COLLEGE OF CREATIVE ARTS

UNIVERSITI TEKNOLOGI MARA (UiTM)

COURSE CODE / NAME:

ENT300 / FUNDAMENTALS OF ENTREPRENEURSHIP

LECTURER:
SIR MOHAMMAD FAIRUS HAMDAN

TITLE OF ASSIGNMENT:
ASSIGNMENT 1 - INDIVIDUAL BUSINESS ACTIVITY

NAME:
LIA NURFATEHA ADREENA BINTI MOHD BUSTAMI

STUDENT ID:
2021104251

PROGRAM / GROUP:
CAFF1144A

DATE OF SUBMISSION:
 TABLE OF CONTENT

BIL CONTENT PAGES

1.0 Executive Summary
2.0 Project Description
2.0. Myent Registration
2.1. Business Name (Background Company)
2.2. Target Customers
2.3. Products or Service
2.4. Strategies (4Ps)
2.4. Business Goals
2.5. Financial Statement
2.6. Business Model Canvas (BMC)
3.0 Experiential Learning
4.0 Conclusion
5.0 Appendices
6.0 Reference
1. EXECUTIVE SUMMARY

In this study, I would like to explain about my small business that just wants to enter
the business field. The small business I do is selling snacks which are crab chips made by my
mother. My purpose of doing this business is to become a small entrepreneur for the ENT300
subject.

The name of this snack food business is Kitchen Mithen. Kitchen Mitchen was
specially designed by our family for my mother's business. The purpose of this report is to
understand how the business is run and how a small business can become a big business. In
fact, this business does not only sell crab chips, but also sells cookies. But in this business,
these crab chips are the best sellers. This small business started from selling to relatives and
continued to grow to the public.

Small business Kitchen Mitchen has started business since 2020. Actually, this
business is just for fun because selling is my mother's hobby. Next, this business is only made
at home since this sale is not too much. So, it was from my mother's business that I stole the
opportunity to sell in my university since this ENT300 subject also had to do sales. I asked my
mom to make 30 small jars of crab chips for me to take to my college and sell to friends.

Overall, every business will also go through a downfall before success. I also think
like that because I'm afraid to sell because I'm afraid no one will want to buy the products I'm
selling. However, we must have the courage to try first then we can feel how to be an
entrepreneur even if we only sell in small amounts.
2. PROJECT DESCRIPTION
2.0. Myent Registration

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2.1. Business Name (Background Company)

Name of Business Kitchen Mithen

Adress 2258 Jalan Kemboja 36/5 Taman Indahpura, Kulai, Johor,
81000
Company business -
Date of Sale Since 2020
Main Activity Crispy Crab
Contact Number 01-9484882 / 019-7321552
Email Adress lianurfateha222@gmail.com

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2.2. Target Customers

In this business,target customers is very important to gived the business

success. Target custumers is the people are those who buy our products. This is a more
important part of our target market, because we have identified certain aspects of these
individuals. These components may include a specific age rather than a range, a specific
income level versus the majority of income types, and why these customers are most likely to
buy your product. Likewise with this business that I do, it not only attracts customers from the
youth group who buy it, but all groups including children, adults and the elderly love these crab
chips. Starting with just one jar they buy, then they buy many jars because it tastes good and
delicious.

2.3. Products or Service

Diagram 1 Diagram 2

The diagram above is the size of the jar that I sell at my university at a reasonable price. This
jar is special to be sold to my target customers, which are university students, because the price
is appropriate for the level of students.

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2.4. Strategies (4Ps)

Product
The product I sell is a crab chip product made by my mother. I have been selling these
crab chips at my university for the past month. In addition, these keta chips are packed neatly
and wrapped with adhesive tape on the lid of the jar so that the chips do not get caught in the
wind. I take great care of the quality of this food so that buyers do not hesitate to buy with me.
Next, the quantity of the food is also placed according to the capacity of the jar so that the
customer is satisfied with the food.

Price
The selling price for these crab chips is Rm7.00. This is because they want to adjust to
the size of the jar they want to sell. With this price as well, it is able to attract many customers
from my university which are students because the price is reasonable and worthwhile. For me
by putting a cheap price, it can attract more customers. Apart from that, it can also cover the
production cost for these crab chips.

Place
The way I make distribution for my products is at my university. I only use word of
mouth to tell the products I sell to students at the university. Also, I use Whatsapp application
people know about my products. So, they just have to order and I will ship directly to them.

Promotion
The way I advertise my products is by meeting them face to face and explaining about
the products I sell. In addition, I have also used the Whatsapp application to advertise it. Not
only that, I have also offered whoever buys the most of my products, they will get a jar of crab
chips for free. It is my marketing strategy to increase my business results.

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2.4. Business Goals

Kitchen Mitchen is a business that satisfies customers' tastes because it always

provides high quality crab chips. My mother's small business always gets and receives positive
feedback from her customers through conversation because this business has no online
feedback. But there are also times when he gets negative feedback, maybe because the crab
chips are bland because there are thick parts but they are fried for a short time. However, he
always takes the positives from all the feedback and improves those weaknesses from time to
time to give satisfaction to his customers.

2.5 BUSINESS MODEL CANVAS (BMC)

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2.6. Financial Statement

Jualan
(30 balang × RM7.00) = RM 210

Kos Jualan
=RM55.20
Bahan mentah (jejari ketam): 12 paket × RM4.60
Minyak masak : 3 kilo × RM2.50 =RM 7.50
Balang : 30 balang × RM1.25
=RM37.50

Jumlah =RM 100.20

(RM 100.20)

Jumlah Untung Kasar RM 109.80

The gross profit result is also the net profit result because there is no rejection cost for operating
expenses.

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3. EXPERIENTIAL LEARNING

Experience
Based on my experience in doing business, I can learn more about doing business.
before, I was never confident in doing business because I was afraid that no one would want to
buy what I was selling. However, after studying this Entrepreneur who needs to make a
business, I better understand the meaning of business. In a business there are ups and downs.
In my case, I am happy to sell because many people support my business. so it makes me more
enthusiastic to do business and after the end of my business for my report, the business is very
fun besides getting high profit.

Reflect
In my reflection, I try to reflect on myself in this business that from the beginning of
the business until the business becomes big it is not always successful or only profitable, but
in this business there will be losses as well even if you have a business that people like. This is
because every business must have ups and downs in business. Maybe I only did this business
for a month, that doesn't show more clearly the real business. But it is from learning
Entrepreneurship that makes me feel and understand what it means to do business and become
an entrepreneur.

Conceptualise
Once I have identified and understood the characteristics of my experience in
business, I can decide what I will do differently in the future in business and being an
Entrepreneur. This is a plan and make a better and successful marketing strategy.

Experiment
Through this experience of doing business and being a small entrepreneur, I feel that
I am more enthusiastic to study in the subject of Entrepreneurship because doing business gives
me a lot of knowledge. It also gives me the opportunity to keep trying and trying and always
thinking about how to grow a business. Not only that, it can also challenge myself in the
business field.

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4. CONCLUSION

In conclusion, this business-like activity is very good for me because it gives me

the opportunity to become a small entrepreneur. By doing this business, I have the opportunity
to know every software that needs to be in a business. It also helped me in learning about
entrepreneurship and business. Besides, before I learned this business knowledge, I didn't like
things related to business because in the past when I was in business, I had experienced losses
even though it was also just a small business. However, now it gives me more enthusiasm to
do business even though there are times of profit and loss. My perception of this
entrepreneurship is that Entrepreneurs give a different view after implementing this business
activity. It has a positive effect on me in business. Finally, business knowledge in becoming an
entrepreneur is very important for all students to learn because it is a fundamental matter in the
business world.

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 5. APPENDICES

This is customer
feedback for the sales I
made

Almost all feedback

gives positive views and
words.

This is a pie chart that

shows the taste and
packaging of my
products.

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6.0 REFERENCE

The 4 Ps of Marketing and How to Use Them in Your Strategy. (2022, June 24). Investopedia.

https://www.investopedia.com/terms/f/four-ps.asp

-, H. (2022, April 25). What is Experiential Learning? Growth Engineering.

https://www.growthengineering.co.uk/what-is-experiential-learning/

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