SUMMER TRAINING PROJECT REPORT

ON

“SALES AND PROMOTION OF TIMES OF INDIA GROUP MAGAZINE”

UNDER THE GUIDANCE OF

Dr. Satinder Pal Singh

Chandigarh University, University Business School

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SUBMITTED TO: SUBMITTED BY:

Name: Dr. Satinder Pal Singh STUDENT NAME: ROMILDEEP SINGH

Designation: Professor UID:20MBA1800

Chandigarh University MBA-Batch 2020-22

Location: Gharuan, Mohali

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 PREFACE
As a part of MBA Curriculum and in order to get practical knowledge to the field of marketing
and to gain experience of the Industry, I have done my Summer Internship at Bennett Coleman&
Co. Ltd. with the profile on an Intern. In this Internship I worked as Business Development (BD)
for the Times of India (TOI) & The Economic Times (ET) and its products so that I can learn how
a Media and Entertainment works. The basic objective was to enhance my knowledge through
practical exposure. The successful completion of this Internship was a unique experience for and
this report attempts to bring under one cover the entire work put by me throughout the two months
of Internship.

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 ACKNOWLEDGEMENT

I take this opportunity to extend my sincere thanks to CHANDIGARH UNIVERSITY and The

Times of India Group for offering a unique platform to earn exposure and garner knowledge in

the field of Sales and Marketing. First of all, I extend my heartfelt gratitude to my project guide

Mr. Rakesh Sukhija, General Manager, Deputy Manager, Results and Market Development at

Times of India, Chandigarh for having made my summer training a great learning experience by

giving me his guidance, insights and encouragement which acted as a continuous source of support

for me during this entire period. I would also like to thank Mr. Chaitayna of TOI, Chandigarh for

her help and guidance in sales and all my colleagues for their sincere cooperation. Without which

the success of this project wouldn’t had been possible. I would also like to express my profound

gratitude to my faculty guide Prof. Dr. Satinderpal Singh for his constructive support during the

summer internship period, which leads to successful completion of my internship at Times of India,

Chandigarh.

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 DECLARATION

I, Romildeep Singh, hereby declare that this project report on “Market Expansion of Times of India
(TOI) & The Economic Times (ET) amongst youth.” Is the result of two-month summer internship
done by me at “Bennett Coleman & Co. Ltd.” under the guidance of Rakesh Sukhija, DY chief
Manager, Chandigarh. This report is entirely based on my knowledge and work done by me during
the internship.

CERTIFICATE

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 Contents
CHAPTER 1
......................................................................................................................... 7
INTRODUCTION TO THE INDUSTRY
.............................................................................................. 7
MARKET ANALYSIS OF TIMES OF INDIA
.................................................................................... 12
CHAPTER 2
........................................................................................................................14
INTRODUCTION TO THECOMPANY
..............................................................................................14
2.1 BRANDING
.................................................................................................................. 16
2.2 ANALYSIS
............................................................................................................... 16
2.3 MARKET ANALYSIS
............................................................................................................... 19

2.4 TECHNICAL ANAYLSIS OF TOI

....................................................................................................................... 22
2.5 COMPETITION ANAYLYSIS
........................................................................................ 23
CHAPTER 3
..................................................................................................................... 25

CHAPTER-4 – RESEARCHMETHODOLOGY
........................................................................................................................38
LIMITATIONS
.................................................................................................... 40
DATA ANALYSIS AND INTERPRETATION
........................................................................41
FINDINGS
...............................................................................................................43
RECOMMENDATIONS
.................................................................................. 44
CONCLUSION
.........................................................................................................................45
REFERENCES
..................................................................................................................... 47
QUESTIONNARIES
………………………………………………………………………..49
PHOTOS

..............................................................................51
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 CHAPTER 1

INTRODUCTION TO THE INDUSTRY

INTRODUCTION

We often call 'Media' the way other content is made and delivered to the audience.
Organizations and individuals involved in this process form the Media industry.

The media industry can be defined as a diverse group of organizations that share the production,
publication and distribution of media articles. Media can be used to inform, entertain, or
promote ideas or products.

Audiences can consume media content in many different ways on specific platforms.

‘Traditional media’ or ‘classic media’ are the names given to industries that existed before the
internet, such as radio, print and television.

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New media is a much-needed online content for digital devices, such as your computers and
smartphones.

New media documents can include inclusive features such as audience engagement and
feedback.

Advances in technology have allowed the previously diverse media industry to improve media
integration.

Media integration allows audiences to use the same platform to use different types of media
documents.

There are also emerging formats and platforms for media texts that have developed since the
rise of the internet. They are called ‘new media’ and include:

• Websites
• Blogs
• Vlogs

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 PRINT MEDIA

Simply put, print media is a printed version of telling stories, especially through newspapers
and magazines. Before the invention and the widespread use of printing presses, printing
materials had to be handwritten It was a spectacular process that made mass distribution
impossible.

Chinese printers have replaced wood blocks, which were once used to print images and small
amounts of text, and are beginning to produce popular books with ease. Each page of text was
a single block that could be used repeatedly to make books.

Print Media in India Printing technology came to India in 1556. Jesuit priests The first
newspaper in India was published in 1780 The first book published in India was in Portuguese
in Old Goa. It was Doctrina Christa by St. Francis Xavier.

The World Association of Newspapers considers the original newspaper The Relation,
published in Germany in 1604. It was published regularly (weekly), distributed to the public
and covered a wide range of subjects, from politics to entertainment.

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 TIMES OF INDIA
Bennett, Coleman and Company Limited, abbreviated as B.C.C.L. and The Times Group, an
Indian media organization headquartered in Mumbai, Maharashtra. The company remains a
business owned by the Sahu Jain family with a large share of The Times Group.

The Times of India, a daily English morning newspaper published in Mumbai, Ahmadabad and
Delhi. It is one of the most influential papers in India, and its voice often matches that of the
national government.

Originally called the Bombay Times and the Journal of Commerce, the paper was founded in
1838 for the benefit of British citizens in western India. Originally published twice a week, the
paper became daily in 1851 and changed its name to The Times of India in 1861.

After Indian independence The Times' emphasis on precision, its avoidance of attractiveness,
its serious tone, and its international coverage have enhanced its reputation in India, where over
the years it has been known as a spy newspaper. Its availability of international news, like that
of other major Indian dailies, is complete, including a quarter of the planning area.

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 LEARNING OBJECTIVES
A sales and marketing internship, whether required or not, will give you the opportunity to
explore a career in which you are interested. Sales and marketing grads have many options to
choose from, and it can be difficult to narrow down all options. Of course, you do not need to
know exactly what you want to do after graduation, but getting an internship will help you
highlight one or more of those career options. Finding a sales and marketing internship where
the following goals are reached will have a profound effect on your decision.

1) Further education and certification.

2) Making professional communication.

3) Promoting mentor / mentee relationships.

4) Communication and leadership.

5) Finding a good working environment.

6) Being free and adaptable.

An internship experience can give you a valuable advantage in job evaluation and be an
excellent builder, but it is important to remember that the credit for education is rewarded with
the education you receive, not just the work experience alone.

The main purpose of conducting a course internship is to better understand the thoughts, ideas,
and practices of your discipline or major by engaging in participatory learning.

In addition, an internship can be a fun way to study. Your internship can give you the
opportunity to question and explore the discrepancy between theory and practice.

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 MARKET ANALYSIS OF TOI

Below are the Power in SWOT Analysis of The Times of India:

1. It is widely available daily in most regions with an average distribution rate of more than

3.5 million per day

2. Can it use the presence of the Parent Company on Television, Radio etc. to reach a wider

audience especially the Firmed Campaign on a particular issue e.g. Anti-corruption

campaign etc.

3. Easy Brand Recall helps in competitive markets with multiple dailies; high product

reliability

4. Bombay Times, Delhi Times etc has a great useful day on issues related to movies,

glamor, fashion etc.

5. A weekly paper called Ascent is widely regarded as an excellent platform and should be

read by potential employers and job seekers.

6. You have received a cleverly published publication on the major cities of India

7. Campaigns such as Teach India and other events / efforts are helpful

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Below are some weaknesses in the SWOT analysis of The Times of India:

Some people are of the opinion that TOI publishes many celebrity / entertainment stories

Heavy competition means a limited rate of market share growth

The following are opportunities for The Times of India SWOT Analysis:

1. It has a limited presence in South India compared to the rest of India

2. Great opportunity in the Regional Languages space

3. Better use and communication with online and mobile contacts

Threats to SWOT analysis of The Times of India as stated:

1. Increased competition in other dailies

2. On line news medium means reduced circulation

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 CHAPTER 2

INTRODUCTION TO THE COMPANY

BENNETT & COLEMAN CO.

Times Business Solutions – A division of Times Internet Limited is a limited company,

wholly owned by Bennett Coleman Company Limited (The Times Group). TBS develops web
sites within areas such as recruitment and real estate and matrimonial.

TBS started as a division of BCCL in 2004 with the mission to create an exchange for job
seekers and employers on the internet. With the growth of internet attaining rapid speed and
being a highly profitable venture, Times Business Solutions – A division of Times Internet
Limited was born as the "Internet Initiatives" of BCCL.

Bennett and Coleman co. working in many industries like media, print media, television, music
industry, etc..
Some of these industries are like -:

1. MOVIES NOW

This is a English movie channel named Movie Now available in SD+HD. It was
launched on 19 December 2010.
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 2. ZOOM & GANNA.COM

These two are the applications and channels of Hindi and English music running by
Bennett and Coleman co.
3. ECONOMIC TIMES

This is the big business news channel in news industry by Bennett group. It was
launched in 6 March 1961.

4. TIMES NOW NAVBHARAT

It is Hindi HD news channel which covered mostly Hindi readers and viewers on the
behalf of Bennett & Coleman co.

DISTRIBUTION CHANNEL OF TOI -:

There are three ways through which company sell their subscription -:
1. CASH SALES – Take newspaper from any vendor or any shop in cash.

2. SUBSCRIPTION SALES – Pay money in advance and read TOI.

3. LINE SALES – Maximum % of sales from this method. Money collection works in
reverse order.

• In Chandigarh branch RMD dept. uses both PULL & PUSH strategy for market
development.

1. PULL STRATEGY
2. PUSH STRATEGY
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 BRANDING

An ongoing activity through which you can create an image in front of the reader about your
newspaper.

They do branding through campaign -:

1. Lead India

2. Teach India

3. Clean India

4. Economic Times In College.

ANALYSIS

MARKET SHARE OF TIMES OF INDIA -:

Market Share
The Others
Indian Times of india
Times of
Express
5% india Hindustan Times
10%Hindustan
The Tribue 30% The Tribue
35% Times
20% The Indian Express
Others

WHO IS A CONSUMER?
CONSUMER is someone who is reading English newspaper and those who are reading Hindi
newspaper but may be eager to take English newspaper.

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 MARKET?
A market is someplace where all the sellers and buyers meet for the exchange of the product
whit some value worth level of product,

RESEARCH?
Investigation of something in a proper systematic way and study of materials and sources to
conclude with some facts and figures.

MARKETING RESEARCH
The objective & systematic process of collecting, recording and analyzing data for the aid in
making decision for the business and to find the solutions to their problems.

ANALYSIS ON THE BEHALF OF CONSUMER

• NEEDS OF THE CONSUMER

1. The major need of the consumer is that majority want local news as they have
television for updated international news.
2. Mostly consumers hate advertisements in newspapers and like information which help
them to increase their knowledge.
3. consumer would prefer newspaper which are giving best news , less advertisement at
the cheapest price.
4. Easy vocabulary in the newspaper would be the first choice of the consumer .
• Problems faced by the consumers

1. Sometimes companies fail to deliver their promises to their respected readers in the
sense of coupons, their vouchers and news also.

2. Consumers want more local news but companies give their priority to advertisement
which is became waste of money for the consumer after sometime.

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 3. Vendor do not deliver newspaper after the period of 2 or 3 months while consumer
take the subscription for 1 year.

4. Sometimes reader get vouchers with the expired validity so they cannot take the
benefit.

5. Safety at the time of this pandemic is major reason to drop the subscriptions for the
newspaper. Many people drop it because they don’t know that vendor is properly
vaccinated or not, newspaper is sanitized or not.

• MAJOR READERS

1. Service class, middle class are the major readers of the newspaper as they have time
in their life to put the newspaper on their table and read that while having breakfast.

2. Age group between 30-55 are the people who mostly interested to take the
subscription.

3. Business class people generally don’t take newspaper due to shortage of time.

4. English reader mainly get attract from these subscription.

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 MARKET ANALYSIS
Sales Promotion Strategy

Sales are the reаsоn fоr the existenсe оf аny business whiсh exists tо generаte рrоfit,
withоut sаles it is nоt роssible fоr аny business tо function; This is the reason why
business if needs tо рrоsрer hаve tо hаve sаles, tо keeр yоur sаles uр tо the mаrk аnd
асhieve the tаrget keeр the sаles strаtegy in mind while рreраring а рlаn. The mаin
оbjeсtive оf sаles strаtegy is tо understаnd the needs аnd wаnt оf the сustоmer аnd
understаnd their buying behаviоr, study sаles trend аnd then wоrk ассоrdingly sо thаt
there аre enоugh sаles
Sаles рrоmоtiоn helрs retаin оld сustоmer аnd аt sаme time mаke new сustоmer, it
keeрs the bаlаnсe between new аnd оld whiсh will then helр understаnd whаt is needed
tо аttrасt mоre сustоmer. Business саn use а vаrietyоf sаles рrоmоtiоn strаtegy, it is
the sаles mаnаger duty tо understаnd the mаrket аnd mаke а strаtegy thаt is mоst
suitаble fоr the situаtiоn tо соme, first оf аll we shоuld knоw whаt dоes the term sаles
strаtegy meаns, аnd hоw dоes it wоrk tо асhieve the tаrget
Sаles рrоmоtiоn is imрlemented tо аttrасt new сustоmers, tо hоld рresent сustоmers, tо
соunterасt соmрetitiоn, аnd tо tаke аdvаntаge оf орроrtunities thаt аre reveаled by
mаrket reseаrсh. It is mаde uр оf асtivities, bоth оutside аnd inside асtivities, tо enhаnсe
соmраny sаles. Оutside sаles рrоmоtiоn асtivities inсlude аdvertising, рubliсity, рubliс
relаtiоns асtivities, аnd sрeсiаl sаles events. Inside sаles рrоmоtiоn асtivities inсlude
windоw disрlаys, рrоduсt аnd рrоmоtiоnаl mаteriаl disрlаy аnd рrоmоtiоnаl рrоgrаms
suсh аs рremium аwаrds аnd соntests
Tо bооst the оut flоw оf рrоduсt tо the роtentiаl сustоmer, this needs аwell-рlаnned
sаles strаtegy thаt wоrks аs а соnveyer fоr the sаles. I t саn be асhieved by giving
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free соuроns with mаgаzines subsсriрtiоn, giving free mоvie tiсkets, оr by giving free
gifts, sending mаils tо existing сustоmers, рrоviding them раsses, орen uр а luсky drаw,
disсоunt оn renewаl, оffers tо сustоmers аs well аs distributоrs, оrgаnizing соmрetitiоns
аnd dоing entertаining асtivities , tiсkets fоr аmusement раrks
Sаles рrоmоtiоn strаtegy саnnоt be ignоred due tо its imроrtаnсe in inсreаsing the sаles
figure, sрeсiаl саre is given when designing а sаles strаtegy
When develорing а sаles strаtegy fоllоwing роints hаve tо be tаken intо соnsiderаtiоn
tо аvоid less sаles: -
• Сustоmer tаste аnd рreferenсe
• Future sаles fоreсаst
• Finаnсiаl соnditiоn оf соmраny
• Раst demаnd
• Future demаnd
• Аdvertising

Mаin tyрes оf sаles strаtegy аre: -

• Рush strаtegy
• Рull strаtegy
• Bоth соmbined

А Рush Strаtegy:
А Рush strаtegy system wоrks inсludes рushing whоlesаlers аnd retаilers tо рitсh yоur
items аnd serviсes tо the buyer by оffering different sоrts оf аdvаnсements аnd individuаl
оffering endeаvоrs. Whаt оссurs here is thаt аn оrgаnizаtiоn аdvаnсes their
item/аdministrаtiоns tо аn аffiliаte whо thusly elevаtes it tо аnоther аffiliаte оr tо the

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buyer. The essentiаl tаrget оf this teсhnique is tо influenсe retаilers, whоlesаlers аnd
merсhаnts tо соnvey yоur imаge, give it rасk sрасe, аdvаnсe it by рrоmоting, аnd аt
lаst „рush‟ it fоrwаrd tо the buyer. Run оf the mill рush deаls аdvаnсement
methоdоlоgies inсоrроrаte; ensures рurсhаse bасk, free triаls, сhаllenges, rebаtes, аnd
сlаim tо fаme рrоmоting things. Time Оf Indiа Mаgаzine аррly suсh kind оf рrосedure
fоr their sаles tо сreаte gооd business.

B Рull Strаtegy:
Рull strаtegy оn оther hаnd is when, the рrоduсt is mаde аvаilаble tо the сustоmer
when they аre lооking fоr it, summer internshiр рrоgrаm is аlsо а gооd exаmрle fоr
рull strаtegy where the students аre given tаrget аnd they must find сustоmers whо аre
willing tо buy the рrоduсt, the dосtоr аt the сliniс mаy nоt hаve the time tо gо tо the
retаiler аnd buy the рrоduсt but he will be reаdy tо buy it when it’s mаde аvаilаble аt
his сliniс itself.
Bоth used simultаneоusly:
When bоth the methоds аre used by the sаles mаnаger tо рrоmоte the рrоduсt аnd tо
hаve mоre sаles, it оffers benefits tо bоth end сustоmer аnd retаiler, tо bоlster sаles,
try соmbining the twо systems. Fоr instаnсe, оffer yоur сustоmers соuроns, free gifts
оr а frequent сustоmer lоyаlty inсentive tо drive trаffiс tо yоur business. These асtivities
fаll under the "рull" strаtegy. Аt the sаme time, оffer yоur sаles teаm аn inсentive suсh
аs а vасаtiоn соntest, extrа соmmissiоn оr а better раrking sрасe fоr selling а раrtiсulаr
рrоduсt оr mоving а сertаin vоlume оf merсhаndise. This fаlls under the "рush" strаtegy.
By соmbining the twо methоds аs раrt оf аn оverаll рrоmоtiоn, yоu will be mаtсhing
mоtivаted buyers with аn eаger sаles teаm tо inсreаse sаles grоwth.

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 TECHNICAL ANALYSIS- TOI

Brand technical analysis is something in which we use to analyse all the details related to
product in keen way. These are like keywords , bounce rate of the company , competitor analysis
, etc…

In this,
1. Company needs to analyze the keyword opportunities. If they improve their keywords
then they can add more and more customer in a easy way. There are 823.2k total keyword
that can be very helpful for the company.

2. People use to come on the site by using keyword as they don’t know the exact website of
the Times of India. 65.2% people come here by using search traffic so we can say this is
good somehow.

3. Lower Bounce Rate of any brand describe the company is very attractive. That means
those who open the site and go back immediately it means company don’t have much
information which can satisfy the visitor.They should try to decrease their bounce rate so
with the help of this they can attract more and more customers.

COMPETITION ANALYSIS
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The Times оf Indiа remаins Indiа’s mоst widely reаd English newsрарer with а reаdershiр thаt exсeeds

the соmbined reаdershiр оf its three сlоsest соmрetitоrs, the Hindustаn Times, Hindu аnd Telegrарh,

ассоrding tо the Indiаn Reаdershiр Survey (IRS) fоr the lаst quаrter оf 2012.

The survey fоund thаt TОI’s аverаge issue reаdershiр оf оver 7.6 milliоn dwаrfed HT’s 3.8 milliоn,

Hindu’s 2.2 milliоn аnd Telegrарh’s 1.3 milliоn. The newsрарer hаs mаintаined this dоminаnt роsitiоn

by retаining leаdershiр оf key mаrkets аnd by сlоsing the gар with the leаder in оthers.

In Indiа’s eight lаrgest сities, the оnly оnes with рорulаtiоns оf оver 5 milliоn eасh, TОI hаd а

соmbined reаdershiр оf оver 5.2 milliоn аs meаsured by the IRS. The соrresроnding numbers fоr HT

(2.7 milliоn) аnd Hindu (0.8 milliоn), meаn thаt TОI’s reаdershiр is аlmоst 50% mоre thаn their

соmbined tаlly.

In Mumbаi, TОI wаs аbоut twiсe аs lаrge аs its neаrest соmрetitоr with а reаdershiр оf 16 lаkh

соmраred tо HT’s 8.2 lаkh. TОI’s grоuр рubliсаtiоn Mumbаi Mirrоr wаs а сlоse third with 8.1 lаkh.

In Bаngаlоre, TОI’s reаdershiр оf 5.3 lаkh wаs mоre thаn twо-аnd-а-hаlf times seсоnd-рlасed Deссаn

Herаld’s 2 lаkh while Bаngаlоre Mirrоr wаs а сlоse third аt 1.6 lаkh. In Аhmedаbаd, TОI’s 1.2 lаkh

reаders аnd Аhmedаbаd Mirrоr’s 58,000 рut them in а different leаgue frоm DNА’s 20,000.

In Рune tоо, TОI’s dоminаnсe hаs оnly inсreаsed with а reаdershiр оf 2.2 lаkh аgаinst DNА’s 66,000.

Рune Mirrоr wаs а сlоse third with 54,000 reаders. In Jаiрur, with 94,000 reаders аnd grоwing

ассоrding tо the IRS, TОI is mоre thаn thriсe аs lаrge аs its сlоsest соmрetitоr, DNА.

In Luсknоw, TОI’s оverwhelming dоminаnсe remаins intасt with 1.2 lаkh reаders соmраred tо 39,000

fоr HT. Сlоse by, in Kаnрur, there wаs а similаr stоry with TОI’s 33,000 reаders рutting it miles

аheаd оf HT’s 11,000. In Раtnа tоо, TОI’s 70,000 reаders аre аlmоst аs muсh аs HT’s 39,000, Hindu’s

22,000 аnd Telegrарh’s 10,000 рut tоgether.

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In оther сities like Bhubаneshwаr, Indоre, Vаrаnаsi, Surаt, Bаrоdа, Vаdоdаrа, Nаshik, Mаngаlоre аnd

Kоlhарur, TОI remаins by fаr the biggest рарer, in mаny саses fасing virtuаlly nо соmрetitiоn.

Аmоng the сities where TОI is nоt сurrently the leаder, it hаs сlоsed the gар with Deссаn Сhrоniсle

in Hyderаbаd by23,000 while widening the gар with third рlасed Hindu by 7,000. In Kоlkаtа tоо,

TОI gаined 7,000 reаders соmраred tо the рreviоus quаrter while the Telegrарh lоst 3,000. Similаrly

in Сhennаi, the TОI gаined 1,000 reаders in а рeriоd in whiсh the Hindu lоst 11,000.

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 CHAPTER – 3

FUNCTIONAL PROFILE ANALYSIS

HUMAN RESOURCE MANAGEMENT:

THE TIMES OF INDIA The Times of India has been criticized for being the first to
institutionalize the practice of paid news in India, where politicians, businessmen,
corporations and celebrities can pay the newspaper and its journalists would carry
the desired news for the newspaper offers prominence with which the paid news is
placed and the page on which it is displayed based on the amount of the payment.
According to this practice, a payment plan assures a news feature and ensures
positive coverage to the payer In 2005, The Times of
India began the practice of "private treaties", also called as "brand capital", where
new companies, individuals or movies seeking mass coverage and public relations,
major brands and organizations were offered sustained positive coverage and plugs
in its news columns in exchange for shares or other forms of financial obligations
to and has contracts in place with many companies in diverse sectors.
The "paid news" and "private treaties" blur the lines between content and
advertising, with the favorable coverage written by the staff reporters on the payroll
of The Times of Indi The newspaper has defended its practice in 2012 by stating that
it includes a note of disclosure to the reader – though in a small font – that its
contents are "advertorial, entertainment promotional feature", that they are doing
this to generate revenues just like "all newspapers in the world do advertorials"
according to The Times of India owner According to Maya Ranganathan, this
overlap in the function of a journalist to also act as a marketing and advertisement
revenue seeker for the newspaper raises conflict of interest questions, a problem
that has morphed into ever-larger scale in India and recognized by India's SEBI
authority in July 2009.
25
Under an ad sales initiative called Media net, if a large company or Bollywood
studio sponsored a news-worthy event, the event would be covered by the Times of
India but the name of the company or studio that sponsored it will not be mentioned
in the paper unless they paid the Times of India for advertising. In 2010, a report by
a subcommittee of India's Press Council found that Medianet's paid news strategy
had spread to a large number of newspapers and more than five hundred television
channels.[Critics state that the company's paid news and private treaties skew its
coverage and shield its newspaper advertisers from scrutiny. The Hoot, a media
criticism website, has pointed out that when an elevator in a 19-storey luxury
apartment complex in Bangalore crashed killing two workers and injuring seven, all
the English language
and language newspapers with the exception of the Times of India called out the
name of the construction company, Sobha Developers, which was a private-treaty
partner. An article titled "reaping gold through bt cotton," which first appeared in
the Nagpur edition of the Times of India in 2008, reappeared unchanged in 2011,
this time with a small print alert that the article was a "marketing feature". In both
cases, the article was factually incorrect and made false claims about the success
modified cotton. According to a critical article published in the Indian investigative
newsmagazine Motors plant in Gurgaon experienced an eight-month-long conflict
between management and non-unionized workers over wages and work conditions
in 2005,

WHAT ARE THE PROFICIENCIES OF A HR ADMINISTRATOR?

➢ Understanding of Business.

➢ Understanding aptitudes required for Business.

26
 ➢ HR skill Subject Information.

➢ Manager ought to be individuals driven i.e.; he ought to be representative boss.

SOURCES OF RECRUITMENT:

➢ Consultants i.e.; with the assistance of consultancy organization.

➢ Employee referral

➢ Organization database

➢ Job entrance reaction

➢ Through promotion on the organization site i.e.; direct application

➢ Campus enrollment

RECRUITMENT PROCESS AT THE TIMES OF INDIA:

Interview
Presentation
Written test

Written test includes 4 sections-

27
 ➢ Technical

➢ Aptitude

➢ logical thinking and English

➢ Psychometric test

It Plans fundamental ideas of significant subjects like SOM, MD, ATD, MT and
Material Science. Review fitness aptitudes and know about the psychometric test. It
is an All India GET Test by AMCAT on nineteenth August 2018 for all the qualified
schools. Maruti visited our school the first in this season for recruiting this year. Just
20 out of 160 Understudies cleared this test from my school, and the HR let us know
toward the end that out of approx. 5000 understudies gave the test and just 1000
made the waitlist.
Presentation Round-

This year 2018 they have diminished the slides to only 2 slides and we have to finish
the introduction in not in excess of 5 minutes, for us the introduction round was
clubbed with the meeting, and I think they decreased the slides just so that not to
make the introduction round as Disposal round yet part of your meeting.

Interview-

In the meeting, they ask you inquiry about your temporary jobs. It is a pressure talk
with mind it, they will attempt to confound you. Create pressure on you along these
lines, be quiet and attempt to persuade them. At that point they go to the specialized
part and pose fundamental inquiries from the subjects identified with your preferred
subjects.

28
LIFE AT THE TIMES OF INDIA INDIA LIMITED:

This is the newspaper organization that drives the Indian mass media industry and
characterizes the manner in which India drives on the quality and skill of its kin. It's
an incredible spot to find all that you can be, and augment your latent capacity.
From a work culture that gives truly equivalent chances, a feeling of cooperation that
goes directly down to a typical break room, to a sentiment of transparency as ranking
directors and their groups sit together in an open, divider free condition THE TIMES
OF INDIA
Offers an unprecedented work environment and exceed expectations.

We are quick and adaptable, flexible and responsive, as w ell as unequivocal and
mindful. It is where your voice will be heard and esteemed. Across history, the
individuals have made THE TIMES OF INDIA an organization prepared to address
the difficulties of the dynamic market.

VARIOUS JOB PROFILE ANALYSIS:

1. Marketing Executive-

Marketing executive otherwise called promoting officials or advertising organizers,

are engaged with creating showcasing efforts to advance a help, item, occasion or
battle the emphasis can be on selling an item, assistance or bringing issues to light
of an issue that influences people in general.
Job Profile: Marketing executive

29
Experience Required: 1 to 5 Yrs.

Gurgaon Division: Mass media industry Sector.

Qualification: Single guys/Graduate degree in a related field, or comparable, Item dispatch; online

media.

Salary: 3.6-5L CTC

Skills required: account deals techniques, deals association administration, deals system,

Brand building, arrange extension

Work Activities:

➢ Preparing and conveying showcasing plans inside key targets

➢ Working with in-house originators to deliver materials of visual effect

➢ Generating and executing showcasing efforts across web based life stages, for example,

Twitter, Facebook, Instagram, YouTube and some more

➢ Sourcing promoting openings and setting adverts in the press, radio or television as fitting

to the item or administration

➢ Liaising with media, printers and distributers as required and dealing with the creation of

promoting materials, for example, handouts, flyers, banners and bulletins, including e-

pamphlets and DVDs

30
2. Business Development Executive-

A business development executive is answerable for looking into and seeking after new business

leads for the development of the business. The job includes dynamic coordination across groups

and requests extraordinary between close to home abilities. The executive is relied upon to take a

shot at new strategic plans and introductions which are an enticing portrayal of association’s

items/administrations.

Job Profile: Business development executive

Experience Required: 2 to 7 Yrs.

Area: Delhi

Qualification: Any Alumni with MBA/some other post graduate capability in the board Deals

Official

Salary: ₹173k - ₹548k

Skills Required:

➢ Must have strong customer assistance abilities.

➢ Excellent composed and verbal correspondence.

➢ Must have great exchange abilities.

➢ Must have phenomenal relational abilities.

➢ Must be thorough and an attentive person.

31
Jobs and Duty:

The job is to help the association’s deals and development endeavors by adding to new customers
obtaining. He/she ought to have the option to give thoughts to draw in new customers and keep the senior
administration refreshed about commercial center and contender action.
➢ Build contacts with potential customers to make new business openings.

➢ Support recorded as a hard copy new strategic agreements.

➢ Maintain information on all item and administration contributions of the organization.

➢ Arrange gatherings for senior administration with forthcoming customers

➢ Follow organization rules and strategies for procurement of clients, accommodation of

tenders and so forth.

3. Human Resource Executive-

The human resource executive oversees and coordinates every human asset (HR) undertakings for

an association or organization. These administrators sit at the highest point of the HR office and

start to lead all HR issues and capacities. Human resource executive must instruct, train, direct,

explain, and guarantee organization that HR approach is followed over all workers, supervisors,

and officials. Extra HR executive duties incorporate coordinating and supervising the recruiting,

preparing, and controlling programs. Human resource executives may likewise work with the

Chief to deliberately design significant changes and make a move to actualize them.

Job Profile: Human resource executive

Experience Required: 2 to 5 Yrs.

32
Area: Delhi

Capability:

➢ Bachelor's Qualification/PG Degree in HR, business organization, money, or related field

➢ 3+ long periods of the executives involvement with HR

➢ Highly PC educated in Microsoft Suite (particularly Exceed expectations) and different HR

programming programs including HRIS

Pay: ₹173k - ₹548k

Skills Required:

➢ Exceptional systematic and critical thinking abilities.

➢ Honest, moral, and trustworthy.

➢ Minimum 3 years of applicable experience is required

➢ Excellent Correspondence expertise (Oral and Composed)

➢ Good Information on MS Exceed expectations and MS Power point.

Roles & Responsibilities:

➢ Responsible for dealing with whole representative life cycle from enrollment to onboarding

till exit of workers.

➢ Induction and Direction of New joiners.

➢ Responsible for worker affirmation/move/leave conventions and so forth.

➢ Manage various modules of online HR framework including Participation and Leave

Module, ESS Module, PMS, Travel Module and so forth.

33
 ➢ Educate new representatives about use of HRIS framework procedures, and joining in and

settling workers questions identified with HRIS framework.

➢ Collecting workers' data required every now and then.

4. Finance Executive-

Finance executive manages the general budgetary system of an association. Answerable for

administering an organization's different money related offices, these experts work to guarantee

that an organization's drawn out monetary objectives are met effectively. They report to their

organization's board and may work in either the private or open segment.

Job Profile: Finance executive

Experience Expected: 4 to 7 Yrs.

Area: Mumbai

Qualification:

➢ Bachelor's Qualification/PG Degree in Finance.

➢ 3+ long periods of the executive’s involvement with Fund official.

Salary: 4.6L-10L

Skills Required:

➢ Understand and assess income situations.

➢ Analyze budgetary information.

➢ Forecast future income and costs.

34
 ➢ Understand and apply contract arrangements.

➢ Oversee seller or government contracts.

Roles and responsibilities:

➢ Preparing money related activities, for example, explanations, business action reports, and

estimates

➢ Supervising money related representatives

➢ Analyzing an association's funds to discover systems for cost decrease

➢ Finding open doors for business development

➢ Assisting the executives with settling on money related choices

5. Sales Executive-

A Sales Executive is liable for helping develop a business by recognizing new business prospects

and offering item to them. They should keep up associations with current customers and fabricate

and keep up associations with new customers.

Job Profile: Sales executive

Experience Required: 2 to 5 Yrs.

Area: Chennai

Qualification for Sales Official:

➢ MBA in Deals and Promoting

35
 ➢ Least Experience Required: 5+ Years

➢ One to three years of the executives experience

➢ Strategic authority capacity

Required Skills:

➢ Presentation Abilities

➢ Customer Relationship

➢ Arrangement Aptitudes

➢ Prospecting Abilities

➢ Creativity

➢ Passion for Deals

Responsibilities of Sales Executive:

➢ Research and suggest possibilities for new business openings

➢ Build and keep up associations with customers and possibilities

➢ Stay current with patterns and contenders to distinguish upgrades or suggest new items

➢ Collect and examine data and plan information and business numbers

➢ Meet with potential customers to decide their requirements

36
CURRENT OPPORTUNITIES:

1. Fresher's-

We enroll new alumni from head T-Schools and B-Schools the nation over so as to construct our

future authority ability source.

At THE TIMES OF INDIA, we give plentiful open doors for learning and development through

hands-on understanding and thorough instructional courses. The youthful ability experiences an

organized enlistment, amigo and umbrella coaching meetings, occasional

Administration sources of info and cross utilitarian introduction.

With our energizing vocation ways combined with difficult work and devotion from your end, we

accept that you will continue making examples of overcoming adversity.

37
 CHAPTER -4

RESEARCH METHODOLOGY

Task

As part of the summer internship program, we were assigned to book subscriptions for various

magazines published by World Wide Media and sold and distributed by Times of India, and

charge renewal fees for expired subscribers.

Research Methodology

• Anticipate and explore customer needs in terms of price, quality and service of magazines

published by World Wide Media (WWM).

• Understand why subscribers do not renew or stop their subscription.

Problem definition: What are the various ways that World Wide Media lags behind in

meeting customer needs?

38
Research Method:

This exploratory research was conducted using raw data. The data will be qualitative and

quantitative. Data is collected through personal interviews, door-to-door interviews and

telephone interviews.

Research Design:
• Geographical Location: The geographic location adopted for data collection and research in

Kaithal.

• Sample size: The sample size for collecting raw data is 150 respondents. Sampling will be

carried out by random technique.

Table:-

Reader 100

Non-Reader 50

39
 • Data collection methods: The data was collected through personal interviews, doors

and telephone interviews to the visit to the door.

• Target Group: The answer is composed of existing subscribers, aborted subscribers

and non-readers.

Limitations:
Despite the hurdles was a good time for learning experience and exposure to atmosphere and

culture but there are certain limitations that every researcher have to face during the research

period. I had found

• The work of the site for the purpose of the research was limited to the city of Kaithal .

Therefore, the entire consumer can not represent the entire consumer, since consumers'

appreciation can be placed in a place for demographic factors.

• The size of the sample is 150.

• The study has been completed during a short span while carrying my own studies. So it

was not possible to study the problems well in details.

• Respondents were not serious about filling the questionnaire.

40
 • Respondents were lacking in education about questionnaire because of which they took

time

• It is also very hard to pursue an employee to share his feelings about their company.

• To contact senior officers was also difficult as they were always busy. So we had to wait

for them.

• Some respondents did not respond and some did not filled the questionnaire completely

but, finally I should say that I thoroughly enjoyed the project work.

DATA ANALYSIS & INTERPRETAITONS

Option Respondents (%)

Yes 100%
No 0

41
Survey of which newspaper people reads

Option Respondents (%)

Times of India 45%

Hindustan times 25%

The economic times 10%

The Indian express 15%

The Tribune 5%

42
Interpretation:

The above graph shows that 45% of the respondents read Times of India, 25% of them read

Hindustan times, 10% read the Economics Times, 15% read The Indian express and rest of 5%

read the tribune.

FINDINGS
• Magazines are well entertained, updated and well informative.

• The price according to the quality of the magazines is satisfactory.

• Subscribers have high demand in the improvement of services.

• There is a tough competition among magazines in Kaithal.

• Maximum people prefer Hindi rather than English.

• Subscription schemes attract more customers.

• Schemes with gift are playing a good role in increasing readership as there are a lot of

customers who have subscribed only for gift.

43
 • There are a big number of boutiques and designers in Kaithal and most of them deals

with Indian traditions. That’s why the contents should specific customer centric.

• Peoples are highly interested in magazines but low awareness about the schemes.

RECOMMENDATION

• Improve the service: The first suggestion that can be made from the results of the research

is to improve the service. Because WWM magazines are in high demand. Customers now

have many options for choosing magazines, because there are many producers of magazines

in different languages and the use of the Internet is increasing. Therefore, a small problem

faced by the customer can lead to the loss of that problem.

• Better Distribution Channels: I also want to suggest that by implementing better

distribution channels, TOI can increase its market share.

• Better upgrade reminder system: Better upgrade reminder system can also be

implemented. There is a reminder system, but customers complain that they did not receive a

reminder alert.

44
• New Employee Appointment: TOI can also improve its services by providing good

training and appointing new employees as "customer service executives" so that they can

respond well to customers who encounter problems. Because the current response from

customers is not good.

• Hindi version of Femina: The target group in Kaithal also has a demand for the Hindi

version of Femina. By doing so, they can gain readers of other magazines such as Gruhsubha.

CONCLUSION

Today is competitive surroundings records got here for each place. Media play a totally

privation role to print media which appears the cash maker enterprise. Newspaper are compete

every different to increase their movement and movement is reason to generate cash. Now

they're focused on the worthwhile machine that's college students if college students us edited

to through a newspaper then he end up the lay of that very paper. And enterprise were given his

existence time client and for focused on those segments they're looking to use promotional

schemes, which might be laurel college students to shop for that very paper. They use

45
magazines, journals unfastened samples, items etc. to attain the client or to conscious the client.

About the paper separate branch for jogging those promotional schemes all schemes are jogging

beneathneath one branch.

➢ Non-TOI reader has a hassle with information language.

➢ New era wants to take information from T.V, RADIO and INTERNET or any

digital media.

➢ Educated humans want to study Punjabi newspaper.

➢ In Punjabi humans’ mind, cash could be very crucial for them.

46
 REFERENCES

1. Ali S., . “A Study of Consumer Behaviour & Loyalty In Print Media –

Challenges & strategic prescriptions with Special reference to English, Hindi,

Marathi News Paper readers-Mumbai”. ABHINAV. 1 (4), pp.64-70

2. ArcGate . Indian Magazine Market Overview. [ONLINE] Available at:

http://arcgate.com/blog/2010/09/29/indian-magazine-market-overview/.

3. World Wide Media . About Grazia. [ONLINE] Available at: Available at:

http://grazia.co.in/about-us.

4. World Wide Media. BBC Good Homes. [ONLINE]

https://www.facebook.com/goodhomesmagazineindia/info.

5. World Wide Media (). About Lonely Planet. [ONLINE] Available at:

https://www.facebook.com/LonelyPlanetMagazineIndia/info.

6. Times Group . About Hometrends. [ONLINE] Available at:

http://www.timesgroup.com/brands/publishing/magazines/home-trends-

english.html

47
. 7. Times Group . About BBC Knowledge. [ONLINE] Available at:

http://www.timesgroup.com/brands/publishing/magazines/bbc-

knowledgeenglish.html

. 8. Ernest & Young . Indian magazine segment: Navigating new growth

avenues. [ONLINE] Available at:

http://www.ey.com/IN/en/Industries/Media--- Entertainment/Indian-

magazine-segment.

9. Vital Business Media . Go East, young journalist: India publishing market is

hot. [ONLINE] Available at: http://www.emediavitals.com/content/go-east-

youngjournalist-india-publishing-market-hot.

10. Times Group. About us. [ONLINE] Available at:

http://www.timesgroup.com/bccl/about-us.html.

48
 Questionnaire

1. Do you read magazines? Yes / No

2. If No, then Why?

• Non-availability of time
• Online preference
• Non-interest
• Affordability

3.Which type of magazines you prefer to read?

• Fashion and lifestyle

• Interiors and design
• Travel
• Automobile
• Bollywood and movie masala
• Sports
• Other

4. Name of the magazine you read/subscribed.

5. How do you like this magazine? Please rate the features.

• Entertainment 1 --------- 10
• Information 1 --------- 10
• Gossip 1 -------- 10
• Updates 1 -------- 10

49
 • Price 1 -------- 10
• Services 1 -------- 10
• Languages 1 -------- 10
• Quality vs Price 1 -------- 10

6. What would you like to do to improve the quality and services of a

magazine?

7. References

•
•

8. Reason for discontinuation:

Name:-

Contact No:-

Address:-

THANKS FOR YOUR VALUABLE TIME AND COOPERATION

50
SUBSCRIPTION FORM OF THE TIMES

OF INDIA AND RECEIPT COPY OF

SUBSCRIPTIONS

51
52