIMES WELLNESS: This is a

weekly supplement that gives

health tips to the readers.

• TIMES ASCENT: This is a

weekly supplement that talks

about job opportunities in various

corporate.

• TIMES LIFE: This is also a

weekly supplement that deals

with fashion, lifestyle, etc.

Figure 9

• TIMES CLASSIFIED: This is a

weekend supplement that carries

advertisements about various

products.

The Times of India is printed from the following places (in alphabetical order):

• Ahmadabad, Bhubaneswar, Bangalore, Chandigarh, Chennai, Delhi, Goa,

Hyderabad, Jaipur, Kanpur, Kolkata, Lucknow, Mangalore, Mumbai, Mysore,

Nagpur, Patna, Pune, Ranchi, Surat

10
1.10 VARIOUS DEPARTMENTS IN THE TIMES OF INDIA

• Response

• Brand Capital

• Results and Market Development

• Editorial

• Production

• Business and commercial

• Finance

• Management Assurance Services

• Mergers and acquisitions

• Modernization

• Legal

• Personal

• Administration

• Human Resouce

RESULT AND MARKETING DEVELOPMENT DEPARTMENT

Figure 10

11
 The circulation process flowchart

1.11 SALES AND PROMOTION STRATEGY

The Times of India faces stiff competition from various other well-established

competitors. Currently, The Times of India dominates the Indian market by being the

largest-selling English daily but in Chandigarh, it still needs to increase its sales to

create its monopoly. The following pie chart depicts the market share of all the

newspapers in Chandigarh.

10%

10% 30%

The Times of India

The Tribune
Hindustan Times
20% The Indian Express
Others

30%

Figure 11

Sales are the heart of a business, there would be no sign of any business without sales,

thus it is very crucial that if a business wants to achieve more than break-even, it must

have various strategies in mind to promote sales. The Times of India also has its sales

and promotion strategies. Considering the competition, the market share, and the wants

of their customers in mind they design special subscription offers for their customers

along with some attractive deals.

The current market prices of The Times of India compared to the competitors in

Chandigarh are given below:

12
 COVER PRICE IN RUPEES

THE TIMES HINDUSTAN THE INDIAN THE

OF INDIA TIMES EXPRESS TRIBUNE
MONDAY 4 4.5 5 5
TUESDAY 4 4.5 5 5
WEDNESDAY 4 4.5 5 5
THURSDAY 4 4.5 5 5
FRIDAY 4 4.5 5 5
SATURDAY 5 5 5 6
SUNDAY 5 5 5 6

MONTHLY 130 145 150 160

CHARGES
YEARLY 1560 1760 1800 1920
CHARGES
2 YEARS 3120 3520 3600 3840
CHARGES
Table 2

Even after such low rates The Times of India, keeping its Chandigarh market share in

sight is offering more special offers to its customers. These offers are as follows:

THE TIMES OF INDIA

1-year subscription - 1560 599

2-year subscription - 3120 999

THE ECONOMIC TIMES

1-year subscription - 910 499

Along with any of these subscriptions, TOI is offering the most attractive discount

coupons for local salons and cafes to attract more and more customers.

13
 Figure 12

1.12 PORTERS FIVE FORCES MODEL

Rivalry in
the
industrty

Threats of
substitute
goods Porter's Power of
suppliers

five
forces
Threat of
Power of
new
customers
entrants

Table 3

A. Bargaining Power of Buyers

➢ Importance of Buyers and Size of Each Order:

Newspaper Company –

• Vendor is a first customer

• Readers are the second customer.

Vendors have fix commissions with the company so they do not have the bargaining

power of buyers in their hands, organization has bargaining power in their hand

➢ Switching Cost and Price Sensitivity:

14
The individual does not have bargaining power in his hands but organization has. Even

vendor also playing major role, If they get more commission from other newspaper they

are going to those newspaper.

➢ Differentiations of Product:

All newspaper companies are different from each other’s, like “The Times of India” is a

premium brand one who started as a first English newspaper in India, friendly nature

with the customers and takes opinion from customers.

B. Competitive Rivalry Among Firms

➢ Switching cost: -

Switching cost of one English newspaper to another newspaper is very low so people

can easily switch over from one company to another.

➢ Exit Barrier: -

There is a free exit in this industry.

➢ Customer Loyalty: -

Every company wants to make loyal customer to their company and even in TOI is

pioneer in gaining customer loyalty.

C. Threat of Substitutes

➢ Substitutes Performance: -

Substitutes of the newspaper industry are magazines, T.V, Radio, internet because of

improvement in Technology. All new media or E-Media formats deliver the news faster

than Printed Newspaper.

➢ Price Performance Alternatives: -

Getting new from Internet or T.V or Radio at free cost or lower cost than Newspaper.

➢ Buyers Psyche Towards the Product: -

15
Buyers may think that there don't have much time to read newspaper or getting the same

news at internet even there think it was just filling their space by any ordinary news

only.

D. Bargaining Power of Supplier

➢ Size of Supplier: -

Main supplier of this industry is paper manufacture companies. Most of the newspaper

companies of India are customers of USA paper companies. But there are limited

companies that make newspaper for Newspaper company, so the rates are not

competitive.

➢ Importance of buyer to Supplier: -

Every supplier company wants to make close relationship with buyers who are regular

customer of their product. If newspaper company is giving large order regularly, they

will make good relationship with them and will do less bargaining.

➢ Extension of Substitute of product: -

As there was improvement in Technology in day to day this become a major threat

for Newspaper Industry.

E. Threats of New Entry

➢Economic of Scale: -

If any new firm wants to enter in this market, then they need high investment or more

capital and maximum support from advertisers. To achieve economic of scale they need

Maximum number of readers.

16
1.13 SWOT ANALYSIS

• Oldest newspaper
• big brand and reputation in the minds of the
customer
STRENGTH • Invitational prices
• Launches good campaign
• Widely avalible

• Late circulation in samll cities

• Improper supply
• Some people have the perception that TOI
WEAKNESS publishing more celebrity/ entertainment news
• Tough competetion means limited scope for
increasing market share
• Less Information about Stock market

• Literacy rate increases day by day

• People focus more on career, education etc.
OPPORTUNITY • Can focus on Global event for strengthen brand
• Focus more on south India
• Huge opportunity in Regional Languages space

• Dealer
• Increased competition from other dailies
THREATS • On line news medium means reduced circulation
• People are getting knowledge from Internet or T.V
or Radio

17
 CHAPTER – 2

RESEARCH METHODOLOGY

2.1 PURPOSE

The basic purpose of this research is to find out the factors affecting the decision of the

consumer to purchase the Times of India.

2.2 PROBLEM

The Times of India is the most affordable and largest selling English newspaper in the

nation still its market share in Chandigarh is very less as compared to its nationwide

sale.

2.3 OBJECTIVES

The objectives of the study are as follows:

1. To analyze various factors affecting its purchase and to find out primary factors

which are seen as critical by customers before buying any newspaper.

2. To find out in which cluster according to the customer, The Times of India lies in

comparison to that of the other newspapers.

3. To predict and explore the customer demands in terms of Price, Quality, and

Services for newspapers.

2.4 RESEARCH DESIGN

DATA COLLECTION Survey through questionnaire, tele calling,

and door-to-door interview.

TYPE OF DATA Primary data

STATISTICAL CHARTS USED Pie charts, column and bar graphs

RESEARCH INSTRUMENTS Questionnaire

Table 4

18
2.5 SAMPLING FRAME

A Sampling frame consists of a list of items from which the sample is to be drawn. The

sample frame for this research constitutes the citizens of the Tricity region.

2.6 SAMPLE SIZE

The sample size of the research was 100 individuals per day.

2.7 LOCATION

Tricity Chandigarh, Specifically ZIrakpur and Dera Bassi regions.

19
 CHAPTER – 3

DATA INTERPRETATION AND ANALYSIS

3.1 PROFILE OF SURVEY RESPONDENTS:

Survey Respondents for this study are divided into different categories according to their

age and gender. There were in total around 4000 respondents out of which we took a

sample of 500 only. Their distribution is depicted as follows:

GENDER
Category Frequency Percent Valid Percent Cumulative Percent

Male 306 61.2 61 61

Female 194 38.8 39 100

Total 500 100 100

Table 5

39%

Males
Females
61%

Figure 13

ANALYSIS:

• This data analysis shows the age gender of different respondents. From the above

chart it is analyzed that out of 100, majority of respondents belong to the 61% of

male and 39% of female.

20
 AGE GROUP

Category Frequency Percent Valid Percent Cumulative Percent

< 18 40 8 8 8

19-30 130 26 26 34

31-50 120 24 24 58

50< 210 42 42 100

Total 500 100 100

Table 6

< 18

8%
19-30
42% 26%

31-50

24%
50<

Figure 14

ANALYSIS:

• This data analysis shows the age group of different respondents. The maximum

respondents i.e., 42% were from above 50 years of age group, followed by 26%

from the 19-30 age group.

21
3.2 NEWSPAPER READING STATUS:

Do you read newspapers?

Status Frequency Percent Valid Percent Cumulative Percent

Yes 380 76 76 76

No 120 24 24 100

Total 500 100 100

Table 7

Newspaper reader

No
24%

Yes
76%

Yes No

Figure 15

ANALYSIS:

• Around 24% of the total respondents were non-readers and have various reasons

for the same.

22
 If no, then why?

Reason Frequency Percent Valid Cumulative

Percent Percent

Non-Availability of Time 23 23 23 23

Online Preference 37 37 37 60

Non-Interest 26 26 26 86

Affordability 14 14 14 100

Total 100 100 100

Table 8

Non-readers
40 37
35

30
26
25 23

20
14
15

10

0
Non-Availability of Time Online Preference Non-Interest Affordability

Figure 16

ANALYSIS:

• Around 24% of the total respondents were non-readers and have various reasons

for the same.

• This data analysis shows that the most valid reason of not reading a newspaper is

the online preference of respondents. This category comprises 37% of total non-

23
 readers followed by 26% of non-interested respondents, 23% of less time, and

14% of affordability.

3.3 LANGUAGE PREFERENCE:

19%

English

9% Hindi

Other

72%

Figure 17

ANALYSIS:

• Most of the readers - 72% prefer English newspapers over other languages.

• Hindi readers were limited to 9% while other regional languages i.e., 'Punjabi'

comprises 19% of readers.

3.4 PREFERED NEWSPAPER:

%

6%

22%

7%
21%

24
 Punjabi Newspapers 19%

Hindi Newspapers

The Hindu

The Tribune

The Indian Express

The Times of India

Hindustan Times 16%

0% 5% 10% 15% 20% 25%

Figure 18

ANALYSIS:

• The data clearly shows that in English category TOI at 21% is one of the leading

newspapers along with its competitors like The Tribune at 22%, HT at 16%, etc.

• Remaining 28% market was occupied by the Hindi and Punjabi newspaper at 9%

and 19% respectively.

3.5 AFTER THE FIRST USE, HAVE YOU REPEATED THE

PURCHASE OF YOUR RESPECTIVE NEWSPAPER?

25
 16

14

12

10

0
The Tribune The Times of India The Indian Express Hindustan Times The Hindu

YES NO

Figure 19

ANALYSIS

• Most of the respondents have repeated the purchase of The Times of India as

compared to the other newspapers.

3.6 SOURCE OF PREFERED NEWSPAPER:

26
 Stalls

Subscription

Vendor

0% 10% 20% 30% 40% 50% 60%

Figure 20

ANALYSIS
• The readers prefer buying newspapers mostly on a subscription basis.

CHAPTER – 4

FINDINGS
A door-to-door survey was conducted among 4000 citizens of the Zirakpur and Dera

Bassi region in Chandigarh. This survey helped us to reach the principal outcomes of

this research project- what the project has suggested, revealed, or indicated. The findings

that represent all the outcomes of this study that’ll help to create the business

development

plans as per the requirements are discussed below:

27
• The study reveals that the majority of the newspaper readership is from the above

50 years age group and most of them are males.

• Around 76% of respondents prefer newspapers over digital media. A large

number of newspaper readers show the importance of the feel factor that the

smell of newly printed ink and the way you can save the newspaper cuttings just

cannot be replaced with the e-news experience.

• A small number of respondents were non-readers and describe online activities as

one of the major reasons of not reading a newspaper.

• Most of the total newspaper readers prefer newspapers daily. So, the newspaper

is almost a morning habit for them.

• Within the responses, I found that 72% of the total are English readers which

shows a big market for English newspapers.

• According to the current nationwide sales, it is clear that the highest awareness is

with The Times of India newspaper but the study shows that in Chandigarh

readers prefer The Tribune over The Times of India.

• The readers have made The Tribune their most preferred newspaper brand with

22% while The Times of India stands at 21% followed by Hindustan Times and

the regional language newspaper. It clearly shows the market competitors of TOI

in the English category.

• The highest repeated purchase is with The Times of India newspaper which

reflects the effectiveness of sales and promotional strategy as compared to its

competitors.

• The study shows that the readers' possible reasons for these actions are the easy

availability and convenient price of the newspaper.

• The readers prefer buying newspapers mostly on a subscription basis.

28
 CHAPTER – 5

5.1 CONCLUSION
The newspaper industry is extreme-vying contemporary, and the profits are incredibly

poor for many communities. The capability to prevail depends on two conditions:

• the quantity of flow which you have

• the number of advertisers that are ready to collaborate with you

The organized and prepared sales and marketing ideas are the requirement of the point in

time. These will help any newspaper establish a more powerful demeanor in their

society, amplify revenues, and create a groundwork for a viable future.

29
It all starts with the ability to determine beneficial and valuable content. Information

originates from dozens of sources today and public are rushed to a point of being

devastated. Individual can distinguish by discovering deeper into critical stories, pulling

out the fine analyses that matter most to our readership, while putting on the local

interest that keep community affiliated.

This internship gave me an opportunity to convey my theoretical information to reality

corporate world since I was entangled in diverse field activities like offering coupons to

the customers and get their feedback and reviews, hence upholding their goodwill while

getting a practical exposure for myself.

During my internship, I was assigned to various departments moving over wide areas

from marketing, sales and administration which eventually assisted me gain benefits to

communicate with crowd from different backgrounds as well as clients which backed

me improve my social abilities and develop good customer relationships.

I hereby conclude by stating that my internship process at The Times of India was very

interesting and educational. Overall, TOI presented me an amazing experience that will

help me to become more well-known with the dynamic sketches of business

management.

5.2 RECOMMENDATIONS
• Bettering of Services: The first and most needed recommendation that maybe

suggested from the verdicts of the research is the betterment in services. As there

is a nonstop increase in demand of the newspaper, it results in the increase in

number of clients. Therefore, a limited question confronted by a client may lead

to losing that one.

• A better distribution channel: I would also like to advice that by restructuring the

current distribution channel even more, TOI can increase its market share.

30
• A better renewal notice system: There is an online system of reminder but

customers are objecting that they are not getting the keepsake alarm or decent

procedure for renewal. So a better recurrence system can still be achieved.

• Appointment of Customer Care branch in staff: TOI can improve their services

by appointing new staff as ‘Customer care Executive’ by bestowing well

planning and preparation so that they will be able to do answer the customers, the

one have problems, issues, and queries.

• Increase in font size: Most common issue that we found with the newspaper was

that of the font size. It is just too small for senior citizens to read the newspaper

because of their weak eyesight.

• Some of the people were not happy because of the grammatical errors. Being an

English daily they were expecting it to flawless in terms of grammar.

• A huge chunk of our survey gave us feedback about the advertisements in the

newspaper. According to them, there is no balance between the main content and

the amount of advertisement, so they should be in proper proportions.

• Few of the customers want to have more advertisements about the local job

opportunities in the local section of the newspaper rather than some other

advertisements so it can be more beneficial for the youth of that particular region.

• There is also a gap between the reader and the editors so to bridge this gap TOI

should conduct polls from time to time so that they can know what the customer

wants to read.

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 ANNEXURE
QUESTIONNAIRE

1. Personal Details Customer Name:

Age :

Gender :

Address :

Phone No. :

2. Do you read newspaper? Yes/No

3. If no, then Why?

• Non-availability of time

• Online preference

• Non-interest

• Affordability

4. Which language do you prefer? English/Hindi/Regional or local

5. Which newspaper you prefer to read?

6. How do you like this newspaper? Please rate the features (out of 10):

• Entertainment

• Information

• Gossip

• Updates

• Price

• Services

• Languages

• Quality v/s Price

7. Have you read the Times of India before? Yes/No

8. If yes, from how many years are you reading it?

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9. What would you like to suggest to improve the quality and services of

the newspaper?

10. From where do you buy the newspaper? Vendor/subscription/stall

11. Reasons for discontinuation?

12. Any Feedback, review, or suggestion for the newspaper?

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 DETAILS OF THE POPULATION SAMPLED

AREA: Sec-59, Phase-4, ZIrakpur

S NO. HOUSE STATUS NEWSPAPER SUBSCRIPTION

NO. DURATION
1. 691 Deal The Times of India 1 year
2. 692 Not interested - -
3. 693 - Hindustan Times 1 year
4. 694 Not interested - -
5. 695 - The Tribune 2 years
6. 696 No response - -
7. 697 - The Hindu 1 year
8. 698 Not interested - -
9. 699 Deal The Times of India 1 year
10. 700 Deal The Times of India 1 year
AREA: Sec-71, HIG Flats, ZIrakpur

11. 251 - Hindustan Times 2 years

12. 252 Not a reader - -
13. 253 - The Times of India 2 years
14. 254 No response - -
15. 255 No doorbell - -
16. 256 Empty - -
17. 257 Deal The Economic 1 year
Times
18. 258 Locked - -
19. 259 Deal The Times of India 1 year
20. 260 No response - -
AREA: Sec-117, TDI City, ZIrakpur

21. 679 Not interested - -

22. 682 - The Tribune 1 year
23. 688 Deal The Times of India 1 year
24. 708 A - Hindustan Times 1 year
25. 708 D Not interested - -
26. 708 H Locked - -
27. 710 No response - -
28. 743 No response - -
29. 746 - The Tribune 1 year
30. 747 Not interested - -
AREA: Sec-115, JTPL, ZIrakpur

31. 545 - The Tribune 2 years

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32. 546 Deal The Times of India 1 year
33. 529 - Hindustan Times 2 years
34. 576 Deal The Times of India 2 years

ACHIEVEMENTS
S NAME ADDRESS MOB NO. SUBSCRIPTION MODE OF
N PAYMENT

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O.
1. Robin 708H, sec- 7681940708 The Times of India QR code
117, TDI
City,
ZIrakpur
2. Brig. H S 688, sec117, 9988884456 The Times of India Cheque
Brar TDI
City,
ZIrakpur
3. Bajinder 200, Sec55, 9815174622 The Times of India Cheque
Singh Phase 1,
Chandigarh
4. Sanjeev 302, Sec55, 9815544303 The Economic QR code
Phase 1, Times
Chandigarh
5. Varun 483, Phase- 9041621693 The Times of India QR code
Dhawan 3B-1,
ZIrakpur
6. Akshat Jain 585, Phase- 9910118504 The Times of India Cheque
3B-1,
ZIrakpur
7. Guriqbal 574, phase- 9876544677 The Times of India Cheque
Singh 3a, ZIrakpur
8. Harbinder 761, sec-91, 9815620208 The Times of India QR code
ZIrakpur
9. Narinder 111, phase- 9915472947 The Times of India QR code
Singh 3a, ZIrakpur
10. Harpreet 270, phase- 7837122064 The Times of India QR code
Singh 3b1,
ZIrakpur
11. J.P 761, sec- 9872662281 The Times of India QR code
Aggarwal 117,
ZIrakpur
12. D.P Singh 816, phase- 9530897327 The Times of India Cheque
3b1,
ZIrakpur
13. Kuwar 483-D, sec- 7891483180 The Economic Cheque
Singh 124, 0 Times
ZIrakpur
14. Sarabjeet 962, sec-61, 9855104502 The Times of India QR code
Singh ZIrakpur
15. Kapil K-803, TDI 9779111189 The Economic QR code
Jaiswal City, Times
ZIrakpur
16. Balachandra FLT-I-102, 9855801101 The Times of India QR code
TDI City,
ZIrakpur

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