BUSINESS CANVAS MODEL

1. KEY PARTNERS
 Key investors financing and partnering up with certain equity holdings.
 Career counselors brought on board.
 sales representatives and marketing team covering a KLI model of Karachi, Lahore &Islamabad,
working remotely to sign up counselors and manage social media and advertisements.
2. KEY ACTIVITIES
 Our company provides career solutions through our certified selection of counselors.
 Our point of differentiation is that we bring our services to you at a much more affordable
price and we make career counseling much simpler and accessible by using the digital
medium.
3. KEY RESOURCES
 Our main resource is the app that we will have made through a software house, that will
connect our target audience to the counselors we will take on board. It will allow them to
hold meetings and keep in touch for a period that entails their procedural requisites and
also process payments through e-banking systems.
 Our sales and marketing team will be invaluable in the social media campaigns, designing
and running adverts, and communicating the value that our services offer.
 We will develop our branding carefully which will communicate our mission and vision in the
long term.

4. VALUE PROPOSITION
 The business serves the sole purpose of raising and spreading awareness of the superior fit a
career counselor is able to bring between an individual’s competencies and the industry in
general and to make this opportunity highly accessible and affordable.
 It is understood that career counseling is not a new concept and there are established
businesses but through our market surveys and understanding we are able to conclude that
there is a massive misalignment between counselors and prospective clients, with a majority
of college and university graduates not being able to understand the value they could
possibly derive from career counselors in shaping their career in a way that best suits them.
 At the college level students are unsure which career to pursue and make impulsive money-
motivated decisions that do not translate well with their emotional and mental well-being
and interests. Later on, they feel alienation and become subject to imposter syndrome
feeling this guilt of not being able to cope well and end up undermining themselves as a
result and making later educational switches which increases the time frame of their
education and costs them years of potential earning.
 Similarly at the graduate level, those seeking employment fail to understand where their
competencies and career growth lie in the spectrum of their field, the organizational culture,
and the environment that best suits them. To them work symbolizes a burdening and
cumbersome part of life, they feel demotivated and exhausted working hours beyond their
scope of interests. They may transition later on but at the cost of losing key years of career
building.
  In both cases the knowledge is partial and heavily influenced by the scope of understanding
of relatives and friends. Mostly the decisions are impulsive with the pros and cons not being
weighted. Here a career counselor could set you on the right path at a nominal cost which is
not even comparable to the priceless time that is lost.
 We offer a tailored experience of connecting you with a counselor of your choice through
our app & website. We make it highly accessible as you can connect and take an
appointment online without any physical formalities and then have a session through live
face-to-face digital software. At this time even if individuals realize their needs they cannot
connect with the right people at the right time. To go to a career counselor may feel
overwhelming, so we solve this by bringing our counselors to you. We also promise a much
lower price since we have a digital presence only and we work with certified counselors who
have a practice set up. The infrastructure is already present and we make the most of it.

5. CUSTOMER RELATIONSHIPS/ CHANNELS

 Our segments consist of College and University fresh graduates. This allows us to have a
relationship spanning a minimum of 2-4 years for most degrees.
 Our marketing and sales team plays a vital role in building customer centricity through our
social channels. Our target ads are placed on social media platforms and google
advertisements that target certain keywords.
 We take customer feedback very seriously in ensuring our facilities are constantly evolving
with changing needs.

6. CUSTOMER SEGMENTS
 We target people between the ages of 16 and 25 mainly, but we are able to cater to those in
the industry who need help with transitioning or those who pursue master’s and Ph.D.
degrees.
i. College graduates
ii. University graduates
7. COST STRUCTURE
 Our costs are majorly one-time which includes the development of a master
multifunctional app.
 Our recurring costs are in the salaries of our sales and marketing teams.
 There will be significant advertisement-related costs.
 Other miscellaneous operating expenses.
8. REVENUE STREAMS
 Our main form of revenue is a certain percentage commission from the counselors
based on the business we generate via our digital platforms. Be it referrals or direct
appointments.
 A small portion will come through AdSense from traffic of our social media and website.