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  • 4.evaluation of Primary Research

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    Karan Vasanji
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    Primary research has the advantages of providing up-to-date, first-hand information directly relevant to a business's specific needs, which can provide a competitive advantage since the data is unique. However, primary research also has disadvantages such as being time-consuming and expensive to conduct original research, and samples may be too small to be representative or have interviewer bias.

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    Primary research has the advantages of providing up-to-date, first-hand information directly relevant to a business's specific needs, which can provide a competitive advantage since the data is unique. However, primary research also has disadvantages such as being time-consuming and expensive to conduct original research, and samples may be too small to be representative or have interviewer bias.

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    4 views1 page

    4.evaluation of Primary Research

    Uploaded by

    Karan Vasanji
    Primary research has the advantages of providing up-to-date, first-hand information directly relevant to a business's specific needs, which can provide a competitive advantage since the data is unique. However, primary research also has disadvantages such as being time-consuming and expensive to conduct original research, and samples may be too small to be representative or have interviewer bias.

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    © All Rights Reserved
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    Evaluation of primary research

    Advantages of Primary research Disadvantages of Primary research


    First hand up to date information is gathered This is time consuming since the business has to go
    out to the field and collect data
    Relevant data is collected for the specific needs of the It’s expensive as information is not readily available
    business
    The data is unique and is not available to competitors There can be interviewer bias
    therefore a firm can gain a competitive advantage
    The chosen sample of consumer may be too small
    therefore the information may not be representative

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