GRAPHIC ERA HILL UNIVERSITY, DEHRADUN

BATCH 2021-2023

SUMMER INTERNSHIP PROJECT REPORT

ON

“A STUDY ON CONSUMER BUYING BEHAVIOUR TOWARDS PRINT MEDIA

AT THE TIMES OF INDIA GROUP, CHANDIGARH”

Submitted In Partial Fulfilment of The Requirements for The Degree of

MASTER’S DEGREE IN BUSINESS ADMINISTRATION

SUBMITTED TO:

INTERNAL GUIDE EXTERNAL GUIDE

Name : DR. SURUCHI SHARMA
Designation : ASSOCIATE PROFESSOR
Graphic Era Hill University
Dehradun
SUBMITTED BY
Name: MR. NAVNEET THAKUR
Designation: SENIOR EXCECUTIVE
Company Name: THE TIMES Of INDIA
Location: PANCHKULA, HARYANA

KASHISH

STUDENT ID- 21552306

1
 ACKNOWLEDGEMENT
Completing this internship required help, support and encouragement from many, but

let's first thank the almighty for always being with us, blessing and guiding us through

the right way now and always. I would like to express my sincere thanks to Mr Vishal

Sharma, RMD Department, Times of India for their patience and time in providing

valuable input and guiding me throughout.

I would also like to express my gratitude towards my mentor Mr Navneet Thakur for

being an amazing mentor throughout the entire internship and guiding me through all

the ups and downs in the professional world and pushing me to bring out my best

during this stint at Times of India.

I am very grateful to all the staff and collaborators of Times of India Group in

Chandigarh who directly or indirectly helped me in this project and introduced me to

the nuances of working in the corporate sector.

Last but not least I will always be indebted to all my fellow summer intern colleagues

from different universities across the region. It was amazing work with such talented

people.

2
 INTERNAL GUIDE CERTIFICATE

I have the pleasure in certifying that Mr./Ms. KASHISH is a bonafide student of

3th Semester of the Master’s Degree in Business Administration (Batch 2021-
2023), of Graphic Era Hill University, Dehradun, Roll NO – 2102141

He/She has completed his/her project work entitled “A STUDY ON CONSUMER

BUYING BEHAVIOUR TOWARDS PRINT MEDIA AT THE TIMES OF INDIA GROUP,
CHANDIGARH” under my guidance.

I certify that this is his/her original effort & has not been copied from any other
source. This project has also not been submitted in any other Institute / University
for the purpose of award of any Degree.
This project fulfils the requirement of the curriculum prescribed by this University
for the said course. I recommend this project work for evaluation & consideration
for the award of Degree to the student.

Name of the Guide : Dr. Suruchi Sharma.

Designation : Associate Professor.
Date : 7-10-2022

3
 EXTERNAL GUIDE CERTIFICATE

This is to certify that Mr. / Ms. KASHISH, S/o. / D/o. Shri Mr Sunil Kumar, student
of Master’s Degree in Business Administration (Batch 2021-2023), at Graphic Era
Hill University, Dehradun has successfully completed his / her compulsory
Summer Training with us, as part of his / her Course Curriculum.

The duration of his / her training was from 6-6-2022 to 31-9-2022 on the project
“A STUDY ON CONSUMER BUYING BEHAVIOUR TOWARDS PRINT MEDIA AT THE TIMES
OF INDIA GROUP, CHANDIGARH” under the supervision of Mr. / Ms NAVNEET
THAKUR Designation SENIOR OFFICER.

During the training we found him / her quite sincere, hardworking and his / her
conduct & behaviour was good.

We wish him / her all success in his / her academic endeavours and in life.

Signature:

Name: Mr Rakesh Sukhija

Designation: Deputy Chief Manager.

4
5
 EXECUITIVE SUMMARY
The main purpose of the internship is to gain hands-on experience in a real

organization. The internship was completed to gain experience in the marketing

department of TIMES OF INDIA. As an intern, I knew I had to gain a lot of meaningful

learning experience that would help me in my future career. TOI gave me enough

space and opportunities to not only learn but also to demonstrate my skills as a team

member. I have put my theoretical knowledge of marketing into practice by

participating in many discussions. I also actively participated in club activities. We also

tried to get more information about the basic job functions of all departments in order

to better understand all functions. It is commendable how warmly they welcomed,

acknowledged and valued new ideas and insights. You have successfully completed all

set tasks and handed over to your mentor at the end. I enjoyed the daily challenges.

These lessons will help me in my future activities. The project is based on Times of

India sales and marketing and analysis with competing media houses.

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 TABLE OF CONTENTS

S.no PARTICULAR PAGE.NO

1. TITLE PAGE 1

2. ACKNOWLEDGEMENT 2

3. INTERNAL GUIDE CERTIFICATE 3

4. EXTERNAL GUIDE CERTIFICATE 4

5. COMPANY CERTIFICATE 5

6. EXECUTIVE SUMMARY 6

7. TABLE OF CONTENT 7

8. CHAPTER-1(OBJECTIVE) 8-9

9. CHAPTER-2(INTRODUCTION) 10-26

10. CHAPTER-3(METHODS) 27-28

11. CHAPTER-4(FINDINGS) 39-33

12. CHAPTER-5(ANALYSIS OF FINDINGS) 34-40

13. CHAPTER-6(SOT ANALYSIS) 41-45
14. CHAPTER-7(Experience acquired through internship) 46-54
15. CHAPTER-8(conclusion) 55-56
16. BIBLOGRAPHY 57

7
CHAPTER-1
OBJECTIVE

8
1.OBJECTIVE
Marketing newspapers and magazines so that more and more customers will subscribe

to newspapers and magazines, i.e., selling magazine subscriptions. To study the supply

chain of newspapers and magazines (Times of India, Economic Times, Femina, Good

Homes, Grazia, Hello Top Gear and Film Fare) in Chandigarh which includes newspaper

printing, delivery of newspapers to stores, Newspaper Distributors in the market,

storage of stock and newspaper supply.

RESEARCH OBJECTIVE-
• Anticipate and research customer requirements for price, quality and service.

• Find out what are the most important elements of the newspaper, most

important from the customer's perspective.

• Know what media formats your customers use other than newspapers.

9
 CHAPTER -2
INTRODUCTION

10
 1.INDUSTRY PROFILE
MASS MEDIA

A diverse range of mass media technologies are used to reach an audience through

mass communication. The technologies used for this communication include a variety

of channels. Electronic information is broadcast through several mediums, including

radio, television, recorded music, and movies. Internet-based and mobile mass

communication are both examples of digital media. Internet radio and television also

broadcast print media content through tangible items like books, comics, magazines,

and newspapers. Internet media also includes services like e-mail, social media

websites, and webpages.

➢ Professions involving mass media:

• Journalism

• Public relations

• Publishing

• Software publishing

• Internet Based Professions

➢ Forms of mass media:

• Broadcast
• Film
• Video games
• Audio recording and reproduction
• Internet
• Blogs
• Outdoor

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 PRINT MEDIA
• Magazine

• Newspaper

1.Magazine
Periodicals are periodicals that contain a variety of articles and are usually funded by

advertising or reader purchases. Magazines are usually published weekly, fortnightly,

monthly, bimonthly, or quarterly, with the cover date earlier than the actual

publication date. They are often printed in Color on chalk paper and bound in a soft

cover.

Magazines fall into large categories: purchaser magazines and enterprise magazines.

Magazines can be classified as:

• General interest magazines (e.g., Frontline, India Today, The Week, The Sunday

Times, etc.)

• Specialized magazines (women's, sports, business, diving, etc.)

2.Newspaper
Newspapers are publications containing news, information, and advertisements,

usually printed on inexpensive paper called newsprint. For the most part it is of

general or special interest that they are published daily or weekly. However, the recent

development of the Internet poses a major threat to that business model. However,

some commentators point out that historically new media such as radio and television

have not completely replaced existing media. Newspapers as we know them today are

products of necessity, invention, middle class, democracy, free enterprise and

12
professional standards. Prehistoric "newspapers" were essentially one-to-one. The first

variation of the newspaper was 59 v. The Acta Diurna (Daily Events), a daily newspaper

published in Rome by Julius Caesar, was distributed in Rome. The oldest known printed

newspaper appeared in Beijing in 748. Newspapers are mostly published daily or

weekly and tend to focus on a particular region where most of their readers live.

Despite recent declines in circulation and profits, newspapers remain the most popular

medium for news and other forms of written journalism. The Indian Press Association

is the central organization of the Indian press. It is an organization that plays a key role

in protecting and promoting press freedom in India. The company was founded in

1939. The head office is in Rafi He Marg, New Delhi. INS members include print media

owners, owners and publishers who discuss issues related to the newspaper industry

and propose various actions to governments. It is a kind of interest group that defends

the interests of the newspaper industry in particular and the print media in general.

Today's newspaper industry in India is facing a number of challenges, including rising

costs, shortages of newsprint and declining advertising revenue due to the boom in

electronic media. The INS Executive Committee represents the current 990 members

of newspapers, magazines, periodicals and journals. Currently the owner of Bombay

Samachar [India's oldest daily circulation newspaper], Mr. Hormusji N Cama is the

president of his INS [2008-09]. In 2000, newspapers successfully aligned their

priorities. Fragmentation of news consumption, fragmentation of investment in

advertising, strengths and weaknesses of mass media, balance between market

demand and society's obligation to meet market needs, journalism's resistance to

industry change, inkjet production and the difference between distribution and digital

distribution has increased pressure on core commercial print products, expanding the

company's core brand to other profit centers.

13
• Features those are included in Newspaper:
• Editorial opinions

• Comic strips and other entertainment, such as crosswords, Sudoku and

horoscopes

• Weather news and forecasts

• Advice, gossip, food and other columns

• Critical reviews of movies, plays, restaurants, etc

• Classified ads

• Educational information

• English Newspapers in India:

• The Hindu

• Indian Express

• Statesman

• Times of India

• Deccan Herald

• Deccan Chronicle

• Hindustan Times

• India Today

• Tribune

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 2.COMPANY PROFILE
Type – Private
Industry – Mass media
Founded – 4 November 1838
Headquarter – Mumbai, Maharashtra India
Key people – Samir Jain- Vice chairman
Vineet Jain – MD
K. Kabil Vignesh – CEO
Net Income – 153 crores
Owner – Sahu Jain family
Bennett, Coleman and Co. Ltd., a subsidiary of The Times Group, owns and publishes

The Times of India (TOI). The circulation and sales of the newspaper are among the

highest in India. When it was first published on November 3, 1838, the number 179

flights almost made it in. The first printing of the issue is done under the names The

Bombay Times and The Journal of Commerce. In 1861, he teamed up with editor

Robert Knight and the Bombay Standard to launch India's first news organisation. The

Times of India then took over the Standard's name, and the Bombay Times was

launched. When forming a joint stock company and giving it the name B.C.C.L. with

F.M. Coleman, Thomas Jewell Bennett, who had just been appointed editor, did so in

1892.

Times Group’s subsidiary companies include:

Times Infotainment Media Limited (TIML) & Entertainment Network
India Limited (ENIL) that together control:
• Radio Mirchi - National network of Private FM stations.

• 360 Degrees - Event Management.

• Times Outdoors - Outdoor Advertising & Billboard Marketing.

15
• Mirchi Movies Limited - Movie production, Entertainment.

Times Internet Limited (TIL), which has:

• India times portal

• Times of Money - an online payments portal specializing in remitting money to India

and other parts of the world. Times Global Broadcasting Limited - This was a Joint

Venture with Reuters until Reuters exited.

The company heads:

• Times Now - A News Channel

• Zoom - A Lifestyle Channel

• A new business channel which is the broadcast version of Economic Times is planned

to be launched early in 2009.

Times Business Solutions controls:

• TBSL - corporate website of TBSL.

• Times Jobs - A jobs portal.

• Simply Marry - A matrimonial portal (earlier known as Times Matrimony).

• Magic Bricks - A real estate portal.

• Yolist - Free classifieds portal.

• Ads2Book - Online classifieds booking system for print publications.

World Wide Media - A magazine joint venture between BCCL and BBC magazines.

WWM heads:

• Film fare

16
• Film fare Awards

• Femina

• Femina Miss India A Beauty Pageant

• Top Gear India

• Hello

• BBC Good Homes

TIML Golden Square Limited which purchased Virgin Radio (soon to be called Absolute

Radio) in the United Kingdom. This company is a direct subsidiary of BCCL (not through

TIML or ENIL).

17
 3.HISTORY
The first edition of The Times of India was published on November 3, 1838 under the

title The Bombay Times and Journal of Commerce. Under the leadership of

Maharashtrian reformer Rao Bahadur Narayan Dinnas Belkar, the newspaper,

published only on Wednesdays and Saturdays, brought news not only from the Indian

subcontinent but from around the world. The Times of India's first editor was J.E.

Brennan. It started putting out a daily newspaper in 1850. By combining Bombay and

his Standard, editor Robert Knight founded India's first news organisation in 1860. In

1861 the name of the newspaper was changed from Bombay Times and Standard to

Times of India. In the 19th century, over 800 people worked for The Times of India,

which had a large audience in both India and Europe.

BENNETT AND COLEMAN OWNERSHIP-

The Times of India changed owners several times, and in 1892 Thomas Bennett and

Frank Morris Coleman bought the newspaper through a new company, Bennett

Coleman and Company.

• DALMIYA OWNERSHIP-
Ramakrishna Dalmia acquires Bennett Coleman and others. Ltd. in 1946 with Rs. In

1955, according to the Vivian Bose Commission of Inquiry, Ramakrishna Dalmia

suggested using money from the bank and insurance company he was chairman of to

purchase media magnate Bennett Coleman & Company. did. After being convicted of

fraud and embezzlement, he was sentenced to his two-year sentence in Tihar.

• JAIN FAMILY-

18
 Shanti Prasad Jain was imprisoned in the early 1960s on suspicion of dealing

newspapers in the underground market. The Indian government has filed an

application to reprimand and dismiss the management of Bennett, Coleman & Co.

After hearing the arguments, the judge gave the Indian government the go-ahead to

take control of the newspaper. As a result, half of the directors were replaced and a

judge from the Bombay High Court was appointed chairman.

• UNDER GOVERNMENT OF INDIA-

Following the Vivian Bose Commission report of 28 August 1969, which showed gross

misconduct by the Dalmia Jayne Group, the Bombay High Court, under JL Nain J.

Dissolve the Commission of the Government. The board "will issue such an order on

the condition that under the circumstances the petitioner's allegation that the

company's business was conducted in a manner prejudicial to the public interest

applies and the interests of the company apply. It would be best." Following this

arrangement, Shanti Prasad Jain resigned from the board of directors and the company

ran with new directors appointed by the Government of India. DK Kunte has been

appointed CEO by the court. Kunte had no previous business experience and was also a

Lok Sabha opposition party member.

• BACK TO JAIN FAMILY-

In 1976, during India's state of emergency, the government returned ownership of the

newspaper to Ashok Kumar Jain. Jains were also often involved in various money

laundering scams and Ashok Kumar. Jain was forced to flee the country in 1998 when

law enforcement vigorously pursued his case for alleged violations of illegal wire

transfers to overseas bank accounts in Switzerland.

• THE TIMES IN THE 21st CENTURY –

19
 In late 2006, Times Group acquired Vijayanand Printers Limited (VPL). VPL previously

published his two Kannada newspapers, Vijay Karnataka and Usha Kiran, and the

English daily Vijay Times. Vijay Karnataka was the leader of the Kannada newspaper

segment. This newspaper was published in Chennai on 12th April 2008. In February

2013 she started an edition in Kolhapur.

• TOIFA AWARDS-
The Times of India Film Awards (TOIFA), which were first presented in
2013, will be presented for the second time in 2016. They honour
achievements in the film industry and are decided by public vote from
across the world in selected categories.

20
4.PRODUCT AND SERVICES OF TIMES OF INDIA-
[1] National and city news-

•The Times of India

•Navbharat Times

•Maharashtra times

•Ei Samay

[2] Entertainment and Lifestyle news-

•Times of India city supplementary [Bombay times, Delhi times & more]

•Times life Languages city supplements [ Delhi times, masala mix, Mumbai times &
more]

•ET Panache

[3] Business News-

•The Economic times

•ET Magazine

•ET Wealth

•Brand equity

[4] Podcasts – News and Infotainment-

•The morning brief from ET

•Navbharat gold

•Ei Samay gold

[5] Specialized features-

•Times property

•House hunt

•ET Aviation & defence review magazine

21
•Time University guide

•Make in India magazine

•Pluses

•Brand equity most trusted brands

•ET -500

[6] Other group Companies-

•Radio mirchi

•Time OOH

•Times network

•Times internet

•Brand capital

The times of India comes out with various supplements, which are
mentioned below:

• Chennai times: This is a city specific daily supplement which tells about the

happening within the city,

• Educational Times: This is a weekly supplement which brings in educational

news, career opportunities, counselling, etc.

• Times Wellness: This is a weekly supplement which gives health tips to the

readers.

• Times Ascent: This is a weekly supplement which tells about the job opportunities

in various corporate.

• Times Life: This is also a weekly supplement which deals about fashion, lifestyle,

etc.

22
• Times Classified: This is a weekend supplement which carries advertisements

about various products.

The big brands are:

• The Times of India, the largest daily newspaper published in English in India.

• The Wall Street Journal is the largest daily in the world, while The Economic Times is

the top financial publication in India.

• The Maharashtra Times, the largest Marathi-language daily in India and the most

widely read publication in Maharashtra.

• The most widely read daily newspaper in Hindi in Delhi and Bombay is called

Navbharat Times.

• Mumbai Mirror Compact newspaper with the largest circulation in India.

• Pune Mirror.

• Bangalore Mirror, the best daily morning compress in Bangalore.

• Times of India - Kannada. Times Group is India's largest media service.

• 11 publication hubs

• 15 print shops

• 55 sales outlets

• More than 7000 workers

• 5 daily newspapers, including 2 of the biggest domestic publications with a daily

circulation of about 4.3 million copies

• 2 magazines of lead

23
• 29 niche magazines Reached 2468 cities and towns

• 32 radio programmes

5.STRUCTURE OF THE ORGANIZATION-

24
6.STRUCTURE OF RESULT AND MARKET
DEVELOPMENT DEPARTMENT:

25
7.RESULT & MARKET DEVELOPMENT-

26
CHAPTER-3
METHODS

27
 • RESEARCH METHODOLOGY

A thorough and theoretical analysis of the approaches used in a research field is

called research methodology. Both quantitative and qualitative approaches are

used. This is how we collect data and information that we use to make business

decisions.

• DESIGN OF RESEARCH:

1. TYPE OF DATA COLLECTION:

• Corporate calling: All forms of corporate calls, including those to banks, offices,

private schools, and retail establishments.

• Residential calling: This type of tactic involved door-to-door selling. The majority of

the upscale areas were included in this Field.

• Visits: paying personal visits to clients, distributors, and dealers.

2. DATA TYPE –

• PRIMARY DATA

➢ ADDITIONAL DATA

Third Target Group

• The respondents are current subscribers.

• The respondents are former subscribers.

• Subscribers who are not readers make up the respondent.

28
CHAPTER-4
FINDINGS

29
1.CONSUMER READERSHIP ANALYSIS –

While the newspaper industry is in decline around the world, it is still on the rise in

India. Newspapers around the world are facing declining readership due to the rise of

online and mobile media, but the situation is reversed in India, where Internet access

is not as widespread as in the West. According to the most recent survey, India is the

country where people read newspapers the most, followed by China and Japan. And

during the past four years, readers across all genres in the nation have increased. The

Times of India is the only English-language publication among the top 10.

The newspaper with the highest global sales is TOI. There could be a number of causes

for this expanding tendency in the world. First, compared to developed nations, India's

average inhabitants have less access to the internet. Newspapers are the only source

of information for individuals living in rural and small towns about what is going on in

the rest of the globe. Newspapers have gotten more and more important as the

world's literacy rate rises and more people look for employment outside of agriculture.

In comparison to other nations, Indian newspapers are inexpensive and simple to find,

which is another factor. Newspapers may be bought for just 5 rupees, and the

publishers will deliver them for free each morning to your home.

Additionally assisting publishers in cutting printing expenses is the idea of recycling

new paper. Daily newspapers are typically piled up in Indian homes and sold to

roadside vendors at bargain prices by the end of the month.

• What influences the newspaper circulation in India?

Even as international newspapers in the US and Europe battle to survive, Indian

newspapers' circulation keeps increasing. Circulation and readership can be used to

30
 gauge industry growth, but readership is a more relevant metric in India because

newspapers are typically shared by the entire family. In 2016, Hindi newspapers

witnessed a growth of about 10-12%, while other regional language newspapers had

an increase of about 14%. The average headline price of English newspapers showed

a moderate increase of about 2-5% in 2016. An rise of 18% was seen. based on

market.

The growth in circulation is driven by the following factors-

1.Hyper-localization-

Local newspapers are clearly preferred by readers of traditional Indian newspapers,

according to readership patterns. There are additional variables that have contributed

to this growth in addition to rising literacy. First off, more than 65% of Indians live in

rural areas, which contributes to the country's rural economy. With rising income

levels and evolving tastes, the rural population has undergone a paradigm shift over

the past 50 years and now ranks among the most important consumer groups. Second,

by providing rural people with a channel to vent their concerns and wants, local news

coverage in local newspapers contributed much-needed energy to circulation. Thirdly,

localization has led to the emergence of multi-edition newspapers, whose publishers

have merged national and local news with supplements to increase content diversity.

2.Low price-

The cost of newspaper covers in India has not increased at a rate that has kept up with

inflation over the previous 20 years. With an average annual subscription cost of Rs

1,000, Indian newspapers are more affordable than those in other significant

newspaper markets worldwide. Population density and labour expenses for newspaper

distribution are where India differs from other nations. Newspapers are inexpensively
31
supplied door to door in India. Given the vastness of the suburbs in the United States,

just a small portion of that amount—up to 500 newspapers—are delivered per hour.

To keep reader pricing private and cultivate a devoted readership that advertisers are

interested in, newspapers in India are priced lower or packaged with discounts and

add-ons/editions. The Indian newspaper industry continues to profit from this price

structure.

3.DEMOGRAPHIC CHANGES-

The demographics of India have changed significantly during the last few decades.

States' literacy rates have increased overall, including among women. As more

individuals are introduced to the world of reading and writing, this has mostly

contributed to the rise of the audience. States with the highest increases in literacy

rates (74%), with rural literacy rates of 68.9% and urban literacy rates of 84.9%,

experienced the biggest gain in newspaper circulation.

4.Efficient distribution system-

The efficient and successful distribution network of Indian newspapers is another

aspect that sets them apart. In India, newspapers are delivered through a huge

network of agents and distributors, creating a distinctive and varied distribution chain.

5.Value for sellers-

The newspaper pays a commission as a portion of the cover price to sellers at the end

of the distribution chain. Newspapers frequently run promotions and do so

sporadically with cash prizes. The hand-inserted pamphlets that neighbourhood

advertisers employ as a form of advertising in newspapers are one of the sellers'

32
additional income streams. Due to resource constraints, the entire distribution process

is manually controlled with technology and delivered on wheels to readers' doorsteps.

33
 CHAPTER-5
ANALYSIS OF FINDINGS

34
1.ANALYSIS OF FINDINGS-
• There are 3 types of sales are-
➢ Trade Sales
➢ Bulk Sales

➢ Subscription Sales

1. Trade Sales-

➢ Line sales

➢ cash sales

2. Bulk sales-

➢ We refer to a bulk sale as shipping a large number of items to a single

location/address.

3. Subscription Sales-

➢ If the subscription sale is applied for at least 1 year, it will cost Rs 599 per year and

if the subscription sale is applied for 2 years, it will cost Rs 999 per year.

35
2.PORTER’S FIVE FORCES MODEL-

1. BARGAINING POWER OF BUYERS-

A. Importance of buyers and size of each order:
Newspaper Company –

➢ The seller is the first customer

➢ Readers are the second customer.

The salesperson has a fixed commission with the company, so he has no bargaining

power buyer in their hand. The organization has bargaining power in its hands

B. Switching costs and price sensitivity:

36
The individual does not have bargaining power in his hands, but the organization has.

Even the seller also plays a major role if they get more commission from other

newspapers they go to that newspaper.

C. Product differentiation:
Every newspaper company is different from each other, for example "The Times of

India" is a premium brand that started as the first English newspaper. In India friendly

nature with customers and take feedback from customers.

2. COMPETATIVE RIVALRY AMONG FIRMS-

A. Transition cost-
The cost of switching from one English newspaper to another is very low people can

easily move from one company to another.

B. Exit barrier-
Free exit exists in this industry.

C. Customer Loyalty-
Every company wants to be a loyal customer of their company and that too in TOI a

pioneer in gaining customer loyalty.

3.THREAT OF SUBSTITUTES-

A. Substitute power-
The newspaper industry is replaced by magazines, TV, radio, and the Internet due to

improvement in technology. All new media or E-Media formats provide news faster

than print newspapers.

B. Price performance alternatives-

Getting news from the internet, TV or radio for free or less than News.

C. Psyche of buyers towards the product-

37
The buyer may think that reading newspapers or get the same messages on the

internet and there they think it was just to fill their space with some ordinary news

only.

4.BARGAINING POWER OF SUPPLIER -

A. Vendor Size-
Paper manufacturers are this industry's primary suppliers. The majority of Indian

newspaper companies are clients of American paper companies. The rates are not

competitive because there are limited liability businesses that print newspapers for the

newspaper corporation.

B. Importance of the buyer for the supplier-

Every supplier company wants to establish close relationships with customers who are

regular customers of their product. If a newspaper company places a large order, they

will regularly establish a good relationship with them and negotiate less.

C. Extension of Product Substitute-

As there has been improvement in technology day by day, this has become a major

threat to the newspaper industry.

5.THREATS OF NEW ENTRY -

A. Economic of Scale-
If any new firm wants to enter in this market, then they need high investment or more

capital and maximum support from advertisers. To achieve economic of scale they

need Maximum number of readers.

38
3.THE PROMOTIONAL MIX OF TIMES OF INDIA -
A. Advertisement-

Previous Times of India advertisements emphasized the functionality of newspapers.

Newspapers have now become emotional platforms projected as a sort of chronicle

of India's aspirations.

B. Internet marketing-

They have their own web portal and advertise their products through banner ads.

C. Sales promotion-

TOI is currently offered at a subscription price of Rs.599 for 1 year and Rs.999 for 2

years.

D. Personal selling-

Door to door marketing will get people to join as a 'founding member' of the Chennai

edition at subscription prices as low as Re. 1 so their target is household subscribers

who read Hindi.

E. Public relations-
They have their own website and videos shown in TV media through which they

maintain their image in marketing.

F. Virtual marketing-
Word of mouth about the 1year subscription price reduction has spread well.

G. Out of Home Promotion-

They covered most of the consumer touchpoints in the city such as convenience

stores, tea stands, bike parts repair shops, bus signs, road dividers/medians.
39
4.IMPORTANCE OF MARKETING MIX FOR THE TIMES OF
INDIA:
1] It helps in creating a clean mixture-
All P's must be compatible with each other in the marketing mix. The price should be

compatible with the product placement. The product must be promotion compatible.

Normally all Ps are internally connected.

2] It helps in the development of new products-

Designing an existing product will generate many ideas for related products that the

company can design. Prices, locations and advertising for such products may vary.

3] It helps to expand the product portfolio-

Whenever you want to increase your product depth or product line and length, you

need to make small changes to your product. Basically, make small changes to your

marketing mix yourself.

4] It is a guide to improve business-

Physical evidence was a key P in the service marketing mix. Of course, if restaurants

and furniture stores realize the importance of it, they can take action and improve the

physical proof of their business by bringing in more business.

5] It helps in discernment-
When analysing a competitor's marketing mix, there are many ways to differentiate

yourself from your competitors. Competitors may be doing bad promotions and

analysing them can help you create better promotions of your own.

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 CHAPTER-6
SWOT ANALYSIS

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 1.SWOT ANALYSIS-

1.STRENGTHS OF THE ORAGNIZATION-

• Oldest newspaper,
• Big brand and reputation in the minds of customer,
• Invitational prices,
• Launches good campaign,
• Good Support from Times Group,
• World class Printing Machine,
• Widely Available,
• Good coverage for business and Political event,
• Bombay Times, Delhi Times etc has a glamorous daily that is useful for news
about movies, glamour, fashion.

2.WEAKNESSES OF THE ORGANIZATION-

• Late circulation in small towns,
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 • Incorrect power supply,

• Some people feel that TOI publishes more celebrity/entertainment news,

• Fierce competition means limited scope for increasing market share,

• Less information about the stock market.

3.OPPORTUNITIES FOR THE ORGANIZATION-

• Literacy rate increases day by day,

• People focus more on career, education etc,

• Can focus on Global event for strengthen brand,

• Focus more on south India,

• Huge opportunity in Regional Languages space.

4.POTENTIAL THREATS FOR TIMES OF INDIA-

• Increased competition from other dailies,

• On line news medium means reduced circulation,

• People are getting knowledge from Internet or T.V or Radio.

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2.AREA OF WORK -
• CUSTOMER RELATIONSHIP MANAGEMENT

• CRM is an approach to managing a company's interactions with current and

potential customers. Leverage analysis of historical customer data across the

enterprise to improve business relationships with customers, with a particular

focus on customer retention and ultimately drive revenue growth.

• When we talk about CRM, we usually mean CRM systems, tools that help with

contact management, sales management, productivity, and more. • A CRM

solution helps focus the relationship between an organization and individuals

(customers, service users, colleagues, suppliers, etc.). This includes the entire

customer lifecycle, including finding new customers, winning business, and

providing support and additional services. cycle. Whether it's sales, customer

service, business development, recruitment, marketing, or any other part of the

business, a CRM system provides a better way to manage the external interactions

and relationships that drive success. CRM tools let you store customers and find
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 contact information, identify sales opportunities, log service issues, and manage

marketing campaigns all in one place. You can also make information about all

customer interactions available to everyone in your organization. necessary.

Common features of CRM software include -

1. Marketing automation.

2. Automation of sales forces.

3. Contact centre automation.

4. Location technology or location-based services

CLOUD CRM PLATFORM OFFERS YOU-

1.Faster deployment.

2. Automatic software updates.

3.Cost effectiveness and scalability.

4. Ability to work from anywhere and on any device.

5. Increased cooperation.

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 CHAPTER-7
EXPERIENCE ACCQUIRED THROUGH
INTERNSHIP

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 • EXPERIENCE ACCQUIRED THROUGH INTERNSHIP -
My main job is to convey the offer to potential customers and get feedback from

customers update in the system. My initial job is to cover the new subscription process

of 599 and 999 rupees and reach out to customers for the benefit scheme and market

your work to potential customers about this attractive package. I was given the initial

task of getting the product to potential customers through marketing work, which

consists of various areas that fall under the branch like -SECTOE -10, SECTOR -14,

SECTOR -12, SECTOR-8,8A, SECTOR-15, SECTOR-16, SECTOR-16, MANI-MAJRA,

BALTANA, DHAKOLI Panchkula, Chandigarh. According to my list of duties, I have to tell

the customers a package of rupees 599\-, 999\- and magazines that appeal to their

interest. The main task is to sell the product through marketing, which is more

developed here. The marketing process plays a key role informing customers about the

product and earning their business. The main goal of marketing work is to inform

customers about the product and its features product and the attractive offers we

provide for this product.

The next step on my to-do list is collecting a check from a customer who is willing to

accept in the event that the customer chooses not to do business with us, it is my

responsibility to pick up and record the reason for the same.

After collecting checks from customers, it is my duty to make an official record to

collecting and entering relevant data such as the customer's address, the

corresponding seller and the seller details. The completed record along with the

checks is then handed over to my supervisor.

Another part of my internship involved educating local business about the Times of

India flyer advertising scheme. Times of India at Rs 3 per booklet (min. 3,000 booklets)

attach the pamphlet to the front page of The Times of India newspaper and deliver it
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to a specific location as stated by the business partner. Handling customer complaints

was the last part of my internship. Customer complaints Like late delivery, irregular

delivery, spoiled paper during delivery were recorded and forwarded to my supervisor.

Customer suggestions and customer feedback were also recorded forwarded to my

supervisor. I learned about customer relations, customer satisfaction, customer buying

behaviour and how to develop and to the organization with the customer. My

functional area was in marketing department to reach out to their customers.

• SKILLS OBTAINED:
1. Customer relationship-
During my internship, I was assigned to various departments from marketing, sales and

management which ultimately helped me to get benefits to interact with people from

different walks of life life as well as clients who have helped me improve my

interpersonal skills and develop customer relations.

2.Practical exposure-
This internship gave me the opportunity to transfer my theoretical knowledge into

practice from, I was involved in various outreach activities such as offering coupons to

the public and collecting them feedback and reviews, thereby maintaining their

goodwill.

3.Face the challenges-

This internship was able to reveal many challenges you face in the workplace and

appropriate measures are taken to limit them. TOI also gave me an opportunity to

discover my inner potential and decide on the right career path future.

4.Team spirit-
I was able to measure the camaraderie between my group members and the

cooperation as a team. Since we were engaged in group activities, we had a built-up

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cooperation and feeling between us mutual understanding was established. This

helped us in spreading our ideas freely and made us to feel at ease.

ACHIEVEMENTS-
• STAR PAIR CERTIFICATE
• SILVER CERTIFICATE
• HATTRICK FRIDAY CERTIFICATE
• GUARDIAN OF TRICITY CERTIFICATE
• VIJETA CERTIFICATE

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STAR PAIR CERTIFICATE-

50
SILVER CERTIFICATE-

51
HATTRICK FRIDAY CERTIFICATE-

52
GUARDIAN OF TRICITY CERTIFICATE-

53
VIJETA CERTIFICATE-

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CHAPTER-8
CONCLUSION

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 CONCLUSION
To conclude, the internship process at Times of India was very interesting and

informative. I have the privilege of completing my education at Times of India.

Mr. NAVNEET THAKUR helped me in every way to successfully complete my

internship. This internship allowed me to learn how to communicate with

clients and improve my interpersonal skills. I discovered hidden potential and

talent during my internship. Overall, Times of India gave me a great experience.

It will help me better understand the changing scenarios of business

management and guide my business to his career prosperity. Lastly, I would like

to thank TIMES OF INDIA for giving me the unique opportunity of an internship

and making me have an unforgettable experience.

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BIBLIOGRAPHY-
➢ https://www.scribd.com/doc/19317077/consumer-
behavior-towardstimes-of-india-news-paper
➢ https://en.wikipedia.org/wiki/The_Times_of_India
➢
https://timesofindia.indiatimes.com/defaultinterstitial.cm

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