Peapod: Q1 2001

Denotes operational metric

Operating Income (EBIT)

$ (14,948,000)
Return (NOPAT)
$ (14,948,000)
1 - tax rate
$0

ROIC
-152% Operating NWC
$ (16,283,000)

Invested Capital Operating Assets

$ 9,833,000

Operating Fixed Assets

$ 26,116,000
Operating Revenue (Gross Profit)
$ 7,974,000

Operating Expense
$ 22,922,000

Current assets
$ 9,214,000

Current liabilties
$ 25,497,000

PPE (net)
$ 15,867,000

Goodwill and other

$ 10,249,000
Number of customers (transacting in last 12 mo)
120,000

Number of orders
205,000

Fulfillment operations
$ 12,443,000
General and administrative
$ 3,757,000
Marketing and selling
$ 3,019,000
System development and maintenance
$ 951,000
Depreciation and amortization
$ 1,991,000
Non-recurring expenses
$ 761,000
 Orders per customer
1.71
Gross profit per customer
$ 66.45
Average price per order
Gross profit per order $ 121.64
$ 38.90
Average COGS per order
$ 82.75

Ghosh, Anirba
Y:
Isn't this $115 as
given on the cas

# of fulfillment centers Expense per fulfillment center

9 $ 1,382,555.56

Number of customers (trasacting in last 12 mo) SG&A expense per customer

120,000 $ 31.31

Marketing expense per customer

$ 25.16
 Beginning inventory

Purchase

Ending inventory

Ghosh, Anirban
Y:
Isn't this $115 as
given on the case?

Fixed costs of running each fulfillment center

$ 450,000.00

Fixed costs for delivery vans per fulfillment center

$ 49,516.91

Variable costs for wages & benefits to drivers

$ 162,400.00

Variable costs of running each fulfillment center

$ 720,638.65
Delivery days per quarter
75

Max. orders per truck

23

Number of trucks per shift

1

Number of shifts per day

2

Number of delivery vans per center

7

Fully loaded hourly wage

$ 14.50

Number of drivers (slow season)

70

Weekly hrs worked per delivery employee

40

Employees per fulfillment center

92

Weekly hrs worked per fulfillment employee

40

Avg. hourly wage per employee

$ 16.32