A

Summer Training Project Report

on

TOPIC-AN ANNALYSIS OF CONSUMER BEHAVIOR FOR TIMES OF INDIA

(CHANDIGARH)

SUBMITTED TO

I.K. GUJRAL PUNJAB TECHNICAL UNIVERSITY

JALANDHAR

In partial fulfillment of the requirement for the

award of degree of
Master of Business Administration (MBA)

Submitted by Project Guide

Himanshu Bisht Mr Ankur Khanna
2128745 Area Sales Manager

Session (2021 - 2023)

APEEJAY INSTITUTE OF MANAGEMENT & ENGINEERING TECHNICAL

CAMPUS
JALANDHAR
CERTIFICATE
 DECLARATION

This is to certify that the project report entitled “The Times Of India” is a bonafide
piece of work conducted under the supervision of Mr. Ankur Khanna (project Guide). No
part of this work has been submitted for any other degree of any university. The data
sources have been duly acknowledged.

Date: Student’s Signature

 ACKNOWLEDGEMENT

Success in any endeavor can never be achieved single handedly. It requires guidance,
co-operation and support by many individuals. A number of people have contributed
towards making this project a success. Some have contributed to this work by their
valuable suggestions and advice while others were our pillars of support from which we
drew our inspiration and strength.

At this juncture, we express our profound gratitude to Mr. Ankur Khanna, sales
Manager, “THE TIMES OF INDIA” Chandigarh for giving us this opportunity to
undertake our summer internship in this esteemed organization .

I am extremely thankful to Mr. Rajesh Bagga Director of Apeejay Institute of

Management for offering me the chance to work on the project to utilize and exhibit my
skills.

I also take this opportunity to prefer my deep gratitude to my project guide Dr. Ajwinder
Dhillon (Project Guide) who's theoretically rigor constructive criticism and creative
inputs proved invaluable during the project.

At the end I would like to thank all the respondents for their immense cooperation and
help throughout our project work.

DATE HIMANSHU BISHT

 TABLE OF CONTENTS

Certificate by Guide i
Declaration ii
Acknowledgments iii
CHAPTER NO. CHAPTER TITLE PAGE NO.
1 Introduction
1.1 Introduction to the Project Undertaken
1.2 Objectives of the Project Undertaken
1.3 Need and Scope of the Study
1.4 Research Methodology
1.5 Limitations of the Study
2 Company and Industry Profile
3 Data Analysis and Interpretation
4 Findings of the Study
5 Conclusion of the Study
6 Suggestions & Recommendations
Bibliography
Appendix
A. Questionnaire
B. ----------------
C. ----------------
 LIST OF TABLES

TABLE NO. TABLE TITLE PAGE NO.

LIST OF FIGURES

FIGURE NO. FIGURE TITLE PAGE NO.

 CHAPTER 1
INTRODUCTION
1.1 Introduction to Industry

Print media is one of the oldest and basic forms of mass communication and also it is
most powerful cost effective medium to transfer information and knowledge. It includes
newspapers, weeklies, magazines, monthlies and other forms of printed journals. The
print media industry in India is more than a century old (179yr). Also it is a well-
established industry. India has the second largest population and one of the fastest
growing economies in the world. Along with these the increasing level of income of
peoples and the robust competition in this industry help print media in its growth.
A recent survey says a majority of nearly 50cr Smartphone users in India spend most of
their time (72 percent) surfing the net on their mobile phones. News and entertainment
are two sectors most consumers tap into. No wonder, digital media platforms have
witnessed exponential growth in the last few years. But have digital news platforms
replaced the good old newspapers, like they have done elsewhere in the world? The
answer is an emphatic no.
―According to the latest Indian Readership Survey(IRS), just4% readers of the overall
readership base read news online. This proves that there is still scope of growth, said NP
Sathyamurthy, executive director, DDB Mudra Group, and chairman of the technical
committee at the Readership Studies Council of India.
As per IRS 2017, newspapers added more than 110 million new readers since the last
survey conducted in 2014. The total readership in the last three years grew 40% to
reach 407 million in 2017. The total readership base stood at 295 million in 2014.

In sum, India ‘s print media is likely to continue to register robust growth compared to
other major democracies because its population is growing and it has not yet achieved
universal literacy.

The media and entertainment industry consists of film, print, radio, and television.
These segments include movies, TV shows, radio shows, news, music, newspapers,
magazines, and books. The top 10 media and entertainment companies are The Walt
Disney Company, 21st Century Fox, Direct Group Holdings (DIRECTV), Time Warner Inc.,
NBC Universal, National Amusements Inc., CBS Corporation, Viacom Inc., News
Corporation, and TEGNA Inc.
The print industry consists of publishing companies that produce newspapers,
magazines, books, journals, and periodicals, their online versions, and directories,
mailing lists, software publishing, and video games.
In general, media and entertainment jobs include reporters, correspondents, and
broadcast news analysts; writers and authors; editors; photographers; graphic
designers; translators; film and video editors and camera operators; broadcast and
sound engineering technicians; announcers; producers and directors; and performers—
from actors to musicians and composers. The workers who are behind the scenes and
focused on the business side are public relations people, talent agents and
representatives, marketing managers, entertainment lawyers, and distribution workers,
among others.”.

Revenue of the print industry in India from financial year 2019 to

2021, with estimates until 2024, by sector (in billion Indian
rupees)

The Indian Media and Entertainment (M&E) industry is a sunrise sector for the economy
and is making high growth strides. Proving its resilience to the world, the Indian M&E
industry is on the cusp of a strong phase of growth, backed by rising consumer demand
and improving advertising revenues. The industry has been largely driven by increasing
digitisation and higher internet usage over the last decade. Internet has almost become
a mainstream media for entertainment for most of the people.
The revenue of the newspaper consists of subscription sale, trade sale and mainly from
advertising. More than 70% of the total revenue comes from advertising.

1.2 OBJECTIVES OF THE TIMES OF INDIA

  To predict and explore the customer demands in terms of price, Quality and
service for newspapers.
 To figure what are the most important factor in a newspaper that are most
critical from the view point of customer.
 To understand whether the digital form of news has affected the traditional
medium of news which is the newspaper.

1.3 NEED OF THE STUDY

In the literature, the major emphasis has been laid on the consumer buying behavior. So,
the study focuses on the knowing the consumer preferences so as to increase the sales
level so 48 to retain the customer for long period. More over understanding the concepts
of branding and consumer behavior and to put into perspective the functional values of
branding as well as assess its role in the consumer purchase decision-making.

1.3.1 SCOPE OF THE STUDY

The scope of the study was limited to Chandigarh to study the supply chain management
of THE TIMES OF INDIA , and the study was conducted in year 2022.

1.4 RESEARCH METHOLOGY

1.4.1 RESEARCH

Research methodology is a way to systematically solve the research problem. It may be

understood as a science of studying how research is done scientifically. In it, we study
the various steps that are generally adopted by a researcher in studying the research
problem along with the logic behind them.
According to D. Slesinger and M. Stephenson research may be defined as "the
manipulation of things, concepts or symbols for the purpose of generalizing to extend,
correct or verify knowledge, whether that knowledge aids in the construction of theory
or in the practice of an art. Thus it is original contribution to the existing stock of
knowledge of making for its advancement.
The research frame for the study is given detailed below. The purpose of research was
to discover the answer to question through some specific procedure.

1.4.2 RESEARCH DESIGN

This research is broadly based upon the primary data because the output concluded
based on the data collected from the respondents, so this research is primary research.

1.4.3 SAMPLING DESIGN

 Universe
 Sampling Frame
 Sampling Unit
 Sample Size
 Sampling Technique

CONCLUSION ORIENTED RESEARCH

Conclusion oriented research is that which is concluded on basis of research done.

While doing conclusion oriented research, a researcher is free to pick up a problem
regarding the inquiry and can conceptualize as he wishes. Present research is conclusion
oriented because this research aimed to know the motives of using the advertising
media.

1.5 LIMITATIONS OF THE STUDY

Lack of knowledge: Some of the respondents could not answer the questions due to lack
of knowledge.

Inadequate data: The data provided was not sufficient due to which the generalizations
cannot be made.

Time factor: The research was carried out in a short period. Therefore the sample
Size.

and the parameters were selected accordingly so as to finish the work within the given
time frame.

DATA COLLECTION AND ANALYSIS

SECONDARY DATA

Secondary data are those data which are collected and which has been passed through
statistical research. The source used in this case are-

 Books.

 Magazines.

 Newspapers websites

In this project, primary data has been collected from the respondents.

PRIMARY DATA COLLECTION

Primary data are those data, which is originally collected. This methodology is used for
the proximity to the truth and control over errors. These are several methods of primary
data collection like questionnaire, interview, observation etc. The method used by me is
Questionnaire.
It is considered as the heart of survey operations and therefore should be very carefully
constructed. It consists of a number of questions printed or typed in a definite order
which is filled by the respondents on their own. A good questionnaire should be
comparatively short and simple and the sequence shall be from easy the difficult ones.
Questionnaires have many positive features like:

a) They are economical.

b) They are free from the biasness of the interviewers.
c) Respondents have adequate time to give well thought to their answers.
d) Respondents can be reached conveniently.
 CHAPTER 2

COMPANY AND INDUSTRY PROFILE

2. INTRODUCTION TO THE COMPANY

Parent Company The Times Group (Also referred as Bennett colemen and co.ltd)

Category Newspapers

Sector Media and Entertainment

Tagline/slogan Let the truth prevail

USP World’s Largest selling English language daily

The times of India STP

Segment General news segment

Target group English speaking/Reading audience in India

Positioning Most widely circulated newspaper in India

Editor in Chief Jaideep Bose

Founded 3 November 1838; 184 years

Language English

Headquarters Mumbai

Circulation More than 3 million daily

Sister newspaper The Economic Times

Navbharat Times
Maharashtra Times
Mumbai Mirror
Vijaya Karnataka
Bangalore Mirror
Times Now News
OCLC Number 23379369

Website http://timesofindia.indiatimes.com/

Competitors -Hindustan times

-The Hindu
-The Indian express

2.1 COMPANY PROFILE

Bennett Coleman & Co. Ltd (The Times Group)

The Times of India (also known by its abbreviation TOI) is an Indian English-language
daily newspaper and digital news media owned and managed by The Times Group. It is
the third-largest newspaper in India by circulation and largest selling English-language
daily in the world. It is the oldest English-language newspaper in India, and the second-
oldest Indian newspaper still in circulation, with its first edition published in 1838. It is
nicknamed as "The Old Lady of Bori Bunder”, and is an Indian "newspaper of record".

Near the beginning of the 20th century, Lord Curzon, the Viceroy of India, called TOI
"the leading paper in Asia". In 1991, the BBC ranked TOI among the world's six best
newspapers.

It is owned and published by Bennett, Coleman & Co. Ltd. (B.C.C.L.), which is owned by
the Sahu Jain family. In the Brand Trust Report India study 2019, TOI was rated as the
most trusted English newspaper in India. Reuters rated TOI as India's most trusted
media news brand in a survey. In recent decades, the newspaper has been criticised for
establishing in the Indian news industry the practice of accepting payments from
persons and entities in exchange for positive coverage.

MISSION

“Create & build brands with differentiated content to capture relevant audiences and
market the value of these to advertisers to help them sell and strengthen their brands”.
 CHAPTER 2

COMPANY AND
INDUSTRY PROFILE
2. COMPANY AND INDUSTRY PROFILE

2.1 Company profile

The Times of India (also known by its abbreviation TOI) is an Indian English-
language daily newspaper and digital news media owned and managed by The Times
Group. It is the third-largest newspaper in India by circulation and largest selling English-
language daily in the world.It is the oldest English-language newspaper in India, and the
second-oldest Indian newspaper still in circulation, with its first edition published in
1838. It is nicknamed as "The Old Lady of Bori Bunder",and is an Indian "newspaper of
record".
Near the beginning of the 20th century, Lord Curzon, the Viceroy of India,
called TOI "the leading paper in Asia" In 1991, the BBC ranked TOI among the world's six
best newspapers.
It is owned and published by Bennett, Coleman & Co. Ltd. (B.C.C.L.), which is owned by
the Sahu Jain family. In the Brand Trust Report India study 2019, TOI was rated as the
most trusted English newspaper in India.Reuters rated TOI as India's most trusted media
news brand in a survey. In recent decades, the newspaper has been criticised for
establishing in the Indian news industry the practice of accepting payments from
persons and entities in exchange for positive coverage.

Its major brands include:

 The Times of India, India’s largest English daily.

 The Economic Times, India’s largest financial daily, and the world’s second
largest after The Wall Street Journal.
 Maharashtra Times, India’s largest Marathi daily and Maharashtra’s No.1
Newspaper.
 Navbharat Times, the largest Hindi Daily in Delhi and Bombay.
 Mumbai Mirror India’s largest circulated compact newspaper.
 Pune Mirror.
 Bangalore Mirror, Bangalore’s first morning compact daily.
 The Times of India – Kannada.
Times Group’s subsidiary companies include:

Times Infotainment Media Limited (TIML) & Entertainment Network India Limited
(ENIL) that together control:
 Radio Mirchi – National network of Private FM stations.
 360 Degrees – Event Management.
 Times Outoors – Outdoor Advertising & Billboard Marketing.
 Mirchi Movies Limited – Movie production, Entertainment.

Times Internet Limited (TIL), which has:

 Indiatimes portal
 Times of Money – an online payments portal specializing in remitting money to
India and other parts of the world.

Times Global Broadcasting Limited - This was a Joint Venture with Reuters untill Reuters
exited. The company heads:

 Times Now – A News Channel

 ZOOm – A Lifestyle Channel

Times Business Solutions controls:

 TBSL – corporate website of TBSL.

 Times Jobs – A jobs portal.
 SimplyMarry – A matrimonial portal. (earlier known as TimesMatri).
 Magic Bricks – A real estate portal.
 Yolist – Free classifieds portal.
 Ads2Book – Online classifieds booking system for print publications.
TIML Golden Square Limited which purchased Virgin Radio (soon to be called
Absolute Radio) in the United Kingdom. This company is a direct subsidiary of BCCL (not
through TIML or ENIL).Bennett, Coleman & Co. Ltd. provides media publishing services.
The company offers newspapers, magazines, Internet, and electronic commerce
information publication services. Its brands include The Economic Times, Times of India,
Femina, Sandhya Times, Times FM, and Filmfare. Additionally, it provides radio and
television programs production and distribution, Web portals operation, and mobile
value added services. Bennett, Coleman & Co. Ltd. was founded in 1838 and is based in
Mumbai, India

CHANNEL MEMBERS OF THE TIMES OF INDIA

PRINTING PRESS

 It takes the content from the editorial team and prints using high capacity
advanced press machines that deliver the product in packaged condition
 Situated in Lucknow for U.P. region.
 Capacity to print over 10 lac copies.
 Printing starts around 1-1:30 am usually
 After Printing, stacking is done before dispatching newspapers to depots
 Labeling done to match stacks with destination
 Usually stocks for depots situated the farthest are dispatched earliest.

Depots

 The distribution centre receives the copies from the transporter and stocks it for a
short duration
 Close to numbers of depots in Lucknow
 Keep publications (newspaper + magazines) for various companies
 Serviced by salespersons who are company employees
 Unorganized – keep newspapers / magazines scattered on pavements or on steps
of some malls etc

AGENTS

 Employed where distribution is not organized

 Exclusive agents of TOI
 Work on commission, themselves act as salesmen
 Lucknow Market- Working with depot
 Lucknow- Working with agency system

VENDORS
 Like retailers. Link between depot and end consumer

 Go to nearest depot everyday. Pick out publications they want

 They sell via : door-to-door beat boys/single point newspaper stands

INFORMATION FLOW
  New consumer/Existing consumer taking or terminating subscription
 Inform their Vendor (increase/decrease his order by one)
 Vendor Informs the distributor
 Distributor informs the company.

CHANNEL MARGIN

 Margin given by TOI to channel members is around 30%

 More or less uniform rate across the industry
 Agents get 5-10%, salesmen on payroll get fixed salary
 Vendor receives 20-25%, to cover the costs incurred due to travel, beat boys etc.
It depends on the type and language of newspaper. (Hindi – 25%; English – 20%)

PROMOTION SCHEMES: -

TRADE SCHEMES

 Offered to channel members

 Incentive to increase sales

 Challenge for channel member: Balance reader interest while trying to increase
sales to avail benefits of the scheme

 Discounts for purchase of larger volumes by vendor

 Bonus of 50 paisa for each new account generation by vendor

DISCOUNTS

 Mainly for institutional sales

 E.g. Bulk sale at schools at discount rates

READER SCHEMES

 Directed at final consumer/reader. Mainly to draw in new customers

 Varies depending on location & demography
 Could include trials, discounts, freebies, combo offers etc.

SUBSCRIPTION SALES
  Offer choice of publication for a certain amount of time at a lump sum discount
price
 Purpose- gaining new customers and making customer switch

HR Policies

Human Resource Planning :- Human resource planning basically ensures the

availability of right resources at right place to match the future organizational needs.
Main objectives of HRP are :-
1.To maintain the required quantity and quality of human resources required for a smooth
functioning of the organization.
2.To plan to meet organizational human resource needs at the time of expansion or
diversification.
3.To develop the existing human resource to match the human resource requirements of
future.

Job analysis and Job design :-

Job analysis is the process of determining and recording all the pertinent information
about a specific job, including the task involved, the knowledge and skill set required to
perform the job , the responsibilities attached to the job and the ability required to
perform the job successfully.

Job design : -

It determines the way in which work should be performed which inturn affects the
degree of authority of an employee over the work , scope of decision making by the
employee, the number of task an employee has to perform and employee satisfaction.
Recruitment :-

Requirement is the process of seeking and attracting the right kind of people to apply for
a job in an organization. There are various sources of recruitment available for an
organization but we are decided to take the main power from external sources like
campus recruitments, advertisement and employment agencies.

Selection :-
The process of choosing the most suitable candidate for a job from among the available
candidates is called selection. It is the process of ascertaining the qualification,
experience,skill, knowledge etc. of an applicant with the purpose of determining the
suitability for a job.

Training :-

Training enhances the skills and capabilities of the individuals in an organization.

Training is an essential part of the orientation program for new recruits in an
organization. We are imparting training to the employees.

By keeping the following objectives in the mind:-

 Improving Employee Performance

 Updating Employee Skills

 Avoiding Managerial obsolescence

  Retaining and motivating

 Creating an efficient and effective Organization

Motivation :-

In essence, as industries evolve, employers have to ensure that apart from the basics of
‘roti, kapda and makaan’, employees also expect job satisfaction, learning and
development facilities. Motivation no longer comes from just a lucrative pay package.

DISTRIBUTION CHANNEL

Marketing-channel decisions are among the most critical decisions facing management.
The channels chosen intimately affect all the other marketing decisions. The company's
pricing depends on whether it uses mass merchandisers or high' quality boutiques. The
firm's sales force and advertising decisions depend on how much training and motivation
dealers need. In addition, the company's channel decisions involve relatively long-term
commitment to other firms.

A distribution system is a key external resource. Normally it takes tears to build, and it is
not
easily changed. It ranks in importance with key internal resources such as
manufacturing, research, engineering, and field sales personnel and facilities. It
represents a significant corporate commitment to a set of policies and practices that
constitute the basic fabric on which is woven an extensive set of long term relationships.
Intermediaries smooth the low of goods and services. This procedure is necessary in
order to bridge the discrepancy between the assortment of goods and services generated
by the producer and the assortment demanded by the consumer.

SWOT ANALYSIS
Strengths:

 Being the largest company of its kind, it has the largest market share in India.
It can be said as the most awarded brand of its kind in Lucknow.
 It provides best quality contents including all magazines and newspapers in
low prices.
 Having tie-up with BBC, increases the brand value.
 Parent company’s presence in all media i.e television and radio etc., becomes
easy to reach a wide range of consumers for its campaign.

Weaknesses: -

 Tough competition in the industry raises limited scope for increasing market
share.

Opportunities: -

 It has better opportunity in regional language publications in India. For

example, many people ask about Gujarati magazines.
 It can also penetrate in the online market, by making its contents available
online. So that users can avail this on their computers and mobiles.

Threats: -

 Main threat comes from its competitors.

 Basically local language publications can take over its market share

KEY EXECUTIVES

 Sham Lal, Editor

 Girilal Jain, Editor and Scholar
 Samir Jain, Vice-chairman
Publisher

 Vineet Jain, MD
 Jug Suraiya (associate editor, columnist, "Jugular Vein," cartoonist, Dubyaman II)
 Swaminathan Aiyar (columnist, "Swaminomics")
 R. K. Laxman (You Said It editorial cartoon, featuring the famous Common Man)
 M. J. Akbar, Columnist, "The Siege Within" and former Editorial Team
 Chetan Bhagat, Columnist, Sunday TOI
 Shashi Tharoor, Columnist of "Shashi on Sunday"
 V. D. Trivadi, Humorist
 Twinkle Khanna, Columnist of "Mrs. Funnybones"
 Swapan Dasgupta, Columnist, Sunday TOI

The Times Group is the largest media services conglomerate in India . It is headed
by brothers Samir and Vineet Jain. It reaches out from:

 The time of India has its addition in 56 publishing centers

 15 printing centers
 55 sales offices
 Over 11,000 employees
 5 dailies including two of the largest in the country with approx. 4.3 million
copies circulated daily
 Reaching 3045 cities and towns
 32 Radio Stations
 9 Television Channel
 Turnover in excess of 997 Cr

Its major brands include:

  The Times of India, World's largest English-language broadsheet daily newspaper
in terms of circulation
 The Economic Times, India's largest financial daily, and the world's second
largest in terms of circulation after The Wall Street Journal
 Maharashtra Times, India's largest Marathi daily
 Navbharat Times, the largest Hindi Daily in Delhi and Bombay
 Mumbai Mirror India's largest circulated compact newspaper
 Pune Mirror
 Bangalore Mirror, Bangalore's first morning compact daily
 The Times of India - Kannada

SUBSIDIARIES:

 Times Internet

 Bennett University

 Times Music

 Times Innovative Media Limited

 Times Business Solutions Limited

 Indiatimes shopping

 Times Guaranty Ltd

 Times Publishing House Limited

 Times Network

Times Global Broadcasting Limited

This was a Joint Venture with Reuters. No longer a joint venture as Reuters has exited.

 Times Now A general interest news Channel

 ET Now A business news channel
 World Wide Media
 Filmfare
 Filmfare Awards
 Femina
 Femina Miss India A Beauty Paegent
 Top Gear India
 BBC Good Homes
 Femina Hindi
 What to Wear
 BBC Knowledge
 Trends

Times Private Treaties

Times Private Treaties is a barter program in which Advertisement space is bartered for

equity stakes in new and established companies.

Brief History Of The Times

1838: The first edition appears on November 3, 1838, known as The Bombay Times and
Journal of Commerce. The newspaper is published twice a week under editor J.E.
Brennan. It is basically a city paper reflecting the interest of Bombay's business
community.

1846: The newspaper changes hands and Dr. George Buist is appointed editor.
1850: Shareholders decide to increase the share capital and the paper is converted into
a daily.

1859: Bombay Standard and Chronicle of Western India merges into The Bombay Times
and Journal of Commerce to form Bombay Times & Standard

1861: Editor Robert Knight amalgamates The Bombay Times & Standard and Bombay
Telegraph & Courier to form The Times of India and gives it a national character.

1880: The Times of India Weekly Edition is launched. This was later called The Times of
India Illustrated Weekly and finally as The Illustrated Weekly of India in 1923.

1890: Editor Henry Curwen buys The Times of India in partnership with Charles Kane.

1892: Following the death of Henry Curwen, T. J. Bennett becomes the editor and enters
into a partnership with F.M. Coleman to form a joint stock company - Bennett, Coleman
& Co. Ltd. (BCCL).

1907: In the newspaper's first price war under editor Stanley Reed, the price is cut from
4 annas to 1 anna, and circulation rises 5 times.

1946: For the first time, the paper transfers to Indian ownership. Ram Kishan Dalmia
buys out Bennett, Coleman & Co. Ltd for Rs. 2 crores. Partly, the takeover is funded by
illegal money transfers from other companies, and Ram Kishan was imprisoned after the
matter was raised in parliament by Feroze Gandhi in 1955.

1948: Sahu Jain Group become the owners of the company after Dalmia sells the firm to
recover 2.5 crores he needs to pay back to an insurance company. Shanti Prasad Jain,
son-in-law of Ram Kishan Dalmia, becomes the first chairman of the group.

1950: Delhi edition is launched with K. Gopalswami as the first Indian editor.

1952: Filmfare launched.

1959: Femina is launched.

1960: Sahu Ramesh Chandra Jain joins BCCL

1961: The Economic Times is launched.

1984: Samir Jain and Vineet Jain join BCCL.

1987: Printing of The Times of India from Kandivili Press.

1990: The Times School of Marketing is established as an in-house training school to

feed the group

1991: BBC features The Times of India among the world's six great newspapers.

1993: BCCL starts production of television software.

1996: The Times of India crosses 1 million mark in circulation.

1998: BCCL enters into music market with Times Music.

1999: Indiatimes webportal launched; BCCL enters music retailing business with Planet
M.

2000: The Times of India crosses the 2 million mark in circulation.

2000: Timesofmoney - JV with Citibank.

2001: Radio Mirchi - Nationwide Private FM Broadcasting.

2001: 360 Degrees - Event Management Arm launched.

2002: Times Outdoor - Outdoor Advertising & Billboard Marketing.

2003: Times Classifieds - Classifieds site catering to web audiences, the group
publications and also publications from other countries like Sri Lanka.

2004:

 Launch of the Times Private Treaties - The Innovative Branding Solution from The
Times Group stable.
 Launch of the Jobs portal Times Jobs.
 Television Business launched with the launch of a lifestyle and entertainment
channel called Zoom.

2005: Launch of a Matrimonials website TimesMatri

2006:

 Launch of a television News Channel called Times Now in collaboration with

Reuters.
 Radio Mirchi holding company ENIL (Entertainment Network India Limited) lists
on the Indian stock markets. It is the first Times Group company to List on the
bourses.
 Launch of a Property services Portal Magic Bricks
 TimesMatri is rebranded as Simply Marry
 A new holding company by the name of TBSL is created. This company controls
the brands TimesJobs SimplyMarry (earlier called TimesMatri) and MagicBricks
 TimesofMoney launches Remit2Home, to cater to Global Remittance Market

2007:

 Launch of The Times of India - Kannada

 Launch of Bangalore Mirror
  Launch of Ahmedabad Mirror

2008:

 Launch of SimplyMarryZine.com
 Launch of The Times of India, Chennai Edition [13]
 Launch of Pune Mirror
 Acquisition of Virgin Radio (now known as Absolute Radio) in the UK

2009:

Launch of ET Now - A business news channel

3.Data analysis and interpretation

1)Which newspaper do you like to read?

a) Times Of India b)Hindustan Times c)Tribune d)Denik Bhaskar e)Amar ujala f)

Others

Option Number Percentage(%)

Times of India 49 16.3
Hindustan times 56 18.7
Tribune 85 28.3
Denik bhaskar 59 19.7
Amar ujala 32 10.7
Others 19 6.3

a)Times Of India-16.3% b)Hindustan Times-18.7 c)Tribune-28.3 d) Denik

Bhaskar-19.7 e) Amar Ujala-10.7 f) Others-6.3
.

Comments:
Maximum number of people in chandigarh region prefers to read tribune because of its
more coverage on regional news and bigger fonts than other newspapers.
After tribune, denik bhaskar (Hindi Newspapre) is on the second position and among first
in Hindi Newspapers. Times of India is at the 4th position after Hindustan times.

2)What do you like the most in your newspaper?

a) Content b) Presentation c) Language d) Any other

Option Numbers Percentage

Content 69 23
Presentation 143 47.7
Language 88 29.3
Any other 0 0

a) Content-23% b) Presentation-47.7% c) Languge-29.3%

d) Any other-0%
Comment:
Most of the people likes the way of presentation in their newspaper. 88 pepole said they
like the language of their newspapers in this maximum people are tribune and dainik
bhaskar readers, they like language of their newspaper and rest of the people are
impressed by the contents or matter provided in their newspaper in this maximum people
are Tribune, Times of India, or Hindustan Times reader.

3) Which is your favourite column in newspaper ?

a) National/International b) Sports c) Business d) Editorial e) Any other

Option Number Percentage

National/International 236 78.7
news
Sports 23 7.7
Business 14 4.7
Editorial 11 3.6
Any Other 16 5.3

a) National/International-78.7% b) Sports 7.7% c) Business 4.7%

d) Editorial 3.6% e) Any Other-5.3%
Comment:
Generally people read newspaper for national and international news 78.7 percent of the
people read only national and international news while some are interested in sports,
business, editorial and some other columns like horoscope, travel, health and fitness,
religion etc.
For education mostly people reads Times of India, for business they prefer economic
times which is also Bennet & Coleman publication.

4) Do you go through additional supplements that are provided with the

newspaper?

a) Yes b) No

Option Number Percentage

Yes 196 65.3
No 104 34.7

a) Yes-65.3% b) No-34.7%
Comment:
More than half of the people in the survey go through the additional supplements
provided in the newspaper and rest of them doesn’t like to read additional supplements.
Times of India’s most popular supplement is Education Times regarding education of
the students and Times Ascent regarding jobs available in the market.
Hindustan times popular supplement is Brunch regarding fashion, cinema, lifestyle.
Tribune’s popular supplement is Spectrum and Lifestyle

5) Does your newspaper satisfy your educational queries?

a) Yes b) No c) Doesn’t read

Option Number Percentage

Yes 187 62.3
No 74 24.7
Doesn’t read 39 13

a) Yes-62.3% b) No-24.7% c) Doesn’t read-13%

Comment:
Most of the people are satisfied with the education column in their newspaper while 24
percent of the people are not satisfied and rest of the people doesn’t go through education
column, people who are satisfied with education column are times of India, Hindustan
times, dainik bhaskar and tribune readers and people who are not satisfied are mostly
amar ujala and punjab kaisry readers

6: Does your newspaper provide you all the essential business information?

a) Yes b) No c) Doesn’t read

Option Number Percentage(%)

Yes 78 26
No 49 16.3
Doesn’t read 173 57.7

a) Yes-26% b) No 16.3% c) Doesn’t read-57.7%

Comment:
Maximum number of people doesn’t go through business column in their newspaper,
Mostly business man and the students for their general knowledge go through this
column and 26 percent of the total people in the survey are satisfied with the business
information provided in their newspaper. Mostly people prefer economic times for
business queries.

7: Does your newspaper fulfill all the job related queries?

a) Yes b) No c) Doesn’t read

Option Number Percentage(%)

Yes 147 49
No 86 28.7
Doesn’t read 67 22.3

a) Yes-49% b) No-28.7% c) Doesn’t read-22.3%

Comment:

Almost fifty percent of the people are satisfied with the job information provided in their
newspaper in this mostly are times of India and Hindustan times reader. 28 percent of the
people are not satisfied with job information provided in their newspaper it includes
dainik bhaskar, amar ujalla, Punjab kaisry
Times education is most popular among students especially preparing for competitive
exams.

8: Has the information from classified section been able to resolve your queries?

a) Yes b) No c) Doesn’t read

Option Number Percentage(%)

Yes 97 32.3
No 65 21.7
Doesn’t read 138 46

a) Yes-32.3% b) No-21.7% c) Doesn’t read 46%

Comment :
A large number of people from the survey doesn’t read classified section.
32.3 percent of the people are satisfied with the classified section it mostly includes
Tribune, Times of India, Hindustan Times reader.
Rest of the people are not satisfied with the classified section it includes Dainik Bhaskar,
Amar Ujjala, Punjab kaisry reader.

4. FINDINGS OF THE STUDY

 Give the introductory lines
 Give the findings in the same sequence as the data analysis and interpretation

5. CONCLUSION OF THE STUDY

Marketing Research is the most crucial activity in the field of marketing to assess the
consumer behavior towards any company or brand. How far does the psychology of the
consumer affects the performance of any product was practically witnessed by me? I
tried my level best to present all the facts correct but as marketing research is not a true
science hence certain degree of alterations are possible in the research report.

The project gave me immense opportunity to give myself exposure and ideas in the field
of marketing. I came to know about the behavior of human being, which fluctuates in
different situations and times. My project findings are:

Most of the readers like to read regional news with good presentation that is why
Tribune is number one in Chandigarh region . Times Of India is week in these two
aspects that is regional coverage and presentation. All over it is the highest selling news
paper in India according to 2006 survey. But to be number one in Chandigarh region it
needs to work on these two aspects.

In the year 2008, the newspaper reported that (with a circulation of over 3.14 million) it
was certified by the Audit Bureau of Circulations (India)as the world's largest selling
English-language daily newspaper, placing as the 8th largest selling newspaper in any
language in the world. According to the Indian Readership Survey (IRS) 2010, the Times
of India is the most widely read English newspaper in India with a readership of
70.35 lakhs (7.035 million). This ranks the Times of India as the top English newspaper
in India by readership. According toComScore, Indiatimes (and not TOI online) is the
world's most-visited newspaper website with 159 million page views in May 2009,
ahead of the New York Times, The Sun, Washington Post, Daily Mail and USA
Today websites.

Supply chain of Times of India is more professional and more systemized as compared to
other newspapers.

6. SUGGESTIONS AND RECOMMENDATIONS

GENERAL GUIDELINES

 Use Times New Roman font. Font size: 12 for text and 14 for Headings
 Line spacing should be 1.5
 Do not underline the text in capitals
 Do not indent anywhere
 Do not use I, me , we etc anywhere in the report
 Use past tense throughout the report.

PREPARING REFERENCES/BIBLIOGRAPHY

 While preparing the Bibliography, in case of website as a source, ensure that the
date and the timing of accessing the website is mentioned along with.
  While preparing bibliography student must adopt the following method:

Article in a Magazine

Henry, W. A., III. (1990, April 9). Making the grade in today's schools. Time, 135, 28-31.

Article in a Newspaper
Unlike other periodicals, p. or pp. precedes page numbers for a newspaper reference in
APA style. Single pages take p., e.g.., p. B2; multiple pages take pp., e.g.., pp. B2, B4 or
pp. C1, C3-C4.

Schultz, S. (2005, December 28). Calls made to strengthen state energy policies. The Country
Today, pp. 1A, 2A.

Basic Format for Books

Author, A. A. (Year of publication). Title of work: Capital letter also for subtitle. Location:
Publisher.
Note: For "Location," you should always list the city, but you should also include the
state if the city is unfamiliar or if the city could be confused with one in another state.

Calfee, R. C., & Valencia, R. R. (1991). APA guide to preparing manuscripts for journal
publication. Washington, DC: American Psychological Association.

Government Document
National Institute of Mental Health. (1990). Clinical training in serious mental illness (DHHS
Publication No. ADM 90-1679). Washington, DC: U.S. Government Printing Office.

Report From a Private Organization

American Psychiatric Association. (2000). Practice guidelines for the treatment of patients
with eating disorders (2nd ed.). Washington, D.C.: Author.

Conference Proceedings
Schnase, J.L., & Cunnius, E.L. (Eds.). (1995). Proceedings from CSCL '95: The First
International Conference on Computer Support for Collaborative Learning. Mahwah, NJ:
Erlbaum.

Article From an Online Periodical

Author, A. A., & Author, B. B. (Date of publication). Title of article. Title of Online Periodical,
volume number(issue number if available). Retrieved month day, year, (if necessary)
from http://www.someaddress.com/full/url/

Bernstein, M. (2002). 10 tips on writing the living Web. A List Apart: For People Who Make
Websites, 149. Retrieved May 2, 2006, from
http://www.alistapart.com/articles/writeliving
 Online Newspaper Article
Author, A. A. (Year, Month Day). Title of article. Title of Newspaper. Retrieved
http://www.someaddress.com/full/url/

Parker-Pope, T. (2008, May 6). Psychiatry handbook linked to drug industry. The New York
Times. Retrieved from http://www.nytimes.com
Electronic Books
De Huff, E.W. Taytay’s tales: Traditional Pueblo Indian tales. Retrieved from
http://digital.library.upenn.edu/women/dehuff/taytay/
taytay.html

Davis, J. Familiar birdsongs of the Northwest. Available from http://www.powells.com/cgi-

bin/biblio?inkey=1-
9780931686108-0

Online Encyclopedias and Dictionaries

Feminism. (n.d.) In Encyclopædia Britannica online. Retrieved March 16, 2008, from http://
www.britannica.com