Professional Documents
Culture Documents
BATCH 2021-2024
ON
SUBMITTED TO:
NIKHIL BANSAL
1
ACKNOWLEDGEMENT
Completing this internship required help, support and encouragement from many, but
let's first thank the almighty for always being with us, blessing and guiding us through
the right way now and always. I would like to express my sincere thanks to Mr Harmel
Singh , RMD Department, Times of India for their patience and time in providing
I would also like to express my gratitude towards my mentor Mr Navneet Thakur for
being an amazing mentor throughout the entire internship and guiding me through all
the ups and downs in the professional world and pushing me to bring out my best
I am very grateful to all the staff and collaborators of Times of India Group in
Last but not least I will always be indebted to all my fellow summer intern
colleagues from different universities across the region. It was amazing work with
2
EXTERNAL GUIDE CERTIFICATE
This is to certify that Mr. / Ms. NIKHIL BANSAL, S/o. / D/o. Shri Mr Sanjay Kumar,
Student of Bachelor's Degree in Business Administration (Batch 2021-2024) at Geeta
Engineering College, Naultha, Panipat has successfully completed his / her Compulsary
Summer Training with us, as part of his / her Course Curriculum.
The duration of his / her training was from 3-6-2023 to 18-8-2023 on the project
“A STUDY ON CONSUMER BUYING BEHAVIOUR TOWARDS PRINT MEDIA AT THE TIMES
OF INDIA GROUP, CHANDIGARH” under the supervision of Mr. / Ms NAVNEET
THAKUR Designation SENIOR OFFICER.
During the training we found him / her quite sincere, hardworking and his / her
conduct & behaviour was good.
We wish him / her all success in his / her academic endeavours and in life.
Signature:
4
EXECUTIVE SUMMARY
The main purpose of the internship is to gain hands-on experience in a real
learning experience that would help me in my future career. TOI gave me enough
space and opportunities to not only learn but also to demonstrate my skills as a team
tried to get more information about the basic job functions of all departments in order
acknowledged and valued new ideas and insights. You have successfully completed all
set tasks and handed over to your mentor at the end. I enjoyed the daily challenges.
These lessons will help me in my future activities. The project is based on Times of
India sales and marketing and analysis with competing media houses.
6
TABLE OF CONTENTS
1. TITLE PAGE 1
2. ACKNOWLEDGEMENT 2
5. COMPANY CERTIFICATE 5
6. EXECUTIVE SUMMARY 6
7. TABLE OF CONTENT 7
8. CHAPTER-1(OBJECTIVE) 8-9
9. CHAPTER-2(INTRODUCTION) 10-44
7
CHAPTER-
1
OBJECTIVE
8
1. OBJECTIVE
Marketing newspapers and magazines so that more and more customers will subscribe
to newspapers and magazines, i.e., selling magazine subscriptions. To study the supply
chain of newspapers and magazines (Times of India, Economic Times, Femina, Good
Homes, Grazia, Hello Top Gear and Film Fare) in Chandigarh which includes newspaper
RESEARCH OBJECTIVE-
Anticipate and research customer requirements for price, quality and service.
Find out what are the most important elements of the newspaper, most
Know what media formats your customers use other than newspapers.
9
CHAPTER -2
INTRODUCTIO
N
1
1.INDUSTRY PROFILE
MASS MEDIA
A diverse range of mass media technologies are used to reach an audience through
mass communication. The technologies used for this communication include a variety
radio, television, recorded music, and movies. Internet-based and mobile mass
communication are both examples of digital media. Internet radio and television also
broadcast print media content through tangible items like books, comics, magazines,
and newspapers. Internet media also includes services like e-mail, social media
Public relations
Publishing
Software publishing
1
PRINT MEDIA
Magazine
Newspaper
1. Magazine
Periodicals are periodicals that contain a variety of articles and are usually funded by
monthly, bimonthly, or quarterly, with the cover date earlier than the actual
publication date. They are often printed in Color on chalk paper and bound in a soft
cover.
Magazines fall into large categories: purchaser magazines and enterprise magazines.
• General interest magazines (e.g., Frontline, India Today, The Week, The
2. Newspaper
Newspapers are publications containing news, information, and advertisements,
usually printed on inexpensive paper called newsprint. For the most part it is of
general or special interest that they are published daily or weekly. However, the recent
development of the Internet poses a major threat to that business model. However,
some commentators point out that historically new media such as radio and television
have not completely replaced existing media. Newspapers as we know them today are
1
professional standards. Prehistoric "newspapers" were essentially one-to-one. The first
variation of the newspaper was 59 v. The Acta Diurna (Daily Events), a daily newspaper
published in Rome by Julius Caesar, was distributed in Rome. The oldest known printed
weekly and tend to focus on a particular region where most of their readers live.
Despite recent declines in circulation and profits, newspapers remain the most popular
medium for news and other forms of written journalism. The Indian Press Association
is the central organization of the Indian press. It is an organization that plays a key role
in protecting and promoting press freedom in India. The company was founded in
1939. The head office is in Rafi He Marg, New Delhi. INS members include print media
owners, owners and publishers who discuss issues related to the newspaper industry
and propose various actions to governments. It is a kind of interest group that defends
the interests of the newspaper industry in particular and the print media in general.
costs, shortages of newsprint and declining advertising revenue due to the boom in
electronic media. The INS Executive Committee represents the current 990 members
Samachar [India's oldest daily circulation newspaper], Mr. Hormusji N Cama is the
industry change, inkjet production and the difference between distribution and digital
distribution has increased pressure on core commercial print products, expanding the
1
Features those are included in Newspaper:
Editorial opinions
and horoscopes
Classified ads
Educational information
Indian Express
Statesman
Times of India
Deccan Herald
Deccan Chronicle
Hindustan Times
India Today
Tribune
1
2.COMPANY PROFILE
Type – Private
Industry – Mass media
Founded – 4 November 1838
Headquarter – Mumbai, Maharashtra India
Key people – Samir Jain- Vice chairman
Vineet Jain – MD
K. Kabil Vignesh – CEO
Net Income – 153 crores
Owner – Sahu Jain family
Bennett, Coleman and Co. Ltd., a subsidiary of The Times Group, owns and publishes
The Times of India (TOI). The circulation and sales of the newspaper are among the
highest in India. When it was first published on November 3, 1838, the number 179
flights almost made it in. The first printing of the issue is done under the names The
Bombay Times and The Journal of Commerce. In 1861, he teamed up with editor
Robert Knight and the Bombay Standard to launch India's first news organisation. The
Times of India then took over the Standard's name, and the Bombay Times was
launched. When forming a joint stock company and giving it the name B.C.C.L. with
F.M. Coleman, Thomas Jewell Bennett, who had just been appointed editor, did so in
1892.
and other parts of the world. Times Global Broadcasting Limited - This was a Joint
• A new business channel which is the broadcast version of Economic Times is planned
World Wide Media - A magazine joint venture between BCCL and BBC magazines.
WWM heads:
• Film fare
1
• Film fare Awards
• Femina
• Hello
TIML Golden Square Limited which purchased Virgin Radio (soon to be called Absolute
Radio) in the United Kingdom. This company is a direct subsidiary of BCCL (not
1
3. HISTORY
The first edition of The Times of India was published on November 3, 1838 under the
title The Bombay Times and Journal of Commerce. Under the leadership of
published only on Wednesdays and Saturdays, brought news not only from the Indian
subcontinent but from around the world. The Times of India's first editor was J.E.
Brennan. It started putting out a daily newspaper in 1850. By combining Bombay and
his Standard, editor Robert Knight founded India's first news organisation in 1860. In
1861 the name of the newspaper was changed from Bombay Times and Standard to
Times of India. In the 19th century, over 800 people worked for The Times of India,
The Times of India changed owners several times, and in 1892 Thomas Bennett and
Frank Morris Coleman bought the newspaper through a new company, Bennett
DALMIYA OWNERSHIP-
Ramakrishna Dalmia acquires Bennett Coleman and others. Ltd. in 1946 with Rs. In
suggested using money from the bank and insurance company he was chairman of to
purchase media magnate Bennett Coleman & Company. did. After being convicted of
JAIN FAMILY-
1
Shanti Prasad Jain was imprisoned in the early 1960s on suspicion of dealing
application to reprimand and dismiss the management of Bennett, Coleman & Co.
After hearing the arguments, the judge gave the Indian government the go-ahead to
take control of the newspaper. As a result, half of the directors were replaced and a
misconduct by the Dalmia Jayne Group, the Bombay High Court, under JL Nain J.
Dissolve the Commission of the Government. The board "will issue such an order on
the condition that under the circumstances the petitioner's allegation that the
applies and the interests of the company apply. It would be best." Following this
arrangement, Shanti Prasad Jain resigned from the board of directors and the company
ran with new directors appointed by the Government of India. DK Kunte has been
appointed CEO by the court. Kunte had no previous business experience and was also a
newspaper to Ashok Kumar Jain. Jains were also often involved in various money
laundering scams and Ashok Kumar. Jain was forced to flee the country in 1998 when
law enforcement vigorously pursued his case for alleged violations of illegal wire
1
In late 2006, Times Group acquired Vijayanand Printers Limited (VPL). VPL previously
published his two Kannada newspapers, Vijay Karnataka and Usha Kiran, and the
English daily Vijay Times. Vijay Karnataka was the leader of the Kannada newspaper
segment. This newspaper was published in Chennai on 12th April 2008. In February
TOIFA AWARDS-
The Times of India Film Awards (TOIFA), which were first presented in
2013, will be presented for the second time in 2016. They honour
achievements in the film industry and are decided by public vote from
across the world in selected categories.
2
4. PRODUCT AND SERVICES OF TIMES OF INDIA-
[1] National and city news-
• The Times of India
•Navbharat Times
•Maharashtra times
•Ei Samay
•Times life Languages city supplements [ Delhi times, masala mix, Mumbai times &
more]
•ET Panache
•ET Magazine
•ET Wealth
•Brand equity
•Navbharat gold
•House hunt
2
•Time University guide
•Pluses
•ET -500
•Time OOH
•Times network
•Times internet
•Brand capital
The times of India comes out with various supplements, which are
mentioned below:
• Chennai times: This is a city specific daily supplement which tells about the
• Times Wellness: This is a weekly supplement which gives health tips to the
readers.
• Times Ascent: This is a weekly supplement which tells about the job opportunities
in various corporate.
• Times Life: This is also a weekly supplement which deals about fashion, lifestyle,
etc.
2
• Times Classified: This is a weekend supplement which carries advertisements
• The Wall Street Journal is the largest daily in the world, while The Economic Times
• The Maharashtra Times, the largest Marathi-language daily in India and the most
• The most widely read daily newspaper in Hindi in Delhi and Bombay is called
Navbharat Times.
• Pune Mirror.
• 11 publication hubs
• 15 print shops
• 55 sales outlets
• 2 magazines of lead
2
• 29 niche magazines Reached 2468 cities and towns
• 32 radio programmes
2
PRINT MEDIA
2
2
2
2
2
3
MAGAZINES
31
3
3
MULTIMEDI
A
34
35
TELEVISION
36
37
38
39
MUSIC RETAIL
4
4
4
6. STRUCTURE OF RESULT AND
MARKET DEVELOPMENT
DEPARTMENT:
4
7. RESULT & MARKET DEVELOPMENT-
4
CHAPTER-
3
METHODS
4
RESEARCH METHODOLOGY
used. This is how we collect data and information that we use to make business
decisions.
DESIGN OF RESEARCH:
• Corporate calling: All forms of corporate calls, including those to banks, offices,
• Residential calling: This type of tactic involved door-to-door selling. The majority of
2. DATA TYPE –
• PRIMARY DATA
ADDITIONAL DATA
4
CHAPTER-
4
FINDINGS
4
1. CONSUMER READERSHIP ANALYSIS –
While the newspaper industry is in decline around the world, it is still on the rise in
India. Newspapers around the world are facing declining readership due to the rise of
online and mobile media, but the situation is reversed in India, where Internet access
is not as widespread as in the West. According to the most recent survey, India is the
country where people read newspapers the most, followed by China and Japan. And
during the past four years, readers across all genres in the nation have increased. The
Times of India is the only English-language publication among the top 10.
The newspaper with the highest global sales is TOI. There could be a number of causes
for this expanding tendency in the world. First, compared to developed nations, India's
average inhabitants have less access to the internet. Newspapers are the only source
of information for individuals living in rural and small towns about what is going on in
the rest of the globe. Newspapers have gotten more and more important as the
world's literacy rate rises and more people look for employment outside of agriculture.
In comparison to other nations, Indian newspapers are inexpensive and simple to find,
which is another factor. Newspapers may be bought for just 5 rupees, and the
publishers will deliver them for free each morning to your home.
new paper. Daily newspapers are typically piled up in Indian homes and sold to
4
gauge industry growth, but readership is a more relevant metric in India because
newspapers are typically shared by the entire family. In 2016, Hindi newspapers
witnessed a growth of about 10-12%, while other regional language newspapers had
an increase of about 14%. The average headline price of English newspapers showed
a moderate increase of about 2-5% in 2016. An rise of 18% was seen. based on
market.
1. Hyper-localization-
according to readership patterns. There are additional variables that have contributed
to this growth in addition to rising literacy. First off, more than 65% of Indians live in
rural areas, which contributes to the country's rural economy. With rising income
levels and evolving tastes, the rural population has undergone a paradigm shift over
the past 50 years and now ranks among the most important consumer groups.
Second, by providing rural people with a channel to vent their concerns and wants,
whose publishers have merged national and local news with supplements to increase
content diversity.
2. Low price-
The cost of newspaper covers in India has not increased at a rate that has kept up with
inflation over the previous 20 years. With an average annual subscription cost of Rs
1,000, Indian newspapers are more affordable than those in other significant
newspaper markets worldwide. Population density and labour expenses for newspaper
4
distribution are where India differs from other nations. Newspapers are inexpensively
5
supplied door to door in India. Given the vastness of the suburbs in the United
per hour. To keep reader pricing private and cultivate a devoted readership that
advertisers are interested in, newspapers in India are priced lower or packaged with
3. DEMOGRAPHIC CHANGES-
The demographics of India have changed significantly during the last few decades.
States' literacy rates have increased overall, including among women. As more
individuals are introduced to the world of reading and writing, this has mostly
contributed to the rise of the audience. States with the highest increases in literacy
rates (74%), with rural literacy rates of 68.9% and urban literacy rates of 84.9%,
aspect that sets them apart. In India, newspapers are delivered through a huge
network of agents and distributors, creating a distinctive and varied distribution chain.
The newspaper pays a commission as a portion of the cover price to sellers at the end
5
additional income streams. Due to resource constraints, the entire distribution process
5
CHAPTER-5
ANALYSIS OF
FINDINGS
5
1. ANALYSIS OF FINDINGS-
There are 3 types of sales are-
➢ Trade Sales
➢ Bulk Sales
➢ Subscription Sales
1. Trade Sales-
➢ Line sales
➢ cash sales
2. Bulk sales-
3. Subscription Sales-
➢ If the subscription sale is applied for at least 1 year, it will cost Rs 699 per year and
if the subscription sale is applied for 2 years, it will cost Rs 1099 per year.
5
2.PORTER’S FIVE FORCES MODEL-
The salesperson has a fixed commission with the company, so he has no bargaining
power buyer in their hand. The organization has bargaining power in its hands
5
The individual does not have bargaining power in his hands, but the organization has.
Even the seller also plays a major role if they get more commission from other
C. Product differentiation:
Every newspaper company is different from each other, for example "The Times of
India" is a premium brand that started as the first English newspaper. In India friendly
A. Transition cost-
The cost of switching from one English newspaper to another is very low people can
B. Exit barrier-
Free exit exists in this industry.
C. Customer Loyalty-
Every company wants to be a loyal customer of their company and that too in TOI a
3. THREAT OF SUBSTITUTES-
A. Substitute power-
The newspaper industry is replaced by magazines, TV, radio, and the Internet due to
improvement in technology. All new media or E-Media formats provide news faster
internet and there they think it was just to fill their space with some ordinary news
only.
A. Vendor Size-
Paper manufacturers are this industry's primary suppliers. The majority of Indian
newspaper companies are clients of American paper companies. The rates are not
competitive because there are limited liability businesses that print newspapers for the
newspaper corporation.
Every supplier company wants to establish close relationships with customers who are
regular customers of their product. If a newspaper company places a large order, they
will regularly establish a good relationship with them and negotiate less.
A. Economic of Scale-
If any new firm wants to enter in this market, then they need high investment or more
capital and maximum support from advertisers. To achieve economic of scale they
5
3. THE PROMOTIONAL MIX OF TIMES OF INDIA -
A. Advertisement-
of India's aspirations.
B. Internet marketing-
They have their own web portal and advertise their products through banner ads.
C. Sales promotion-
TOI is currently offered at a subscription price of Rs.699 for 1 year and Rs.1099 for 2
years.
D. Personal selling-
Door to door marketing will get people to join as a 'founding member' of the Chennai
E. Public relations-
They have their own website and videos shown in TV media through which they
F. Virtual marketing-
Word of mouth about the 1year subscription price reduction has spread well.
stores, tea stands, bike parts repair shops, bus signs, road dividers/medians.
5
4. IMPORTANCE OF MARKETING MIX FOR THE TIMES
OF INDIA:
1] It helps in creating a clean mixture-
All P's must be compatible with each other in the marketing mix. The price should be
compatible with the product placement. The product must be promotion compatible.
company can design. Prices, locations and advertising for such products may vary.
need to make small changes to your product. Basically, make small changes to your
and furniture stores realize the importance of it, they can take action and improve the
5] It helps in discernment-
When analysing a competitor's marketing mix, there are many ways to differentiate
yourself from your competitors. Competitors may be doing bad promotions and
analysing them can help you create better promotions of your own.
5
CHAPTER-6
SWOT
ANALYSIS
6
1. SWOT ANALYSIS -
6
Incorrect power supply,
6
2. AREA OF WORK -
CUSTOMER RELATIONSHIP MANAGEMENT
When we talk about CRM, we usually mean CRM systems, tools that help with
(customers, service users, colleagues, suppliers, etc.). This includes the entire
providing support and additional services. cycle. Whether it's sales, customer
business, a CRM system provides a better way to manage the external interactions
6
and relationships that drive success. CRM tools let you store customers and find
6
contact information, identify sales opportunities, log service issues, and manage
marketing campaigns all in one place. You can also make information about all
5. Increased cooperation.
6
CHAPTER-7
EXPERIENCE ACCQUIRED
THROUGH INTERNSHIP
6
EXPERIENCE ACCQUIRED THROUGH INTERNSHIP -
My main job is to convey the offer to potential customers and get feedback from
customers update in the system. My initial job is to cover the new subscription process
of 599 and 999 rupees and reach out to customers for the benefit scheme and market
your work to potential customers about this attractive package. I was given the initial
task of getting the product to potential customers through marketing work, which
consists of various areas that fall under the branch like -SECTOE -10, SECTOR -14,
the customers a package of rupees 699\-, 1099\- and magazines that appeal to their
interest. The main task is to sell the product through marketing, which is more
developed here. The marketing process plays a key role informing customers about the
product and earning their business. The main goal of marketing work is to inform
customers about the product and its features product and the attractive offers we
The next step on my to-do list is collecting a check from a customer who is willing to
accept in the event that the customer chooses not to do business with us, it is my
collecting and entering relevant data such as the customer's address, the
corresponding seller and the seller details. The completed record along with the
Another part of my internship involved educating local business about the Times of
India flyer advertising scheme. Times of India at Rs 3 per booklet (min. 3,000 booklets)
attach the pamphlet to the front page of The Times of India newspaper and deliver it
6
to a specific location as stated by the business partner. Handling customer complaints
was the last part of my internship. Customer complaints Like late delivery, irregular
delivery, spoiled paper during delivery were recorded and forwarded to my supervisor.
behaviour and how to develop and to the organization with the customer. My
SKILLS OBTAINED:
1. Customer relationship-
During my internship, I was assigned to various departments from marketing, sales and
management which ultimately helped me to get benefits to interact with people from
different walks of life life as well as clients who have helped me improve my
2. Practical exposure-
This internship gave me the opportunity to transfer my theoretical knowledge into
practice from, I was involved in various outreach activities such as offering coupons to
the public and collecting them feedback and reviews, thereby maintaining their
goodwill.
appropriate measures are taken to limit them. TOI also gave me an opportunity to
discover my inner potential and decide on the right career path future.
4. Team spirit-
I was able to measure the camaraderie between my group members and the
6
cooperation and feeling between us mutual understanding was established. This
6
CHAPTER-8
CONCLUSION
7
CONCLUSION
To conclude, the internship process at Times of India was very interesting and
management and guide my business to his career prosperity. Lastly, I would like
7
BIBLIOGRAPHY-
➢ https://www.scribd.com/doc/19317077/consumer-
behavior-towardstimes-of-india-news-paper
➢ https://en.wikipedia.org/wiki/The_Times_of_India
➢
https://timesofindia.indiatimes.com/defaultinterstitial.cm