SUMMER TRAINING PROJECT REPORT

ON

"CONSUMER PERCEPTION TOWARDS MAGAZINE SUBSCRIPTION"

Submitted towards partial fulfillment of requirement for award of

POST GRADUATE DIPLOMA IN MANAGEMENT

(BATCH-2016-18)

(Approved by AICTE, Govt. of INDIA)

SUBMITTED TO:

DR. VISHAL SHUKLA MR. SANDEEP

(Assistant Professor) (Deputy Manager)

Institute of Management Studies Times Group, New Delhi

SUBMITTED BY:

MANISHA VERMA

BM-016127

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TRAINING CERTIFICATE

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 INTERNAL CERTIFICATE

This is to certify that Manisha Verma student of Post Graduate Diploma Management (PGDM) has successfully
completed his Summer Internship Project (SIP) titled “CONSUMER PRECEPTION TOWARDS
MAGAZINES SUBSCRIPTION”. She admits this project in the fulfillment of the requirement of Post Graduate
Diploma Management.

This project is submitted following my approval and satisfies the rules and guidelines defined by IMS, Ghaziabad
for the Summer Internship Project.

Dr. Vishal Shukla

Faculty Guide

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 DECLARATION

I, MANISHA VERMA, the student of PGDM (2016-18) hereby declare that the project report “CONSUMER
PERCEPTION TOWARDS MAGAZINES SUBSCRIPTION” prepared during summer training at TIMES
GROUP and submitted to INSTITUTE OF MANAGEMENT STUDIES, Ghaziabad is my original work.

Place: Ghaziabad MANISHA VERMA

Date: BM-016127
(2016-18)

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 ACKNOWLEDEMENT

I would like to take this opportunity to extend my sincere thanks to IMS GHAZIABAD and The Times Group
for offering a unique platform to earn exposure and gain knowledge in the field of Sales and Marketing.
First of all, I would like to express my profound gratitude to my faculty guide Dr. VISHAL SHUKLA for his
constructive support during the summer internship period, which leads to successful completion of my internship
at Times of India, Delhi.
I extend my heartfelt gratitude to my project guide Mr. SANDEEP KUMAR, Deputy Manager, Results and
Market Development at Times of India, Delhi for having made my summer training a great learning experience
by giving me his guidance, insights and encouragement which acted as a continuous source of support for me
during this entire period. Without which the success of this project wouldn’t had been possible.

MANISHA VERMA
BM-016127
(2016-18)

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 PREFACE

True learning is born out of experience and observation of practical experience is one of the best types of learning
that one can remember throughout the life. After 3rd trimester in learning Theoretical aspects of administration
and management, the day come to apply these in corporate world in content of modern industrial enterprises that
has to go through its different terminal to achieve that corporate goals. The main objects of practical training is
develop practical knowledge and experience and awareness about industrial environment and business practices
in the student as a supplement to theoretical studies of administration and management specific job in industrial
environment.

Fortunately, I got golden opportunities to visit and complete my eight weeks training at THE TIMES OF INDIA.
Here, I got chance to see the functioning of Magazine department and learn how it works.

THE TIMES OF INDIA is a wide organization producing newspaper, magazines etc. The main products include
Times of India, Economic Times, and Radio Mirchi etc. it has developed in many fields. It is a legend in the world
of the business and organization at a home and abroad.

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 TABLE OF CONTENT

S.No TITLE PAGE NO.

TRAINING CERTIFICATE

INTERNAL CDERTIFICATE

DECLARATION

ACKNOWLEDGEMENT

EXECUTIVE SYNOPSIS 1

CHAPTER:1 COMPANY INTRODUCTION

1.1 Introduction 3-4

1.2 Profile of the organization 5

1.3 Key business areas of times group 6-7

1.4 Subsidiaries of times group 8

1.5 Key management 9-10

1.7 SWOT analysis of times group 11

1.8 Worldwide media 12

CHAPTER:2 ABOUT THE MAGAZINES

2.1 Femina (English, Hindi) 14

2.2 Filmfare 15

2.3 Hello! 16

2.4 Grazia 17

2.5 Good homes 18

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 2.6 Lonely planet 19

2.7 BBC Top Gear 20

2.8 Home trends 21

2.9 BBC knowledge 22

2.10 Prices and periodicity of magazines 23

CHAPTER:3 LITERATURE REVIEW 25-27

CHAPTER:4 RESEARCH METHODOLOGY

4.1 Objective of the project 29

4.2 Research methodology 30

4.3 Sample design 31

CHAPTER:5 DATA AND INTERPRETATION 33-42

CHAPTER:6 CONCLUSIONS, FINDINGS AND SUGGESTIONS

6.1 Conclusions 44

6.2 Findings 45

6.3 Suggestions 46

ANNEXURES 47-49

BIBLIOGRAPHY 50

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 EXECUTIVE SYNOPSIS

This project deals with of those consumer who are different magazine reader. I had personally surveyed the sample
and gathered information through the questionnaires to study the behavior. I had used different question in order
to analysis the consumer behavior. Moreover I had also tried to cover the objective through questionnaire.

Consumer behavior can be the study of how individual make decision .consumer behavior research provide
information which only be useful in taking various marketing decision but also help to reduce the risk in decision
marketing.

I have taken a sample size of 100 in order to analysis the consumer behavior and I had used NCR for my sample
location. The project will give you information on the following things like the satisfaction level of the consumer
who are reading Magazines, why the consumer prefers Magazines. The benefits and most important information
obtain by the consumer while reading magazines. Consumer perception regarding the contents of Magazines and
consumer behavior on the discount given by the magazines & many more things.

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 CHAPTER 1

COMPANY
INTRODUCTION

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 1.1 INTRODUCTION

Print media is one of the most powerful and cost effective medium to transfer information and knowledge. The
print media industry in India is over century old. Additionally it is a settled industry. This industry basically
involves publishing daily papers and magazines. India has the second biggest population and one of the fastest
developing economies on the planet. Along with these the expanding level of income of people groups and the
strong rivalry in this industry help print media in its development. Makers are expanding step by step, new readers
from outside India is likewise a factor of intense competition. Indian readers prefers Hindi magazines compared
to English magazines.
On account of Times group the readership of Hindi Femina is higher when compared with English magazines.
Ernst and Young said in their study report "Indian magazine segment: Navigating new development roads", it has
been said that out of the 20 most read magazines in India, just three magazines are in English, while the remaining
are in Hindi and other regional languages. This review additionally said that more than 300 million literate people
don't read any publications.
As per Arc Gate, the sensational impacts of internet and globalization in current situation are playing high effect
on media industry. Indeed, even individuals are presently consuming news and data from web through computers
or mobiles, the fame of print media is not decreasing. To avoid from declining of market share in front of other
media the producer must able to produce high quality printed content and magazines. They likewise need to make
the content accessible on mobile and web stages to give a decision to its subscribers to explore anywhere. Dr.
Saukat Ali, in his paper "A Study of Consumer Behavior and Loyalty in Print Media – Challenges and strategic
perception with Special reference to English, Hindi, Marathi News Paper readers Mumbai", says developing
customer loyalty &retaining readership can be a huge challenge for the publishers.
There are huge choices available to readers now. Therefore publishers are busy to create something very special
and innovative in contents or subscription schemes to impress upon the readers. They should address the need
and demand of consumer to fortify their dedication and readership. The income of magazines comprises of
subscription deals, trade sales and for the most part from advertising. Over 70% of the aggregate income comes
from advertising. The Times of India Group, being the market pioneer in the business is additionally stepping
with the present development and advancement of the demography. Worldwide Media, a subsidiary of TOI Group
is producing high quality magazines in India and around the world. Yet at the same time they are confronting a
few issues. They are losing subscribers.
By, having an opportunity to be a part of the group, by acting as an summer intern, this research has been done
with the objectives, To explore the customer demand in terms of price, Quality and Services. To find out the
purposes behind stopping subscription. What drives a customer to adopt a product? His demands and needs. The

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item should have the capacity to satisfy the necessities and needs of the customer. When a product has less demand
in comparison with other products? Thus what a customer a wants? This study is mainly to explore the customers’
demand for the magazines of World Wide Media (WWM) in terms of price, quality and services. We can say, to
explore what customer wants from the publisher and what publisher gives to the customer. It is also being taken
to find out the lack behind satisfying the demand.

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 1.2 PROFILE OF THE ORGANISATION

The Times Group (Bennett, Coleman and Co. Ltd.), is the largest organization in media and entertainment industry
in India. The Company has completed 175 years of its journey in media industry from 1838. It was built up in
Mumbai. Beginning off with The Times of India – which is currently the largest English distribution in the world,
BCCL and its called (called The Times of India Group), are available in each current media platform –
Newspapers, Magazines, Books, TV, Radio, Internet, Event Management, Outdoor Display, Music, Movies and
more. Having quality of more than 11,000 employees, its income is exceeding $1.5 Billion, it has the help of more
than 25000 sponsors and a tremendous group of audience spreading over the world.

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 1.3 KEY BUSINESS AREAS OF TIMES GROUP

• Publishing
• Television
• Digital
• Out of Home
• Other Activities

PUBLISHING:-

• Largest distributer in India: 13 daily papers, 18 magazines, 16 distributing focuses, 26printing centres.
• Largest English daily paper in India by flow (and the world), the Times of India.
• Largest Business daily paper in India by circulation (second biggest English Business day by day in the world,
behind WSJ), the Economic Times. Biggest Non-English daily papers in Mumbai, Delhi, Bangalore by circulation
(India's three biggest urban communities).

TELIVISION:-

• Largest English News TV Channel, No. 2 English Business News TV Channel.

• Largest Bollywood News and Lifestyle TV Channel, No. 2 English Movies TV Channel.

DIGITAL:-

• It is the Largest Indian system in light of movement and income (behind Google, Facebook, and Yahoo).
• It Operates 30+ digital organizations, and a large portion of which are Top 3 in their target segments.

•It is the most well-known B2C versatile short code in India, over SMS, voice, WAP, and USSD Radio.
•It is the largest radio system in India by income and listenership, with 32 stations.
• It operates the biggest rock radio station in the UK.

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OUT-OF-HOME:-

• Largest Out-of-home advertising business in India with presence in all major metros.
• Owns advertising contracts in most significant airport in India.

OTHER ACTIVITIES:-

• Music
• Movies
• Syndication
• Education
• Financial Services
• Event Management
• Specialized publications - including books and multimedia.

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 1.4 SUBSIDIARIES OF TIMES GROUP

 TIML & ENIL

 Times internet limited
 Times of money
 Times global broadcasting limited
 Times business solutions
 Worldwide media
 TIML radio limited
 Times syndication service
 Brand capital
 Online shopping

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 1.5 KEY MANAGEMENT OF BENNETT, COLEMAN & CO. LTD.

PROMOTERS & DIRECTORS

1. Chairperson: Indu Jain

2. Vice-Chairman & MD: Samir Jain
3. Managing Director: Vineet Jain

BOARD OF DIRECTORS

1. Executive Director Trishla Jain

2. Executive Director & CEO Ravindra Dhariwal
3. Executive Director & COO Shrijeet Mishra
4. Executive Director & President Arunabh Das Sharma
5. Non-Executive Director A.P. Parigi
6. Non-Executive Director Kalpana J. Morparia
7. Non-Executive Director M. Damodaran
8. Non-Executive Director Leo Puri

CEO’s

1. Times Internet limited Satyan Gajwani

2. Times money Avijit Nanda
3. Times business solutions ltd Debashish Ghosh
4. Times vpl Sunil Rajshekhar
5. Worldwide media. Tarun Rai
6. Times innovative media ltd Sunder Hemrajani
7. Absolute radio Donnach O’ Driscoll
8. Times foundation head: Shailendra Nautiyal

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EDITORIAL HEADS

1. THE TIMES OF INDIA

Editorial director: Jaideep Bbose
Executive editor: Arindam Sengupta

2. ECONOMIC TIMES
Editorial director: Rrahul Joshi

3. MAHARASHTRA TIMES
Executive editor: Ashok Panwalkar

4. NAVBHARAT TIMES
Executive editor: Ramkripal Singh

5. MUMBAI MIRROR
Editor: Meenal Baghel

6. SPEAKING TREE
Editor: Narayani Ganesh

7. VIJAYA KARNATAKA
Editor: E. Raghavan

8. TIMES NOW
Editor: Arnab goswami

9. ET NOW
Editor: R. Sridharan

10. ZOOM
Editor: Omar qureshi

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 1.6 SWOT ANALYSIS OF TIMES GROUP

 Strengths:
i. Brand esteem: The Company has a settled brand an image in the Indian Market, which has existed
from the eighteenth century.
ii. National Approach: The Times of India is an available across the country, which is distributed at
different parts of India.
iii. Low Cost offering: Due to a lot of advertisements, The Times of India gives Low cost offering to
its readers.
iv. Effective circulation framework: The Times of India has the best framework to distribute
magazine to every last niche and corner of the nation.

 Weaknesses:
i. Tough competition in the industry raises limited scope for increasing market share.

 Opportunity:
i. It has better opportunity in regional language distributions in India. For example many Individuals
gets some information about Gujarati magazines.
ii. It can also penetrate in the online market, by making its substance accessible on the web. So that
customers can profit this on their PCs and mobiles.
 Threat:
i. Main threat comes from its competitors.
ii. Basically local language publications can take over its market share

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 1.7 WORLDWIDE MEDIA

World Wide Media formed in 2004, is a joint venture between the BCCL and BBC World Wide. In 2011 it
became a wholly owned subsidiary of Bennett, Coleman and Company Limited (BCCL). It is the India’s largest
producer of lifestyle and special interest magazines. From just four magazines in 2008, WWM is currently
producing 13 magazines in India and worldwide. The Times of India Group have the selling and distribution right
of these magazines for India. The magazines of the group are:-

• Femina
• Femina (Hindi)
• FilmFare
• BBC TopGear
• Hello!
• Grazia
• Good Homes
• Lonely Planet
• Home Trends
• BBC Knowledge
• Femina salon & spa

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CHAPTER 2

ABOUT THE
MAGAZINES

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 ABOUT THE MAGAZINES

2.1 FEMINA (ENGLISH, HINDI)

Femina is India's largest English women's magazine. Femina is a magazine printed both in English and Hindi.
Femina covers issues on ladies, fashion, relations, home-production, food, beauty, excellence, health and fitness,
vocations, new items, and so on. Femina additionally gives its name to the yearly Femina Miss India awards – a
beauty pageant contest which confers the most beautiful Indian title to women in a nation-wide contest held each
year. The award are a property of Bennett Coleman with the finalists going on to represent India in the annual
Miss World and Miss Universe beauty pageant. Femina Girl was launched in February 2002, forging a bond with
the youngster holding up in the wings to become a Femina Babe.

Femina has partnered the Indian woman on her journey of personal growth and development. Famina traveled a
long way from “Woman of Substance” in early 90’s to “Generation W” and defined and identified the new woman

The advertising for Femina changed and reflected the modern & contemporary Indian woman. With a circulation
of 1.46lacs, Femina is the largest selling and the largest read women’s magazine in India. Femina has 9.04 lakh
readers all across India. Out of which Femina has 8.40 lakh readers in urban India. This is the largest readership
for any women’s magazine

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2.2 FILMFARE

For more than 6 decades FILMFARE has been the official handbook on bollywood with exclusive interviews,
classy photograph shoots, insider stories, sneak looks, fashion coverage, movie reviews, and special features.
Film fare captures Bollywood biggest stars and divas at their colourful, candid, beautiful, quirky, and even spoilt
best.
Nothing powers popular culture like the Hindi film and just Bollywood - the biggest film industry in the world –
which is captured in all its greatness by FilmFare – India's driving film magazine launched in 1952. FilmFare has
a culture status among its readers resulting as evident from the periodicity of the magazine becoming from
monthly to a fortnightly since 2007.Spurred by the popularity and insatiable demand for Bollywood movies,
FilmFare Awards were resulting as evident from the periodicity of the magazine becoming from monthly to a
fortnightly since 2007.Within a short period, the annual FilmFare Awards became the gold standard for
excellence in Hindi and other Bollywood mainstream films and came to be acknowledged as the Oscars of India,
being the most prestigious and most sought after by every cine-industry professional.

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2.3 HELLO!

Hello! Is a famous celebrity and lifestyle magazine. To begin with it was launched in Italy in the time of 1930. It
has now 13 global releases. In India it was launched in April 2007. It is published month to month covering
beginning to end of Indian and worldwide celebrity lifestyle news. Now it becomes an easy step to enter into
celebrity’s lives. It likewise incorporates celebrities’ perspectives on different subjects and issues in the world.
The interviews in the magazine enable readers to feel that they too have met and visited the celebrities.
Hello covers the glamorous world of celebrities from a completely different angle, gain access of palaces and
homes and stories of some of the most elusive royal families, movies star and celebrities.

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2.4 GRAZIA

This is the ultimate style guide of ladies. From the catwalk fanticies to high street steals, from budget-busting
bags to must have shoes, Grazia is the perfect fashion mix you simply can’t miss.

Over 70 years since its launch in Italy, Grazia is still successful in keeping the women’s taste season after season.
It became the most qualified interpreter of style for millions of women across the globe today. GRAZIA
India was launched in 2008 as the 10th edition of this hugely popular title. Grazia covers both designer and high-
street fashion as well as health, beauty, fitness and lifestyle issues.

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2.5 GOOD HOMES

Launched in 2008, Good Homes has developed into a reputed brand that insects out to designer and architects, as
well as to a developing number of homes –makers looking for motivation to enhance their homes. With a large
group of chic yet basic thoughts, DIY tips and expert advices, it joins the best of international interiors with
practical designs.
Good Homes is one of the most preferred and leading interior and decor magazine that inspires its readers with
creative thoughts that fit each space and budget plan. It offers its readers a blend of decor theme suggestions and
DIY tips.

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2.6 LONELY PLANET

The world's most trusted source on travel, Lonely Planet has advanced toward India. Through clear written work
and stunning shading spreads, it inspires travelers to sample different cultures and get the hang of interesting
stories about each place.
Lonely Planet India magazine expects to motivate and empower explorers to connect with the world. It has been
dealt with as the world's most trusted source on travel. Moving you to travel different cultures, find new peoples,
and get fascinating stories.

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2.7 BBC TOPGEAR

BBC Top Gear is the world's leading automobile magazine since 1993. In India, it has a picture of straightest
talking and most engaging automobile magazine. It has now 17 worldwide editions. It incorporates the top to
bottom buying information, with the review and buying guide. It includes comprehensive listing of each and every
car and bike accessible in the market to give the readers a real experience.

Top Gear is packed with reviews of what's new-from hot portals to individual’s carriers, from the fastest
international super autos to engine stars and celebrities.

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2.8 HOME TRENDS

In 1984 TRENDS was launched in New Zealand. With an aim to fulfill the need of a source of reference on
architecture and design. Now it has become the most loved and referred to magazine across 11 countries. Probably
it is the most widely read architecture and design magazine in the world. In 2010, it was launched in India as
Home TRENDS to meet the demand of architecture and design reference due to the real estate boom in India.
It aims to meet the demand for a world class reference source on architecture and design for both professionals
and home makers.

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2.9 BBC KNOWLEDGE

It has been created as a premium product for young and inquisitive minds. BBC Knowledge is a bi-monthly
magazine, aiming at those, who are looking for knowledge based on science, history and nature. The Indian
edition of BBC Knowledge follows in the footsteps of the first edition launched in the United States in August
2008, which was an instant success – being voted among the Top 10 newly-launched magazines of 2008 by
Library Journal, USA. Besides Indian and USA, BBC Knowledge is also available internationally in the United
Kingdom, Brazil, Singapore and Bulgaria.
BBC Knowledge magazine is the perfect pick for people with inquisitive minds. Written by renowned academics
and experts, BBC Knowledge’s wide range of features provide riveting and up to date information in the fields
of science, history and nature.

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2.10 PRICES AND PERIODICITY OF MAGAZINES

SERIAL NO. NAME OF NO. OF ISSUES PRICE FOR 1 DISCOUNTED

PRICE FOR 1
MAGAZINES YEAR
YEAR
SUBSCRIPTION
SUBSCRIPTION

1. Femina (English) 26 1560 780

2. Femina (Hindi) 12 480 240

3. FilmFare 24 1440 720

4. Hello! 12 1800 1020

5. Grazia 12 1800 1020

6. Good Homes 12 1440 840

7. Lonely Planet 12 1800 1020

8. BBC Knowledge 06 750 435

9. Top Gear 12 1800 1020

10. Femina salon & 12 1000 500

spa

11. Home Trends 10 2500 1350

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CHAPTER 3
LITERATURE
REVIEW

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 LITERATURE REVIEW

Each research which is conducted in the present time has been inspired by some of scientist which are
conducted before. I am likewise influenced to do, so I chose this topic for research.

 As per O'Brien (1971) by (Self-concept of consumer behavior)

(1971) has tried to develop an operational model which could integrate various stages of decision making
by buyers, as shown below
Cognitive Activity (Non Evaluative thinking)

Affective Activity (Evaluative mental activity)

Co native Activity (Plans for activities)

 According to Christopher of (1989) "Towards an Integrated Theory of Consumer Behavior)

Consumer Behavior Christopher (1989) studied the shopping habits of consumers to form a thought of
regardless of whether the store ideas, item ranges and procedures of the organizations are fitting towards
consumer necessities. He trusted that purchaser practices are unusual and changing continuously
changing; while at the same time attempting to under attempt to see how individual or group settle on their
choice to spend their accessible assets on utilization related things. These are factors that impact the buyer
some time recently, for instance, criticism, from different customers, pressing, publishing, item
appearance, and value (Peter and Olson and so on, 2005).

 As indicated by Kotler, Amstrong (2001) by (buyer Markets: Influences on shopper conduct)

The essence of this approach is basic for organisational achievement, with the goal that they can have a
superior comprehension of their client practices (Solomon et al., 2006). The physical activity or conduct
of customer and their purchasing choice consistently can be measured straight forwardly by advertisers
(Papanastassiu and Rouhani, 2006). Hence numerous associations nowadays are spending part of their

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 assets to inquire about how shopper settles on their purchasing choice, what they purchase, the amount
they purchase, when they purchase, and where they purchase (Kotler, Amstrong, 2001). To get a well
intelligible outcome, associations typically taken a gander at these conduct construct their examination in
light of distinction originations; regardless of whether clients purchasing conduct were measured from
alternate points of view, for example, item quality and better administration, bring down cost organized
and so forth. (Papanastassiu and Rouhani, 2006)

 As indicated by Michael R. Solomon (2006) by (Consumer Behavior: An European Perspective third

release)
All the more as of late, unique analysts and creator have given their definition and importance of buyer
conduct. For Michael R. Solomon (2001) purchaser practices commonly dissect the procedures of
gathering chose or singular buys/discard item, administration, idea or encounters to fulfill their need and
cravings. Also, Kotler (1996) recommended that purchaser practices have an immense effect in a firm
promoting basic leadership prepare each year. There is a hazard that what a shopper wills exact on his or
her conduct and produce outcomes. The client and the buyer can be diverse individual, now and again;
someone else might be an influencer giving proposals to or against specific items without really
purchasing or utilizing them (Solomon 1999; Solomon et al. 1999). Lucas & Brit (2004) deals with four
theories of Consumer Behavior by (Effect of tele-adverts on the nature and pattern of consumers
psychological functioning)

 A Psychological Appraisal of Tele-Advert on Consumer Behavior

Lucas & Brit (2004) deals with four theories of Consumer Behavior in connection with Advertising. Fig
shows a model of Anatomy of Purchase Decision. When making even the simplest purchase, a consumer
goes through this complicated mental process.

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this model shows how external stimuli such as the company's marketing efforts as well as various
noncommercial sources of information (Family, Friend, Teachers etc.) join to activate the decision
making process. At the same time, this process is also filtered by many personal influences on
Consumer Behavior such as Motivation, Personality, learned Attitudes and Perception. At any time
the decision process may be terminated if the consumer loses interest or, afire evaluating the
product, decides not to buy. If he does make a purchase, he has the opportunity to evaluate whether
the product satisfies his needs. If it does not, then he will probably discontinue using that product.
Therefore, in order to fully understand the complexity of the consumers' buying decision, one need
to be aware of variety of personal Influences on Consumer Behavior like Needs and Motives,
Individual Perception, Consumer Learning and Habit development and Environmental influences
like Family, Social class, Reference group, Opinion leaders and Culture.

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 CHAPTER 4
RESEARCH
METHODOLOGY

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 4.1 OBJECTIVE OF THE PROJECT

 PRIMARY OBJECTIVE :-

Main objective of research study is the STUDY OF CONSUMER BEHAVIOUR OF MAGAZINE

READER on the basis of the product feature and schemes of the Magazines.

 SECONDERY OBJECTIVE:-

1. To study consumer behavior of Magazine Readers.

2. To find out expectation of readers in current scenario.
3. To know the problems of customers and resolve them.

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 4.2 RESEARCH METHODOLOGY

Research is an original contribution to the existing stock of knowledge making for its advancement search of
knowledge through objective & systematic method of finding solution to the problem of research. Every project
requires genuine research. Success of any project & getting genuine results from that depends upon the research
method used by the research.

The faction that provide base to the research are:

 Desire to get a research degree along with its consequential benefits.

 Desire to face challenge in solving the unsolved problem.
 Desire to get intellectual joy of doing some creative work.
 Desire to be of service to the society.
 Desire to get respectability.

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 4.3 SAMPLING DESIGN
 Sampling Unit
The first step in developing any sample design is to clearly define the set of objectives technically called
universe to be studied. The universe of my study includes Times of India.

 Sample Size

This refers to the organizations surveyed. As large samples are more reliable and my area of research was
mobile companies to get the response of their employees, therefore:

Sample Size : 100

Type of Question : Close-ended & Open-ended

Instrument Used : Questionnaire

Area covered : Delhi NCR

Type of Universe : Finite

 Sampling Technique
This refers to procedure by which the organizations have been chosen. This is:
Non-probability Sampling
Convenience Sampling

 Scope of Study

The fundamental to the success of any formal research is sound research design. Descriptive Research
Design is used in my research. The scope of the research is to study the Effectiveness of Promotional
Schemes launched by different newspapers for targeting students.

 Area of Study
Area of my research is Delhi NCR

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 CHAPTER 5
DATA ANALYSIS
AND
INTERPRETATION

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 DATA ANALYSIS AND INTERPRETATION
Q1. Gender of respondent?

GENDER NO. OF RESPONDENT

Male 55

Female 45

Total 100

GENDER
Male Female

45, 45%
55, 55%

INTERPRETATION:
Out of 100 respondents 55 are males and 45 are females.

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Q2. Age of the respondent?

AGE GROUP NO. OF RESPONDENT

21-25 52

26-30 8

31-35 16

36-40 11

41&above 13

Total 100

AGE GROUP
21-25 26-30 31-35 36-40 41&above

13, 13%

11, 11%

52, 52%

16, 16%

8, 8%

INTERPRETATION:

Out of 100 respondents, 52 respondents are of (21-25) age group, 8 respondents are of (26-30) age group, 16
respondents are of (31-35) age group, 11 respondents are of (36-40) age group and rest 13 respondents are
above 40 years old.

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Q3. Do you read magazines?

READS MAGAZINE NO OF RESPONDENT

Yes 68

No 32

Total 100

READ MAGAZINES
Yes No

32, 32%

68, 68%

INTERPRETATION:
Out of total 100 respondents people who read magazines are 68 in number and who do not read magazines are
32.

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Q4. What types of magazines you prefer to read?

MAGAZINES PREFERED NO OF RESPONDENT

SPORTS 16

BOLLYWOOD 15

AUTOMOBILES 18

TRAVEL 24

INTERIOR & DESIGN 7

FASHION & LIFESTYLE 13

TOTAL 100

TYPE OF MAGAZINE PREFERED

SPORTS BOLLYWOOD AUTOMOBILES TRAVEL INTERIOR & DESIGN FASHION & LIFESTYLE

13, 14% 16, 17%

7, 8%

15, 16%

24, 26%

18, 19%

INTERPRETATION:
From the total 100 respondents, 16 respondents prefer sports magazines, 15 prefer Bollywood magazines, 18 are
interested in automobile, 24 read travel magazines, 7 read interiors and designs, and rest 13 read fashion
magazines.

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Q5.What you prefer the most?

PREFERENCE NO. OF RESPONDENT

Monthly purchase 43

Yearly subscription 57

Total 100

PREFERENCE
Monthly purchase Yearly subscription

43, 43%

57, 57%

INTERPRETATION:
Out of 100 respondent, 43 people prefer monthly purchase and 57 prefer yearly subscriptions.

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Q6. Do you agree yearly subscriptions are more economical than monthly purchase?

YEARLY SUBSCRIPTION IS MORE NO OF RESPONDENT

ECONOMICAL THAN MONTHLY
PURCHASE

Strongly agree 29

Agree 35

Neither agree nor disagree 20

Disagree 09

Strongly disagree 07

TOTAL 100

YEARLY SUBSCRIPTION IS MORE ECONOMICAL THAN

MONTHLY PURCHASE
Strongly agree Agree Neither agree nor disagree Disagree Strongly disagree

7, 7%
9, 9%
29, 29%

20, 20%

35, 35%

INTERPRETATION:
Out of total 100 respondents 29 respondents are strongly agree that yearly subscriptions are more economical
than monthly purchase, 35 agree with this, 20 are neutral with this, 09 are disagree that yearly subscriptions are
economical and 07 totally disagree with this.

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Q7. Are you aware of promotional schemes of times of India?

AWARENESS NO. OF RESPONDENT

Yes 51

No 49

TOTAL 100

AWARENESS
Yes No

49, 49% 51, 51%

INTERPRETATION:
Out of total 100 respondents 51 are aware of promotional schemes of times group and 49 are not aware of this.

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Q8. Do promotional schemes encourage you to buy the magazines?

ENCOURAGED BY PROMOTIONAL NO. OF RESPONDENT

SCHEME

STRONGLY AGREE 22

AGREE 35

NEITHER AGREE NOR DISAGREE 26

DISAGREE 11

STRONGLY DISAGREE 06

TOTAL 100

ENCOUAGED BY PROMOTIONAL SCHEME

STRONGLY AGREE AGREE NEITHER AGREE NOR DISAGREE DISAGREE STRONGLY DISAGREE

6, 6%
11, 11% 22, 22%

26, 26%

35, 35%

INTERPRETATION:
From the 100 respondents 22 strongly agree that promotional schemes encourages customer to buy magazines,
35 are agreed with this statement, 26 respondents were neutral about the schemes 11 respondents do not agree
with this statement and 06 are strongly disagree.

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Q9. Are you satisfied with the promotional schemes of TOI?

SATISFACTION LEVEL WITH NO. OF RESPONDENT

PROMOTIONAL SCHEME

Strongly agree 14

Agree 33

Neither agree nor disagree 27

Disagree 17

Strongly disagree 9

TOTAL 100

SATISFACTION LEVEL WITH PROMOTIONAL SCHEME

Strongly agree Agree Neither agree nor disagree Disagree Strongly disagree

9, 9% 14, 14%

17, 17%

33, 33%

27, 27%

INTERPRETATION:
Out of 100 respondents, 14 respondents are highly satisfied with the promotional scheme,
33 are satisfied, 27 respondents were neutral about the schemes 17 respondents do not agree with this statement
and 09 were strongly disagree.

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Q10. Do you think Times Magazines are updated frequently and contains relevant content?

TIMES MAGAZINES ARE UPDATED NO. OF RESPONDENT

FREQUENTLY AND CONTAINS RELEVANT
CONTENT

STRONGLY AGREE 19

AGREE 33

NEITHER AGREE NOR DISAGREE 28

DISAGREE 12

STRONGLY DISAGREE 08

TOTAL 100

TIMES MAGAZINES ARE UPDATED FREQUENTLY AND

CONTAIN RELEVENT CONTENT
STRONGLY AGREE AGREE NEITHER AGREE NOR DISAGREE DISAGREE STRONGLY DISAGREE

8, 8%
19, 19%
12, 12%

28, 28% 33, 33%

INTERPRETATION:
Out of 100 respondent, 19 respondent are strongly agree, 33 respondent are agree, 28 respondent are neither
agree nor disagree, 12 respondent are disagree and 8 respondent are strongly disagree about the update and
contain relevant of times magazines.

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 CHAPTER 6
CONCLUSIONS
LIMITATIONS AND
SUGGESTIONS

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 CONCLUSION

 There were total 100 respondents who respond on the questionnaire in which more than 50% respondents
were male.
 Most of the respondents were of (21-25) age group.
 Most of the readers prefer to read travel and automobile magazines.
 More than 50% respondents prefer yearly subscription.
 Respondents are encouraged and satisfied by the promotional schemes of the times group and thinks that
these schemes motivate them to buy magazines.
 Consumers who read magazines feels that it contain relevant material.

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 SUGGESTIONS

 Improvement of Services: The first and foremost suggestion that can be suggested from the findings of
the research is the improvement in services. As there are high demand of the magazines of WWM. The
customers now have huge options for selecting a magazine, as there are so many producers of magazines
in different language and increased usage of internet. Therefore a small problem faced by a customer may
lead to losing that one.
 A better distribution channel: I would also like to recommend that by implementing a better distribution
channel, TOI can increase its market share.
 A better renewal reminder system: A better renewal reminder system can also be implemented. There
is a system of reminder but customers are complaining that they are not getting the reminder alarm.
 Appointment of new staff: TOI can also improve their services by appointing new staff as ‘Customer
care Executive’ by giving well training so that they will be able to respond the customers well who have
problems. Because currently customers are not well responded.

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 LIMITATIONS OF THE STUDY

 Inspites of the hurdles, it was a good time for learning experience and exposure to atmosphere and culture
but there are certain limitations that every researcher have to face during the research period.

 The study has been completed during a short span. So it was not possible to study the problems well in
details.
 Respondents were not serious while filling the questionnaire.
 Respondents were lacking in knowledge about questionnaire because of which they took time.

 Some respondents did not responded and some did not filled the questionnaire completely but, finally I
should say that I thoroughly enjoyed the project work.

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 ANNEXURES

Questionnaire

“CONSUMER PERCEPTION TOWARDS MAGAZINES SUBSCRIPTIONS”

Dear Sir/ Madam,

I am a management student from IMS Ghaziabad. I am doing a brief research to understand “consumer perception
towards magazines subscriptions”. So I would like to have your opinion on the following questions. All your
details will be kept confidential.

*Required

1. Name*
___________________________________

2. Gender* Mark only one circle.

o Male
o Female
3. Age group* Mark only one circle.

o 21- 25 years
o 25-30 years
o 31-35 years
o 36-40 years
o Above 40 years
4. Do you read magazines? * Mark only one circle.

o Yes
o No
5. What types of magazines you prefer to read? * Mark only one circle.

o Sports
o Bollywood

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 o Automobiles
o Travel
o Interior & design
o Fashion & lifestyle
6. What you prefer the most?* Mark only one circle.

o Monthly purchase
o Yearly subscription
7. Do you agree yearly subscriptions are more economical than monthly purchase?* Mark only one circle.

o Strongly Agree
o Agree
o Neutral
o Disagree
o Strongly Disagree
8. Are you aware of promotional scheme of Times of India? * Mark only one circle.

o Yes
o No
9. Do promotional scheme encourage you to buy the magazines?* Mark only one circle.

o Strongly Agree
o Agree
o Neutral
o Disagree
o Strongly Disagree
10. Are you satisfied with the promotional schemes of Times of India?* Mark only one circle.

o Strongly Agree
o Agree
o Neutral
o Disagree
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 o Strongly Disagree
11. Do you think Times magazines are updated frequently & contains relevant content?* Mark only one circle.

o Strongly Agree
o Agree
o Neutral
o Disagree
o Strongly Disagree

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 BIBLIOGRAPHY

 http://www.timesofindia.com
 Magazines of times of India
 http://www.timesgroup.com
 World Wide Media. About Grazia. [ONLINE] Available at: Available at: http://grazia.co.in/
About-us.
 4. World Wide Media. BBC Good Homes. [ONLINE] https://www.facebook.com/
goodhomesmagazineindia/info.
 5. World Wide Media (). About Lonely Planet. [ONLINE] Available at: https://
www.facebook.com/LonelyPlanetMagazineIndia/info.
 Times Group . About Hometrends. [ONLINE] Available at: http://www.timesgroup.com/
brands/publishing/magazines/home-trends-english.html
 . 7. Times Group . About BBC Knowledge. [ONLINE] Available at: http://www.timesgroup.com/
brands/publishing/magazines/bbc-knowledgeenglish.html

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