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Descriptive Statistics,
Linear Regression &
Hypothesis Testing

Group 09
 Table of contents
01 02 03 04

Introduction Motivation Data Descriptive

Collection Statistics

05 06 07 08
Hypothesis Regression Conclusion Relevance
Testing Analysis to the Course
 Introduction

Change in YouTube’s Relevance of Ads Despite large Understanding

User Experience pertaining to different customer base, The willingness of
because of Customer needs. YouTube Promotion viewer to buy the
advertisements. doesn’t guarantee product after
success. watching an Ad.
Motivation
● How do users perceive the advertisements they are exposed to?

● Are users retaining what they are exposed to since they are bombarded
with umpteen number of ads in every video?

● Understanding the impact of these ads in order to grab the attention of

the users and attract them though their offerings.
 Data Collection

AGE OCCUPATION

RECENTLY
CLICKED FREQUENCY OF
ON AD WATCHING VIDEOS
Descriptive Statistics
 Hypothesis Testing
Claim 1: People watch YouTube videos daily

Null Hypothesis: Ho: π >= 80 percent of people watch YouTube videos daily
Alternate Hypothesis: H1: π < 80 percent of people watch YouTube videos daily

H0 : π >= 0.8, H1: π < 0.8, α = 0.05

N=203, p= 0.82, π=0.8, Left tail test
Z-computed = 0.71 & Z-critical = -1.645
NOT REJECTING as it is right of –1.645

Claim 2: Students watch YouTube videos daily

Null Hypothesis: Ho: π >= 80 percent of students watch YouTube videos daily
Alternate Hypothesis: H1: π< 80 percent of students watch YouTube videos daily

H0 : π >= 0.8, H1: π < 0.8, α = 0.05

N=100, p= 0.84, π=0.8, Left tail test
Z-computed = 1 & Z-critical = -1.645
NOT REJECTING as it is right of –1.645
 Hypothesis Testing
Claim 3: People click on YouTube advertisements if they find them relevant

Null Hypothesis: Ho: π >= 80 % of people click on YouTube advertisements if they find
them relevant
Alternate Hypothesis: H1: π < 80 percent of people click on YouTube advertisements if they
find them relevant

H0 : π>=0.8, H1: π<0.8, α = 0.05

N=203, p= 0.28, π=0.8, Left tail test
Z-computed = -18.57 & Z-critical = -1.645
REJECTING as it is left of –1.645

Claim 4: Students click on YouTube advertisements if they find them relevant

Null Hypothesis: Ho: π>= 80 %click on YouTube advertisements if they find them relevant
Alternate Hypothesis: H1: π< 80 %click on YouTube advertisements if they find them relevant

H0 : π>=0.8, H1: π<0.8, α = 0.05

N=100, p= 0.33, π=0.8, Left tail test
Z-computed = -11.75 & Z-critical = -1.645
REJECTING as it is left of –1.645
 Regression Analysis
Trying to find a relation between age and behavior of buying the product
advertised to audience on YouTube if they like the Advertisement

Y = Value of behavior index (Dependent)

X = Age of the audience (Independent)
 Conclusion
Hypothesis Testing

• Greater than equal to 80% of the people watch YouTube videos daily
• Greater than equal to 80% of the students watch YouTube videos daily
• Less than 80% of the people click on YouTube advertisements if they
find them relevant
• Less than 80% of the students click on YouTube advertisements if they
find them relevant

Regression Analysis

• We can conclude that the behavior of buying the product advertised on

YouTube is not related to the age of the person as significance F value is
greater than 0.05.
 Relevance to the Course
Descriptive Statistics
Mean, Median, Mode, Skewness,
Kurtosis, Variance, Standard
Deviation
Regression Analysis
Simple Linear Regression,
Level of significance,
Coefficient of Determinant
Hypothesis Testing
Left tail test, Null
and Alternate Hypothesis,
Critical Values
Using Statistical tools for
Analysis on Excel
Data Analysis Toolkit
Thank You !!
21PGP246 Sunidhi Kanojia
21PGP247 Suresh A
21PGP260 Vignesh N
21PGP262 Vishal Meena
21PGP263 Bhavana Y
21PGP264 Chilamukuru Praharsha
21PGP265 Ayush Kumar