SMARTPHONE

What Is a Smartphone?

The term smartphone refers to a handheld electronic device that provides a connection to a
cellular network. Smartphones were introduced to the world in 1994 by IBM but have since
expanded to include companies like Apple and Samsung. Although they were originally meant to
allow individuals to communicate via phone and email, smartphones now allow people to access
the internet, play games, and send text messages in addition to making phone calls and sending
emails.

Rise of the Smartphone

In June of 2004 the Economist magazine published an article describing the changing nature of
the advertising and marketing industry, calling the then-current period “one of the most
disorienting periods in its history.” Traditional forms of advertising and marketing were no
longer delivering due to the rising diversity of media and the emergence of new technology, most
notably the internet.

Smartphone effects on Marketing and Advertising

The shift toward surged smartphone usage that began in the early 2000s meant that advertisers
and marketers had to adjust their strategies and campaigns accordingly to accommodate for
mobile. For instance, companies without a mobile-friendly website risked losing valuable
exposure on Google Inc.'s (GOOG) web search queries. That’s because in 2015 Google changed
its algorithm so that more mobile-friendly websites received priority placement for search
queries made on mobile devices, a change that some in the press dubbed “Mobilegeddon,”
according to the Huffington Post.

Key Market Players: -

 Samsung Electronics Co. Ltd.

 Micromax Informatics Ltd.
 LG Electronics
 Huawei Technologies Co. Ltd.
 Lenovo
 Xiaomi
 Sony Mobile Communications Inc.
 Nokia
Marketing strategies is about

 A mobile-friendly website

Without a mobile-friendly site, your other mobile marketing efforts become less effective. The
best kind of site for mobile-friendliness is a responsive site. A responsive site can adjust to any
device a person is using so they can easily read your web content, click on any buttons, and
navigate your site with ease.

 Social media marketing

When implementing mobile social media strategies, you’ll want to consider posting engaging
content with creative graphics or videos to encourage engagement on your posts and optimize
your post content for mobile–which means shorter posts that still pack a punch.

 Geofencing

With geofencing, you can easily reach people on the go based on an area near your business, a
complementary business, or even your competitor’s business! Your ad would then show to them
in apps on their mobile device and get them to visit your business or take advantage of an offer.

 Personalize campaigns

Personalization is one of the most effective targeting strategies for small businesses. With just a
little bit of information about your site visitors or customers, you can put together campaigns
based on where people live and how they interact with your website.

 In-Game Advertising

Did you know that 43% of smartphone use is spent on playing games?

That’s right, games are huge in the app world. So it’s no wonder that a lot of marketers are
taking advantage of that fact and placing in-game ads. You have probably played a game on your
phone and seen many ads pop up.

 Shopping on Social Media

Social commerce is becoming more and more prevalent. Top social media platforms allow the
users to not only browse products but also make purchases directly in the app itself. That makes
shopping very accessible, convenient, and fast.

-Rishabh Sharma
-Sakshi Kshirsagar
-Samiksha Bhalerao
-Saloni Rojekar
-Shreya Verma