You are on page 1of 22

The 

Meadow Dance
(R id i l
(Residential gated community with earth sheltered villas)
d i ih h h l d ill )
Hyderabad

A Project  Review & Investment Analysis/Review(draft copy)
By VRNET Pvt. Ltd
www.vrnetconsulting.com
About the project : The Meadow Dance 

• The Meadow Dance is being developed in 2 phases. Phase 1 will comprise of 
villas and Phase 2 will have apartments. The total land extent for both phases is 
20 acres. 
20
• Phase 1 comprises 84 spacious villas with earth covered roofs. The project 
provides all benefits of an independent home together with the safety and 
conveniences of urban community living.  The homes are fully furnished and 
i f b i li i Th h f ll f i h d d
come with customization options  which allow customers to create homes to 
suit their lifestyle. 
• A
Amenities include swimming pool and club house with top of the line facilities. 
iti i l d i i l d l bh ith t f th li f iliti
• While the built area of each home is 4450 sq ft, the sizes of plots vary. 
Credentials of the builder

Name of the Developer Total Environment Building Systems Private Limited


Name and address of the company 78, Imagine, EPIP Zone, ITPL Road, Whitefield, Bangalore
developing the project 560066
Name of the developer group Total Environment Building Systems Private Limited
Track record in years 14 years
P j t developed
Projects d l d till d
date
t 18 projects
j t till d
date
t - 17 iin B
Bangalore
l and
d 1 iin Pune
P
Ongoing projects of the developer Windmills of Your Mind – Whitefield, Bangalore
The Magic Faraway Tree – Kanakapura Road, Bangalore
Van Gogh’s Garden – Kasturba Road Cross, Bangalore
The Meadow Dance – Rajendranagar, Hyderabad
About the project – The Meadow Dance

Total no of units 84 villas


Total Saleable area in million 0.373 million sq ft
square
q feet

Start date of the project Feb 2011


Possession committed to customer 3 years from the day of start
as per sale agreement

Architect for this project In‐house architectural design team – Shibanee and Kamal


Architects 

The company after handing over the project plans to provide hand holding services 
and maintenance to customers for 10 years
Current Status of the project
Project : The Meadow Dance, Hyderabad
Project : The Meadow Dance Hyderabad
Architects : Shibanee and Kamal Builder : Total Envirnoment and builders pvt. Ltd

Project status  
Builder with experience
• The builder has a good reputation and proven expertise in constructing high rise villas and apartments in Bangalore 
The builder has a good reputation and proven expertise in constructing high rise villas and apartments in Bangalore
and Pune
•Construction of the project is expected to commence during April 2011  
• Project implementation is proceeding well as per schedule with road connectivity to the project getting ready by Feb 
2011. Handover of the project to being by the beginning of April 2013
Quality  
• Customers are assured of high quality of materials and workmanship by the builder in this project.  

Completion
Stage Construction to 
Commence in 
Feb 2011

Construction
Stage – Brick Construction
work Stage – Structure
work
The Meadow Dance : Project Positioning 

Hi‐end
Luxury  Above Rs 1 crore
Housing 

Luxury Between Rs 80‐100 lakhs
Project  housing 
positioning : 
Targeted towards 
the premium  Premium Lifestyle housing  Between Rs 60‐ 80 lakhs
segment of the
segment of the 
market
Premium housing  Between Rs 35 ‐ 60 lakhs

Value Housing  Between Rs 10 – 35  lakhs

Affordable housing
Affordable housing  Between Rs 5 10 lakhs
Between Rs 5 ‐ 10 lakhs

Below Rs 5 lakhs
Low Cost Housing 
The Meadow Dance : Project Positioning 

Hi‐end  custom  Rs 3 crore & above


Built villas/
theme villas
in a Gated 
Community or  branded
Homes with global hotels

Project 
positioning : 
Between Rs 2 – 3 crore
Targeted  Premium Luxury
Villas in CBD/SBD
Luxury Apartments in
gated community with
towards the  Independent houses/
Villas in CBD
More than 5000 sq.ft. in
CBD and SBD.

premium 
segment of 
the market
the market Premium Theme Villas in Apartments in gated community with
Between Rs 1 – 2 crore
CBD/SBD/PBD about 5000 sq.ft. in CBD and SBD.
Independent housing/Villas in
CBD/SBD

Between Rs 80 – 1 crore
Villas/Villaments in CBD Apartments in gated community with
Villas in SBD/PBD/Independent about 2000 sq.ft. in CBD and SBD.
housing in CBD/SBD
Luxury Villa Developer’s Map – Hyderabad Real Estate Market
Local, regional, national and international companies are building luxury villas in the Hyderabad. The cost of villas range from Rs 40 Lakhs to Rs 12 crore depending 
on size of plots, livable area and detailing/specifications of the project.  

Project status

Planning &  Foundation Brickwork Finishing  Completion &


Project launch
Project launch stage
t stage
t St
Stage h d
handover
Approvals
Handover 
Pre ‐ Construction Phase Construction Phase Phase

Casa Estebana
Rs 3.2 crore  The Meadow Dance
Kompally
Koncept Ambience
and above
and above Rajendranagar
Total Environment
Royalwoods
Kismatpur
Prestige

Rs 2 crore  Banyan Tree Resorts
Divyasree Orion Ashoka A‐la‐maison
Ramky Pearl Maheshwaram
to  Nanakramguda
Mak Projects
Kompally
Divyasree builders Kukatpally Ashoka Builders
Rs 3.2 crore Ramky Estates Legend Chimes
Kokapet
Legend Group Aparna Palm Meadows
Kompally
Hillpark Sark One Bollineni Homes Spendid Aparna
Rs 1.0 crore  Chandanagar
Aparna 
Mokali Madhapur Ramky Pearl
to Rs 2.crore Constructions Sark Group BSCPL Kukatpally
Ramky Estates
Villa Isle
Shamirpet
Rajen Raheja Group

Indu Aranya
Indu Aranya
Rs 60 lakhs  Nagole
to  Indu Group
Rs 1.0 crore

Greenwoods Sterling Homes Prakruthi Nivas


Dundigal Kompally Dundigal
Modi builders Modi builders Vishal Group

Below Rs 60 
l kh
lakhs
Location – The Meadow Dance
Location Analysis – The Meadow Dance

Location of the project  : Survey No 279, Beside Green Walkways, Himayat Sagar Road, Budvel, 


Rajendranagar, Rangareddy Dist. Hyderabad 500 030

Location connectivity  
• Good connectivity and close to Himayat sagar lake 
• Serene environment away from the hustle and bustle of the city. 
• Location of the project is off the main road connecting the Expressway and the airport. 
• Location is close to the upcoming SEZs in Gachibowli and financial district. 
• This project is located at Rajendranagar
This project is located at Rajendranagar – which is approx 5.2 km from APPA Junction | 3.6 
which is approx 5 2 km from APPA Junction | 3 6
km from the Himayat Sagar Dam | 12 kms from the RIAL and approx 30 minutes from ABIDS 
(CBD)
• Approx 10 km to NH 7 – Hyderabad – Bangalore road
• Approx 16 kms
k to Gachibowli
h b l and Approx 10 kms
d k to Mehdipatnam
hd and at both these places 
d b h h l
you would find the above mentioned zones
• Adjacent to ORR – close to APPA Junction (5km) – Close to Himayat Sagar Lake – 3.2 km
Analysis of  the project

• Project construction quality and amenities – Total Environment undertakes all construction
activities in‐house so as to maintain and deliver quality. With the project “The Meadow
Dance” it is bringing a unique concept of earth sheltered homes to the city of Hyderabad.
Dance Hyderabad
This concept has rarely being used before in large group housing projects. In this system of
designing each home is set partially into the ground and the roof of each home is curved and
has an earth cover which is landscaped. Benefits of a earth sheltered home vary from natural
sound proofing, reduced rain water run‐off, reduced temperature variations, lesser
maintenance requirements and a harmonious blend with natural surroundings. The company
has been delivering good quality projects in Bangalore and Pune to its customers. The quality
levels achieved by the developer are appreciable and the quality risk profile of the developer
is relatively low.
• Design and Amenities – The project provides opportunity to extensive customize the villa by
the customer. The project has provisions for amenities such as home security systems, private
t
terrace garden
d in i each
h villa,
ill swimming
i i pool,l gym, club
l b house
h with
ith top
t off the
th line
li facilities,
f iliti
power back for common areas and for the villa. The project design is unique and ensures
privacy for villa owners.
Analysis of  the project
• Location – The project is located close to Himayat Sagar Lake near Rajendranagar in
Hyderbad. It is well connected to Gachibowli and is close to the financial district and SEZs in
Hitech city. Further it is about 10km from the international airport. The location of the project
is in the suburbs of the city, which is a serene gated environment. However it will entail travel
to the work place of a minimum of about 10‐12 kms one‐way. Also development of area is still
on and facilities such as schools, hospitals, banks, shopping are far off. Hence, the location risk
for the project is relatively moderate to high.
• Project legal quality and land approvals– The land titles of the project are clear and all pre‐
construction approvals for the project including the planning permits have been obtained.
The project’s legal risk profile is relatively low.
• Project
P j t financial
fi i l quality
lit – The
Th projectj t is
i a joint
j i t development
d l t with
ith land
l d owners and d the
th
developer has completed the approach road to the project from the Rajendranagar main
road. The project will have high salability in the short to medium term, which means that it
will be funded byy internal accruals and cash flows from customer advances and debt funds
from banks. Hence, the financial risk for the project is relatively moderate.
Analysis of the project

• Pricing of the project ‐ The company charges Approx 3.32 Cr for a unit of Villa with land of
509 sq yards (4580 sq ft) and 4450 sq ft built space. The company is contemplating to build
the prototype in the next few months. It is expected that once the prototype is done, the
sales progress will pick pace. In terms of pricing, for a premium project in this locality the
pricing is a bit stiff and on a higher side. As the company has a strong brand loyalty and
satisfied customers in the Bangalore market and as all the villas are totally customized, and
the supply is below hundred villas,
villas the company might not be troubled in selling the villas at a
premium to the market.
•Timelines for the project: The project is currently at the inception stage. The approach road
for the project is underway. It would take a minimum of three years for the project to the
d l
delivered d to the
h end d customers. Theh timely
l completeness
l riskk for
f the
h project is relatively
l l
moderate.
•Project sponsor quality – The developer has a sound track record in delivering high end
villas and apartments
p in Bangalore
g and Pune. While this is the first p
project
j in Hyderabad,
y , the
project is expected to cater to the needs of successful business man, top notch professionals,
high net worth individuals in the city and also NRI’s. The financial risk profile of the developer
is relatively low.
Lower level(Ground floor) Plan – Built area – 4450 sf.ft
Upper level(First floor) Plan
View – External View
View – External View
View – Master Bed room
View – Master Bathroom
View – Kitchen
Final word

As per our analysis this project is targeted towards individuals who value design and
desire to live in a serene and environmentally friendly neighborhood. As the project
i highly
is hi hl customizable,
i bl theh project
j will
ill meet individual’s
i di id l’ taste andd requirement.
i
Overall risk of the project is moderate to low and individuals can expect a good to
significant appreciation for their investment in the medium to long term.
Disclaimer

The statements, information, opinions and views expressed in this research reflect the personal views of the author(s)
about the project and the company. Although every effort has been made to ensure that the information included in
the report
p is correct and upto
p date,, theyy should not be taken to represent,
p , nor are theyy intended to represent
p anyy
investment advice into the property. While due care has been taken to include relevant data we may have missed out
on others due to lack of market data.

Our research professionals provide important input into our investment banking and other business selection
processes Investors should assume that VRNET Pvt.
processes. Pvt Ltd and/or its affiliates are seeking or will seek investment
banking/consulting business or other business from the company or companies that are the subject of this material and
that the research professionals who were involved in preparing this material may participate in the solicitation of such
business. Past performance is not a guide for future performance, future returns are not guaranteed and a loss of
original capital may occur.

The Project Review & Investment Analysis/Review of the project is not an independent piece of research and the
management of the company has paid professional fees for undertaking this research. VRNET Pvt. Ltd does not provide
tax advise to its clients, and all investors are strongly advised to consult with their tax/investment advisers regarding
any potential investment.
investment

Before making an investment decision of buying/leasing a property, on the basis of this research, the reader needs to
consult his financial adviser. The authors of the report don’t accept any liability whatsoever for any direct, indirect,
consequential or other loss arising from any use of this research report.

You might also like