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Tourism, Technology and Competitive Strategies. Auliana Poon. University of Arizona Press, 1230
North Park Avenue, Tucson, AZ 85719. 1993. 352p. $85.50
Journal of Travel Research 1994 32: 78
DOI: 10.1177/004728759403200372

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is documented and evaluated, while the editorial chapters seek
to evaluate the
significance of leisure policy in these regions.
PLANNING
Have Pension, Will Travel. Cindy Blanding. Parks &
Recreation, September 1993, pp. 72-75. National Recreation
and Park Association, 2775 South Quincy Street, Suite 300,
Arlington, VA 22206. $25 annual nonmember subscription.
The graying of America is now in progress. Even before
the leading edge of the baby boomers (those bom between
1946 and 1962) turns 50, already almost a quarter of all trips
taken in the United States are by those over 55. It is clear
that this demographic trend is going to significantly impact
the tourism and travel industry as well as those who program
recreation for seniors.
Mega-Events and Urban Policy. Maurice Roche. Annals
of Tourism Research, vol. 21, no. 1, 1994, pp. 1-19. Perga-
mon Press, 660 White Plains Road, Tarrytown, NY 10591-
5153. $270 annual subscription.
The author argues that the search for explanation should
guide mega-event research. The influence of planning,
political, and urban contextual processes and factors on mega-
event production is illustrated through a discussion of
comparative event research and a case study of Sheffield’s
Universiade 1991. This research indicates the important
influences of contextual societal change, urban leadership,
and nonrational planning in event production processes.
Roads and Traffic in the English Lake District
National Park: Problems and Planning Options.
Robert S. Dilley. Tourism Recreation Research, vol. 18, no.
1, 1993, pp. 33-37. Centre for Tourism Research and Devel-
opment, A-965/6, Indira Nagar, Lucknow, India. $100 annual
subscription.
This paper examines some of the options to be consid-
ered in trying to lessen traffic congestion in one of Britain’s
most popular national parks. The Lake District National Park
encompasses most of England’s highest mountains, and the
heavily-glaciated landscape makes for difficult road commu-
nications. Millions of visitors pour into the park each year,
mostly by car, where they conflict not only with each other
but also with the local inhabitants on a road system designed
for the horse and cart and constrained by the mountain
environment. Among the solutions considered are the diver-
sion of nontourist traffic around the park, the development
of alternative destinations in the general region, the ration-
ing of traffic, reduction of the road network, the improve-
ment of traffic flow, and the development of public transport.
Tourism Planning: Basics, Concepts, Cases, Third
Edition. Clare A. Gunn. Taylor & Francis, 1101 Vermont
Avenue, N.W. , Suite 200, Washington, D.C. 20005-3521.
1994. 460p.
Completely rewritten and updated, this third edition inte-
grates the idea of balancing tourism with protection of the
resources on which it depends. If sustainable development
is to be achieved, every kind of tourism needs examination,
special policies, and planning. Therefore, a planner must
bring together all parties concerned and aid them in
development-with everyone’s particular interest taken into
consideration.
Downloaded from jtr.sagepub.com at NORTHERN ILLINOIS UNIV on August 29, 2014
78
Using a wide range of case studies, this new edition shows
how such a goal can be accomplished. The book is divided
into two sections: Part I The Basics and Part II
- -
Con-
cepts and Examples of Tourism Planning.
Tourism, Technology and Competitive Strategies.
Auliana Poon. University of Arizona Press, 1230 North Park
Avenue, Tucson, AZ 85719. 1993. 352p. $85.50.
This book analyzes the major challenges facing tourism
today. The author highlights the central role of information
technology in creating mass tourism by the mid 1970s, and
how this technology and innovation is creating a new &dquo;best
practice&dquo; of flexibility, market segmentation, and diagonal
integration within tourism. The book illustrates how com-
panies in the industry can enhance their competitiveness in
the market place.
RESEARCH METHODOLOGY
A Comparison of Traditional and Refined Conversion
Study Procedures. Douglas M. Turco and Eddie Dry.
Visions in Leisure and Business, vol. 11, no. 4, Winter 1993,
pp. 8-20.Appalachian Associates, 615 Pasteur Avenue, Bowl-
ing Green, OH 43402. $25 annual subscription.
Conversion studies the most common method of evalu-
are
ating tourism advertising programs. This article focuses on
the traditional methods of tourism conversion studies and sug-
gests procedures for more accurate research and improved
interpretation. These refined procedures were used in a con-
version study for a convention and visitors bureau located
in the southwest United States. Findings further illustrate the
inaccuracies of traditional conversion study principles while
demonstrating the enhanced validity of the recommended
methodology.
Developing a Tourism Impact Attitude Scale. Samuel
V. Lankford and Dennis R. Howard. Annals of Tourism
Research, vol. 21, no. 1, 1994, pp. 121-39. Pergamon Press,
660 White Plains Road, Tarrytown, NY 10591-5153. $270
annual subscription.
A multiple item tourism impact attitude scale (TIAS) was
developed in response to the need for standardized measure-
ment of resident attitudes toward tourism development. The
scale development process and testing of the scale is described
in this paper. The tourism impact literature cites a number
of key independent variables that influence attitudes toward
tourism. Using the TIAS, a multiple regression model was
used to test the effects of these independent variables on resi-
dent attitudes toward tourism development in the Columbia
River Gorge region of Oregon and Washington. Implications
for tourism development and planning are described.
RURAL TOURISM
Assessing Rural Tourism Efforts in the United
States. A. E. Luloff, Jeffrey C. Bridger, Alan R. Graefe,
Mary Saylor, Kenneth Martin, and Richard Gitelson. Annals
of Tourism Research, vol. 21, no. 1, 1994, pp. 46-64. Perga-
mon Press, 660 White Plains Road, Tarrytown, NY 10591-
5153. $270 annual subscription.