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by Turnitin Plagiarism zone (96065 66568)
The first Reliance Fresh store was opened by Reliance Retail in 2006, marking the
beginning of the company's journey. Reliance Retail currently runs more than 2,700
grocery outlets and sells daily around 200 metric tonnes of fruits and 300 metric tonnes
of vegetables.
We can meet all of your grocery needs, from fresh produce and dairy to cereals and
spices to processed foods, drinks, and home and personal care items. For all of your
shopping needs, whether routine or seasonal, well-known brands or well-liked local
goods, we continue to maintain a strong client-oriented approach throughout all of our
stores.
No 15, 18th Main Road, Ittamadu Road, Arehalli, Hosakerehalli, 3rd Stage, Near Bus Stop,
Banashankari, Bengaluru, Karnataka 560061
Sub branch
92/10, Katriguppe Main Road, 3Rd Stage, Banashankari, Bengaluru, Karnataka
560085
In the fashion and lifestyle consumption basket, Reliance Retail provides a wide range
of formats to appeal to customers in the value, mid, premium, and luxury categories.
Reliance Retail sells Trends, Trends Woman, Trends Men, & Trends Footwear.
Reliance Retail recorded a profit for the financial year 2020–21 of Rs. 1,99,704 crores.
As of April 31, 2022, Reliance Retail owned 15,196 shops in over 7,000 cities, with a
total of about 41.6 million square foot in store outlets.
Number of employees – 60
Vegetables are one of the food products as Reliance Fresh deals in and has been
offering since 2006.
• Groceries.
• Delicate fruits.
• Juice bars who give freshly squeezed juice.
• Staples.
• Dairy goods.
• Bread.
• Products that aren't vegetarian. Non-vegetarian products.
Customer profile and market share
The financial data for RELIANCE FRESH PRIVATE LIMITED for the fiscal year that
ends on March 31, 2022, is listed here.
• The revenue and turnover of RELIANCE FRESH PRIVATE LIMITED are now
under INR 1 crore.
• There has been a 3.31% rise in the company's net worth.
• EBITDA for the company grew by 6.18%.
• The firm’s assets have grown by 4.25%.
Main rivals of Reliance Fresh:
On a global scale, Reliance Fresh competes with numerous other retail sectors. The top
6 rivals of Reliance Fresh are Tesco, V-Mart, Walmart, Future Group, and D-Mart.
Reliance Fresh's SWOT study considered the brand's assets, weaknesses, opportunities,
and threats. In the Reliance Retail SWOT Analysis, the company's internal aspects are
its strengths and weaknesses, while its external variables are its opportunities and
threats.
Reliance Retail runs a range of formats in the fashion and lifestyle consumption basket
that cater to customers in the value, mid, premium, and luxury segments, Trends
Woman, Trends Man, Trends Footwear, Avantra by Trends, Reliance Jewels, and
Hamleys formats.
Administrative structure
Business Model Canvas
Key Partners Key Activities Value Propositions Customer Customer Segments
Relationships
· · Customer · Low · Personal · Mass market
Distrib support price assistance
utors · Sell · Choic · Shopper centric
· products e of loss · Long
C&F · Manage self-service standing tradition · No distinction
· competitor of offering credit
Whole pricing · Cost oriented
salers · Negotiate products
· terms with · Long
Local suppliers standing
farmer Key Resources credit Channels
s · Real estate · Traditional
· Product Retailors
· Families
· Kirana
stores
· Stalls
· Push carts
· Operation Costs
· Product purchase
· Wages
Chapter 2: INTRODUCTION
Reliance Retail
Reliance Retail, a retail venture of Reliance Industries Limited, is crucial to the group's
consumer-facing industries. Reliance Retail is the motivating factor behind India's
Organized Retail Revolution. An amazing level of social change has been caused by the
growth of Reliance Retail over time.
sizing in India. Reliance Retail is the global retailer with the fastest pace of growth. On
the list of Top Global Retailers, it is ranked 53rd and is the only retailer from India to
make the Top 100. It is the largest and most prosperous retailer in India with the
broadest reach.
Reliance Retail sells in all of its forms to more than 150 million dedicated customers.
Around 640 million people visited all of its outlets during the Financial Year 2020,
more than 100,000 transactions each hour.
Reliance Retail has a multi-pronged strategy in place and operates a variety of store
formats to meet the demands of customers in the primary consumption baskets of
groceries, consumer electronics, and fashion and lifestyle items.
Reliance Retail runs the Reliance Fresh, Shree Kannan Departmental stores, SMART
and Smart Point store formats that specialize in food, fresh produce, bread, dairy
products, home and personal care products, as well as general retail items, in the
grocery consumption basket.Reliance Retail offers a range of formats in the fashion and
leisure consumer basket to cater to customers in the value, mid, premium, and luxury
sectors.
With retail contributing between 14 and 15% of India's GDP, it is one of the
country's economic pillars. As according to estimates, the Indian retail sector
will be valued US$450 billion, ranking it among the top five retail markets
globally.
Small stores managed by individuals make up most of the retail industry in
India. Larger format supermarkets and convenience stores made up only 4% of
the market in 2010 and were mainly present in major urban regions. In India,
the retail and logistics employees especially about 40 million people (3.3
percent of Indian population).
The central government of India planned retail changes in November 2011
for both single-brand and multi-brand retailers. Retail innovation and rivalry
with multi-brand merchants like Wal-Mart, Carrefour, and Tesco as well as
single brand majors like IKEA, Nike, and Apple were made possible by these
market reforms. Intense activism was spurred by the announcement, both in
favor of and against the revisions. The Indian government put the retail
reforms on hold until it reached an agreement.
From 2006 to 2016, this graph depicts India's retail industry's growth. There
were not many corporate-backed retail behemoths like BATA before
reliance entered organised retail. Several firms entered this market after
reliance entered it in 2006, for instance Big Bazaar, Vishal Mega-Mart and
subhiksha. The retail business makes up over 28% of the Indian GDP.
Products
Perhaps India's largest corporation is Reliance Industries Ltd. Its company is divided
into various areas that are focused on understanding Reliance's product system in its
advertising mix. Reliance Fresh, Big Bazaar, Reliance Mart, Reliance Market, Reliance
Home Kitchen, Reliance IStore, Reliance Solar, and other stores are included in the
retail section.
Price
In a variety of markets, Reliance Industries Limited uses a unique valuing
process. Considering competition and market management in some
regions, Reliance Industries' advertising strategy and assessment method
are distinctive.
Place
Reliance Industries is well-connected throughout India. The largest retailer in
India, Reliance Retail, operates more than 1500 shops. One of the biggest retailers
in India, Reliance Retail, has the following investors. Cities now have outlets for
numerous brands, Annual general meetings are gatherings that Reliance
Industries holds with its shareholders.
Promotion
Public relations and brand development are goals for Reliance Industries. The
distinctive marketing style for use by Reliance Industries is focused on 360-
degree identity and powerful brand development. Reliance has made it a priority
to rally people and utilizes the tagline "Development is Life."
Objective
Provide diversified financial services with focused people
Primary data – Primary data will be gathered from the employees for this project, as
well as through surveys based on the use of some tactical approaches.
Secondary data – Already published data collected from purpose of the one
of confirming the researcher has given point of the time, secondary data can be
gathered from various sources statistics Library, research and agencies etc.….,
and in case of the secondary data was collected from newspaper, magazine and
internet.
Wrong hire
It is a management issue to know the attrition rate at Reliance Fresh. The research issue
is determining employee satisfaction at Reliance Fresh. Untrue Hiring The bulk of
people, let's face it, never undergo thorough recruiting training. Finding employees in
your company with a talent for choosing qualified candidates is duly rewarded. This is a
very good skill. Have you ever seen a hiring manager get in trouble after making a poor
choice? The same person, however, can receive an hour-long lecture for using bad
judgement. If the hired individual lacks the fundamental functional skills, it is simple to
fix. Send the individual to be training for a week so you can attach the knowledge
breaches. Yet, if the Employee has a pitiful disposition and a terrible style of
management, but these offences do not surface until after the person has work for the
company for a while. These shortcomings must be made accessible before the company
wants to correct its hiring error in this instance. In other words, it would be possible to
sum up "Do Not Hire the Best - Choose the RIGHT Person" in a few words.
SOLUTION
Businesses should develop training programmed that consider both employee skill
levels and emerging trends.
Maintaining employees requires a solid work-life balance since it meets their demands
on a personal level.
Effective mentorship: The proper mentoring sessions should be held in order to assist
employees in receiving assistance.
Challenges: It's essential to give workers challenging assignments that will allow them
to demonstrate their value and realize their full potential.
Autonomy: Empowering workers to work how they want and in responsible roles
would keep them interested.
When there are close relationships between line employees and other staff members,
employees are encouraged to stick around longer in any organization. Employee
recruitment, motivation, and retention all depend on pay.
Retail repeat customers
One of the major issues in retail is now retaining repeat consumers. Consumers now
have a huge variety of options while making purchases. Brand loyalty has decreased as
a result of this. Nowadays, consumers shop wherever it meets their demands at the time.
Conventional loyalty programmed continue to work well. This includes rewarding
clients with exclusive deals. Yet offering top-notch customer service is the greatest
approach to deal with this issue in retail. Effective ways to encourage customer loyalty
include personalized communications and product offers that are responsive to
consumer demands. Marketing initiatives can be streamlined by centralizing client data
to provide relevant information.
Maintaining Competition - During this pandemic, traditional brick and mortar retailers
have been up against severe competition from internet retailers. In just a few weeks,
physical businesses had to change to operate in a contactless world. Retailers must
monitor their operations carefully. They will be able to quickly adjust to issues and
changing circumstances thanks to this. For instance, merchants must monitor,
comprehend, and work to boost foot traffic. In order to understand consumer behavior
and respond appropriately, retailers must also use analytics.
Access to Funds - It costs money to make money in business. For merchants, this leads
to a paradoxical situation. Companies frequently reach a stage when they require
financial assistance to remain in business. The ability to raise finance is one aspect that
determines whether a business will succeed.
Companies encounter a variety of issues and difficulties in the retail sector. One of
them is producing an online and offline experience. Making clients feel safe from
COVID-19 has been a challenge for brick-and-mortar retailers more recently, and there
may be further difficulties in 2021.
However, software is available to Reliance Fresh to meet these obstacles. Retailers can
design fantastic online, offline, and personalized experiences with the right tools. They
can also link several communication channels. Also, they can successfully adjust to
new difficulties and dynamic situations.
Chapter 4: Outcomes of the IIP
DATA ANALYSIS AND INTERPRETATION
19, 38%
31, 62%
Male Female
Interpretation:
From the above graph 62% of the respondents are male and 38% of the respondents
are female.
Table 4.2.2 Age of the respondents
1, 2% 0, 0%
Interpretation:
From the above graph, 2% of the respondents are belongs to the age group of between 36-45, 34% of
the respondents are belongs to the age group of 26-35, 64% of the respondents are belong to the age
group of 20-25 and there is no responses for above 45.
Table 4.2.3 Education qualification of the employees
0, 0%
0, 0% 3, 6%
SSLC
22, 44%
PUC
25, 50% UG
PG
Professionals
Interpretation:
From the above graph, 50% of the respondents are degree holders, 44% of the
respondents are fit on education qualification of post-graduation, 6% of the respondents are fit on
education qualification of PUC.
Table 4.2.4 Marital status of the respondents
7, 14%
43, 86%
Single Married
Interpretation:
From the above graph, 86% of the respondents are unmarried and 14% of the respondents are
married.
Table 4.2.5 About confident to visit reliance fresh during the covid-19 situation of the
respondents
Graph 4.2.5 About confident to visit Reliance fresh during the covid-19 situation of the
respondents
6, 12% 1, 2%
Very confident
20, 40%
Moderate confident
23, 46%
Somewhat confident
Not at all confident
Interpretation:
On the above graph 46% of the respondents are moderate confident to visit Reliance fresh during the
covid-19 situation, 40% of the respondents are very confident and 12% of the respondents somewhat
confident and another 2% of the respondents are not at confident to work during the pandemic
situation.
Table 4.2.6 About how frequently do you visit the Reliance fresh
Graph 4.2.6 About how frequently do you visit the Reliance fresh
6, 6% To some what
14, 14% extent
40, 40% To moderate extent
40, 40%
To large extent
Not at all
Interpretation:
On the above graph 40% of the respondents are to visit once a week, 40% of the respondents are visit
twice a week and 14% of the respondents are visit once a month 6% of the respondents are visit twice
a month.
Table 4.2.7 Are you satisfied with the combination of the products of basket offer in Reliance
1, 2%
49, 98%
Yes No
Interpretation:
On the above graph 98% of the respondents are agree with the combination of products of the basket
offer in Reliance and another 2% of the respondents are responds No.
Table 4.2.8 From where did you get to know about Reliance fresh
Graph 4.2.8 From where did you get to know about Reliance fresh
2, 4%
Interpretation:
On the above graph 56% of the respondents are belongs to Newspaper, 19,26% of respondents are
belonging to Relatives, and 14% of the respondents are belongs Brochure and another 4% of the
respondents are belongs to Mail.
Agree
21, 42%
27, 54% Strongly Agree
Disagree
Strongly Disagree
Interpretation:
On the above graph describing that overall Rating with the displaying products in
Reliance fresh, 54% of the respondents are rated 1, 42% are rated 2 and 4% of the respondents
are rated 3 .
Table 4.2.11 How much you are satisfied in Reliance fresh regarding availability of goods
0, 0%
6, 12%
13, 26%
Fully Satisfied
Satisfied
31, 62% Neutral
Not Satisfied
Interpretation:
On the above graph determining the satisfaction with Reliance fresh regarding
availability of goods, 62% of the respondents are belongs to satisfied, 26% of the respondents
are belongs to fully satisfied and another 12% of the respondents are belongs to neutral.
Table 4.2.12 How would you rate Reliance fresh regarding the price and promotions
offers available
Graph 4.2.12 How would you rate Reliance fresh regarding the price and promotions
offers available
5, 10% Increment
7, 14% Counselling
25, 50%
13, 26%
Feedback
Interpretation:
On the above graph describing about the ratings of Reliance fresh regarding the price and
promotions offers available and 50% of the respondents are belongs to 1, 26% of the respondents are
belongs to 2, 14% of the respondents are belongs to 3, 10% of the respondents are belongs 4&5.
Graph 4.2.13 About employees connected to their co-workers during the pandemic
situation at workplace of the respondents
1,
0, 0% 2
%
15, 30%
Strongly Agree
Agree
34, 68%
Strongly Disagree
Disagree
Interpretation:
On the above graph 68% of the respondents are belongs to 1 rating, 30% of the respondents are
belongs to 2 rating and another 2% of the respondents are belongs to 4&5,
Table 4.2.14 Are you buying the Basket offers in Reliance fresh?
Graph 4.2.14 Are you buying the Basket offers in Reliance fresh?
3, 6%
47, 94%
Yes No
Interpretation:
From the above details 94% of the respondents are buying the Basket offers in Reliance fresh and
another 6% of the respondents review No.
3, 6% 0, 0%
10, 20%
Strongly Agree
Agree
37, 74% Strongly Disagree
Disagree
Interpretation:
On the above details 74% of the respondents review D-mart,20% of the respondents review big bazar,
and another 6% of the respondents are review Food bazar.
Chapter 5
Conclusion
CONCLUSION
The Indian retail industry is in its early stages of development given the current situation and prospects.
While there are challenges, there are evident potential in modern retailing in India. India may learn a lot
from other nations that have progressed down the retail transformation path. The retail sector has
demonstrated to be of great important from macro-economic point of view. It is undeniable that the industry
can stimulate high growth by having a multiplicative impact on other industries. As the government is
already doing by allowing certain FDI in the sector, it is now required to gently expand and develop the
business. Given its size, the retail industry is undoubtedly anticipated to bring long-term economic
advantages to the
country.
The unorganized sector's future is secure thanks to the comfort and individualized service it provides.
Organized shopping of late has enjoyed a great boom and is luring more people to the malls.
• Following the successful debut of Reliance Fresh, the article finishes with the affirmative statement that
everyone there is incredibly helpful.
• They assist customers in making any kind of purchase.
• Notwithstanding its limits, every research project offers some educational opportunities.
• Customers should attract and motivate their products in order to overcome the issues that rely on fresh take
proper plan for advertising their products.
BIBLIOGRAPHY
1. www.reliancemart.com
2. www.scribd.com/.../marketing-strategies-adopted-by-reliance-mart-vi...
3. www.thehindubusinessline.com/news/states/article3847767.ece
4. www.customercareinfo.in/reliance-retail
5. www.offersincities.com/product.php?id_product=79
6. www.reliancefresh.in/returnpolicy.html
REFERENCES
1. Reliance Fresh, Ittamadu
2. Reliance Fresh Plaza
3. Reliance Mart katruguppe
Darshan_Relaince_project.docx
ORIGINALITY REPORT
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2 Submitted to National School of Business
Management NSBM, Sri Lanka
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Mohit Yadav, Anil Kumar. "An Indian Outlook
18 on Role Clarity, Organizational Citizenship <1 %
Behavior, and Gender Relationship: Multiple
Group Confirmatory Factor Analysis (MGCFA)
Approach", Jindal Journal of Business
Research, 2017
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