BA4205

BUSINESS RESEARCH METHOD

ASSIGMENT-01

CHRISWIN JENISH K

710721631023

I-MBA ‘A’
Introduction

Amazon was founded by Jeff Bezos in July 1994, who chose Seattle for its abundance of technical
talent, as Microsoft was in the area. Mackenzie Scott was also instrumental in its founding, and
drove across the country with Bezos to start it. When Scott graduated, she applied to work for D. E.
Shaw & Co., a quantitative hedge fund in New York City, as a research associate to "pay the bills
while working on her novels". Bezos, then a vice-president at the firm, met her when he
interviewed.

Amazon went public in May 1997. It began selling music and videos in 1998, and began international
operations by acquiring online sellers of books in the United Kingdom and Germany. The following
year, it began selling video games, consumer electronics, home improvement items, software,
games, and toys.

Amazon was founded by Jeff Bezos in July 1994, who chose Seattle for its abundance of technical
talent, as Microsoft was in the area. Mackenzie Scott was also instrumental in its founding, and
drove across the country with Bezos to start it. When Scott graduated, she applied to work for D. E.
Shaw & Co., a quantitative hedge fund in New York City, as a research associate to "pay the bills
while working on her novels". Bezos, then a vice-president at the firm, met her when he interviewed

Amazon went public in May 1997. It began selling music and videos in 1998, and began international
operations by acquiring online sellers of books in the United Kingdom and Germany. The following
year, it began selling video games, consumer electronics, home improvement items, software,
games, and toys.

Amazon’s Operations Management

i. Design of Goods and Services

The design of organizational output is covered in this strategic decision area of
operations management. Amazon addresses this concern primarily through
technology.

ii. Quality Management

The objective in this strategic decision area is to maximize quality of operational
output to satisfy the expectations of customers. Amazon.com Inc.’s operations
management approach involves continuous improvement efforts in its e-commerce
business. The company uses its organizational culture to support innovative idea
creation among employees.

iii. Process and Capacity Design

An objective of operations management is to optimize production processes and
capacity. In this strategic decision area, Amazon applies extensive automation to
streamline its business processes.
 iv. Location Strategy
The accessibility of resources and markets is considered in this strategic decision
area of operations management. In the case of Amazon.com Inc., the emphasis is on
the strategic location of warehouses or fulfillment centers.

v. Layout Design and Strategy

In this strategic decision area, operations managers have the objective of optimizing
the movement of human resources, materials, and information. Amazon addresses
this objective through efficient layout designs that align with computer-assisted
processes.

vi. Job Design and Human Resources

Human resource development is the focus in this strategic decision area. Amazon’s
operations management uses a combination of in-house employment processes and
third-party employment agencies.

vii. Supply Chain Management

The operations management concern in this strategic decision area is to streamline
the supply chain to support organizational objectives. Amazon does so through
automation and enabling suppliers and buyers to access some of its IT assets.

viii. Inventory Management.

In inventory management, operations management’s focus is on maintaining
optimal inventory ordering and holding. Amazon addresses this strategic decision
area through a finished goods inventory using just-in-time inventory management in
some areas

ix. Scheduling
Operations managers consider intermediate and short-term schedules to ensure
that resources satisfy market needs. In this strategic decision area, Amazon relies on
the involvement of suppliers for its online retail business.

x. Maintenance
This strategic decision area emphasizes the reliability and stability of business
processes. Amazon.com Inc.’s operations management involves specialized teams
for maintaining technological assets.
Framework to Solve this Amazon Data Analyst

If you still don’t feel confident that you understand the data enough, view the first couple of rows of
the data (single or multiple tables). Or if in an interview, you can ask for some example values to
understand the actual data, not just the columns. It helps you identify the edge cases and limit your

Formulate your approach:

Interviewers will be watching you; they can intervene when needed, so make sure you ask them to
clarify any ambiguity, they will also specify if you can use ready-made functions, or you should write
code from scratch.

Code Execution:

While building up your code, do not oversimplify, do not overcomplicate it either.

We may build it in steps based on the steps we’ve outlined with the interviewer. That means that
the code will probably not be efficient. That’s fine. You can talk about optimization at the end with
your interviewer.

The most important point is not to overcomplicate your code with multiple logical statements and
rules in each code block. A block of code can be defined as a CTE or a subquery because it’s self-
contained and separate from the rest of the code.

Speak up and talk when you’re laying down the code as the interviewer will always be evaluating
your problem-solving skills.

Conclusion

Amazon is a company that has grown exponentially from their e Bookstore beginnings. The internet
boom certainly contributed to the success of Amazon. However, the company has found ways to
stay innovative and relevant; Amazon has used their internet marketplace to help consumers and
third party retailers buy and sell goods conveniently from the comfort of home. The company has a
goal of same day delivery, that way buying something on Amazon will have no drawbacks. They have
already accomplished two day and same day delivery to urban areas with their subscription based
services.

QUESTIONNAIRE

1. How comfortable are you with shopping online?

o Extremely comfortable
o Quite comfortable
o Moderately comfortable
o Not at all comfortable
2. Do you shop online?

o Yes
o No

3. Barriers which keep you away from online shopping?

o Safety pf Payment
o Low trust level of online store
o High shipping cost
o Delivery to slow
o Other (please specify)

4. Problem faced by you while shopping online

o Product did not arrive at all

o Product arrive in damage condition
o wrong product where sent
o Low quality goods & services
o None of these
o Other (please specify)

5. The quality of product purchased online is highly satisfactory

o Strongly agree
o Agree
o Neutral
o Disagree
o Strongly disagree

6. The price of product is important when you shopping online

o Strongly agree
o Agree
o Neutral
o Disagree
o Strongly disagree

7. So far, you generally satisfied with the price offer among these online shops

o Strongly agree
o Agree
o Neutral
o Disagree