Professional Documents
Culture Documents
Learning Outcomes:
• Evaluate the areas of management based on functions.
• Evaluate the management style based on their characteristics.
• Determine the traits and management styles of the
entrepreneurs.
Marketing Management
Involves the task of overseeing the development of new products, advertisement, promotions, and sales. Business
organizations establish marketing and sales departments to handle marketing activities for the organization.
Marketing managers plan strategies to market products and services, identify the means to implement advertising
and the effective channels to engage the market, and determine courses of action in maintaining the company’s
market share and sales.
MODULE 5
Operations Management
Is primarily involved in manufacturing or production. The managerial tasks in the corresponding department involve
several operations like production scheduling; procurement, maintenance and repair of equipment and facilities;
management of quality specifications; inventory control; and coordination with various departments. Managers
ensure that the work processes, systems, and conditions within the workplace contribute to efficient and productive
operations.
Financial Management
Has the task of acquiring funds and effectively utilizing them for the operations of the company. Finance managers
oversee all financial operations of the business which include fund-raising, asset investment, resource allocation,
and overall financial management.
Office Management
Involves handling and maintaining the clerical aspects of all functional areas of the organization. Office managers
facilitate proper communication, coordination, and storage of data for all areas or departments. The administrative
department is tasked with this function, and it employs a pool of secretaries deployed in the different functional
departments as well as maintenance personnel such as janitorial services and security services.
You products and services section should answer the What will the requested money go toward?
following questions: How do you plan on paying back debt?
What will you sell? Will you pursue debt financing vs. equity financing?
What is your product life cycle? Use this section of your business plan to show investors or
How do your offerings compare to what’s already out there? lenders exactly what you’re asking for and how you plan on
What problem does your product or service solve? protecting their money.
Do you plan on seeking patents or copyrights? 8. Financial projections
6. Marketing and sales Use this section to lay out your business’s future
You may have a great product or service, but it doesn’t finances to help you budget. Use historical data to
matter if nobody knows about it. Cue marketing and estimate financial projections, if applicable.
sales. When coming up with your financial projections, work
This section of your business plan should explain how within time periods. You want to be as specific as
you plan to market to potential customers. Will you use possible. And, avoid overestimating your small business
online marketing strategies, such as social media and revenue. Also, be prepared to answer what you’ll do if
email campaigns? Or, do you plan to use offline you don’t reach your financial projections.
strategies, like radio ads and direct mail? Lay out
exactly what combination of marketing and sales Some financial questions to answer in this section
strategies you plan to pursue. include:
How much do you have in expenses?
Use this section to answer the following questions: What is your cost of goods sold (COGS)?
What marketing strategies will you use? How much is your projected income?
Which channels will you use to market to your target What is your break-even point?
customers? What is your business exit strategy?
How will you sell to customers (e.g., online or in-store)?
What are your ideal profit margins? 9. Appendix
The last part of knowing how to write a business plan is
7. Funding request
tying up any loose ends. Add any additional
If you plan on using your business plan to obtain outside
attachments to the appendix section of your plan.
financing, here’s your chance. Define your funding
needs in this section of your plan. Some documents you may need to provide include:
Knowing how to make a business plan to secure funding
Credit histories
requires you to give the lowdown on your financing Prior financial statements (if applicable)
needs, plans for funding, and desired repayment terms. Business licenses and permits
Your funding request should answer questions like: Photos
How much funding do you need?
How will you fund your business?
TOPIC SUMMARY
In this topic we have learned that:
1.The Functional Areas of Management are: HR Management, Marketing Management, Operations Management,
Financial Management, Material and Procurement Management, Office Management, and Information and
Communication Technology Management.
2. A management style describes the methods a person uses to manage an individual, meeting, project, group of people
or organization.
3. The types of Management Styles are: Autocratic (Coercive Management Style), Democratic (Participative
Management Style), Persuasive (Charismatic Management Style), and Laissez-faire (Delegative Management Style).
4. A Business Plan guides entrepreneurs in conceptualizing the business goals, operations, and the strategies to be
employed in the process. People who aspire to become entrepreneurs should first create a business plan to provide a
structure to their start-up businesses and determine appropriate strategies in realizing their plans.
REFERENCES:
o Zarate, C. (2016). Organization and Management. C & E Publishing, Inc. Quezon City, Philippines
o Valamis. (2022). Management Styles.
https://www.valamis.com/hub/management-styles#what-is-management-style
o Indeed Editorial Team. (2021). 7 Management Styles for Effective Leadership (With Examples).
https://www.valamis.com/hub/management-styles#what-is-management-style
o Gray, R. (2021). How to Write a Business Plan That Outlines Your Goals, Secures Funding, and Beyond .
https://www.patriotsoftware.com/blog/accounting/how-to-write-small-business-plan/