Five Tier, Inc.

Client’s Comments: 2021 will be the year of Connected Media. Connected Media refers to media - tv,
radio, billboard ad placements - that is placed and changed based on knowing who the viewer or listener
is. Engaged users can then be followed through all other marketing channels - social, mobile, email, etc -
and tracked to and through point of purchase. We've been covered on CNBC/Forbes/Bloomberg and
more pre-COVID. During COVID advertisers that spent traditionally saw losses because they were not
able to move their spend across channels quickly and intelligently. Here is the CNBC clip:
cnbc.com/video/2019/11/25/how-digital-billboards-target-people-just-walking-by.html

I want it to focus on Connected Media and Five Tier being the world's leading Connected Media
platform.

http://www.fivetier.com

http://www.connectyourmedia.com

Recurring PR Headlines:

Mobile Hyper-Targeted Advertising – Digital Billboards/Connected TV Launched

Times Square NYC Billboard Marketing - Targeted Brand Visibility Service Launch

NYC Billboard Marketing/Business Brand Visibility Ad Campaign Services Launched

Personalized Billboard Marketing Business Targeted Advertising Platform Expanded

Data-Driven Connected Media - Geolocation Digital Billboard Ad Services Launched

PR Headline: Times Square Connected Media Interactive Billboard Ad Targeting Tactics Launched

Blog Headline: Market Anywhere Via Connected Media & Ad Segmentation Tactics From A Top Agency

Podcast Headline: This Connected Media Digital Billboard Ad Agency Boosts Your Brand Visibility

Slideshow Headline: This Connected Media Digital Marketing Agency Helps You Target The Ideal Client

Video Headline: This Digital Billboard Connected Media Marketing Agency Harnesses Smartphone Data

Recurring PR Summary: Fivetier, a connected media marketing agency, has launched a range of tracking
and advertising opportunities for companies to target their potential clients wherever they may be.

My PR Summary: Five Tier, Inc., a renowned connected media marketing agency, has released an
expanded range of targeted advertising and tracking strategies that allow companies to seek prospects
in real time based on their phone’s geolocation and other data.

My Blog Summary: Digital marketing agency Five Tier, Inc. can help you garner prospects 24/7 with its
cutting-edge targeted advertising and tracking strategies! Their connected media networks allow you to
find the right customers at the right time by harnessing the power of the smartphone.

1. Fivetier, a digital marketing agency specializing in connected media, has launched a range of new
tracking and advertising options. Their specialty, connected media, allows clients to adjust the
advertising material on billboards, radios, or other formats, based on the potential customers who are
currently viewing that ad.

1. This digital marketing agency allows clients to use the innovative technology of connected media to
adjust their advertisements across various channels in accordance with the preferences of ad consumers
in real time. These adjustments increase the likelihood that ad consumers will convert to customers of
client companies displaying the ads.

2. To learn more please visit https://www.fivetier.com

2. More details can be found at https://www.fivetier.com

3. Connected media is a new concept that allows advertising to become much more personalized than it
has been in the past. Using various newly launched tracking methods companies can determine when
and where their potential customers are likely to be, and either plan to have their advertisements
shown in that exact time and location, or even make adjustments in real-time.

3. Connected media is a new way of networking media channels that enhances the performance of
digital ads, allowing companies to streamline the customer journey. Various cutting-edge tracking
methods help them predict prospects’ locations and what digital ads prospects will be exposed to in
those locations, and then allow them to display their ads there.

4. How the system functions can be complex because it is so widespread, but in small areas, it is fairly
simple. A digital billboard ad may have a scanning device attached that monitors and records ID
numbers from smartphones passing by. The billboard is not tracking the names of everyone passing by,
but it is tracking their anonymized trends profile based on advertising.

4. Connected media builds a bridge between online and offline media through the data-processing
power of the smartphone, making the physical world more engaging for the consumer.

5. If one of those smartphones that passes by a billboard every day happened to recently be performing
online searches for a specific car brand, that car brand may wish to show them an ad for their cars as
they pass by. This is a hyper-specific example, and more often the data is much more generalized.

5. Connected media promises to profoundly alter the way consumers interact with the world around
them. For example, a reader of a fashion magazine could scan a QR code in the magazine with their
smartphone to watch a video of a walkway show. A bus rider sees an advertisement for a non-profit
organization and can enter a short URL to learn more about its mission and perhaps donate.

6. A more general example would be that a large number of dog lovers all walk their animals in the same
park on Thursday evenings, and this information is picked up by nearby billboards. They may soon find
pet-related advertising appearing in the area, specifically during the time there are many of them in the
park at once. One of these examples is very general, the other very specific, but Fivetier's connected
media can be both, or anywhere in between.

6. Five Tier’s recently expanded connected media services focus on Times Square billboard displays. For
example, Five Tier created the world’s first “living billboard” centered on a real-life tasting room in NYC.
At each point of the customer journey, participants' phones were tied into the billboard and the tasting
room's reservation system, allowing them to be given digital offers such as coupons. Photos from the
event were broadcast to other nearby screens in the Five Tier network, thus spreading the word to
other potential customers.

7. Using the connected media platform customers can also be engaged through text messaging, email,
social media, physical mail, or ringless voicemail. With the increased knowledge available to marketing
agencies through the ability to connect all the various tracking methods already used for advertising, it
becomes much easier to advertise to the right customers, at the right time.

7. Integrated tracking methods between media channels allow Five Tier to considerably leverage the
process of market segmentation for their clients, so that they increasingly advertise to the right
customers at the right time.

8. Customers can be advertised to out of their homes, such as on billboards, or in their homes, by
targeting connected TV ads. Clients will also have access to data about which radio stations their
potential customers listen to, so they can be targeted when they are on the move. There is also the
option of sending advertisements directly to potential customer's phones.

8. Five Tier’s other integrated advertising tactics include out-of-home ads, ConnectedTV ads, and
competitive leads. They also offer a software package with built-in CRM, a calendar, task management,
and media planner, and ad reporting.

9. For more information please visit https://www.fivetier.com/connectyourmedia

9. To find out more, go to https://www.fivetier.com/connectyourmedia

Blog Body:

The flashing billboard gives you pause. For a moment you think, “Has the Singularity finally occurred?”
Hmmm… well, maybe. But you breathe a sigh of relief as you look down at your phone and realize it’s
just connected media tapping into your data to helpfully remind you of that awesome Greek restaurant
you had searched for that’s just around the corner!

Five Tier, Inc. allows you to use the innovative technology of connected media to adjust your
advertisements across various channels in accordance with the preferences of ad consumers in real
time. These adjustments increase the likelihood that ad consumers will become your customers.

You can find more details at https://www.fivetier.com

Connected media is a new way of networking media channels that enhances the performance of digital
ads, allowing you to streamline the customer journey. Various cutting-edge tracking methods help you
predict prospects’ locations and what digital ads prospects will be exposed to in those locations, and
then allow you to display your ads there.

Connected media builds a bridge between online and offline media through the data-processing power
of the smartphone, making the physical world more engaging for the consumer.

It promises to profoundly alter the way consumers interact with the world around them. For example, a
reader of a fashion magazine could scan a QR code in the magazine with their smartphone to watch a
video of a runway show. Or a bus rider could see an advertisement for a non-profit organization and
enter a short URL to learn more about its mission and perhaps donate.
Five Tier’s recently expanded connected media services focus on Times Square billboard displays. For
example, Five Tier created the world’s first “living billboard” centered on a real-life wine-and-cheese
tasting room in NYC. At each point of the customer journey, participants' phones were tied into the
billboard and the tasting room's reservation system, allowing them to be given digital offers such as
coupons. Photos from the event were broadcast to other nearby screens in the Five Tier network, thus
spreading the word to other potential customers.

Integrated tracking methods between media channels allow Five Tier to considerably leverage the
process of market segmentation in a "done-for-you" process, so that you can increasingly advertise to
the right customers at the right times.

Five Tier’s other integrated advertising tactics include out-of-home ads, ConnectedTV ads, and
competitive leads. They also offer a software package with built-in CRM, a calendar, task management, a
media planner, and ad reporting.

Are you tired of trying out advertising strategy after advertising strategy, just to see what “sticks to the
wall”? Make your ad campaigns not only “stick” – stick to personalized billboards, that is – but spread
your good word with Five Tier’s connected media tactics!

Find out more at https://www.fivetier.com/connectyourmedia and see which strategies can bring you
the customers you want, anytime you want!