MOBILE

MARKETING
By Prathamesh sharma (41)
INTRODUCTION
 An online multi-channel marketing
techniques concentrating reaching a audience
is called mobile marketing.

 The specific audience that it tries to capture is

the ones on their smartphone, tablet or any
such device through website,e-
mail,SMS,MMS,Social media,etc.

 Smartphones also help in boosting loyalty

programs where one can track their purchases
and visits to a merchants in order to recieve
rewards.
MOBILE MARKETING-
STRATEGIES
 MULTIMEDIA
MESSAGING SERVICE

 Multimedia message services can deliver a

time slide show of images, text, videos
and audio which can be used for mobile
marketing

 Almost all phones with a colour screens

and recieve standard MMS message
MOBILE MARKETING-
STRATEGIES
 App- base-marketing

 App usage has increased greatly ,with the

magnimous growth in the use of
smartphone.

 Mobile marketers have started taking

advantages of smartphone appsas a
marketing resources since the mobile app
download yearly numbers have blown up
exponentially.
MOBILE MARKETING-
STRATERGIES
 PUSH NOTIFICATIONS

 Push notification are messages that look mostly

like sms notification that pop up on mobile devices
unlike SMS they reach only on installed apps
 With push notifications service in 2009 these were
first introduced to smartphone by apple
 According to mobile marketing company
Leanplum,Android sees open rates twice as high as
tose on iOS.
 Android sees open rates of 3.48 percentage for
push notification, versus iOS having open rates of
1.77 percentage.
MOBILE MARKETING-
STRATEGIES
 In Game Mobile Marketing
 Most mobile games are casual It appears
that these games will probably stay for
quit a while to come.
 Whereas on other hand we also have the
extensive categories of game that are not
so simple the three major trends going on
mobile gaming right now are .
 In today’s time new deliver promotional
messages within games or sponsor the
whole game to engage the customer.
MOBILE MARKETING-
STRATERGIES
 GEOFENCING
 A location based marketing tactics where
you are connected with smartphone Users
in a specific geographic area through
mobile apps and mobile web pages.
 Due to it being a location based
technology,relies heavily on several
factors like Wi-Fi, GPS,RSFID and
Bluetooth.
 It’s almost impossible for GEOFENCING
to work without these technologies.
RISE OF DIGITAL COUPONS
 The rate of redemption of physical coupon has
dropped over the years.
 Mobile make it easier to provide timely and
more relevant offers to consumers near the
point of purchase.
 This has piqued the interest of many marketers.

 Digital coupon can take any and all forms and

the in-store signs help dispense them to the
users smart phones.
 It has been predicted in study of juniper
research that the value of digital coupon
redemption will hike up from $47 billion in
2017 to $91 dollars by 2022.
DOMINO’S-PIECE OF THE PIE
REWARD
 During the super Bowl, Domino’s launched
a piece of pie reward.
 Customer were required to sign up for the
royalty program on the brand’s app and scan
any Pizza to earn 10 points.
 After 60 collected points, the user could get
free Domino’s Pizza.
 Choosing not to advertise during super
Bowl they decided to focus on user
generated content and create a buzz.
 They launched an AI powered pizza
identifier app which made the whole
campaign interesting and fun.
STARBUCKS
 When user walk by the geofencing
technology used by Starbucks app, sends a
notification to advertise their drink and
special to cure the user inside.
 For example, their happy hour special
offers buy one get one free on BOGO on
any Grande or larger drink.
 Another smart move is sending a
personalized geofencing notification to the
user , tempting them to grab their usuals
like mocha frappaccuno, etc.
UBER
 Uber, creating fences around airport,
nightclub, hotels,etc., Majority depends on
geofencing marketing for their drivers to
earn fares.
 As soon as a user gets off a plane , they
recieve a notification to inform them that
uber drivers vare available to take them
wherever they need to be.
 These is possible through geofencing.
SOURCE AND REFERENCES
 www.mobilemarketer.com
 www.businesswire.com
 www.shutterstock.com
 Teacher
 Chrome
 YouTube